How I "Humanize" ChatGPT AI Content...

Matt Diggity
28 Feb 202411:06

TLDRMatt Diggity shares his experience in enhancing AI-generated content to appear more human-like. He discusses the use of specific prompts to train ChatGPT, focusing on aspects like persona, personal experience, fact insertion, and audience targeting. His testing process involved a panel rating the human-like quality of the content. Matt also highlights the limitations of AI in producing fact-dense content and suggests using tools like Surfer AI to automate the process and generate SEO-optimized content.


  • 🎯 The video discusses methods to make AI-generated content sound more human-like, focusing on eight specific prompts that significantly improve the naturalness of the text.
  • 📝 The eight categories of prompts are: personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.
  • 🌟 The video presenter, Matt Diggity, is the founder of multiple SEO businesses and has contributed to the Surfer AI tool, showing his expertise in the field.
  • 🧪 A team of 30 channel viewers was assembled to rate the human-likeness of content produced by different prompts, on a scale from 0 (strongly AI) to 10 (strongly human).
  • 📈 The baseline test of AI-generated content without humanizing prompts scored very low, with an average rating of 1.3, indicating it was obviously AI-generated.
  • 🖋️ Persona prompts involve training AI with a specific writing style, such as the user's own or a favorite copywriter's, to mimic their tone, sentence structure, and use of humor.
  • 👥 Personal experience prompts integrate the author's background and opinions into the AI-generated content, making it more unique and authentic.
  • 🚫 Perplexity prompts encourage the AI to avoid common AI phrases and jargon, resulting in more natural and varied content.
  • 💥 Burstiness prompts instruct the AI to vary sentence and paragraph lengths, creating a more dynamic and less monotonous read.
  • 🔍 Fact insertion prompts allow the AI to incorporate up-to-date and relevant facts into the content, enhancing its credibility and informativeness.
  • 🎉 The video concludes by highlighting how Surfer AI can automate many of the manual processes involved in humanizing content, leveraging data from top-ranking articles to create optimized and engaging content.

Q & A

  • What was the main objective of Matt Diggity's experiment with ChatGPT?

    -The main objective of Matt Diggity's experiment was to find effective prompts that could make ChatGPT produce content that sounds more human-like, specifically tailored to an individual's writing style and personal experiences.

  • How did Matt Diggity evaluate the human-like quality of the AI-generated content?

    -Matt Diggity assembled a team of 30 channel viewers and asked them to rate the likelihood of the content being AI-generated or human-written on a scale from 0 (strongly AI) to 10 (strongly human).

  • What are the eight categories of prompts that Matt Diggity identified as game changers for humanizing AI content?

    -The eight categories of prompts are personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

  • How did Matt Diggity use his own writing as a basis for training ChatGPT to mimic his style?

    -Matt provided an article he had written and asked ChatGPT to analyze his tone, sentence and paragraph structure, level of detail, humor, engagement tactics, readability level, vocabulary, and emotional conveyance. He then had ChatGPT create a 200-word summary and use that style for new content.

  • What is the significance of personal experience in making AI-generated content unique?

    -Personal experience adds unique stories and opinions to the content, setting it apart from generic AI-generated content and making it more relatable and authentic to the reader.

  • How did Matt Diggity incorporate personal experience into the AI-generated content?

    -Matt shared his about page and a personal opinion about Google's understanding of content with ChatGPT, instructing it to integrate this information subtly into the content it produced.

  • What is the purpose of the perplexity prompt?

    -The perplexity prompt encourages the AI to avoid using overly common and unnatural words and phrases that are typically associated with AI-generated content, thereby improving the human-like quality of the output.

  • What does the burstiness prompt aim to achieve?

    -The burstiness prompt aims to create more human-like variation in sentence and paragraph lengths, avoiding the monotony often found in AI-generated content.

  • How did Matt Diggity address the limitation of ChatGPT's knowledge regarding recent facts?

    -Matt provided specific recent facts to be included in the content and used Surfer AI's custom knowledge feature to add personal experience and additional knowledge to the AI's output.

  • What is the goal of the unfluffing prompt?

    -The unfluffing prompt instructs ChatGPT to eliminate unnecessary filler and ensure that every sentence contributes valuable information towards the overall goal of the content piece.

  • How does Matt Diggity ensure that the content is engaging and has a human touch?

    -Matt uses flavor prompts that encourage the AI to be conversational, empathetic, and humorous, incorporating idioms, metaphors, anecdotes, and natural dialogue to make the content more engaging and relatable.

  • What is the importance of audience targeting in content creation?

    -Audience targeting ensures that the content is tailored to the specific characteristics, preferences, and reading levels of the intended audience, making it more relevant and appealing to them.



🤖 Humanizing AI Content with Prompts

The paragraph discusses the process of testing various prompts to make AI-generated content sound more human. It highlights the use of eight effective prompts categorized under personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting. The speaker, Matt Diggity, shares his experience of training AI to mimic his writing style and personal experiences. He also explains how he tested these prompts by having a team rate the human-likeliness of the content produced. The goal is to create content that is indistinguishable from that written by a human, and the speaker emphasizes the importance of originality, personal touch, and easy readability in content creation.


🌟 Leveraging Seasonal Trends for SEO

This paragraph focuses on the strategy of using seasonal trends to earn links for a website. The speaker shares an example of how they anticipated increased air travel during the summer and created a guide on how to fall asleep on a plane. This content was then pitched to travel journalists, resulting in the client's content being featured on major news websites. The key takeaway is to always be aware of what journalists are likely to cover and provide them with relevant, timely content. The speaker then transitions into discussing the next category of humanizing prompts, aiming to reduce the robotic tone often found in AI-generated content.


🔍 Fact-Driven and Targeted Content Creation

The final paragraph emphasizes the importance of incorporating accurate and recent facts into content, as well as tailoring content to the specific preferences of the target audience. The speaker questions the reliability of facts in AI-generated content due to the training data's cutoff date and discusses the challenge of manually adding numerous facts. The introduction of Surfer AI's capabilities is highlighted, which extracts facts from top-ranking articles and automatically integrates them into the content. The speaker also addresses the issue of content fluff and the need for unfluffing, where every sentence should contribute valuable information. The paragraph concludes with a call to action, inviting listeners to claim free Surfer AI credits to enhance their content creation process.



💡Humanizing AI Content

The process of making AI-generated content sound more like it was written by a human. This involves using specific prompts and techniques to mimic human writing styles, tones, and the use of personal experiences. In the video, the speaker discusses various prompts they've tested to achieve this, aiming to produce content that is not only human-like but can also be tailored to specific individuals' writing styles.


An AI language model developed by OpenAI that is capable of generating human-like text based on the prompts given to it. In the context of the video, ChatGPT is the primary tool used to create content, and the speaker shares methods to enhance its output to make it sound more natural and less like a machine-generated text.

💡SEO Businesses

Search Engine Optimization (SEO) businesses focus on improving the visibility and ranking of websites on search engines like Google. The speaker mentions being the founder of multiple SEO businesses, indicating a strong background in digital marketing and an understanding of how to create content that performs well in search results, which is a key theme in the video.

💡Surfer AI Tool

A tool mentioned by the speaker as one they've invested in and provided input on. While not explained in detail in the transcript, it seems to be a tool related to AI and content creation or optimization, possibly designed to help produce content that can rank well on search engines by analyzing top-performing articles and extracting useful data.

💡Personal Experience

Incorporating personal stories and experiences into content to make it more relatable and unique. The speaker emphasizes the importance of adding personal experiences to AI-generated content to distinguish it from generic AI output and to make it more engaging and human-like.


The use of unusual or complex words and phrases that AI tends to use, which can make content sound less human. The speaker discusses using prompts to reduce perplexity in AI content, aiming for more natural and straightforward language that a human writer would use.


Refers to the variation in sentence and paragraph lengths in written content. The speaker mentions using prompts to encourage burstiness, which helps to make AI-generated content sound more like human writing by avoiding monotony and adding dynamism to the structure of the text.

💡Fact Insertion

The practice of incorporating factual information into content to make it more informative and credible. The speaker talks about providing specific facts to ChatGPT to use in content creation, which helps to create a more compelling and fact-based article that can engage readers.


The process of removing unnecessary or filler content to make writing more concise and valuable. The speaker describes how to instruct ChatGPT to eliminate fluff, ensuring that every sentence contributes meaningful information to the overall content piece.


Adding personality, humor, and engaging elements to content to make it more enjoyable and relatable to readers. The speaker emphasizes the importance of adding flavor to content, which can involve using idioms, metaphors, anecdotes, and a conversational tone to make AI-generated text sound more human.

💡Audience Targeting

Writing content with a specific audience in mind, tailoring the message, tone, and information to meet their preferences and needs. The speaker discusses using prompts to target a specific audience by considering their characteristics, tone preferences, and reading levels, which helps to create content that resonates with the intended readers.


The speaker tested 67 different prompts to make AI sound more human.

Eight of the tested prompts were highly effective and became part of the speaker's permanent set.

The effective prompts can be categorized into personas, personal experience, fact insertion, perplexity, burstiness, unfluffing, flavor, and audience targeting.

The speaker is Matt Diggity, founder of multiple SEO businesses and an investor in Surfer AI.

Google's helpful content guidelines emphasize the importance of original information, personal experience, and easy readability.

The speaker assembled a team of 30 channel viewers to rate the human-likeliness of content produced by AI.

The baseline AI content was rated a 1.3 by the testing cohort, indicating it was obviously AI-generated.

Persona prompts allow AI to mimic a specific person's writing style, including tone, structure, and approach.

Personal experience prompts incorporate the author's background and opinions into AI-generated content.

Perplexity prompts encourage the use of less common words and avoid overused phrases.

Burstiness prompts result in varied sentence and paragraph lengths, making the content more human-like.

Fact insertion prompts enable the inclusion of up-to-date and informative data in the content.

Unfluffing prompts ensure that every sentence provides value and contributes to the overall goal of the content piece.

Flavor prompts encourage engagement through conversational, empathetic, and occasionally humorous writing.

Audience targeting prompts help tailor content to a specific demographic, tone preference, and reading level.

Surfer AI can automatically extract and insert compelling facts and optimize content based on top-ranking articles.

By combining all the effective prompts, AI can produce content that sounds more human than even a human writer.