A.I. is DESTROYING the MUSIC INDUSTRY!!!

White Sea Studio
29 Jun 202415:58

TLDRThe video explores the impact of AI on the music industry, questioning whether AI is a threat to music producers. It delves into AI music generator apps, testing them with unique prompts, and discusses the potential for AI to change the industry by reducing costs and creating generic music suitable for background use. However, it argues that AI lacks the soul and live performance aspect that is integral to music, suggesting that genuine, emotionally-driven music creation will persist, driven by human passion and creativity.

Takeaways

  • 🤖 AI's impact on the music industry is a topic of debate, with concerns about job security for music producers.
  • 🎵 The video explores various AI music generator apps, questioning their authenticity and the 'snake oil' aspect of AI in music creation.
  • 💸 AI services often require payment, raising questions about the value they provide compared to traditional music production methods.
  • 🎤 AI-generated music can produce unique results, but may lack the emotional depth and personal touch of human-created music.
  • 📝 The script discusses the potential copyright issues with AI-generated music and its standing in the music industry.
  • 🔄 AI's role in the music industry could be more about the 'industry' side rather than the 'music' side, affecting business models rather than the creative process.
  • 🎼 There's a generational shift in attitudes towards paying for music, with younger generations more accustomed to free content.
  • 📉 The music industry has been cutting costs, and AI could be the next step in reducing expenses for music production.
  • 👥 AI may not be able to replicate the live music experience or the connection between performer and audience.
  • 🎷 Musicians are primarily interested in creativity and emotional expression, not the business side of the industry.
  • 🛍️ AI-generated music might be more suitable for background music or commercial uses rather than emotional or artistic music creation.

Q & A

  • What is the main concern discussed in the video script regarding AI and the music industry?

    -The main concern discussed in the video script is whether AI poses a threat to music producers and the music industry as a whole, as AI is increasingly being used to generate music.

  • What did the author do to explore AI music generation?

    -The author explored AI music generation by typing 'AI music generator' into a search engine, checking various websites, and diving deeper into a few of them to understand how they work.

  • What was the author's experience with the AI music generator called 'Sunno'?

    -The author used 'Sunno' to generate a song about a Funk song about an audio YouTuber. The author found the process interesting but noted that the generated song sounded 'plasticky' and lacked the emotional depth of human-created music.

  • What is the author's opinion on the potential impact of AI on the music industry?

    -The author believes that AI will change the industry, particularly the business part of it, but doubts that it will replace the passion and creativity of human musicians.

  • What is the author's view on the role of AI in live music performances?

    -The author suggests that AI might not be able to replace live music performances because of the human connection and the need for performers to interact with their audience.

  • How does the author describe the difference between music and the music industry?

    -The author describes music as an expression of passion and creativity, while the music industry is more focused on the business aspects, such as generating revenue and reducing costs.

  • What is the author's perspective on the future of music production in the context of AI?

    -The author believes that AI will be used more for commercial and background music, while the emotional and passionate aspects of music will continue to be created by humans.

  • What is the author's stance on the quality of music generated by AI?

    -The author is not impressed with the quality of AI-generated music, stating that it lacks the emotional depth and uniqueness of human-created music.

  • What is the author's concern about the potential 'snake oil' in AI music generation?

    -The author is concerned that some AI music generation services might be reusing old algorithms or simply repackaging existing services without offering genuine AI advancements.

  • How does the author view the role of AI in the business side of the music industry?

    -The author sees AI as a tool that could be used to reduce costs and streamline the production process in the business side of the music industry.

  • What is the author's suggestion for the future of musicians in the face of AI advancements?

    -The author suggests that musicians should focus on their passion, creativity, and emotional expression, as these are aspects that AI is less likely to replicate.

Outlines

00:00

🤖 AI's Impact on Music Production

The script opens with a discussion on whether AI poses a threat to music producers, questioning the narrative that AI is taking over jobs. The speaker plans to explore various AI music generator apps, starting with Sunno, to see how they work. They express skepticism about the authenticity of AI-generated music, suspecting there might be 'snake oil' involved. The first song generated is about a tech-savvy YouTuber, and the speaker notes the strangeness of AI creating music from nothing, although acknowledging the underlying machine learning. They also mention concerns about copyright and the authenticity of AI as an artist.

05:00

🎶 AI and the Changing Music Industry

The speaker reflects on the perpetual change in the music industry and how AI might affect it, particularly focusing on the 'industry' aspect rather than the 'music' aspect, which is driven by passion. They discuss the disconnect between their notes and thoughts on music versus industry and how AI's choice of words in a generated song mirrors this distinction. The speaker also touches on the challenges of generating income in a time when new generations are accustomed to free content, and how this shift impacts the music industry's business model, including the reduction in budgets and the use of virtual instruments as cost-effective alternatives to live recordings.

10:03

🎧 The Future of AI in Music and Live Performances

The script delves into the potential future of AI in music, suggesting that while AI might take over certain industry aspects, it is unlikely to replace the need for live music and the emotional connection between musicians and their audiences. The speaker argues that AI lacks the 'soul' and personal touch that comes with live performances. They also discuss the potential for AI to be used in background music and other non-emotive musical applications, while real music created from genuine emotion and experience will continue to thrive. The speaker also critiques AI music platforms for requiring user accounts and expresses concerns about potential hidden costs and 'snake oil' services.

15:04

🚀 The Role of Passion in Music Creation

The final paragraph emphasizes the enduring role of passion in music creation, asserting that AI is unlikely to replace the heartfelt and emotional music made by humans. The speaker suggests that AI-generated music may be more suitable for commercial and background purposes, while the music industry's 'industry' side may be more vulnerable to AI's influence. They conclude by reiterating their belief in the importance of genuine music made from the heart and the societal need for it, while also addressing the separation of sponsored content from their personal opinions on AI in music.

Mindmap

Keywords

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is portrayed as a potential disruptor in the music industry, with the capability to generate music autonomously. The script discusses various AI music generators and their implications for music producers, suggesting that while AI might change the industry, it may not replace the need for human creativity and emotional expression in music.

💡Music Industry

The Music Industry encompasses the businesses involved in the production, distribution, and sale of music. In the video, the term is used to highlight the potential impact of AI on jobs within this sector. The script suggests that while AI could change certain aspects of the industry, such as background music production, the human element in music creation, particularly in live performances and emotionally driven compositions, is likely to persist.

💡Music Generator

A Music Generator is a tool or application that uses AI algorithms to create music autonomously. The script explores several music generator apps, such as Sunno and Soundraw, demonstrating how they work and reflecting on the quality and originality of the music they produce. The discussion indicates that while these tools can generate music, they may lack the emotional depth and uniqueness that comes from human musicians.

💡Machine Learning

Machine Learning is a subset of AI that enables machines to learn from and make decisions based on data. The video script mentions machine learning in the context of AI music generation, suggesting that these systems are trained on vast amounts of musical data to produce new compositions. The script implies that while machine learning can create music, it may not fully replicate the creative process of human artists.

💡Copyright

Copyright is a legal right that grants the creator of an original work exclusive rights to its use and distribution. The script raises the question of copyright in relation to AI-generated music, pondering whether such compositions are protected under copyright law and if AI can be considered the 'artist' in these cases. This highlights the legal and ethical complexities that may arise with the increasing use of AI in creative fields.

💡Virtual Instruments

Virtual Instruments are software applications that simulate the sounds of real musical instruments. The video discusses how the use of virtual instruments has reduced the cost and complexity of music production over the years. The script suggests that AI music generators could be seen as the next step in this evolution, potentially further reducing the need for traditional recording methods and musicians.

💡Live Music

Live Music refers to musical performances that occur in real-time, often in front of an audience. The script argues that live music is an area where AI is unlikely to replace human musicians, as it involves a direct connection between the performer and the audience. It suggests that the emotional resonance and communal experience of live music are elements that AI cannot replicate.

💡Snake Oil

In the context of the video, 'Snake Oil' is used metaphorically to describe products or services that are fraudulent or do not deliver on their promises. The script expresses skepticism about some AI music generators, suggesting that they might be overhyped and not as revolutionary as they claim to be, possibly using recycled algorithms or other deceptive practices.

💡Emotional Expression

Emotional Expression in music refers to the conveyance of feelings and emotions through musical compositions and performances. The video emphasizes that AI-generated music may lack the emotional depth that comes from human musicians who create music from personal experiences and emotions. It posits that this emotional connection is a vital aspect of music that AI is unlikely to surpass.

💡Background Music

Background Music is music that plays in the background of public spaces, events, or media content, often without being the main focus. The script suggests that AI could be particularly useful in creating background music, as it can generate a wide variety of tunes efficiently and cost-effectively, without the need for human intervention.

💡Music Business

The term Music Business specifically refers to the commercial aspects of the music industry, including marketing, distribution, and monetization. The video script discusses how AI might impact this side of the industry more significantly than the creative side, potentially changing the way music is produced and consumed from a business perspective.

Highlights

AI's potential impact on music producers is a major concern in the music industry today.

AI music generator apps are being explored to understand their capabilities and implications.

Sunno, an AI music generator, creates a song about a tech-savvy YouTuber with a unique prompt.

AI-generated music raises questions about copyright and the role of real artists in the digital age.

AI's ability to generate music is contrasted with traditional music production methods.

The emotional connection of AI-generated music is questioned, with a comparison to human-created music.

AI-generated song about the music industry's fear of AI reflects a complex relationship between technology and creativity.

The music industry's adaptation to AI is likened to historical changes in music production.

The role of passion in music creation is highlighted as distinct from the industry's business aspects.

AI's potential to change the music industry is discussed, with a focus on its impact on business models.

The importance of live music and human performance in the music industry is emphasized.

AI's limitations in capturing the 'soul' of music and the importance of a human touch are discussed.

The potential for AI to take over background music and commercial music production is considered.

AI music generators are tested for their ability to create music in different genres, with mixed results.

The ethical considerations and potential 'snake oil' aspect of AI music generators are raised.

AI's role in the future of music is debated, with a focus on its potential to complement rather than replace human musicians.

The video concludes with a discussion on the importance of supporting independent music and creators in the face of AI advancements.