Starting A Streetwear Brand From Scratch: Full Design Process

16 Feb 202310:16

TLDRThe video provides a comprehensive guide on starting a streetwear apparel brand from scratch using Kittle, a design tool. It covers everything from creating a logo, choosing a streetwear style, and editing templates to designing t-shirts with various elements and effects. The tutorial also demonstrates how to make mock-ups for different clothing pieces like hoodies and beanies, emphasizing the ease of using Kittle for designing streetwear brands. The host encourages viewers to subscribe for more tutorials and share their brand names in the comments.


  • ๐ŸŽจ Use Kettle to create designs for your streetwear brand, as it's user-friendly and offers various templates and elements.
  • ๐Ÿ” Start by designing a logo for your brand, which can be done by choosing a pre-made template or starting from scratch.
  • ๐ŸŒŸ Customize the logo by changing text, colors, and removing unwanted elements to match your brand's identity.
  • ๐Ÿ”„ Explore different categories like 'flash sheet', 'minimal', and 'Y2K' to find the right style for your streetwear brand.
  • โœ‚๏ธ Edit and combine various elements, such as text blocks and Y2K style graphics, to create a unique logo design.
  • ๐Ÿ‘• For t-shirt designs, Kettle offers numerous templates that can be filtered by streetwear style to find the perfect fit.
  • ๐Ÿ‘‰ Engage with the audience by asking for their streetwear brand name and encouraging them to use Kettle for their designs.
  • ๐ŸŒˆ Play with different text effects, textures, and Y2K elements to personalize your t-shirt design and make it stand out.
  • ๐Ÿ“ Ensure proper sizing and positioning of your design on mock-ups, considering the type of print and garment you plan to use.
  • ๐Ÿ“‹ Download your design in the required format for your print provider, and consider removing the background for certain printing methods.
  • ๐ŸŽญ Utilize Kettle's mock-up illustrations to visualize how your design will look on different apparel, like hoodies and beanies.
  • ๐Ÿ“š Watch additional tutorials for more ideas and techniques on using Kettle to enhance your streetwear brand's designs.

Q & A

  • What is the first step in starting a streetwear brand using Kittle?

    -The first step is to create a logo. You can either use a pre-made template or start from scratch.

  • How can one find the right template for their streetwear brand logo in Kittle?

    -You can browse through different categories such as logos, flash sheet, minimal, and Y2K to find a template that suits your brand's style.

  • What is the process of editing a template in Kittle?

    -Once you select a template, you can click 'use this design' and start customizing it by changing text, colors, and removing or adding elements as needed.

  • How can one incorporate the Y2K style element into their streetwear brand design?

    -You can find Y2K style elements in the abstract category and add them to your design. For example, you can use a shooting star element which is popular in Y2K style design.

  • What are some ways to make a streetwear brand logo stand out?

    -You can use unique fonts, incorporate Y2K style elements, and experiment with different text effects and textures to make your logo stand out.

  • How can one create a t-shirt design for their streetwear brand in Kittle?

    -You can either use a pre-made t-shirt design template or create a new project from scratch. You can then customize the design by adding illustrations, texts, quotes, and using various effects.

  • What is the importance of considering the print provider's requirements when finalizing a t-shirt design?

    -It's important to ensure that the design meets the provider's specifications for size, format, and print method to avoid any issues during the production process.

  • How can one create mock-ups of their streetwear designs using Kittle?

    -You can use Kittle's mock-up illustrations to visualize how your designs will look on different clothing items like t-shirts, hoodies, and beanies. You can change colors and adjust the size of the design to fit the mock-up.

  • What is the significance of the 'alt' or 'option' key when creating a streetwear design in Kittle?

    -The 'alt' or 'option' key allows you to make duplicates of design elements, which can then be repositioned or modified to create a cohesive look across different parts of the design.

  • How can one ensure their streetwear brand's designs are ready for production?

    -After finalizing the design, you should check with your print provider or test on blanks to ensure the design's size, colors, and print method are suitable for production.

  • What is the benefit of using Kittle for starting a streetwear brand?

    -Kittle offers a user-friendly platform to easily create and customize designs for your streetwear brand. It provides a wide range of templates, elements, and effects to help you stand out in the market.



๐ŸŽจ Starting a Streetwear Brand with Kittle

The video script introduces viewers to using Kittle for designing a streetwear apparel brand. It emphasizes the ease of using Kittle to edit templates and find the right Y2K style streetwear elements and fonts. The tutorial begins with creating a logo, suggesting the use of pre-made templates or starting from scratch. It guides through selecting a design, customizing it with the brand name, and adjusting elements like colors and shadows. The script also covers creating a unique logo style, incorporating popular design elements like shooting stars, and using different fonts for a streetwear vibe. It concludes with advice on designing t-shirts and creating mock-ups for various clothing items.


๐Ÿ‘• Customizing T-Shirt Designs for Streetwear Brands

This paragraph delves into the specifics of customizing t-shirt designs for a streetwear brand using Kittle. It discusses the process of selecting a base design, such as one featuring a skull, and modifying it to fit the brand's aesthetic. The tutorial covers changing textures, using Alpha masking, and experimenting with text effects and illustrations. It also touches on incorporating the brand's logo into the design and adjusting the mock-up for different clothing items, like hoodies and beanies. The script provides tips on checking with print providers for sizing and suggests ways to creatively use design elements on different parts of the clothing.


๐Ÿ“บ Final Thoughts and Further Resources

The final paragraph wraps up the video with a call to action for viewers to like, subscribe, and comment with their brand names. It expresses interest in the viewers' streetwear brand ideas and encourages them to use Kittle for their designs. The script also mentions other tutorials available for using Kittle and invites viewers to subscribe to the channel for future content.



๐Ÿ’กStreetwear Apparel Brand

A streetwear apparel brand refers to a fashion label that specializes in casual clothing and accessories often associated with urban culture and street fashion. In the video, the process of starting such a brand from scratch is discussed, emphasizing the importance of design and branding in creating a unique identity for the brand.


Kettle is a design tool mentioned in the video that is used to create and edit designs for streetwear apparel. It is portrayed as a user-friendly platform that allows for easy customization of templates, making it accessible for individuals looking to start their own streetwear brand.

๐Ÿ’กDesign Templates

Design templates are pre-made design layouts that can be used as a starting point for creating new designs. In the context of the video, Kettle offers various templates for logos, t-shirts, and other apparel, which can be edited and customized to fit the brand's aesthetic.

๐Ÿ’กY2K Style

Y2K style refers to the fashion trends and aesthetics popular around the year 2000, often characterized by futuristic and technological themes. The video mentions finding 'Y2K style streetwear elements' to incorporate into the brand's design, indicating a retro-futuristic influence in the brand's aesthetic.


Fonts are the different styles of typefaces used in design. The video emphasizes the importance of selecting the right fonts to make a streetwear brand stand out. It discusses how different fonts can convey various moods and styles, which is crucial for branding.


A logo is a graphic mark or emblem used by brands to aid in identification and recognition. The video outlines the process of creating a logo for a streetwear brand using Kettle, highlighting the logo's role in establishing the brand's visual identity.

๐Ÿ’กT-Shirt Designs

T-shirt designs are the visual elements printed or embroidered on t-shirts. The video script discusses finding and customizing t-shirt designs to create unique apparel for the streetwear brand, which is a key aspect of streetwear culture.


Mock-ups are representations of how a final product will look. In the video, the use of Kettle's mock-up illustrations is shown to visualize how the brand's designs will appear on different clothing items, such as hoodies and beanies, before production.


Grungy, in the context of fashion, refers to a style that is casual, slightly worn, and raw, often associated with streetwear. The video mentions creating a 'grungy streetwear' look, which is part of the brand's intended aesthetic.

๐Ÿ’กPrint Provider

A print provider is a company that offers printing services, such as screen printing or heat transfers, for apparel. The video script advises checking with the print provider regarding the size and specifications of the designs to ensure they are suitable for the printing process.

๐Ÿ’กBrand Identity

Brand identity is the visual and textual elements that make up the unique personality of a brand. The video focuses on creating a brand identity for a streetwear brand through logo design, apparel design, and the use of specific styles and fonts that resonate with the target audience.


Using Kettle to create streetwear brand designs is super easy and efficient.

Kettle offers pre-made templates for logos that can be easily customized.

Explore different categories like 'flash sheet' and 'Y2K' for streetwear style elements.

Customize the logo by changing colors, removing elements, and adjusting text.

Create a unique brand name and logo for your streetwear brand using Kettle's editor.

Add shadows and effects to the text for a more dynamic and streetwear-ready look.

Start a new project from scratch for a completely original design.

Choose a streetwear style font like 'Black Letter' for a grungy look.

Incorporate Y2K elements like shooting stars to enhance the design's appeal.

Experiment with different text styles, such as script or blocky styles, for variety.

Select from a wide range of t-shirt design templates that fit the streetwear aesthetic.

Edit t-shirt designs by changing textures, colors, and adding your own text or illustrations.

Create mock-ups of your designs on different clothing items like hoodies and beanies.

Ensure designs are sized correctly for printing by consulting with your print provider.

Copy and paste elements between different windows in Kettle for a seamless design process.

Customize mock-ups by changing colors and sizing to fit the specific clothing item.

Use Kettle's mock-up illustrations to visualize how the final product will look.

Download your designs in the required format for printing or transferring.

Engage with the community by sharing your brand name and designs in the comments section.