Create branded social media clips with Descript

Descript
11 Jul 202404:38

TLDRThis tutorial demonstrates how to use Descript to transform lengthy videos into engaging, branded social media clips. It guides through the process of uploading content, utilizing AI editing for selecting attention-grabbing segments, and creating templates for branding. The video also covers sharing templates with a team and seeking feedback on clips, ensuring content is both watchable and shareable across social platforms.

Takeaways

  • 🎥 Use Descript to repurpose long-form videos into engaging social media clips.
  • 🛠️ Start by uploading your video or pasting a YouTube link for transcription.
  • 🤖 Utilize the AI editing assistant, Underlord, to identify and create clips with high social media potential.
  • 🔍 Focus on the active speaker and select the appropriate multicam settings for your video content.
  • ✂️ Create clips of around 10 seconds each using the 'Repurpose' section and suggested layouts.
  • 🌟 Evaluate each clip with the provided star rating system to gauge its potential for social media engagement.
  • 📏 Customize clip layouts by adjusting aspect ratios, adding captions, and incorporating branding elements like logos.
  • 📑 Save custom templates for future use to streamline the clip creation process with consistent branding.
  • 👥 Facilitate team collaboration by sharing templates and seeking feedback through in-project comments.
  • 🔄 Ensure clips are reviewed by relevant team members for feedback before posting on social media.
  • 📈 Transform long videos into multiple branded clips to increase viewership and potentially use as ads.

Q & A

  • What is the main purpose of using Descript for video content?

    -The main purpose of using Descript is to turn long-form videos into branded, engaging clips suitable for sharing across social media channels.

  • How does Descript handle video content that is already on YouTube?

    -Descript can transcribe video content from YouTube by simply pasting a link to the video.

  • What is the role of the AI editing assistant in Descript?

    -The AI editing assistant, Underlord, helps to find and create clips with the most potential to grab attention on social media.

  • How can users ensure the video focuses on the active speaker in Descript?

    -Users can ensure the video focuses on the active speaker by selecting 'Center active speaker' in the 'Look Good' section for single video or 'Automatic multicam' for multiple speaker recordings.

  • What is the recommended clip duration for social media as suggested in the script?

    -The recommended clip duration for social media is around 10 seconds each.

  • How can users customize the layout of the clips in Descript?

    -Users can customize the layout of the clips by choosing suggested layouts or creating custom templates with different aspect ratios and branding elements.

  • What is the process for creating a custom template in Descript?

    -To create a custom template, users can build it on the fly after importing content, adjust the aspect ratio, add captions and logos, and save the layout as a template for future use.

  • How can users share their templates with a team in Descript?

    -Users can share templates with their team by toggling on 'Publish on Create' and selecting 'Share with Drive' security setting.

  • What feature in Descript allows for team collaboration and feedback?

    -The comment feature allows users to tag team members for feedback, who can then respond directly in the comments.

  • How can users ensure the clips are branded according to their company's style?

    -Users can ensure clips are branded by adding their logo, custom imagery, and adjusting the layout to match their company's branding.

  • What is the final outcome of using Descript as described in the script?

    -The final outcome is a set of quick, branded clips that are more likely to be watched by the audience, which can also be used as ads if necessary.

Outlines

00:00

📚 Introduction to Descript Video Editing

This paragraph introduces the video's purpose: teaching viewers how to use Descript to convert long-form videos into engaging, branded clips suitable for social media. The video will guide users through creating a new project, uploading a video, and utilizing Descript's AI editing assistant, Underlord, for automatic transcription and clip creation. The focus is on making content more accessible and shareable across various social platforms.

🎥 Setting Up the Video Project and Transcription

The speaker explains the initial steps for setting up a video project in Descript, which includes dragging the video file into the upload zone or pasting a YouTube link for transcription. The process of using the AI editing assistant to focus on the active speaker and create clips is detailed, with instructions on selecting the 'Center active speaker' or 'automatic multicam' options depending on the video setup.

👨‍💻 Using AI to Create Engaging Clips

The paragraph describes how to use Descript's AI feature to identify and create clips that are likely to attract attention on social media. It explains the process of scrolling to the 'Repurpose' section, selecting the number of clips desired, and customizing clip duration. The AI suggests layouts and topics for the clips, and provides a star rating system to gauge their potential impact.

🛠️ Customizing Templates for Branding

The speaker demonstrates how to create custom templates for clips to apply branding consistently. This includes changing the aspect ratio, adding captions, and incorporating logos or other imagery. The process of layer manipulation, viewing all layers in list view, and adjusting layer properties is outlined. The paragraph concludes with instructions on saving a template for future use.

🤝 Collaborating and Gathering Feedback

The final paragraph discusses the collaborative aspect of Descript, allowing users to share templates with team members and gather feedback on clips. It explains how to tag a colleague for feedback, notify them through the platform, and enable them to respond directly in the comments section. The goal is to ensure that the clips are not only branded but also resonate with the target audience on social media.

Mindmap

Keywords

💡Descript

Descript is a software platform that simplifies the process of creating and editing audio and video content. In the context of this video, it is used to transform long-form videos into shorter, branded clips suitable for social media. The script describes how to utilize Descript's features to edit and repurpose video content effectively.

💡Branded social media clips

These are short video segments that have been created to represent a brand's identity and message. They are designed to be engaging and shareable across various social media platforms. The video script explains how to use Descript to create such clips from longer videos to increase viewer engagement.

💡Long-form videos

Long-form videos refer to extended video content, such as webinars, customer interviews, or educational videos, which can be quite lengthy. The script discusses how to convert these into shorter, more digestible clips for social media using Descript.

💡AI editing assistant

The AI editing assistant mentioned in the script is a feature within Descript that assists users in finding and creating video clips with high potential for social media engagement. It automates the process of identifying key moments in a video that are likely to attract viewers' attention.

💡Transcription

Transcription is the process of converting spoken language from a video into written text. In the script, it is mentioned that Descript can transcribe videos from YouTube links or uploaded files, which is essential for editing and repurposing the content into clips.

💡Center active speaker

This is a feature within Descript that allows the video to focus on the person who is currently speaking. It helps in creating a more engaging and visually appealing clip, as demonstrated in the script when creating clips for social media.

💡Multicam

Multicam refers to the use of multiple camera angles in a video. In the context of Descript, automatic multicam is an option that allows the software to handle videos with separate speaker recordings, enhancing the clip creation process.

💡Clips

Clips in this video script refer to short segments of video extracted from a longer video. The process of creating clips involves selecting parts of the video that are most likely to engage social media audiences, as guided by the AI editing assistant.

💡Templates

Templates in Descript are pre-designed layouts that can be applied to video clips to add branding elements consistently. The script describes how to create custom templates and apply them to future clips for a uniform brand appearance.

💡Layer

In video editing, a layer refers to a separate element that can be manipulated individually within the composition. The script mentions layers in the context of adding captions, logos, and other elements to the clip, which can be adjusted and viewed in a list for convenience.

💡Social channels

Social channels are the various platforms where social media content is shared, such as Facebook, Instagram, Twitter, etc. The script's main theme revolves around creating clips that can be effectively used across all social channels to boost engagement.

💡Feedback

Feedback in this context refers to the process of sharing and receiving comments on the video clips before they are finalized. The script describes a feature within Descript that allows users to tag colleagues for feedback directly within the project.

Highlights

Use Descript to turn long-form videos into branded engaging clips for social media.

Create a new video project and upload the recording or paste a YouTube link.

Descript will start transcribing the video once the upload is complete.

Utilize the AI editing assistant to find and create clips with potential for social media attention.

Focus the video on the active speaker for better engagement.

Select 'Center active speaker' for single video or 'automatic multicam' for multiple speakers.

Navigate to the 'Repurpose' section to create clips of around 10 seconds each.

Adjust clip presets for number and duration as needed.

Choose a suggested layout or create a custom template for clip presentation.

Underlord will provide clips with titles, descriptions, lengths, and a potential virality score.

Review and select the clips chosen by Underlord or discard and reselect as needed.

Adjust the layout for selected clips if the original does not meet your requirements.

Create custom templates by building them on the fly after importing content.

Change the aspect ratio, add captions, and incorporate branding elements like logos.

View and manipulate all layers in a list view for easy editing.

Save custom templates for future use and adjust privacy settings as needed.

Share templates with team members and manage access through Drive security settings.

Seek feedback on clips from colleagues using the comment feature and tagging system.

Transform long videos into multiple quick branded clips for increased viewer engagement.

Consider using these clips as ads to force viewership.