How apps like GPTZero detect content written by A.I.

CNBC Television
24 Jul 202305:14

TLDREdward Tian, Co-Founder and CEO of GPT Zero, discusses the importance of distinguishing between human and AI-generated content, especially in journalism and investment sectors. He highlights the challenges and the role of third-party tools like GPT Zero in detecting AI-generated texts. The company aims to integrate its detection technology broadly and build a platform that not only detects but also verifies the authenticity of writing, preserving the human aspect in content creation.

Takeaways

  • 📚 Edward Tian, co-founder and CEO of GPT Zero, is driven by his background in both computer science and journalism to ensure the authenticity of written content.
  • 🔍 GPT Zero aims to preserve the value of genuine writing amidst the rise of AI-generated content, which can be a threat to the integrity of journalism and other industries.
  • 🤝 An informal agreement was brokered by the White House, encouraging companies like Microsoft and Meta to adhere to principles that include revealing AI-generated content.
  • 🛡️ There is a challenge in incentivizing large AI companies to build safeguards against AI-generated content, as their business focus is on generation, not detection.
  • 💡 GPT Zero is exploring integration possibilities, such as within devices' operating systems or browsers, to indicate AI-generated content for users.
  • 💼 The importance of detecting AI content is underscored by its potential impact on business decisions, such as trading based on false information.
  • 🌐 GPT Zero's vision includes not just detection but also verification tools to prove authorship and preserve the human aspect in writing.
  • 🤖 The company is considering using AI to enhance detection capabilities, recognizing the need for a detection layer in the generative AI industry.
  • 🔑 GPT Zero's core IP and competitive advantage lie in its ability to integrate with platforms like Microsoft Word and provide extensions for web and email text detection.
  • 🚀 Future plans for GPT Zero involve building a live tool for content verification, ensuring a balance between AI assistance and human contribution in writing.
  • 💡 The generative AI models currently cannot identify AI-generated content themselves, but GPT Zero is leveraging investor support from the AI industry to improve detection technologies.

Q & A

  • What is the background of Edward Tian, the co-founder and CEO of GPT Zero?

    -Edward Tian is a Computer Science major with a minor in Journalism. He has conducted research with Microsoft and Princeton's Natural Language Processing app on detecting AI and has also worked as a journalist for the BBC.

  • What was the motivation behind creating GPT Zero?

    -The motivation was a combination of Edward's experience in both computer science and journalism, with the aim to preserve the value of genuine human writing in the face of AI-generated content.

  • What is the significance of the informal agreement brokered by the White House regarding AI content?

    -The agreement is significant because it involves major AI companies like Microsoft and Meta committing to abide by certain principles, including revealing when content is AI-generated.

  • Why is it challenging for large AI companies to invest in AI detection safeguards?

    -It's challenging because these companies' primary business is the generation of AI, not its detection, which creates a conflict of interest and a lack of incentive to invest in safeguards.

  • How might AI detection technology be integrated into everyday tools?

    -AI detection could be integrated into devices' operating systems or browsers, potentially changing the color of text to indicate whether it was AI-generated.

  • Why is it important for investors to be aware of AI-generated content?

    -It's important because AI-generated content can contain false facts, which can lead to costly mistakes in trading and investment decisions.

  • What is GPT Zero's core intellectual property and vision for the future?

    -GPT Zero's core IP is its AI detection technology, with a vision to build a live tool for proving and verifying authorship, and to incorporate detection and verification in a new platform to preserve the human aspect in writing.

  • How does GPT Zero plan to enhance its detection capabilities?

    -GPT Zero plans to use the same technologies to enhance AI detection, potentially using AI to identify AI, and to provide a conversational generative interface for users to query the likelihood of content being AI-generated.

  • What is the role of generative AI models in the detection of AI-generated content?

    -Generative AI models like ChatGPT are not programmed for detection, but the same underlying technologies can be used to enhance AI detection capabilities.

  • Why do investors from an AI background support GPT Zero?

    -AI background investors support GPT Zero because they recognize the need for a detection layer in the generative AI industry to ensure the integrity of training new models without using AI-generated texts.

  • How does GPT Zero's technology benefit the AI industry as a whole?

    -GPT Zero's technology benefits the AI industry by providing a detection layer that helps maintain the quality and reliability of AI training data, preventing the use of AI-generated texts which could skew results.

Outlines

00:00

📘 AI Detection in Journalism and Education

The video script introduces Edward Tian, Co-founder and CEO of GPT Zero, who discusses the significance of his dual background in journalism and computer science in developing tools to detect AI-generated content. The conversation highlights the importance of preserving the authenticity of writing in the face of AI advancements. Edward mentions his previous work with Microsoft and Princeton on AI detection and his experience as a journalist at the BBC, emphasizing the potential impact of AI on the industry. The script also touches on a recent informal agreement between major tech companies to adhere to principles of AI transparency, suggesting the complexity of implementing such measures.

05:01

🛡️ The Importance of AI Detection for Investors

This paragraph delves into the implications of AI-generated content for investors, stressing the need for accurate information in financial decision-making. It discusses the potential risks of trading based on false information generated by AI and the role of tools like GPT Zero in identifying such content. The conversation suggests that investors need to be aware of the source of information to avoid costly mistakes, highlighting the business and moral incentives for truth in reporting. The script also hints at the broader vision for GPT Zero, which includes integration with platforms like Microsoft Word and the development of tools for content verification alongside detection.

🌐 The Future of AI Detection and Verification

The final paragraph of the script outlines the future direction of GPT Zero, focusing on the development of a live tool for content verification. Edward Tian envisions a platform that not only detects AI-generated content but also verifies the authenticity of human-written content. The goal is to maintain the human element in writing while acknowledging the growing use of AI in content creation. The script also raises the possibility of using AI to enhance detection capabilities and suggests that investors from an AI background recognize the importance of this technology.

Mindmap

Keywords

💡GPTZero

GPTZero is an AI detection tool co-founded by Edward Tian. It helps identify content generated by AI to preserve the value of human writing. The tool has integrations with platforms like Microsoft Word and can detect AI-generated texts on the web and in emails.

💡AI Detection

AI detection involves identifying whether content is created by AI. This is crucial for ensuring the accuracy and authenticity of information. GPTZero is a key player in this field, providing tools to detect AI-generated content across various platforms.

💡Journalism

Journalism is the profession of reporting, writing, and broadcasting news. Edward Tian's background in journalism influenced his desire to preserve the integrity of writing, leading to the creation of GPTZero to detect AI-generated content.

💡Natural Language Processing

Natural Language Processing (NLP) is a field of computer science focused on the interaction between computers and human language. Edward Tian conducted research in NLP, contributing to the development of AI detection technologies like GPTZero.

💡Verification

Verification in the context of GPTZero involves proving that a piece of writing is human-generated. The tool aims to not only detect AI content but also allow writers to verify and prove their authorship, preserving the human aspect in writing.

💡Microsoft

Microsoft is a major technology company that collaborates with GPTZero to integrate AI detection into its products, such as Microsoft Word. This partnership highlights the importance of AI detection in mainstream software.

💡AI-Generated News

AI-generated news refers to news articles written by AI. GPTZero identified over 500 sites using AI-generated news, emphasizing the need for tools to detect and verify the authenticity of information, especially in critical areas like investing.

💡AI Community

The AI community consists of researchers, developers, and companies working on artificial intelligence technologies. Some members of this community support third-party startups like GPTZero to build AI detection technologies, recognizing the need for such tools.

💡Investment

Investment involves allocating resources, usually money, to generate income or profit. Accurate information is crucial for investors, and AI-generated false facts can be costly. GPTZero helps ensure the accuracy of information, protecting investors from misinformation.

💡Generative AI

Generative AI refers to AI systems that can create content, such as text, images, or music. While these models are not designed to detect AI content, technologies like GPTZero are essential for identifying AI-generated texts, especially when training new AI models.

Highlights

Edward Tian, Co-founder and CEO of GPT Zero, discusses the importance of distinguishing AI-generated content from genuine writing.

Tian's background in both computer science and journalism inspired the creation of GPT Zero to preserve the value of authentic writing.

GPT Zero has gained significant traction with over a million registered users since its launch in January.

An informal agreement brokered by the White House encourages companies to reveal when content is AI-generated.

Large AI companies may lack the incentive to build safeguards for AI detection due to their focus on AI generation.

The AI community is looking towards third-party solutions like GPT Zero for more reliable AI detection technologies.

Potential integration of AI detection tools into devices' operating systems or browsers to indicate AI-generated content.

The significance of accurate information flow for investors and the potential risks of AI-generated misinformation in trading.

GPT Zero identified over 500 sites using AI-generated news, emphasizing the need for reliable content verification.

Tian's vision for GPT Zero includes not just detection but also a live tool for content verification and preserving human authorship.

GPT Zero is working on integrations with platforms like Microsoft Word and aims to extend its capabilities beyond detection.

The future of GPT Zero involves creating a platform that incorporates both detection and verification of AI-generated content.

Investors with an AI background recognize the necessity of a detection layer in the generative AI industry.

The importance of not using AI-generated texts to train new models to avoid corrupting AI development.

GPT Zero's technology has the potential to enhance AI detection and verification in the content creation process.

The conversation explores the possibility of using AI to catch AI, indicating a future where AI tools can identify and verify content generation.