Perplexity Just Changed the Way Content Will Be Created
TLDRIn this live stream, the host explores the new 'Pages' feature of Perplexity, an AI search engine that facilitates non-fiction content creation. They delve into its capabilities, comparing it to traditional SEO practices and discussing the implications for content creators. The host shares their background in SEO writing and demonstrates how Perplexity can generate a detailed article on the seven-point story structure, emphasizing the need for quality content regardless of AI assistance.
Takeaways
- ๐ The speaker primarily discusses 'Perplexity,' an AI search engine tool that has recently introduced a feature called 'Pages' for non-fiction content creation.
- ๐ The speaker has a background in SEO article writing and sees AI as a significant shift in the content creation landscape, particularly for SEO.
- ๐ The 'Pages' feature allows users to create and share 'Wikipedia-style' articles on various topics, indicating a move towards collaborative knowledge sharing.
- ๐ก Perplexity's search capabilities are highlighted as being more seamless with internet sources compared to other AI tools like Chat GBT or Google's AI search.
- ๐ The process of creating content with Perplexity involves asking questions and adding sections to build a comprehensive article, which can then be edited and expanded upon.
- ๐ The speaker emphasizes the importance of creating high-quality content that not only ranks well on Google but also provides value to the reader.
- โ๏ธ Editing within Perplexity is limited; users cannot directly edit the generated content but must rewrite sections, which could be improved in future updates.
- ๐ฐ The discussion touches on the business side of content creation, including the potential impact of AI on the SEO industry and content monetization strategies.
- ๐ค AI's role in the future of content creation is viewed as an assistant rather than a replacement, with human input still crucial for creating engaging and valuable content.
- ๐ The speaker speculates on the evolution of the SEO industry in light of AI advancements, suggesting that while it may change, it is unlikely to disappear completely.
- ๐ The quality of content produced with AI, such as that from Perplexity, is praised for its natural sound and informational value, making it a useful tool for first drafts in content creation.
Q & A
What is the main topic discussed in the live stream?
-The main topic discussed in the live stream is 'Perplexity', an AI search engine, and its new feature called 'Pages' for non-fiction content creation.
What changes in Perplexity prompted the speaker to take a closer look at it?
-The speaker decided to take a closer look at Perplexity after it introduced a new feature called 'Pages', which is a form of non-fiction content creation.
What is the background of the speaker in terms of professional experience?
-The speaker has a background in creating SEO articles, having worked for an SEO firm called Boostability, and later for Kindlepreneur, where they focused on creating high-quality content that aligns with Google's preference for useful, informative content.
How does the speaker describe the shift in their career from SEO tasks to writing?
-The speaker transitioned from lower-level non-writing SEO tasks to being a writer for the company due to having an English degree. They later moved to different jobs, including content creation for a community college and Kindlepreneur.
What is the significance of 'Pages' in the context of the live stream?
-The 'Pages' feature in Perplexity allows users to create their own Wikipedia-style articles on various topics, which the speaker finds exciting and worth exploring further.
How does the speaker view the integration of AI with search engines like Google?
-The speaker believes that AI integration with search engines is a significant development, but also acknowledges that there have been some missteps, such as AI providing incorrect or dangerous advice.
What is the speaker's process for creating an article using Perplexity's 'Pages'?
-The speaker's process involves using Perplexity to generate an outline and content for an article, then manually editing and adding unique insights to enhance the quality and originality of the content.
What are the speaker's thoughts on the future of content creation with AI?
-The speaker believes AI will cause a significant fluctuation in content creation, especially in SEO, but does not think it will replace the need for high-quality, human-created content.
How does the speaker plan to use the content created with Perplexity's 'Pages'?
-The speaker plans to use the content as a first draft, then edit and refine it to add personal insights and improve the quality before publishing it on their own platform.
What are some limitations the speaker identifies with Perplexity's 'Pages'?
-The speaker identifies limitations such as the inability to directly edit the generated content within Perplexity's editor and the lack of control over the headings used in the article.
What is the speaker's view on the monetization of content created with AI tools?
-The speaker speculates that the financial model for content creation may change, with potential new strategies emerging, such as being paid for providing information to train AI models.
Outlines
๐ Introduction to Perplexity and AI Content Creation
The speaker introduces the topic of perplexity, an AI search engine, and its recent updates that caught their attention. They have a background in SEO article writing and content creation for various platforms, including Kindlepreneur, where they learned the importance of creating quality content that satisfies user queries and Google's requirements. The speaker acknowledges the impact of AI on the SEO content landscape and shares their intention to explore Perplexity's new 'Pages' feature, a form of non-fiction content creation, during the live stream.
๐ Exploring Perplexity's Search Engine and Pages Feature
The speaker delves into Perplexity's capabilities as a search engine, highlighting its integration with the internet and its ability to provide sources for its answers, which is beneficial for verifying accuracy. They discuss the introduction of 'Pages,' a feature allowing users to create Wikipedia-style articles on various topics. The speaker shares their initial experience with Pages, noting the process of creating, editing, and adding sections to an article, and expresses their intent to further explore and utilize this feature during the live stream.
๐ Content Creation Process and Perplexity's Role
The speaker discusses their process for creating SEO articles, emphasizing the importance of breaking up content into digestible sections and providing valuable information. They demonstrate how Perplexity can assist in this process by generating content based on given topics and formats, such as lists or paragraphs. The speaker also discusses the need to add personal experience and unique insights to articles to make them stand out in SEO rankings, and they share their initial thoughts on using Perplexity for this purpose.
๐ค AI and the Future of Content Creation
The speaker contemplates the impact of AI on the content creation industry, particularly in the realm of SEO. They express concerns about the potential for AI to disrupt traditional content creation and SEO practices, but also acknowledge the benefits of using AI as a productivity tool. The speaker shares their personal decision to focus on YouTube over website content due to the more personal connection it allows, and they speculate on how Google might adapt its search algorithms to accommodate AI-generated content.
๐ฌ Audience Interaction and Addressing Concerns
The speaker engages with the audience by addressing their questions and concerns about Perplexity and AI content creation. They discuss the potential costs associated with using Perplexity, the quality of content produced by AI, and how it compares to other tools like Surfer SEO. The speaker also shares their thoughts on the future of the SEO industry in light of AI advancements and the importance of creating high-quality content that stands out.
โ๏ธ Editing Process and Enhancing AI-Generated Content
The speaker demonstrates their editing process for refining AI-generated content, emphasizing the importance of adhering to high-quality standards for SEO articles. They discuss the need to verify information, improve readability, and add personal touches to make the content unique. The speaker also compares the efficiency of using AI to the traditional writing process, highlighting the time-saving benefits and the potential for creating longer, more in-depth content.
๐ The Impact of AI on SEO and Content Strategy
The speaker explores the potential impact of AI on the SEO industry, discussing how AI is changing search behaviors and the ways content is consumed. They consider the possibility of a shift in the financial models that support content creation, suggesting that new strategies may emerge as AI continues to evolve. The speaker also addresses the resilience of traditional content forms like books, drawing parallels to the potential longevity of SEO practices.
๐ฏ Final Thoughts on Perplexity and Moving Forward
The speaker concludes the live stream with final thoughts on Perplexity, expressing satisfaction with the quality of content generated and its potential as a productivity tool for creating first drafts. They acknowledge the limitations of AI in terms of direct editing and customization but remain optimistic about future improvements. The speaker also discusses their upcoming plans for content creation, including a shift in their video release schedule and a focus on providing value through longer-form videos.
Mindmap
Keywords
๐กPerplexity
๐กPages
๐กSEO (Search Engine Optimization)
๐กContent Creation
๐กAI Models
๐กCLA 3
๐กStory Structure
๐กSeven-Point Story Structure
๐กDiscovery Writer
๐กAI Content Spinner
Highlights
Introduction of Perplexity, an AI search engine with a new feature called 'pages' for non-fiction content creation.
Perplexity's background in AI search preceding the advent of Chat GBT.
The presenter's experience with SEO and content creation for various platforms.
The importance of creating high-quality content for SEO as emphasized by Kindlepreneur.
The potential impact of AI on the SEO content creation industry.
Demonstration of Perplexity's home tab and its ability to answer questions using different AI models.
Comparison of Perplexity's search capabilities with Google's AI search results.
Introduction of 'pages' feature allowing users to create and share Wikipedia-style articles.
Live demonstration of creating an article on the seven-point story structure using Perplexity.
Discussion on the limitations of editing within Perplexity's platform.
The process of enhancing an AI-generated article with personal insights and unique content.
Comparison of Perplexity with other SEO tools like Surfer SEO for content optimization.
The presenter's transition from SEO to YouTube due to AI's impact on content creation.
Google's policy change towards AI-generated content and the focus on end-result quality.
The future of the SEO industry in the context of AI and changing search engine technologies.
The importance of human connection in content creation and its role in the future of online content.
Announcement of the change in video release frequency from three to two per week.
Introduction of longer-form videos on Mondays and varied topics on Thursdays.
Invitation to join the membership for live sessions and direct questions.