8 Steps to HUMANIZE AI Content!
TLDRIn this video, Tom from Surfer discusses the hot topic of AI-generated content and its detectability by search engines like Google. He emphasizes that while algorithms are improving, search engines prioritize content value over its origin. Tom shares tips on humanizing AI content, including customization, personal insights, first-person pronouns, fact-checking, authority communication, and avoiding cliches. The key takeaway is to treat AI as a draft and refine it for high-quality, engaging content that both search engines and readers will appreciate.
Takeaways
- 😀 AI-generated content is increasingly used for SEO purposes, with 80% of respondents in a survey confirming its use.
- 🔍 Google and other search engines can sometimes struggle to distinguish between AI and human-written content due to the vast training data AI has on human text.
- 🚫 Search engines prioritize the value of content to users over the method of its creation, as long as it's not low quality or unoriginal content generated at scale for manipulation.
- 📈 High-quality content is defined by Google as demonstrating expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
- 🛠 AI can assist in creating content with E-E-A-T, but it's crucial to use it correctly and not for mass-producing impersonal articles that could lead to penalties.
- 💭 AI lacks the personal experience and intuition of humans, which are important for connecting unrelated concepts and adding a human touch to content.
- ✍️ Customize your input to AI tools for better output; detailed prompts and instructions can guide AI to produce more personalized content.
- 📖 Incorporate personal insights and first-person pronouns to make AI content more relatable and trustworthy, enhancing its appeal to both users and search engines.
- 🔄 Fact-check AI-generated content and include citations to ensure accuracy and build credibility.
- 📊 Support content with authoritative data, such as statistics and case studies, to reinforce its expertise and trustworthiness.
- 📝 Rewrite overused AI phrases and cliches to avoid detection and make the text sound more natural and engaging.
- 🗣️ Use the active voice instead of passive to make content more straightforward and engaging.
- ✂️ Edit AI content like a human would, varying sentence and paragraph length to mimic natural conversation and replacing jargon with simpler language.
Q & A
What is the main concern of users when using AI to generate SEO content according to the survey conducted by Surfer?
-The main concern of users is whether the content they generate with AI is detectable as AI-generated by Google or other algorithms, as 75% of responders agreed that it's important the content is not detectable as AI-generated.
What does Google primarily care about when it comes to content generated by AI or humans?
-Google primarily cares about whether the content delivers value to users, regardless of how it is produced, as long as it is not low quality or not original content generated at scale with the goal of manipulating search rankings.
What does Google define as high-quality content?
-Google defines high-quality content as content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
Why is it considered spammy behavior to use AI to mass-produce articles without humanizing them first?
-It is considered spammy behavior because it aims to manipulate search engine rankings, which could lead to the site being penalized, and it does not help with brand reputation.
What is the importance of adding a human touch to AI-generated content?
-Adding a human touch is important because it makes the content more relatable, trustworthy, and engaging to readers, and it helps to avoid the content sounding like it was written by an AI.
What is the first tip given to humanize AI content and why is it important?
-The first tip is to customize your input, which is important because better input results in better output, allowing the AI to generate content that is more specific and aligned with the user's needs.
How can personal insights enhance AI-generated content?
-Personal insights can enhance AI content by showing firsthand experience on the topic, making the content more trustworthy and satisfying Google's E-E-A-T ratings.
Why is it recommended to incorporate first-person pronouns into the text of AI-generated content?
-Incorporating first-person pronouns makes the content feel more personal and engaging, which has been shown to have a strong positive correlation with rewarding website performance and Google's updates.
What is the significance of fact-checking AI content and including citations?
-Fact-checking ensures the accuracy of the content, and including citations adds credibility and trustworthiness, as AI can make mistakes just like humans.
How can supporting content with relevant statistics, case studies, and real-life examples enhance its authority?
-Supporting content with such elements helps to establish the expertise and credibility of the content creator, making the content more authoritative and trustworthy to users.
What is the role of rewriting overused phrases and using the active voice in making AI-generated text sound more humanlike?
-Rewriting overused phrases and using the active voice makes the text sound more natural and engaging, avoiding the telltale signs of AI-generated content and making it more appealing to readers.
Why is it suggested to treat AI articles as first drafts and refine them according to the provided tips?
-Treating AI articles as first drafts allows for the refinement and enhancement of the content to ensure it is of high value, aligning with both search engines' preferences and readers' expectations.
Outlines
🤖 AI Content Creation and Google Detection
Tom from Surfer introduces a discussion on AI-generated content, its detectability by Google, and the importance of making it sound human-like. He mentions a survey indicating that 80% of users create SEO content with AI and are concerned about Google detecting it. However, search engines prioritize content value over its origin. High-quality content should demonstrate expertise, authoritativeness, and trustworthiness (EAT). AI can assist in creating such content, but mass production without humanization is considered spammy and can harm a site's reputation. Tips for humanizing AI content include customizing input, sharing personal insights, using first-person pronouns, fact-checking, and supporting content with authority.
📝 Enhancing AI Content with Human Touch
The second paragraph delves into techniques for enhancing AI-generated content to make it more engaging and natural. It advises against using clichés and passive voice, recommending active voice for better readability. The paragraph suggests editing AI content like a human, varying sentence and paragraph lengths to mimic human conversation. It also emphasizes the importance of replacing jargon with simpler language. The speaker shares that 53% of users can identify AI-written content due to repetitive phrases and complex structures. The paragraph concludes by treating AI articles as first drafts and refining them according to provided tips to create content that appeals to both search engines and readers. A linked article for further reading on humanizing AI content is mentioned.
Mindmap
Keywords
💡AI generated content
💡Humanize
💡SEO content
💡Detectable
💡Quality content
💡Spammy behavior
💡Personal experience
💡First-person pronouns
💡Fact check
💡Cliches
💡Active voice
Highlights
AI-generated content is a hot topic, with concerns about detectability by search engines like Google.
80% of Surfer's survey respondents use AI tools for SEO content generation.
75% of respondents believe it's important that AI-generated content is not detectable by Google.
Google's algorithms are trained on human-written text, making it difficult for them to distinguish AI from human writing.
Search engines prioritize content that delivers value to users, regardless of its production method.
Google defines high-quality content as demonstrating expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
AI can help create content with E-E-A-T qualities when used correctly.
Using AI to mass-produce articles without humanizing them is considered spammy behavior.
80% of survey respondents dislike AI content that sounds impersonal.
AI lacks the ability to draw from personal experiences or make intuitive leaps.
AI can streamline content creation by reducing research and writing time.
Customizing AI input results in better output.
Sharing personal insights and using first-person pronouns can enhance AI content.
Fact-checking AI content and including citations is essential.
Communicating authority through relevant statistics and real-life examples supports content credibility.
Rewriting overused AI phrases and using the active voice can make content sound more humanlike.
Editing AI content like a human, varying sentence length and avoiding jargon, improves readability.
Treat AI articles as first drafts and refine them according to provided tips.
For more information on humanizing AI content, a related article is linked in the description.