ChatGPT 4o replaces your $10,000 Ad Agency (Full Tutorial)

Greg Isenberg
2 Apr 202542:20

TLDRThis video explores how to use ChatGPT 40 to create effective ads, featuring expert Jacob Posel. It explains the importance of inspiration images and clear prompts to generate high-quality ads quickly. Examples include transforming ads for brands like Jones Road Beauty and Ridge Wallets, and creating new ads for LCA, a design agency. The tutorial highlights the potential for experimentation at scale, personalization, and leveraging current events for ad content. Viewers learn practical tips for using AI to boost ad performance and creativity.

Takeaways

  • 🤖 Using AI models like ChatGPT 40 can significantly enhance ad creation by improving ad performance and return on ad spend.
  • 📈 Creating effective ads with AI involves providing clear prompts and reference images to guide the model's understanding and output.
  • 🎨 Inspiration images play a crucial role in helping AI generate consistent and visually appealing ads.
  • 🌐 For well-known brands, AI models can generate ads without reference images, but for lesser-known products, providing reference images is essential.
  • 🔍 Detailed and descriptive prompts are important for creating photorealistic images, especially when using keywords like 'ultra realistic' or 'photo realistic'.
  • 🔗 Platforms like Sora offer valuable resources for exploring and learning effective prompting techniques for AI-generated ads.
  • 🚀 AI enables rapid experimentation with different ad variations to optimize performance for various target audiences.
  • 🎉 AI can be used to quickly adapt ads for different themes, such as holidays or current events, making them more timely and engaging.
  • 🔗 Tools like Creative OS and Forplay provide inspiration and templating for ad creation, making it easier to find and adapt existing ads.
  • 💡 The key to successful AI-generated ads is balancing clear instructions with allowing the model to leverage its creativity to produce unique results.
  • 🔄 When refining AI-generated ads, starting a new prompt or chat can yield better results than adjusting within the same conversation.

Q & A

  • What are the key benefits of using ChatGPT 40 for creating ads, according to the transcript?

    -Using ChatGPT 40 for creating ads can significantly increase the return on ad spend (ROAS) and lead to a more profitable business. It allows for the creation of high-quality ads quickly and efficiently, and can help in experimenting with different ad variations at scale.

  • How does Jacob Posel describe the process of creating ads with ChatGPT 40?

    -Jacob Posel describes the process as relatively simple and straightforward. He emphasizes the importance of providing inspiration images and product images to guide the AI in creating consistent and effective ads.

  • What role do inspiration images play in creating ads with ChatGPT 40?

    -Inspiration images are crucial as they provide a reference point for the AI to understand the desired style and format of the ad. They help in creating ads that are consistent with the brand's aesthetic and can be adjusted for different target audiences.

  • Why is it important to use reference images when creating ads for lesser-known products?

    -Reference images are important for lesser-known products because ChatGPT 40 may not have a pre-existing understanding of these products. Providing a reference image helps the AI to accurately represent the product in the ad.

  • What is the significance of using 'ultra realistic' or 'photo realistic' in the prompts for ChatGPT 40?

    -Using 'ultra realistic' or 'photo realistic' in the prompts helps to ensure that the generated images look as close to real-life photographs as possible. Without these keywords, the AI might produce images that appear cartoonish or unrealistic.

  • How does the transcript suggest using ChatGPT 40 to experiment with different ad variations?

    -The transcript suggests that by providing different inspiration images or adjusting the prompts slightly, users can create multiple ad variations targeting different demographics or testing different visual elements. This allows for large-scale experimentation to determine which ads perform best.

  • What is Sora, and how is it related to ChatGPT 40?

    -Sora is a platform that uses the same underlying model as ChatGPT 40 but has an explore page where users can see examples of prompts and generated images. It is recommended as a resource for inspiration and learning how to create effective prompts.

  • What are some tools or platforms mentioned in the transcript that can be used to find inspiration for ad creation?

    -The transcript mentions Creative OS, Forplay, and Meta's ad library as tools or platforms where users can find inspiration for ad creation. These platforms provide templates and examples of existing ads.

  • How does the transcript address the ethical concerns of using inspiration ads from other companies?

    -The transcript suggests that using inspiration ads is a common practice in the industry, and companies often recreate or remix existing ads. ChatGPT 40 simply makes this process more accessible and efficient, but the practice itself is not considered unethical.

  • What advice does the transcript offer for improving the results when using ChatGPT 40 for ad creation?

    -The transcript advises starting a new chat when adjusting prompts to avoid using the previously generated image as a reference, which can lead to worse results. It also recommends being clear and direct in the prompts and leveraging the AI's creativity by providing inspiration images.

Outlines

00:00

🚀 Introduction to AI-Generated Ads

The host introduces the concept of creating ads using AI, specifically mentioning ChatGPT 40, a new image model. They emphasize the potential benefits for businesses, such as increased ad performance and profitability. The host brings on Jacob Posel, an expert in creating successful ads with AI, who explains that the key to effective AI-generated ads lies in providing inspiration images and product images, rather than overly complex prompts. He demonstrates this by showing an example of an ad created for Jones Road Beauty, highlighting how the AI followed simple instructions to produce a visually appealing ad. Jacob also discusses the importance of experimentation and targeting different audiences to optimize ad performance.

05:00

🔍 Understanding Reference Images and Prompts

This paragraph delves deeper into the use of reference images and the importance of prompting when using AI for ad creation. Jacob explains that well-known brands like Nike and Adidas can be referenced directly due to their strong online presence, while lesser-known products require more detailed reference images. He provides an example of a detailed prompt used to create an ad for a female runner in the Egyptian desert, emphasizing the need for clear and specific descriptions to achieve realistic results. Jacob also mentions Sora, a platform that offers an explore page with examples of prompts and generated images, which can be a valuable resource for learning and inspiration.

10:01

🎨 Creative Adjustments and Ethical Considerations

The discussion shifts to the creative adjustments possible with AI-generated ads, such as changing the background, pricing, and overall style of an ad. Jacob demonstrates how to recreate an ad for Athletic Greens by adjusting the background and price, and then generating the image. He highlights the importance of starting a new chat when adjusting prompts to avoid compounding errors. The host raises ethical concerns about remixing ads from other companies, but Jacob explains that this practice is already common in the industry and that AI simply makes it more accessible. They also discuss the potential for AI to create ads targeting specific holidays and events, making advertising more personalized and entertaining.

15:03

🎉 Transforming Ads for Different Occasions

This paragraph focuses on transforming existing ads for different occasions. Jacob shows an example of converting a Ridge Wallet Black Friday ad into a Christmas-themed ad by swapping out the product image and adjusting the style. He emphasizes the power of reference images in simplifying the prompting process. The host suggests exploring niche holidays and personalized targeting opportunities, such as birthday discounts. Jacob also mentions the ability to capitalize on current events and news cycles, demonstrating an example of a Rippling ad inspired by a recent controversy, highlighting the potential for AI to create timely and engaging ads.

20:03

📝 Live Creation of an Ad for LCA

The host and Jacob engage in a live demonstration of creating an ad for LCA, a design agency specializing in AI interfaces. They discuss the brand's identity, focusing on its luxury and exclusivity. Jacob takes screenshots of the company's website and selects a vintage Rolex ad as inspiration. They provide instructions to ChatGPT to generate a digital ad, emphasizing the importance of specifying details like language and desired style. The generated ad features a man pointing with a fire in the background, capturing the luxury and futuristic vibe of the brand. Jacob explains the importance of iterating and refining the ad through multiple generations to achieve the desired result.

25:07

🔄 Iterating and Improving the Ad

This paragraph continues the live creation process, focusing on refining the generated ad. Jacob opens a new chat to avoid compounding errors and provides further instructions to replace the Rolex watch with logos of companies LCA has worked with. He emphasizes the importance of specifying details to guide the AI's creativity. The updated ad features the correct logos and a more cohesive design. The host and Jacob discuss the potential for further adjustments, such as specifying the man's pose or the placement of text, highlighting the iterative nature of AI-generated ad creation.

30:08

🎉 Finalizing and Reflecting on the Ad

The final paragraph reflects on the completed ad for LCA, which features the company's logo, a man wearing a Rolex (though it was meant to be replaced), and the logos of partner companies. Despite the minor error, the ad captures the desired luxury and futuristic vibe. Jacob explains the concept of 'temperature' in AI models, which affects the randomness of outputs. The host and Jacob discuss the potential for turning these images into video content and the importance of specifying dimensions for different ad platforms. They conclude by emphasizing the speed and creativity of AI-generated ads, highlighting the potential for businesses to experiment and stand out in their advertising.

Mindmap

Keywords

💡ChatGPT 40

ChatGPT 40 is a powerful AI model discussed in the video. It is a multimodal language model capable of generating high-quality ads and images. In the context of the video, it is presented as a tool that can replace expensive ad agencies by creating effective and creative advertisements quickly and efficiently. For example, the script mentions how ChatGPT 40 can generate ads in just a few minutes, which would otherwise take a lot of time and money using traditional methods.

💡Ad Creation

Ad creation is the central theme of the video. It refers to the process of designing and producing advertisements. The video demonstrates how AI, specifically ChatGPT 40, can be used to create ads. The script provides examples of how different ads were created using AI, such as the Jones Road Beauty ad and the athletic greens ad, showing how AI can adjust elements like images, text, and styles to produce effective ads.

💡Prompts

Prompts are the instructions or descriptions given to the AI model to generate specific content. In the context of the video, prompts are crucial for guiding ChatGPT 40 to create the desired ads. The script emphasizes that while the prompting can be straightforward, it is important to be clear and direct. For example, the script mentions using detailed descriptions and specifying elements like font types and aspect ratios to get the best results from the AI model.

💡Inspiration Images

Inspiration images are reference images used to guide the AI in creating ads. They provide a visual template or style that the AI can adapt and modify. In the video, the importance of inspiration images is highlighted, especially for creating ads that match a specific aesthetic or brand style. For example, the script mentions using an inspiration ad from Jones Road Beauty and combining it with a custom product image to create a new ad.

💡Photo Realism

Photo realism refers to the quality of images that look like real photographs. In the context of the video, achieving photo realism is important for creating convincing and effective ads. The script mentions the use of keywords like 'ultra realistic' or 'photo realistic' in prompts to ensure that the AI generates high-quality, realistic images, as opposed to cartoonish or unrealistic visuals.

💡Targeting

Targeting refers to the process of identifying and reaching specific audiences with advertisements. In the video, the concept of targeting is discussed in the context of AI-generated ads. The script mentions how AI can help create ads tailored to different demographics, such as age, gender, or interests, by generating images and text that appeal to these specific groups. For example, the script talks about experimenting with different character traits to see what converts best for different audiences.

💡Conversion

Conversion refers to the process of turning viewers of an ad into customers or users. In the context of the video, the goal of using AI to create ads is to improve conversion rates. The script highlights how experimenting with different ad elements, such as images, text, and styles, can help identify which combinations are most effective at driving conversions. For example, the script mentions testing different versions of ads to see what works best for different target audiences.

💡Sora

Sora is another AI tool mentioned in the video. It is similar to ChatGPT 40 but has an explore page where users can see examples of prompts and generated images. The script suggests that Sora is better at photo realism and has less strict policy guidelines. It is used as a resource for inspiration and learning how to create effective prompts for ad creation.

💡Aspect Ratios

Aspect ratios refer to the dimensions of an image or ad, such as 9:16 for vertical videos or 1:1 for square images. In the context of the video, aspect ratios are important for ensuring that ads fit well on different platforms. The script mentions that users can specify aspect ratios in their prompts to ChatGPT 40 to generate ads that match the required dimensions for various ad placements.

💡Live Cooking

Live cooking refers to the process of creating ads in real-time during the video. The script mentions two live cooking examples where the host and guest demonstrate how to create ads using ChatGPT 40. This concept is used to show the audience how easy and quick it is to generate ads with AI, providing a hands-on demonstration of the process.

Highlights

Using ChatGPT 40 to create ads can significantly improve ad performance and business profitability.

The importance of learning how to effectively prompt ChatGPT 40 to generate winning ads.

ChatGPT 40 is a multimodal language model that understands intent and creativity better than pure image models.

Providing inspiration images and product images is crucial for creating consistent and reliable ads.

Experimentation at scale is key to finding the best ad conversions for different audiences.

Using well-known brands as references allows ChatGPT 40 to generate ads without needing strict prompting.

The use of 'ultra realistic' or 'photo realistic' keywords is important for creating high-quality images.

Sora is recommended as a platform for exploring and learning effective prompts for ad creation.

Adjusting prompts in a new chat can yield better results than continuing in the same conversation.

Creating ads by remixing existing ones is a common practice, and ChatGPT 40 makes it more accessible.

Changing the concept of an existing ad, such as from Black Friday to Christmas style, is easily achievable with ChatGPT 40.

ChatGPT 40 can leverage current events and news cycles to create timely and relevant ads.

Sources like Creative OS and Forplay provide inspiration and templates for ad creation.

Live demonstration of creating an ad for LCA, a design agency, using vintage Rolex ads as inspiration.

The ability to generate multiple versions of an ad to choose from highlights ChatGPT 40's creative potential.