Repurpose your webinar into social clips with Descript

Descript
11 Jul 202403:59

TLDRThis tutorial showcases how to repurpose a webinar into various marketing assets using Descript. It guides through the process of transforming a webinar recording into a polished video and multiple social media clips, all without needing special skills. The video is enhanced with studio sound, filler words are removed, and awkward pauses are shortened. The final step involves adding an intro, music, and repurposing the content into clips tailored for social media, maximizing the webinar's reach and engagement.

Takeaways

  • 📚 Use Descript to repurpose webinars into multiple marketing assets.
  • 🖥️ Create a new video project and upload your webinar recording or use a YouTube link.
  • 🎧 Descript's AI editing assistant, Underlord, enhances audio with studio sound to remove background noise.
  • ✂️ Edit the transcript to remove small talk and filler words, and correct any mistakes.
  • 🔍 Utilize the 'ignore' feature to review edits without affecting the audio.
  • 🗑️ Remove filler words and awkward pauses to streamline the content.
  • 📌 Add markers for easy navigation and organization of the webinar content.
  • 🎬 Add intro animations and music using templates and stock media from Descript.
  • 📚 Navigate to the 'Repurpose' section to create clips for social media.
  • 📈 Choose the number of clips, duration, layout, and topic focus for the social media clips.
  • 🚀 Publish the edited webinar and social media clips directly or export for uploading to your hosting destination.

Q & A

  • What is the main purpose of using Descript in the video?

    -The main purpose of using Descript in the video is to demonstrate how to quickly turn a webinar into multiple marketing assets, including a tightly edited video and clips for social channels, without needing any special skills or training.

  • How does Descript help in transcribing the webinar video?

    -Descript starts transcribing the video once it is uploaded or a YouTube link is provided, making the process easy and not requiring any special skills.

  • What does the 'Studio Sound' feature in Descript do?

    -The 'Studio Sound' feature in Descript removes background noise, enhances the speaker's voice, and makes the recording sound as if it was done in a professional studio setting.

  • How can you remove small talk or filler words from the webinar using Descript?

    -You can simply highlight the text of the small talk or filler words in the transcript and hit delete. Descript also allows you to use the 'ignore' option to review edits as you go along.

  • How does Descript assist in correcting mistakes in the transcript?

    -Descript allows you to easily correct mistakes in the transcript without touching the audio by highlighting the text, selecting 'correct', and adjusting the spelling. The corrected text will have dotted underlines to indicate the changes.

  • What is the 'Underlord' mentioned in the script and what does it do?

    -Underlord is Descript's AI editing assistant that helps in making the recording sound professional by removing filler words and awkward pauses, and by providing other sound enhancements.

  • How can you shorten long gaps in the webinar using Descript?

    -You can select 'shorten word gaps' in Descript and set it to find gaps longer than a certain duration, then shorten them to your desired length, for example, reducing gaps from 4 seconds to 2 seconds.

  • What are 'markers' in Descript and how can they be used?

    -Markers in Descript are similar to chapters and can be added to easily jump to different sections of the webinar. They can also be included in the exported or published video to help viewers navigate and find specific content.

  • How does Descript help in adding intro animations and music to the webinar?

    -Descript allows you to use templates for intro animations and music. You can create a new scene at the beginning and end of the webinar, and apply the layout by adding a slash and selecting the desired layer.

  • What is the 'Repurpose' section in Descript used for?

    -The 'Repurpose' section in Descript is used to generate shorter clips from the webinar. You can choose the number of clips, desired clip duration, layout, and topic focus, and Descript will create and score the clips based on their social media performance potential.

  • How can you publish the edited webinar and clips using Descript?

    -After editing and repurposing, you can click on 'publish' in Descript to either publish directly to your hosting destination or export the file and upload it to your preferred hosting destination.

Outlines

00:00

🎥 Webinar to Marketing Assets with Descript

This video introduces a method to transform a webinar into various marketing assets using Descript. The process starts by uploading a webinar recording or linking to a YouTube video. Descript's AI editing assistant, Underlord, is utilized to enhance the audio by removing background noise and enhancing the speaker's voice. The video script is transcribed, and any small talk or filler words are removed. Corrections can be made to the transcript without affecting the audio. Filler words and awkward pauses are also eliminated to improve the content. Additionally, markers are added for easy navigation in the final video. The video is then enhanced with an intro animation and music sourced from Descript's stock media library.

🎬 Editing and Enhancing the Webinar Video

In this part of the video script, the focus is on refining the webinar content using Descript's editing tools. The AI assistant, Underlord, is used to remove filler words and reduce awkward pauses, making the content more engaging. The script is edited to remove unnecessary sections, and the video is shortened by reducing long gaps. Markers are added to the video to create chapters, facilitating easy navigation. The video is further enhanced by adding an intro animation and music, using a template that includes a logo animation and stock media.

📚 Creating Clips for Social Media Repurposing

The final segment of the video script discusses the process of repurposing the webinar into social media clips using Descript. The AI assistant helps in creating clips from the webinar, selecting the number of clips and their duration. A vertical layout is chosen for the clips, and a topic is specified to focus the content. The clips are scored by Underlord based on their potential performance on social media. Once the clips are ready, they can be reviewed and published, either directly or by exporting the files for upload to a hosting destination.

Mindmap

Keywords

💡Descript

Descript is a software tool that facilitates video and audio editing, transcription, and content creation. In the context of the video, it is used to transform a webinar recording into various marketing assets, such as a tightly edited video and social media clips. The tool's capabilities are highlighted by its AI editing assistant, which helps in enhancing audio quality and automating the editing process.

💡Webinar

A webinar is an online seminar or workshop that is conducted over the internet. In this video, the webinar serves as the primary content to be repurposed into different marketing materials. The script mentions dragging the webinar recording into Descript for transcription and subsequent editing.

💡AI Editing Assistant

The AI Editing Assistant is a feature within Descript that automates the editing process. It is used in the video to enhance the audio quality of the webinar recording by removing background noise and enhancing the speaker's voice, making it sound as if it was recorded in a professional studio setting.

💡Studio Sound

Studio Sound is an effect within Descript that aims to professionalize the audio of a recording. It is applied in the video to the webinar recording to remove background noise and enhance the speaker's voice, contributing to a polished and high-quality audio output.

💡Transcription

Transcription is the process of converting spoken language into written text. In the video, Descript is used to transcribe the webinar, which is a crucial step for editing and repurposing the content into various formats, including social media clips.

💡Filler Words

Filler words are unnecessary words or sounds used in speech, such as 'um' or 'uh', which can detract from the clarity and professionalism of a recording. The video script describes using Descript to remove these filler words from the webinar recording to improve its overall quality.

💡Shorten Word Gaps

Shortening word gaps refers to the process of reducing the duration of pauses between words or sentences in a recording. In the video, the speaker chooses to shorten gaps longer than 4 seconds to 2 seconds to make the webinar more concise and engaging.

💡Markers

Markers in the context of video editing are similar to chapters in a book; they are used to denote different sections or topics within the video. The script mentions adding markers to the webinar to make it easier for viewers to navigate and find specific content.

💡Intro Animation

An intro animation is a short animated sequence that plays at the beginning of a video to introduce the content or brand. In the video, the speaker uses a template with a logo animation and music to create an engaging introduction for the webinar.

💡Repurpose

Repurposing in the context of content creation means using the original content in different formats or for different purposes. The video's main theme revolves around using Descript to repurpose a webinar into a tightly edited video and social media clips for various marketing objectives.

💡Social Media Clips

Social media clips are short, engaging video segments created from longer content, such as webinars, to attract viewers on platforms like Instagram, Facebook, or Twitter. The video script describes using Descript to generate and score these clips based on their potential performance on social media.

Highlights

Use Descript to repurpose a webinar into multiple marketing assets.

Create a new video project and upload the webinar recording.

If the webinar is on YouTube, paste the link for transcription.

AI editing assistant, Underlord, enhances the recording with studio sound.

Remove small talk or filler words from the beginning and end of the webinar.

Correct any mistakes in the transcript without touching the audio.

Use the 'remove filler words' feature to clean up the content.

Shorten awkward pauses in the webinar to improve the flow.

Add markers for easy navigation in the exported or published video.

Add intro animation and music using templates and stock media.

Create new scenes for the beginning and end of the webinar.

Use the 'repurpose' section to generate social media clips.

Choose the number of clips and desired clip duration.

Select a vertical layout for the social media clips.

Add a topic to focus the clips on specific content.

Review and publish the clips based on their social media performance score.

Publish the webinar and clips directly or export for upload.

Transform a single webinar into various content for branding, engagement, and sales.