Perplexity Just Changed the Way Content Will Be Created

The Nerdy Novelist
3 Jun 202497:10

TLDRIn this live stream, the host explores the new 'Pages' feature of Perplexity, an AI search engine that facilitates non-fiction content creation. They delve into its capabilities, comparing it to traditional SEO practices and discussing the implications for content creators. The host shares their background in SEO writing and demonstrates how Perplexity can generate a detailed article on the seven-point story structure, emphasizing the need for quality content regardless of AI assistance.

Takeaways

  • 😀 The speaker primarily discusses 'Perplexity,' an AI search engine tool that has recently introduced a feature called 'Pages' for non-fiction content creation.
  • 🔍 The speaker has a background in SEO article writing and sees AI as a significant shift in the content creation landscape, particularly for SEO.
  • 📚 The 'Pages' feature allows users to create and share 'Wikipedia-style' articles on various topics, indicating a move towards collaborative knowledge sharing.
  • 💡 Perplexity's search capabilities are highlighted as being more seamless with internet sources compared to other AI tools like Chat GBT or Google's AI search.
  • 📝 The process of creating content with Perplexity involves asking questions and adding sections to build a comprehensive article, which can then be edited and expanded upon.
  • 👀 The speaker emphasizes the importance of creating high-quality content that not only ranks well on Google but also provides value to the reader.
  • ✍️ Editing within Perplexity is limited; users cannot directly edit the generated content but must rewrite sections, which could be improved in future updates.
  • 💰 The discussion touches on the business side of content creation, including the potential impact of AI on the SEO industry and content monetization strategies.
  • 🤖 AI's role in the future of content creation is viewed as an assistant rather than a replacement, with human input still crucial for creating engaging and valuable content.
  • 🌐 The speaker speculates on the evolution of the SEO industry in light of AI advancements, suggesting that while it may change, it is unlikely to disappear completely.
  • 📈 The quality of content produced with AI, such as that from Perplexity, is praised for its natural sound and informational value, making it a useful tool for first drafts in content creation.

Q & A

  • What is the main topic discussed in the live stream?

    -The main topic discussed in the live stream is 'Perplexity', an AI search engine, and its new feature called 'Pages' for non-fiction content creation.

  • What changes in Perplexity prompted the speaker to take a closer look at it?

    -The speaker decided to take a closer look at Perplexity after it introduced a new feature called 'Pages', which is a form of non-fiction content creation.

  • What is the background of the speaker in terms of professional experience?

    -The speaker has a background in creating SEO articles, having worked for an SEO firm called Boostability, and later for Kindlepreneur, where they focused on creating high-quality content that aligns with Google's preference for useful, informative content.

  • How does the speaker describe the shift in their career from SEO tasks to writing?

    -The speaker transitioned from lower-level non-writing SEO tasks to being a writer for the company due to having an English degree. They later moved to different jobs, including content creation for a community college and Kindlepreneur.

  • What is the significance of 'Pages' in the context of the live stream?

    -The 'Pages' feature in Perplexity allows users to create their own Wikipedia-style articles on various topics, which the speaker finds exciting and worth exploring further.

  • How does the speaker view the integration of AI with search engines like Google?

    -The speaker believes that AI integration with search engines is a significant development, but also acknowledges that there have been some missteps, such as AI providing incorrect or dangerous advice.

  • What is the speaker's process for creating an article using Perplexity's 'Pages'?

    -The speaker's process involves using Perplexity to generate an outline and content for an article, then manually editing and adding unique insights to enhance the quality and originality of the content.

  • What are the speaker's thoughts on the future of content creation with AI?

    -The speaker believes AI will cause a significant fluctuation in content creation, especially in SEO, but does not think it will replace the need for high-quality, human-created content.

  • How does the speaker plan to use the content created with Perplexity's 'Pages'?

    -The speaker plans to use the content as a first draft, then edit and refine it to add personal insights and improve the quality before publishing it on their own platform.

  • What are some limitations the speaker identifies with Perplexity's 'Pages'?

    -The speaker identifies limitations such as the inability to directly edit the generated content within Perplexity's editor and the lack of control over the headings used in the article.

  • What is the speaker's view on the monetization of content created with AI tools?

    -The speaker speculates that the financial model for content creation may change, with potential new strategies emerging, such as being paid for providing information to train AI models.

Outlines

00:00

📚 Introduction to Perplexity and AI Content Creation

The speaker introduces the topic of perplexity, an AI search engine, and its recent updates that caught their attention. They have a background in SEO article writing and content creation for various platforms, including Kindlepreneur, where they learned the importance of creating quality content that satisfies user queries and Google's requirements. The speaker acknowledges the impact of AI on the SEO content landscape and shares their intention to explore Perplexity's new 'Pages' feature, a form of non-fiction content creation, during the live stream.

05:01

🔎 Exploring Perplexity's Search Engine and Pages Feature

The speaker delves into Perplexity's capabilities as a search engine, highlighting its integration with the internet and its ability to provide sources for its answers, which is beneficial for verifying accuracy. They discuss the introduction of 'Pages,' a feature allowing users to create Wikipedia-style articles on various topics. The speaker shares their initial experience with Pages, noting the process of creating, editing, and adding sections to an article, and expresses their intent to further explore and utilize this feature during the live stream.

10:01

📝 Content Creation Process and Perplexity's Role

The speaker discusses their process for creating SEO articles, emphasizing the importance of breaking up content into digestible sections and providing valuable information. They demonstrate how Perplexity can assist in this process by generating content based on given topics and formats, such as lists or paragraphs. The speaker also discusses the need to add personal experience and unique insights to articles to make them stand out in SEO rankings, and they share their initial thoughts on using Perplexity for this purpose.

15:03

🤖 AI and the Future of Content Creation

The speaker contemplates the impact of AI on the content creation industry, particularly in the realm of SEO. They express concerns about the potential for AI to disrupt traditional content creation and SEO practices, but also acknowledge the benefits of using AI as a productivity tool. The speaker shares their personal decision to focus on YouTube over website content due to the more personal connection it allows, and they speculate on how Google might adapt its search algorithms to accommodate AI-generated content.

20:04

💬 Audience Interaction and Addressing Concerns

The speaker engages with the audience by addressing their questions and concerns about Perplexity and AI content creation. They discuss the potential costs associated with using Perplexity, the quality of content produced by AI, and how it compares to other tools like Surfer SEO. The speaker also shares their thoughts on the future of the SEO industry in light of AI advancements and the importance of creating high-quality content that stands out.

25:07

✍️ Editing Process and Enhancing AI-Generated Content

The speaker demonstrates their editing process for refining AI-generated content, emphasizing the importance of adhering to high-quality standards for SEO articles. They discuss the need to verify information, improve readability, and add personal touches to make the content unique. The speaker also compares the efficiency of using AI to the traditional writing process, highlighting the time-saving benefits and the potential for creating longer, more in-depth content.

30:08

🌐 The Impact of AI on SEO and Content Strategy

The speaker explores the potential impact of AI on the SEO industry, discussing how AI is changing search behaviors and the ways content is consumed. They consider the possibility of a shift in the financial models that support content creation, suggesting that new strategies may emerge as AI continues to evolve. The speaker also addresses the resilience of traditional content forms like books, drawing parallels to the potential longevity of SEO practices.

35:09

🎯 Final Thoughts on Perplexity and Moving Forward

The speaker concludes the live stream with final thoughts on Perplexity, expressing satisfaction with the quality of content generated and its potential as a productivity tool for creating first drafts. They acknowledge the limitations of AI in terms of direct editing and customization but remain optimistic about future improvements. The speaker also discusses their upcoming plans for content creation, including a shift in their video release schedule and a focus on providing value through longer-form videos.

Mindmap

Keywords

💡Perplexity

Perplexity is an AI search engine that has been in development before the advent of Chat GBT. It is designed to answer questions and perform searches using various AI models. In the video, the speaker discusses how Perplexity's recent updates, particularly the introduction of 'pages,' could significantly impact the way non-fiction content is created, emphasizing its potential to streamline the research and writing process for authors and SEO professionals.

💡Pages

In the context of the video, 'Pages' refers to a new feature introduced by Perplexity that allows users to create Wikipedia-style articles on various topics. The speaker highlights this feature as a game-changer in content creation, suggesting that it simplifies the process of generating in-depth, informative content, which is particularly useful for SEO purposes.

💡SEO (Search Engine Optimization)

SEO is the process of improving the visibility of a website or a piece of content in search engine results without paying for advertising. The speaker's background in creating SEO articles is mentioned, and the video discusses how AI tools like Perplexity can affect SEO content creation by potentially automating certain aspects of research and writing.

💡Content Creation

Content creation refers to the process of developing original content, such as articles, blogs, or other written materials. The video explores how AI, specifically Perplexity's 'Pages' feature, can facilitate non-fiction content creation by providing a structured and efficient way to produce informative articles.

💡AI Models

AI models in the video refer to the different artificial intelligence algorithms that Perplexity uses to process information and generate responses. The speaker mentions CLA 3, Opus, and GPT models, indicating that these models can be fine-tuned for specific tasks, such as searching or content creation.

💡CLA 3

CLA 3 is an open-source AI model mentioned in the script as one of the models that Perplexity uses. It is noted for being fine-tuned by Perplexity for specific tasks, demonstrating how AI models can be adapted to improve search and content creation processes.

💡Story Structure

Story structure refers to the framework that guides the narrative of a story, such as the seven-point story structure discussed in the video. The speaker uses this concept to demonstrate how Perplexity can generate content on specific topics, like writing advice for novelists.

💡Seven-Point Story Structure

The seven-point story structure is a method for outlining and planning a novel's plot, made famous by author Dan Wells. The video uses this as an example to show how Perplexity can generate detailed content on specific writing techniques, which can be useful for educational or instructional content creation.

💡Discovery Writer

A discovery writer is an author who allows the story to unfold organically during the writing process rather than following a strict outline. The video discusses how the seven-point story structure can be adapted for discovery writers, emphasizing the flexibility of the method.

💡AI Content Spinner

An AI content spinner refers to a tool that uses AI to rewrite existing content by changing words to their synonyms, creating new versions of the content. The speaker contrasts this with the more sophisticated capabilities of Perplexity, which can generate original content rather than just spinning existing material.

Highlights

Introduction of Perplexity, an AI search engine with a new feature called 'pages' for non-fiction content creation.

Perplexity's background in AI search preceding the advent of Chat GBT.

The presenter's experience with SEO and content creation for various platforms.

The importance of creating high-quality content for SEO as emphasized by Kindlepreneur.

The potential impact of AI on the SEO content creation industry.

Demonstration of Perplexity's home tab and its ability to answer questions using different AI models.

Comparison of Perplexity's search capabilities with Google's AI search results.

Introduction of 'pages' feature allowing users to create and share Wikipedia-style articles.

Live demonstration of creating an article on the seven-point story structure using Perplexity.

Discussion on the limitations of editing within Perplexity's platform.

The process of enhancing an AI-generated article with personal insights and unique content.

Comparison of Perplexity with other SEO tools like Surfer SEO for content optimization.

The presenter's transition from SEO to YouTube due to AI's impact on content creation.

Google's policy change towards AI-generated content and the focus on end-result quality.

The future of the SEO industry in the context of AI and changing search engine technologies.

The importance of human connection in content creation and its role in the future of online content.

Announcement of the change in video release frequency from three to two per week.

Introduction of longer-form videos on Mondays and varied topics on Thursdays.

Invitation to join the membership for live sessions and direct questions.