I made $15k from digital products as an artist & you can too (seriously)

Kelsey Rodriguez
2 Dec 202215:00

TLDRThe video transcript details the speaker's success in generating over $15,000 from digital products sold through their online store, emphasizing the transformative impact on their perspective on arts and business. The speaker advocates for digital products as a means to create passive income streams, allowing artists to focus more on their craft and less on the logistics of physical product sales. They discuss the challenges of selling physical products due to the linear scaling of effort required and the stress it brings. The video is sponsored by Squarespace, which the speaker praises for its ease of use and features that facilitate the addition and management of digital products. The speaker then brainstorms various digital product ideas, such as printables, educational resources, templates, digital art brushes, and wallpapers, encouraging artists to consider these low-effort revenue streams. They also stress the importance of having an audience for sales and suggest aligning digital product offerings with an artist's overall marketing strategy.

Takeaways

  • 🎨 The speaker has made over $15,000 from digital products, which has significantly changed their perspective on art and business.
  • 📦 Physical products require packaging and shipping for each order, which can be time-consuming and counterproductive to the creative process.
  • 🔄 Digital products offer a solution by being created once and sold infinitely, reducing the labor-intensive aspect of physical products.
  • 💡 The artist emphasizes the importance of passive income streams for a sustainable work-life balance and the ability to take time off without guilt.
  • 🌐 Squarespace is highlighted as an ideal platform for artists to sell digital products, with its user-friendly interface and features.
  • 📈 The ease of adding and managing digital products on Squarespace can lead to a significant revenue stream with minimal ongoing effort.
  • 💭 The speaker encourages artists to think creatively about digital products that could complement their art, such as printables, educational resources, and templates.
  • 📚 Educational digital products like ebooks, guides, video tutorials, and PSD files can share an artist's process and techniques with their audience.
  • 📁 The speaker suggests offering unique digital products that stand out, such as custom digital art brushes or specialized templates, to differentiate from competitors.
  • 🖥️ Digital wallpapers and other device-specific art can be a low-effort way for artists to provide value to their audience who want to customize their digital spaces.
  • 🔗 The script stresses that digital products should complement, not replace, physical products, and that they can serve as an additional income stream for artists.

Q & A

  • How much money has the artist made from digital products this year?

    -The artist has made over fifteen thousand dollars from digital products in their online store this year.

  • What is the main advantage of selling digital products compared to physical products?

    -The main advantage of selling digital products is that they can be created once and sold an infinite number of times without the need for packaging and shipping, which saves time and effort.

  • Why does the artist believe that focusing on digital products can lead to a more sustainable work-life balance?

    -The artist believes that digital products can lead to a more sustainable work-life balance because they allow for more time to be spent on creating art, rather than on the logistics of shipping physical products, and enable artists to take time off without feeling guilty or overwhelmed.

  • What is the name of the website platform that the artist recommends for artists to sell their digital products?

    -The artist recommends Squarespace as the ideal website platform for artists to sell their digital products.

  • What are some of the digital product ideas that the artist suggests for other artists to consider?

    -The artist suggests several digital product ideas including printables, educational products like ebooks or digital guides, video tutorials, templates, digital art brushes, and digital wallpapers.

  • How does the artist feel about the potential of digital products for artists?

    -The artist feels that digital products have a lot of potential for artists, as they can provide an additional income stream and reduce the time spent on physical product fulfillment.

  • What is the artist's opinion on the importance of having an audience or following for selling digital products?

    -The artist believes it is crucial to have an audience or following when considering selling digital products, as it is necessary for people to know about the products in order to make sales.

  • Why does the artist think that digital products can offer a solution to the overwhelming feeling artists may experience with physical product sales?

    -The artist thinks digital products can offer a solution because they eliminate the need for constant packaging and shipping, allowing artists to focus more on their art and less on the business logistics.

  • What does the artist suggest for artists who are unsure if digital products fit with their type of art?

    -The artist suggests that artists spend some time brainstorming and considering how digital products could fit with their art, as there may be more opportunities than initially thought.

  • How does the artist describe the process of setting up a digital product on Squarespace?

    -The artist describes the process as very simple, involving uploading the product, writing a description and title, adding images, and categorizing it if desired. Squarespace handles the file distribution.

  • What is the discount code provided by the artist for new Squarespace users?

    -The discount code provided by the artist for new Squarespace users is 'Kelsey Rodriguez', which offers a 10% discount on the first purchase of a website or domain.

Outlines

00:00

🎨 The Impact of Digital Products on Artistic Business

The speaker has made significant earnings from digital products sold in their online store, which has shifted their perspective on art and business. They emphasize the benefits of digital products for artists, such as the ease of creating a passive income stream without the hassle of physical product packaging and shipping. This allows artists to focus more on their craft and less on logistics. The speaker also thanks Squarespace for sponsoring the video and introduces the topic of discussing various digital product options for artists.

05:01

🛍️ Selling Digital Products: An Artist's Solution to Physical Product Challenges

The artist discusses the difficulties of selling physical products due to the linear scaling of effort required for packaging and shipping. They highlight that success in physical sales equates to more work, which detracts from the time available for actual art creation. Digital products are presented as a solution that allows for one-time creation and infinite sales without further effort from the artist. The artist shares their personal experience with digital products and how it has improved their work-life balance and enabled them to maintain a higher quality in their art offerings. They also encourage other artists to consider digital products as a means to alleviate the pressure of physical product sales.

10:02

💡 Brainstorming Digital Product Ideas for Artists

The speaker provides a brainstorm of digital product ideas for artists, emphasizing that these ideas can be tailored to fit various artistic niches. They mention printables as a digital alternative to physical products, which can include art prints, stationery, recipe cards, and even digital coloring pages. The artist also suggests educational products such as ebooks, digital guides, video tutorials, and PSD files as a way to share knowledge and techniques with followers. Furthermore, they recommend offering templates for things like organization or email strategies, digital art brushes, and digital wallpapers as additional low-effort, high-value products for an artist's audience.

Mindmap

Keywords

💡Digital Products

Digital products refer to items that are produced, distributed, and consumed in a digital format. In the context of the video, they are the primary source of income for the artist, who has made significant earnings from selling digital products such as prints and digital goods through an online store. They are advantageous because once created, they can be sold multiple times without the need for physical packaging or shipping, which saves time and effort.

💡Passive Income

Passive income is money earned with little to no effort by the recipient after an initial work investment. The artist in the video discusses the importance of incorporating passive income streams into one's business model. This is exemplified by the digital products which, once created, continue to generate revenue without continuous work from the artist.

💡Squarespace

Squarespace is a website building and hosting platform that is mentioned as the sponsor of the video. The artist highlights Squarespace as an ideal platform for artists to create and manage their online stores, emphasizing its ease of use and features like the fluid engine for drag-and-drop website design. The platform is credited for enabling the artist to sell digital products and achieve financial success.

💡Printables

Printables are digital files that customers can download and print themselves. They are a type of digital product that the artist suggests as a low-effort, high-reward option for artists. In the video, the artist mentions that printables can include art prints, stationery, recipe cards, and even digital coloring pages, which can be sold without the hassle of physical shipping.

💡Educational Products

Educational products are materials designed to teach or inform. The artist discusses creating digital guides, ebooks, video tutorials, and providing access to PSD files as ways to share knowledge and techniques with followers. These products not only generate income but also establish the artist as an expert in their field.

💡Templates

Templates are pre-designed formats or layouts that can be used for various purposes. The artist mentions offering Notion templates in their store, which are useful for organization and goal tracking. This type of digital product caters to the audience's need for structured planning tools while aligning with the artist's personal brand.

💡Digital Art Brushes

Digital art brushes are tools used within digital art software to create different textures and effects. The artist suggests selling custom-designed brushes as a digital product, which can provide insight into their creative process and offer fans a way to incorporate elements of the artist's style into their own work.

💡Digital Wallpapers

Digital wallpapers are images used as the background on digital devices such as phones, tablets, or computers. The artist proposes creating and selling wallpapers as a form of digital art that customers can enjoy on their personal devices, which serves as a decorative and personal expression of support for the artist.

💡Marketing Strategy

A marketing strategy is a plan for reaching a particular audience to promote and sell products or services. The artist emphasizes the importance of having a following or audience and a marketing strategy to ensure that the digital products are known and can generate sales. This involves understanding how the products fit within the overall business plan.

💡Sustainable Work

Sustainable work refers to a work approach that can be maintained without causing burnout or exhaustion over time. The artist discusses the benefits of digital products in allowing for a more sustainable work model, where they can take time off and not feel guilty or overwhelmed by the pressure to constantly create and ship physical products.

💡Terms of Use

Terms of use are the conditions and rules that users must agree to in order to use a product or service. The artist mentions the importance of having terms of use for digital products to protect their intellectual property and prevent unauthorized use or distribution of their work.

Highlights

The artist has made over $15,000 from digital products in their online store this year.

Digital products have the potential to generate a passive income stream for artists.

Physical product sales can be labor-intensive and scale linearly, which can be detrimental to the artist's creative time.

Digital products offer a solution by requiring creation only once, allowing for unlimited sales with minimal ongoing effort.

The artist emphasizes the importance of sustainable work and the ability to take time off without guilt or stress.

The video discusses various categories of digital products that artists can consider for their business.

Printables are suggested as a digital product option, eliminating the need for physical shipping and fulfillment.

Educational digital products, such as ebooks, guides, and video tutorials, can share an artist's knowledge and techniques.

Templates, like Notion templates, offer a unique product that aligns with the artist's organizational focus.

Digital art brushes and presets are popular among digital artists and can be a valuable addition to an artist's offerings.

Digital wallpapers provide a low-effort way for artists to share their work and allow customers to personalize their devices.

The artist recommends Squarespace as an ideal platform for setting up an online store to sell digital products.

Squarespace's fluid engine allows for easy website management and digital product distribution.

The artist offers a discount code for Squarespace to encourage other artists to start their own online stores.

Digital products should complement, not replace, physical products in an artist's business strategy.

Having an audience or following is crucial for the success of digital product sales.

The artist provides a playlist on marketing strategies for artists interested in growing their audience.

Digital products offer a way for artists to share more than just their art, such as processes, techniques, and creative insights.

The video concludes by encouraging artists to consider digital products as a part of their income stream and creative business strategy.