Pictory AI Tutorial For Beginners (Pictory Tips and Tricks Using Script To Video)

Marketing Island
14 Jul 202318:46

TLDRThis tutorial introduces beginners to Pictory AI, a script-to-video tool, highlighting its popular feature and offering a free trial link. The instructor shares tips for optimizing scripts for video creation, navigating the storyboard, selecting visuals, and customizing text and audio. The goal is to efficiently produce engaging YouTube content with Pictory AI, emphasizing the importance of authenticity and a clear call to action.

Takeaways

  • 😀 Start with a script: The tutorial emphasizes the importance of beginning with a script to guide the video creation process in Pictory AI.
  • 🔍 Keyword relevance: Ensure your script contains specific keywords to help Pictory AI find appropriate video content.
  • 🎨 Template selection: Choose a template based on font, color, and background that aligns with your branding and content style.
  • 📝 Edit scenes: Customize each scene by replacing visuals to better match the script's message and tone.
  • 🎬 Visual editing: Spend time selecting the right visuals that resonate with the script's keywords and intended audience.
  • 📹 Add a call to action: Include a clear call to action at the end of your video to guide viewers towards a specific goal.
  • 🔊 Voiceover options: Utilize Pictory AI's voiceover features or record your own to add a personal touch to the video.
  • 🎛️ Audio adjustments: Experiment with different audio tracks to find the best fit for the video's mood and pacing.
  • 🖌️ Text customization: Add and format text elements such as headings, subheadings, and body text to enhance clarity and engagement.
  • 📐 Aspect ratio: Select the appropriate aspect ratio (e.g., 16:9 for YouTube) to optimize video appearance on different platforms.
  • 🔗 Branding: Incorporate branding elements like logos and watermarks to maintain a consistent identity across your video content.

Q & A

  • What is the main feature of Pictory AI discussed in the tutorial?

    -The main feature discussed in the tutorial is the 'script to video' feature, which is one of Pictory AI's most popular features.

  • How can viewers get a free trial of Pictory AI as mentioned in the tutorial?

    -Viewers can get a free trial of Pictory AI by following the link provided by the tutorial presenter in the description below the video.

  • What is the purpose of using specific keywords in the script for Pictory AI?

    -Using specific keywords in the script helps Pictory AI to find and match relevant videos to the content of the script, ensuring the final video is contextually relevant.

  • What is the importance of authenticity in video content according to the script?

    -Authenticity in video content is important because it builds trust with the audience, making the content more relatable and credible.

  • How does the tutorial suggest incorporating the three keys into video marketing strategy?

    -The tutorial suggests incorporating the three keys—authenticity, consistency, and engagement—into the video marketing strategy to create a successful and effective campaign.

  • What is the role of a call to action in the video as per the script?

    -A call to action in the video serves to guide the viewer towards a specific goal, such as liking, commenting, subscribing, clicking a link in the description, signing up for a newsletter, or reaching out via email or phone call.

  • How does the tutorial describe the process of choosing a template in Pictory AI?

    -The tutorial describes the process of choosing a template in Pictory AI by focusing on the font, color, and background of the text, as these elements will be consistent across the video, while the video content in the background will change according to the script.

  • What is the significance of the aspect ratio when creating videos for YouTube?

    -The aspect ratio is significant when creating videos for YouTube because it determines how the video will appear on different devices. The tutorial suggests using 16:9 for widescreen compatibility.

  • How can users customize the visuals in their Pictory AI video?

    -Users can customize the visuals in their Pictory AI video by clicking on each scene and searching for or selecting different videos that match the script's content better, replacing the default visuals with more suitable ones.

  • What is the advantage of recording a custom voiceover for the video?

    -Recording a custom voiceover allows the video creator to add a personal touch and ensure the tone and delivery align with their vision, making the video more engaging and authentic.

  • Why is it recommended to keep intros and outros short in video content?

    -Keeping intros and outros short is recommended to avoid wasting the viewer's time and to quickly get to the main content, which is more engaging and prevents viewers from losing interest.

Outlines

00:00

📚 Introduction to Pick 3 AI Tutorial

The speaker introduces a tutorial for beginners on using the Pick 3 AI script to video feature. They offer a free trial link for Victory, a tool used in the tutorial, and a coupon code for potential upgrades. The speaker also hints at sharing tips and tricks throughout the tutorial. The process begins with pasting a script created with the help of Chad GPT, emphasizing the importance of keyword relevance for video topic matching in the Pick 3 AI system.

05:03

🎬 Customizing Video Content with Keywords

The tutorial continues with a discussion on how to refine the script for better video matching. It explains the need to ensure that the script's keywords are specific enough for the AI to find appropriate videos. The speaker walks through the process of editing scenes in the storyboard, selecting visuals that match the script's themes, and the importance of authenticity and engagement in video marketing. They also stress the significance of a clear call to action at the end of the video.

10:03

🛠️ Editing and Selecting Visuals for Videos

This section delves into the editing process within the storyboard, where the speaker describes how to replace visuals with more suitable ones found by searching for related keywords. They provide examples of how to find and select videos that match the script's content, such as 'YouTube marketing success' and 'authenticity.' The speaker also covers the removal of watermarks post-upgrade and the use of story blocks to enhance the video's narrative.

15:06

🔍 Refining Video Elements and Adding Voiceovers

The speaker discusses the process of refining video elements, such as replacing generic visuals with more specific ones to match the script's message. They mention the use of emojis, gifts, and stickers to enhance the video and the option to add audio and voiceovers. The tutorial also covers the ability to record custom voiceovers for each slide and the option to upload pre-recorded voiceover files.

✍️ Adjusting Text and Branding for Consistency

In this part of the tutorial, the speaker focuses on adjusting text elements such as headings, subheadings, and body text. They explain how to align text for optimal placement and the customization of font styles and sizes. The importance of branding is highlighted, with instructions on how to add intro and outro scenes, watermarks, and logos to maintain brand consistency across all video scenes.

📹 Finalizing Video Format and Downloading

The final segment of the tutorial covers the selection of video resolution and the process of downloading the completed video. The speaker emphasizes the importance of choosing 1080p for high-quality output and provides a brief overview of the final steps involved in generating and saving the video. They conclude the tutorial with an invitation for viewers to ask questions and a reminder of the free trial and discount offer for Victory.

Mindmap

Keywords

💡Pictory AI

Pictory AI is a video creation tool that automates the process of turning scripts into videos. It is highlighted in the tutorial as a powerful feature for beginners to create videos with minimal effort. In the script, the term is used to introduce the software that the tutorial is based on, emphasizing its ease of use and popularity among users.

💡Script to Video

Script to Video refers to the feature within Pictory AI that allows users to input a written script, which the software then uses to generate a video. This feature is central to the video's theme, demonstrating how to utilize it for creating content efficiently. The script mentions this feature at the beginning, positioning it as one of Pictory AI's most popular capabilities.

💡Free Trial

A Free Trial is an opportunity for potential users to test out a service without financial commitment. In the context of the video, the speaker mentions a free trial for Pictory, suggesting that viewers can try the software to experience its features firsthand before deciding to subscribe.

💡Coupon Code

A Coupon Code is a promotional tool used to offer discounts. The script mentions a coupon code for those who might want to upgrade from the free trial to a paid plan, indicating a way to save money on the service.

💡Authenticity

Authenticity in content creation means being genuine and true to oneself. It is a key concept in the script, where the speaker advises viewers to let their unique personality shine through their content to build trust with the audience. The term is used to emphasize the importance of being real and relatable in video marketing.

💡Engagement

Engagement refers to the interaction between content creators and their audience. The script discusses the importance of creating engaging YouTube content and suggests that videos should aim to capture viewers' interest from the start, illustrating the concept with examples of how to prompt likes, comments, or subscriptions.

💡Consistency

Consistency in video marketing strategy is the regular and predictable upload of content. The script mentions consistency as a key to success on YouTube, suggesting that regular uploads help in building a loyal audience and improving visibility on the platform.

💡Call to Action (CTA)

A Call to Action is a prompt for the audience to perform a specific action, such as subscribing, commenting, or clicking a link. The script advises adding a CTA at the end of videos to guide viewers towards a desired outcome, demonstrating the concept with a simple example of directing viewers to check out a link for more information.

💡Storyboard

A Storyboard is a visual representation of the script broken down into scenes, which helps in planning the video's flow. The script describes the process of using the storyboard in Pictory AI to edit videos, showing how scenes can be adjusted or changed according to the script's content.

💡Visuals

Visuals in video production refer to the images or video clips that accompany the script. The script emphasizes the importance of selecting appropriate visuals in Pictory AI that match the script's keywords and message, giving examples of how to search for and replace visuals to better fit the video's theme.

💡Branding

Branding involves creating a unique identity for a product or service. In the script, the speaker talks about adding branding elements like logos to videos, explaining how to upload and position them within Pictory AI. This helps in maintaining a consistent brand image across all video content.

💡Voiceover

A Voiceover is the spoken word component of a video, often recorded separately from the visuals. The script discusses the option to use pre-recorded voiceovers in Pictory AI or to record custom voiceovers for each slide, providing a way to add a personal touch or a specific tone to the video.

Highlights

Introduction to Pictory AI's script to video feature for beginners.

How to utilize the script to video feature for creating YouTube content.

Offering a free trial link and a coupon code for Pictory AI upgrades.

Tips and tricks for using Pictory AI effectively.

Importance of script authenticity and personal expression in video content.

The process of matching keywords in the script with appropriate video clips.

Incorporating calls to action to increase viewer engagement.

Navigating the templates library to select a suitable video style.

Customizing video aspect ratios for different social media platforms.

Editing the storyboard and selecting relevant visuals for each scene.

Using keywords to find matching videos within the Pictory AI library.

Adding watermarks and branding to videos for identity and protection.

The option to record custom voiceovers for a personal touch.

Choosing and applying different voiceover styles to match video themes.

Adding text elements like headings and subtitles for clarity.

Finalizing video edits and exporting the finished product.

The presenter's personal preference against using long intros and outros.

Conclusion and invitation for questions, with a reminder of the free trial and discount offer.