Create branded social media clips with Descript
TLDRThis tutorial demonstrates how to use Descript to transform lengthy videos into engaging, branded social media clips. It guides through the process of uploading content, utilizing AI editing for selecting attention-grabbing segments, and creating templates for branding. The video also covers sharing templates with a team and seeking feedback on clips, ensuring content is both watchable and shareable across social platforms.
Takeaways
- 🎥 Use Descript to repurpose long-form videos into engaging social media clips.
- 🛠️ Start by uploading your video or pasting a YouTube link for transcription.
- 🤖 Utilize the AI editing assistant, Underlord, to identify and create clips with high social media potential.
- 🔍 Focus on the active speaker and select the appropriate multicam settings for your video content.
- ✂️ Create clips of around 10 seconds each using the 'Repurpose' section and suggested layouts.
- 🌟 Evaluate each clip with the provided star rating system to gauge its potential for social media engagement.
- 📏 Customize clip layouts by adjusting aspect ratios, adding captions, and incorporating branding elements like logos.
- 📑 Save custom templates for future use to streamline the clip creation process with consistent branding.
- 👥 Facilitate team collaboration by sharing templates and seeking feedback through in-project comments.
- 🔄 Ensure clips are reviewed by relevant team members for feedback before posting on social media.
- 📈 Transform long videos into multiple branded clips to increase viewership and potentially use as ads.
Q & A
What is the main purpose of using Descript for video content?
-The main purpose of using Descript is to turn long-form videos into branded, engaging clips suitable for sharing across social media channels.
How does Descript handle video content that is already on YouTube?
-Descript can transcribe video content from YouTube by simply pasting a link to the video.
What is the role of the AI editing assistant in Descript?
-The AI editing assistant, Underlord, helps to find and create clips with the most potential to grab attention on social media.
How can users ensure the video focuses on the active speaker in Descript?
-Users can ensure the video focuses on the active speaker by selecting 'Center active speaker' in the 'Look Good' section for single video or 'Automatic multicam' for multiple speaker recordings.
What is the recommended clip duration for social media as suggested in the script?
-The recommended clip duration for social media is around 10 seconds each.
How can users customize the layout of the clips in Descript?
-Users can customize the layout of the clips by choosing suggested layouts or creating custom templates with different aspect ratios and branding elements.
What is the process for creating a custom template in Descript?
-To create a custom template, users can build it on the fly after importing content, adjust the aspect ratio, add captions and logos, and save the layout as a template for future use.
How can users share their templates with a team in Descript?
-Users can share templates with their team by toggling on 'Publish on Create' and selecting 'Share with Drive' security setting.
What feature in Descript allows for team collaboration and feedback?
-The comment feature allows users to tag team members for feedback, who can then respond directly in the comments.
How can users ensure the clips are branded according to their company's style?
-Users can ensure clips are branded by adding their logo, custom imagery, and adjusting the layout to match their company's branding.
What is the final outcome of using Descript as described in the script?
-The final outcome is a set of quick, branded clips that are more likely to be watched by the audience, which can also be used as ads if necessary.
Outlines
📚 Introduction to Descript Video Editing
This paragraph introduces the video's purpose: teaching viewers how to use Descript to convert long-form videos into engaging, branded clips suitable for social media. The video will guide users through creating a new project, uploading a video, and utilizing Descript's AI editing assistant, Underlord, for automatic transcription and clip creation. The focus is on making content more accessible and shareable across various social platforms.
🎥 Setting Up the Video Project and Transcription
The speaker explains the initial steps for setting up a video project in Descript, which includes dragging the video file into the upload zone or pasting a YouTube link for transcription. The process of using the AI editing assistant to focus on the active speaker and create clips is detailed, with instructions on selecting the 'Center active speaker' or 'automatic multicam' options depending on the video setup.
👨💻 Using AI to Create Engaging Clips
The paragraph describes how to use Descript's AI feature to identify and create clips that are likely to attract attention on social media. It explains the process of scrolling to the 'Repurpose' section, selecting the number of clips desired, and customizing clip duration. The AI suggests layouts and topics for the clips, and provides a star rating system to gauge their potential impact.
🛠️ Customizing Templates for Branding
The speaker demonstrates how to create custom templates for clips to apply branding consistently. This includes changing the aspect ratio, adding captions, and incorporating logos or other imagery. The process of layer manipulation, viewing all layers in list view, and adjusting layer properties is outlined. The paragraph concludes with instructions on saving a template for future use.
🤝 Collaborating and Gathering Feedback
The final paragraph discusses the collaborative aspect of Descript, allowing users to share templates with team members and gather feedback on clips. It explains how to tag a colleague for feedback, notify them through the platform, and enable them to respond directly in the comments section. The goal is to ensure that the clips are not only branded but also resonate with the target audience on social media.
Mindmap
Keywords
💡Descript
💡Branded social media clips
💡Long-form videos
💡AI editing assistant
💡Transcription
💡Center active speaker
💡Multicam
💡Clips
💡Templates
💡Layer
💡Social channels
💡Feedback
Highlights
Use Descript to turn long-form videos into branded engaging clips for social media.
Create a new video project and upload the recording or paste a YouTube link.
Descript will start transcribing the video once the upload is complete.
Utilize the AI editing assistant to find and create clips with potential for social media attention.
Focus the video on the active speaker for better engagement.
Select 'Center active speaker' for single video or 'automatic multicam' for multiple speakers.
Navigate to the 'Repurpose' section to create clips of around 10 seconds each.
Adjust clip presets for number and duration as needed.
Choose a suggested layout or create a custom template for clip presentation.
Underlord will provide clips with titles, descriptions, lengths, and a potential virality score.
Review and select the clips chosen by Underlord or discard and reselect as needed.
Adjust the layout for selected clips if the original does not meet your requirements.
Create custom templates by building them on the fly after importing content.
Change the aspect ratio, add captions, and incorporate branding elements like logos.
View and manipulate all layers in a list view for easy editing.
Save custom templates for future use and adjust privacy settings as needed.
Share templates with team members and manage access through Drive security settings.
Seek feedback on clips from colleagues using the comment feature and tagging system.
Transform long videos into multiple quick branded clips for increased viewer engagement.
Consider using these clips as ads to force viewership.