Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

Marketing Against the Grain
9 Apr 202436:58

TLDRMatt Wolfe joins the show to discuss the top AI tools for marketers in 2024. They delve into various applications, including Hume for emotion detection, Sunno for song creation, and haen for video avatars. The conversation highlights the potential of AI in marketing, emphasizing tools like Claud 3 for content creation, Opus Clips for video editing, and 11 Labs for text-to-speech. The episode also touches on the importance of AI in translation and content remixing, featuring tools such as DeepL and Descriptive for text translation and haen and 11 Labs for audio and video translation, respectively.

Takeaways

  • 🚀 Matt Wolfe and Kieran Flanagan discuss the top AI tools for marketers in 2024, providing insights into how these tools can enhance marketing strategies.
  • 🎙️ Hume, an AI tool that analyzes voice inflections to understand emotions, is highlighted as a promising technology with potential future applications in customer support and website interaction.
  • 🎶 Sunno, an AI app that creates songs based on user input, is mentioned as a fun and potentially useful tool for businesses looking to create jingles or unique audio content.
  • 🌐 Haen is praised for its innovative features, such as video avatar creation and language translation, making it a top choice for marketers looking to scale and personalize their video content.
  • 🤖 Claud 3 is recommended as an AI tool superior to Chat GPT for its larger context window, making it ideal for summarizing articles, brainstorming, and content creation.
  • 🎥 Opus Clips is noted for its ability to create short-form video clips from long-form content, helping marketers to increase engagement and reach on platforms like TikTok and YouTube.
  • 💬 11 Labs is recognized as a powerful text-to-speech tool that can generate realistic voiceovers and offer a voice marketplace for diverse audio needs.
  • 🌐 Translation is a key theme, with tools like Deep L for text, 11 Labs for audio, and Haen for video making it easier for marketers to reach a global audience.
  • 🖼️ Text-to-image AI tools like Mid Journey, Dolly 3, and Stable Diffusion are discussed as essential for creating custom images for marketing content, improving the relevance and impact of visual assets.
  • 📈 The importance of AI in marketing is emphasized, with the featured tools providing marketers with cost-effective and efficient ways to enhance their content and strategies.

Q & A

  • What is the main focus of the discussion with Matt Wolfe in the Marketing Instagra podcast?

    -The main focus of the discussion is on AI power ranking, where Matt Wolfe and the host discuss the hottest and most important AI apps for marketers to use in their marketing strategies.

  • What does Hume do and how can it potentially benefit marketers?

    -Hume is an AI tool that listens to the inflections in a person's voice to determine their emotional state. It can potentially benefit marketers by providing real-time emotional context in customer interactions, enhancing customer support and personalization on websites.

  • What is special about the AI tool Sunno and how might it be used in marketing?

    -Sunno is an AI app that creates songs based on user inputs like style and theme. It can be used in marketing for creating unique jingles for businesses or brands, and for generating diverse audio content for high volume audio or video ads.

  • How does the AI tool Hayen help with video creation and personalization?

    -Hayen allows users to create video avatars that can express emotions and hand gestures in multiple languages. It also enables bulk video creation, where personal details like names and company names can be injected into videos to make them appear personalized.

  • What are the capabilities of the AI tool Claud, and how does it compare to Chat GPT?

    -Clud is an AI tool with a larger context window than Chat GPT, allowing it to process and generate more data. It is used for summarizing articles, creating bullet points, brainstorming ideas, and more. Claud does not have web search capabilities or image generation features like Chat GPT, but it excels in text-based interactions and co-pilot use cases.

  • What is Opus Clips and how does it assist in creating short-form videos?

    -Opus Clips is an AI tool that helps in creating short-form video clips from long-form videos. It identifies potential viral spots in videos and clips them into segments, making it useful for marketers looking to drive engagement and viewership on platforms like TikTok, YouTube Shorts, or Instagram Reels.

  • How does 11 Labs transform written content into audio?

    -11 Labs is a text-to-speech generator that converts written content into realistic voice audio. It can learn from voice samples to mimic specific voices or use voices from its marketplace. It also offers features for translation and sound effect generation.

  • What are the key features of the AI tool Deep L, and how does it differ from Google Translate?

    -Deep L is an AI translation tool that uses a neural network for more accurate translations. Unlike Google Translate, Deep L is known for its advanced AI capabilities that provide better translation quality, making it a preferred choice for text translation tasks.

  • What are the three text-to-image AI tools mentioned in the podcast, and what makes each of them unique?

    -The three text-to-image AI tools mentioned are Mid Journey, Dolly 3, and Stable Diffusion. Mid Journey is known for its aesthetically pleasing and realistic images, Dolly 3 excels in prompt adherence and detail, and Stable Diffusion offers the most flexibility and customizability but requires more technical knowledge to use.

  • What is the significance of AI tools in content remixing for marketers?

    -AI tools are significant in content remixing as they allow marketers to efficiently repurpose existing content across different formats like video, audio, and text in multiple languages. This helps increase content reach, engagement, and accessibility without requiring substantial additional effort or resources.

Outlines

00:00

🤖 Power Ranking AI Marketing Tools

The paragraph discusses an AI power ranking of marketing tools, highlighting the most important AI applications for marketing. The conversation includes a special guest, Matt Wolf, who shares insights on various AI tools, their use cases, and a special announcement about his new podcast. The discussion also touches on the potential future use of AI in customer support and website interaction, emphasizing the importance of understanding AI's role in marketing today.

05:00

🎶 AI in Music and Jingles

This section delves into the use of AI in creating music and jingles for marketing purposes. The tool Sunno is introduced as a platform that can generate songs based on user input, such as style and theme. While it's considered more of a novelty, the potential for high-volume audio or video ads is discussed, where AI-generated jingles could be quickly created and tested for effectiveness.

10:02

🌐 Multilingual Marketing with AI

The paragraph focuses on the use of AI for multilingual marketing, particularly through video translation and personalization. The tool Haen is highlighted for its ability to create video avatars that can speak in different languages with realistic emotions and gestures. The effectiveness of Haen translations is discussed, with comparisons to professional local language speakers, emphasizing the potential for AI to revolutionize global marketing strategies.

15:02

📄 AI for Content Remixing

This section discusses the role of AI in content remixing, transforming long-form content into shorter, more engaging pieces. Opus Clips is introduced as a tool that identifies potential viral moments in videos and creates short clips, though it's noted that the selection process can be hit or miss. The importance of AI in repurposing content for various platforms like TikTok, YouTube Shorts, and Instagram Reels is emphasized.

20:04

🔊 AI in Audio Content Creation

The paragraph explores AI's role in audio content creation, with 11 Labs being highlighted as a text-to-speech generator that can mimic realistic human voices. The tool's potential for podcast creation, website accessibility, and multimodal content strategies is discussed. Additionally, the integration of AI-generated audio with APIs for automated content transformation is touched upon, emphasizing the ease and cost-effectiveness of AI in audio production.

25:05

🌍 Translation and Multilingual Marketing

This section emphasizes the importance of AI in translation and multilingual marketing. DeepL is recommended as a superior translation tool over Google Translate, offering a more sophisticated AI neural network for better translation quality. The ease and affordability of AI translation services are highlighted, transforming the previously challenging task of multilingual marketing into a simple and accessible strategy.

30:05

🎨 AI in Text-to-Image Marketing

The paragraph discusses the significance of AI in text-to-image marketing, offering solutions to the challenge of finding the right images for marketing content. Tools like Mid Journey, Dolly 3, and Stable Diffusion are introduced, each with their unique strengths in aesthetics, prompt adherence, and customization. The paragraph also mentions Leonardo AI as a user-friendly interface for Stable Diffusion, offering a balance of flexibility and ease of use.

35:09

📹 AI in Text-to-Video Content Creation

This section explores AI's role in text-to-video content creation, focusing on tools like Pika Labs, Runway, and the newly推出的 LTX Studio. These platforms generate short video clips or extended videos based on user prompts, offering marketers a range of options for creating engaging visual content. The potential for using these tools in video ads and social media content is discussed, emphasizing the fun and creativity involved in exploring AI-generated video content.

🚀 The Future of AI in Marketing

The paragraph concludes the discussion with a mention of Matt's new podcast, 'The Next Wave,' which aims to keep businesses updated on the latest AI news and tools. The podcast promises to act as a Chief AI Officer for businesses, providing insights from industry experts and discussing the impact of AI on various sectors. The excitement for the upcoming podcast is palpable, as it seeks to educate and inspire marketers on the cutting edge of AI technology.

Mindmap

Keywords

💡AI tools

AI tools refer to software applications that utilize artificial intelligence to perform tasks and assist users in various activities. In the context of the video, AI tools are being discussed for marketing purposes, highlighting their importance and impact on the field. The video features an expert, Matt Wolfe, who provides insights on the best AI tools for marketers to use in 2024, emphasizing their transformative potential in enhancing marketing strategies and campaigns.

💡Marketing

Marketing is the process of promoting and selling products or services, including market research, advertising, and sales. In the video, marketing is the central theme, with a focus on how AI tools can revolutionize this field. The discussion revolves around the use cases of different AI applications that can assist marketers in content creation, customer engagement, and data analysis, ultimately aiming to improve marketing outcomes and achieve better results.

💡Matt Wolfe

Matt Wolfe is a guest in the video who is recognized as an expert in the field of technology and AI. He provides a power ranking of various AI tools that marketers should be using in 2024. His insights and recommendations are based on his extensive experience and knowledge in the domain, making his perspective valuable for marketers seeking to leverage AI in their strategies.

💡Translation

Translation in the context of the video refers to the AI capability to convert content from one language to another, making it accessible to a broader audience. The discussion highlights the use of AI tools like DeepL for text translation and Heyen for video translation, emphasizing their role in expanding the reach of marketing content to multilingual audiences. This capability is crucial for marketers targeting global markets and looking to localize their content effectively.

💡Text-to-Video

Text-to-Video is an AI functionality that enables the creation of videos from textual descriptions or scripts. The video discusses this feature in relation to AI tools like Sora and LTX Studio, which can generate videos based on textual prompts provided by users. This capability is significant for marketers as it simplifies the video production process, allowing them to create engaging visual content without the need for extensive video editing skills or resources.

💡Text-to-Image

Text-to-Image refers to the AI-driven process of generating images based on textual descriptions. The video mentions AI tools like Mid Journey, Dolly 3, and Stable Diffusion, which can create custom images that align with the marketer's textual prompts. This feature is particularly useful for creating tailored visuals for marketing content, such as advertisements, social media posts, and blog articles, where finding the right image to match the message can be challenging.

💡Customer Support

Customer Support in the context of the video relates to the use of AI tools to enhance the customer service experience. The discussion touches on AI applications like Hume, which can analyze a user's voice inflections to detect emotions and provide more personalized support. This capability is beneficial for marketers as it can lead to improved customer satisfaction and loyalty through more empathetic and effective communication.

💡Personalization

Personalization refers to the customization of marketing content to meet individual preferences and needs. The video mentions AI tools that can help marketers create personalized videos by inserting names and company information, making the content appear tailored to the recipient. Personalization is a key strategy in marketing, as it can lead to higher engagement and conversion rates by making customers feel recognized and valued.

💡Content Remixing

Content Remixing is the process of reformatting or repurposing existing content into new forms or formats. The video talks about AI tools like Opus Clips and Content Remix that assist in creating short video clips from long-form videos and transforming written content into audio files. This strategy is important for marketers as it maximizes the use of content assets, increases reach, and caters to different content consumption preferences.

💡Multilingual

Multilingual in the context of the video refers to the ability of AI tools to create content in multiple languages, which is crucial for marketing to diverse audiences. The discussion highlights the translation capabilities of AI platforms like Heyen and 11 Labs, emphasizing their role in making marketing content accessible to speakers of various languages. This feature is particularly beneficial for marketers targeting global markets and looking to localise their content effectively.

Highlights

Matt Wolfe joins the show to power rank the best AI tools for marketers in 2024.

Hume, an AI that analyzes voice inflections, makes an honorable mention for its potential future use in customer support and emotion detection.

Sunno, an AI app that creates songs, is recognized for its novelty and potential use in jingles and video creatives.

Hayen is praised for its innovation in video avatars and translation features, making it a top choice for marketers.

Claud 3.0 is recommended as an AI co-pilot for marketing tasks, offering a larger context window than Chat GPT.

Opus Clips is commended for its ability to create short-form video clips from long-form videos, with potential for viral content.

11 Labs is recognized for its text-to-speech capabilities, offering a realistic voice generation and voice marketplace.

Deep L is highlighted as a superior translation tool for text, offering a more sophisticated AI neural network.

Mid Journey, Dolly 3, and Stable Diffusion are recognized as top text-to-image AI tools, each with its unique strengths.

Recraft and Idiogram are mentioned as specialized AI tools for vector images and text inclusion in images, respectively.

Pika Labs, Runway, and LTX Studio are discussed as AI tools for creating b-roll video content.

The show emphasizes the importance of AI in marketing, providing accessible and cost-effective solutions for various marketing needs.

Matt Wolfe's new podcast, The Next Wave, is announced, focusing on keeping businesses updated with the latest AI news and tools.

The episode wraps up with a discussion on the ease of using AI tools for marketing and the potential for future developments.

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