Creating AI Generated Logos Using MidJourney

Matt Wolfe
26 Jan 202314:39

TLDRIn this informative video, Matt Wolf shares a step-by-step guide on creating AI-generated logos using Mid Journey, a generative art tool. He demonstrates how to refine prompts for designing logos, such as for 'Wolfman Coffee' and 'Future Tools', and discusses the use of Discord for organizing AI-generated concepts. Matt also highlights the limitations with text in Mid Journey and offers solutions for text adjustments using Canva, emphasizing the iterative process of refining AI-generated designs to achieve the desired logo.


  • 🎨 The video provides a tutorial on creating AI-generated logos using Mid Journey, a generative art tool.
  • 🤖 Mid Journey is highlighted as particularly effective for creating logo type designs compared to other generative art tools.
  • 🔧 The presenter, Matt Wolf, shares a trick of integrating the Mid Journey bot into a personal Discord server for organization and ease of use.
  • 🖼️ The process involves using specific prompts to guide the AI in generating logo designs, such as company name, desired style, and background color.
  • 🌟 The importance of iteration is emphasized, as it may take multiple attempts to achieve a satisfactory logo design.
  • 🎨 The video demonstrates how to refine the AI's output by adding additional prompts, such as 'minimal', 'vector', 'simple', and 'flat'.
  • 🔄 The presenter also shows how to upscale and refine certain designs, selecting the most promising concepts for further development.
  • 🔍 The use of iconic designer styles, such as Paul Rand and Saul Bass, is suggested to create logos with a recognizable aesthetic.
  • 👾 The video introduces the idea of creating mascots for brands using simple vector art and flat design.
  • 📌 The presenter explains how to adjust and finalize the AI-generated designs using tools like Canva, including changing fonts and colors to match the brand identity.
  • 🔗 The video concludes with a call to action, encouraging viewers to explore more AI and generative art tools at and to join the newsletter for curated content.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is about creating AI-generated logos using a tool called Mid Journey.

  • How does the speaker suggest organizing AI-generated logo concepts?

    -The speaker suggests organizing AI-generated logo concepts by creating different channels within a Discord server for various tests.

  • What is the significance of using a white background in logo designs according to the video?

    -A white background is preferred to ensure that no unwanted elements appear behind the logo design.

  • What are some of the additional prompts the speaker uses to refine the logo designs?

    -The speaker uses prompts such as 'minimal', 'vector', 'simple', and 'flat' to refine the logo designs.

  • How does the speaker address Mid Journey's limitation with text in logos?

    -The speaker suggests ignoring the text used by Mid Journey and focusing on the logo design itself, then finding a close font match in a tool like Canva to add the text.

  • What is the process for creating a logo with Mid Journey?

    -The process involves setting up the correct settings in Mid Journey, using specific prompts, iterating through various designs, and then refining and finalizing the design in a tool like Canva.

  • How does the speaker use the style of iconic designers in creating logos?

    -The speaker inputs prompts that include the style of iconic designers like Paul Rand, Saul Bass, and Massimo Vignelli to generate logo concepts with their signature aesthetics.

  • What are some tips for improving the generated logo designs?

    -Tips include using a white background, refining the prompts with specific design styles, and using tools like Canva for further editing and adjustments.

  • How does the speaker suggest fixing issues with the generated text in logos?

    -The speaker recommends using a design tool like Canva to find a close font match and manually replace the generated text with the desired text.

  • What resources does the speaker provide for those interested in AI art and design?

    -The speaker provides a website called, which curates various AI and generative art tools, and a newsletter for sharing favorite tools, news articles, and YouTube videos related to the topic.

  • What is the speaker's final advice for creating a successful AI-generated logo?

    -The speaker advises that creating a successful AI-generated logo often involves many iterations and refinements until the desired result is achieved.



🎨 Creating AI-Generated Logos with Mid Journey

The paragraph introduces the process of creating AI-generated logos using Mid Journey, a generative art tool. The speaker, Matt Wolf, discusses the effectiveness of Mid Journey in creating logo designs and shares a trick of integrating the Mid Journey bot into a personal Discord server for便捷的 design testing. The video then demonstrates how to generate logo concepts for 'Wolfman Coffee' and 'Future Tools', emphasizing the importance of refining prompts to achieve desired results. The speaker also addresses Mid Journey's limitations with text and shares a workaround for adjusting the logo designs to get the text right.


🌟 Experimenting with Various Design Styles and Techniques

This paragraph delves into the experimentation with different design styles and techniques for creating logos. The speaker explores various prompts such as 'minimal', 'vector', 'simple', and 'flat' to refine the logo designs. The process involves upscaling promising concepts and trying out different styles inspired by Japanese design and iconic designers like Paul Rand and Saul Bass. The speaker also discusses the potential of using mascots and single-letter logos, showcasing the versatility of Mid Journey in generating a wide range of logo concepts.


🖌️ Refining and Finalizing Logos with Canva

The final paragraph focuses on the post-generation refinement of the AI-generated logos using Canva. The speaker demonstrates how to import the generated images into Canva, adjust the design elements, and overlay text to finalize the logo. Techniques such as background removal, color matching, and font selection are discussed to achieve a polished look. The speaker emphasizes the iterative nature of AI art, encouraging viewers to keep experimenting until they find a design they like. The video concludes with a call to action for viewers to explore more AI and generative art tools through the speaker's website, Future Tools, and to join a newsletter for curated content and resources.



💡AI-generated logos

AI-generated logos refer to the use of artificial intelligence to create visual symbols or icons that represent a brand or company. In the context of the video, the host is discussing the process of using a tool called Mid-Journey to generate logo designs for companies like Wolfman Coffee and Future Tools. This process involves inputting specific prompts and refining the results to achieve a desired logo concept.


Mid-Journey is a generative art tool that utilizes AI to create various types of visual content, including logos. It is mentioned in the video as the preferred tool for creating logo designs due to its effectiveness in generating concepts that are close to what the user is looking for. The host also shares a trick of adding the Mid-Journey bot to a Discord server for更方便的 access and organization of AI-generated designs.

💡Logo design

Logo design is the process of creating a visual identity that represents a brand, company, or product. It is a crucial aspect of branding and marketing, as it helps to establish recognition and build a connection with the audience. In the video, the focus is on using AI to aid in the logo design process, with the aim of achieving a unique and memorable logo that aligns with the brand's identity.

💡Discord server

A Discord server is a virtual space on the Discord platform where users can communicate and share content through text, voice, and video. In the context of the video, the host creates a Discord server called 'AI art tests' to organize and run tests with the Mid-Journey tool, allowing for a more streamlined and efficient process of generating and evaluating AI-generated logo designs.


In the context of AI-generated art and design, prompts are specific instructions or descriptions that guide the AI in creating content. They are crucial for achieving desired outcomes, as they shape the AI's understanding of the task at hand. In the video, the host uses various prompts to instruct Mid-Journey in generating logo designs that fit the brief for Wolfman Coffee and Future Tools.


迭代, in the context of the video, refers to the process of refining and improving AI-generated logo designs through multiple attempts. It involves using feedback from the results to adjust the prompts and generate new versions until the desired logo concept is achieved. This process is essential in AI-generated art and design, as it allows for a more tailored and personalized outcome.


Canva is a graphic design platform that allows users to create visual content, including logos, using templates, stock images, and various design tools. In the video, the host uses Canva to further refine and finalize the AI-generated logo designs by adjusting the fonts, colors, and layout to achieve a polished look.

💡Iconic designers

Iconic designers refer to individuals who have made significant contributions to the field of graphic design and whose work has become widely recognized and influential. In the video, the host mentions designers like Paul Rand, Saul Bass, and Massimo Vignelli, using their styles as inspiration for AI-generated logo designs.


A mascot is a character or symbol that represents a brand, often used to create a more personable and memorable identity. In the video, the host explores the idea of creating a mascot for a futuristic tool company and a coffee shop, using AI-generated simple vector art to visualize potential designs.

💡Single letter logo

A single letter logo is a minimalist design that features only one letter from the brand's name, used to create a memorable and distinctive mark. In the video, the host demonstrates how Mid-Journey can generate a single letter logo, such as a 'W' for Wolfman Coffee, and how this simple design can be effectively used as a logo.

💡Transparent background

A transparent background in design refers to a background that does not have any color or texture, allowing the design element to be placed seamlessly over any surface or image. In the video, the host discusses the importance of having a transparent background for logos, especially when using them across different platforms and contexts.


Exploring the creation of AI-generated logos using Mid Journey, a tool effective for logo type designs.

Integrating the Mid Journey bot into a personal Discord server for organized logo design testing.

Utilizing Mid Journey version 4 for optimal logo design outcomes.

The importance of specifying 'white background' in prompts to avoid unwanted design elements.

Enhancing logo concepts by adding descriptive words like 'minimal', 'vector', 'simple', and 'flat'.

Experimenting with different styles such as Japanese minimalistic logos and iconic designer styles.

Using the names of iconic designers like Paul Rand and Saul Bass to generate logo concepts in their distinctive styles.

Creating mascots for companies using simple vector art and flat design.

The capability of Mid Journey to produce single-letter logos with the use of prompts like 'letter M logo'.

Refining and finalizing AI-generated logos using design tools like Canva for font matching and color adjustments.

The process of background removal in Canva to achieve a transparent background for the final logo design.

Iterative design process with AI, emphasizing the need for multiple attempts to achieve desired results.

The practical application of AI in logo design, showcasing the potential of generative art tools in brand identity creation.

The integration of AI and traditional design platforms like Canva, demonstrating a hybrid approach to digital design.

The potential of AI-generated art to inspire and streamline the creative process for designers and brands.