how to use fonts effectively

8 Apr 202403:21

TLDRThe video discusses the significance of fonts in branding and design, emphasizing that the right font choice can greatly impact perception. The presenter uses Matilda Jer's brand, derf Avenue, as an example of effective, minimalistic font use. They also demonstrate how to use Pixar's tools to manipulate font shapes and spacing to achieve a desired look. For small businesses, simplicity is recommended, and the presenter advises against overly complex or distracting fonts. They share their experience creating a mood board and a movie poster for Beyonce's album 'Cowboy Carter' using Pixar's font selection and customization features. The video concludes by highlighting the importance of fonts in conveying one's brand identity and encourages viewers to use Pixar for their projects and tag the platform on social media.


  • ๐Ÿ” Fonts are crucial for conveying the right message for your brand or business.
  • ๐Ÿ“ˆ Simplicity is key; you don't need to use overly complex fonts to make an impact.
  • ๐ŸŽจ Influencer Matilda Jer's brand, Derf Avenue, uses a minimalistic and simple font style.
  • ๐Ÿ”„ Experiment with font shapes and spacing to achieve a unique and cohesive look.
  • ๐Ÿš€ For small businesses, consider using AI image generators to create visually appealing products.
  • ๐Ÿ“ When choosing a font, consider if it's easy to read and not too distracting.
  • ๐ŸŽญ A 'safer' font can be a better choice for readability and professionalism.
  • ๐ŸŒŸ Customize your text with bending and shaping to match your brand's aesthetic.
  • ๐Ÿ“š Use tools like Pixart for creating mood boards, which allows for easy collage and personalization.
  • ๐ŸŽจ Pixart offers a wide selection of fonts, so take your time to find the one that resonates with your brand.
  • ๐Ÿ“ˆ Utilize search functions to find fonts that align with specific themes or styles.
  • ๐Ÿ“ข Tag Pixart on social media when using their tools for your projects to increase visibility.

Q & A

  • Why are fonts considered important in branding and business?

    -Fonts are important because they can significantly impact how people perceive your brand or business. They convey a lot about your style, professionalism, and the message you want to communicate.

  • What is the biggest misconception about using fonts in branding?

    -The biggest misconception is that you need to use flashy or elaborate fonts. However, simplicity and minimalism can be just as effective, as demonstrated by Matilda Jer's brand, derf Avenue.

  • How can one play around with font shapes to create a unique logo?

    -You can use tools like Pixar's Ben tool to adjust the shape of the text. Matilda Jer added a 'swerve' to her logo by choosing an average font and modifying its shape.

  • What is the advantage of using an AI image generator for creating packaging designs?

    -An AI image generator, like the one mentioned, can help create visually appealing and professional packaging designs quickly. It uses templates and allows for customization to fit the brand's aesthetic.

  • Why is choosing a simple font sometimes recommended for business branding?

    -Simple fonts are often recommended because they are easier to read and less likely to be distracting. Overly complex or bold fonts can sometimes detract from the message or be hard to decipher.

  • How can one use Pixar to create a mood board for personal or business use?

    -You can use Pixar to select and arrange photos into a collage, then add your own images to personalize it. This helps in creating a visual representation of your brand's mood or the atmosphere you want to convey.

  • What is the significance of selecting the right font for a mood board?

    -The right font can enhance the mood and theme of the board. It helps to convey the intended message or feeling more effectively and can make the board more cohesive and appealing.

  • How did the speaker use Pixar to create a movie poster for Beyonce's album 'Cowboy Carter'?

    -The speaker used a search bar within Pixar to find a font that matched the western theme of the album. They then used this font to create a movie poster that reflected the album's vibe and message.

  • Why is it important to tag Pixart on social media when using its tools for personal projects?

    -Tagging Pixart allows them to see how their tools are being used and can provide recognition to the user's project. It also helps Pixart to gather feedback and improve their services.

  • What is the recommended approach when choosing a font from Pixart's vast selection?

    -It's advised to take your time and explore the many options available. Select a font that resonates with you and aligns with the message or theme you're trying to convey.

  • How does the speaker feel about Pixart's ease of use for creating projects with effective fonts?

    -The speaker feels that Pixart makes it quite easy to use their text and fonts for projects. They appreciate the platform's user-friendly interface and the wide variety of fonts available.

  • What is the final call to action for viewers of the transcript?

    -The final call to action is to follow Pixart on TikTok, subscribe to their channel for new videos every Monday, and to tag Pixart on social media when using their tools for projects.



๐Ÿ”ค The Importance of Fonts in Branding

This paragraph emphasizes the significance of fonts in conveying the essence of a brand or business. It suggests that fonts can communicate a lot about a person or company and that choosing the right one is crucial. The speaker introduces the idea of using Pixar's funds (possibly a reference to their font resources) and dispels the myth that one must opt for extravagant fonts. Instead, simplicity and minimalism are praised, as demonstrated by the example of influencer Matilda Jer's brand, Derf Avenue. The paragraph also touches on the customization of fonts through shape and spacing, and the importance of readability and aesthetics in design.




Fonts refer to the specific design of a typeface, which includes aspects like the shape of the letters, numbers, and symbols. In the video, fonts are emphasized as a crucial element in branding and communication, as they can convey the personality and professionalism of a business or individual. The use of the right font can enhance readability and aesthetic appeal, which is why they are discussed extensively in the context of business branding and social media presence.


Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. It is about creating an image and identity in the consumer's mind. In the video, the importance of fonts in establishing a brand identity is highlighted, as they can significantly impact how a brand is perceived by its audience.


Minimalistic design is characterized by simplicity and the use of basic shapes, colors, and typography. It avoids unnecessary elements or details. The video script mentions that Matilda Jer's brand, derf Avenue, uses a minimalistic approach with simple fonts and shapes, which demonstrates that a less-is-more philosophy can be effective in design and branding.


An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. In the context of the video, Matilda Jer is mentioned as an influencer who has launched her own brand, using her influence to shape the brand's visual identity, including the choice of fonts.

๐Ÿ’กAI Image Generator

An AI image generator is a tool that uses artificial intelligence to create images based on given prompts or descriptions. In the video, the presenter recommends using an AI image generator to create visually appealing designs, such as coffee bags, which can be an efficient way to produce attractive branding materials without extensive design experience.

๐Ÿ’กText and Fonts

Text and fonts are integral to the visual communication of a message. The video emphasizes the role of text in design, particularly how different fonts can convey different moods and messages. The presenter discusses using text to create logos, mood boards, and posters, and how the choice of font can affect the overall impression of a design.

๐Ÿ’กMood Boards

A mood board is a collection of images, text, and samples that communicate a certain mood or theme. It is often used in the creative process to inspire and guide design decisions. In the video, the presenter shares their experience of creating a mood board for summer using Pixart, highlighting the ease of use and the ability to personalize the board with personal photos and selected fonts.


Cursive is a style of handwriting in which the letters are written in a flowing manner, with the tail of one letter smoothly transitioning into the head of the next. In the video, cursive is mentioned as an example of a font style that can be bold and expressive but may also be harder to read, which is why the presenter suggests a 'safer font' for certain applications.


Distraction refers to something that diverts attention away from the main focus. In the context of the video, a font that is too bold or complex can be a distraction, taking away from the message or content that the designer intends to convey. The presenter advises on choosing fonts that are easy to read and do not overshadow the primary message.


Pixart is mentioned as the platform the presenter uses for creating various design elements such as logos, mood boards, and posters. It is portrayed as a user-friendly tool with a vast selection of fonts and design features, making it accessible for both professionals and individuals looking to create visually appealing content for their personal or business use.

๐Ÿ’กMovie Poster

A movie poster is a graphical representation of a film designed to be used for promotional and advertising purposes. In the video, the presenter describes creating a movie poster for Beyonce's album 'Cowboy Carter' using a font that evokes a Western theme, demonstrating how fonts can be used to align with and enhance the thematic elements of a project.


Fonts are crucial for representing your brand or business effectively.

The choice of font can significantly impact how people perceive your brand or business.

Influencer Matilda Jer's brand, Derf Avenue, showcases a minimalistic and simple font choice.

Matilda Jer plays with shape in her branding, using an average font mixed with a unique logo shape.

The use of Pixar's Ben tool can help recreate the swerve in Matilda Jer's logo.

For small businesses, simplicity in font choice can be more effective than complexity.

The AI image generator by Pixar is recommended for creating visually appealing products like coffee bags.

Choosing a font that is too bold or cursive can be hard to read or distracting.

A safer font choice is often more readable and less distracting for branding purposes.

Pixart is favored for creating mood boards due to its ease of use and variety of fonts.

Customizing the font in a mood board can involve adding personal photos to make it more personal.

There are hundreds of fonts available on Pixar to choose from for various projects.

The search bar on Pixar allows for easy font discovery based on simple keywords.

An example of effective font use is the movie poster created for Beyonce's album 'Cowboy Carter'.

Fonts can evoke specific themes or styles, as demonstrated by the western-themed font for the album poster.

Using Pixar's text and fonts can make project creation easier and more effective.

Tagging Pixar on social media is encouraged when using their tools for personal or business projects.

Subscribing to Pixar's channel ensures you stay updated with their latest videos and features.