Do People Buy Printable Wall Art On Etsy? Are Printables Even Profitable? 🧐

Kittl
14 Apr 202403:06

TLDRThe video discusses the popularity and profitability of printable wall art on Etsy. The speaker shares personal experience of purchasing four pieces for a nursery, highlighting the appeal of customizing frames and sizes. They emphasize the importance of supporting small businesses and the connection with the creators, who often share similar backgrounds with their customers. The video also touches on the skepticism some may have about the viability of such a niche, but the speaker counters this with their own success story and the joy of seeing customers' framed artwork. Additionally, the importance of offering multiple sizes to cater to different preferences and spaces is mentioned.

Takeaways

  • 🎨 People do buy printable wall art on platforms like Etsy, and it can be a profitable venture for creators.
  • 🖼️ Customers often prefer to buy printable art because it allows them to choose their own frames and customize the size of the artwork.
  • 🤰 The speaker personally bought four pieces for their nursery, highlighting the personalization aspect as a key motivator for purchase.
  • 💖 Supporting other small businesses and creators resonates with many customers, which is why they choose to buy from platforms like Etsy.
  • 👶 Many shops that sell nursery or educational printables are run by parents who understand the needs of their target audience.
  • 🧑‍👧‍👦 The community aspect is important; customers like to support creators they can relate to, often leading to a niche market of parents supporting parents.
  • 😂 Unique and humorous designs, like funny bathroom posters, can attract buyers looking for something unconventional.
  • 📏 Offering multiple sizes for each piece of art allows customers to choose how they want to display the artwork, whether on a desk or a wall.
  • 📈 Customization is key; providing options for size and display can lead to increased customer satisfaction and sales.
  • 📈 There's a misconception that printable art isn't profitable, but the speaker's first sale and subsequent sales proved otherwise.
  • 🤔 Initially, the speaker doubted the viability of selling printable art, but positive customer feedback and sales changed this perception.
  • 📹 The importance of creating a video to showcase the customization options and the ability to display art in various ways was emphasized.

Q & A

  • Why do people buy printable wall art on Etsy instead of framed art from a shop?

    -People buy printable wall art on Etsy for several reasons, including the ability to select their own frames, customize the size of the artwork, and support small businesses or fellow parents who run these shops.

  • What are the benefits of offering customizable options for wall art on Etsy?

    -Offering customizable options allows customers to personalize their wall art according to their preferences, such as choosing the size and frame, which can enhance their satisfaction and the perceived value of the product.

  • Why is supporting other small businesses or parents important to some customers?

    -Supporting other small businesses or parents is important because it resonates with their values, helps foster a sense of community, and contributes to the success of like-minded individuals.

  • How does the personalization of wall art contribute to its appeal?

    -Personalization contributes to the appeal of wall art by allowing customers to select the exact design, size, and framing that suits their decor and personal taste, making the art more meaningful and tailored to their needs.

  • What is the significance of offering multiple sizes for each piece of wall art?

    -Offering multiple sizes for each piece of wall art provides customers with the flexibility to choose the best fit for their space, whether it's for a desk, a wall, or a specific room in their home.

  • Why do some people initially doubt the profitability of selling printable wall art on Etsy?

    -Some people doubt the profitability because they question whether there is a market for such products, especially when comparing it to the convenience of buying pre-framed art. However, successful sales and positive customer feedback can dispel these doubts.

  • What role does the target audience play in the success of an Etsy shop selling printable wall art?

    -The target audience plays a crucial role as it often consists of individuals who resonate with the shop owner's niche, such as parents looking for nursery art or educational prints for children, leading to a better understanding of customer needs and preferences.

  • How does the script suggest overcoming the initial skepticism about selling printable wall art?

    -The script suggests overcoming skepticism by focusing on the unique benefits of customizable and personalized wall art, as well as the value of supporting small businesses and resonating with the target audience.

  • What are some reasons customers might choose to print and frame wall art themselves?

    -Customers might choose to print and frame wall art themselves to save costs, have more control over the final product, and to ensure the artwork matches their specific decor and personal style.

  • Why is it important for sellers to understand their target audience when selling printable wall art?

    -Understanding the target audience is important because it helps sellers create products that meet the specific needs and preferences of their customers, leading to higher satisfaction and increased sales.

  • How does the script suggest sellers can enhance the customer experience when selling printable wall art?

    -The script suggests enhancing the customer experience by offering a variety of sizes and customization options, allowing customers to tailor the wall art to their personal preferences and specific display needs.

  • What is the general sentiment towards the purchase of printable wall art on Etsy as depicted in the script?

    -The general sentiment in the script is positive, highlighting the benefits of customizable options, support for small businesses, and the personal satisfaction customers gain from selecting and displaying their own wall art.

Outlines

00:00

🖼️ Personalizing Wall Art with Printables

The speaker discusses their recent purchase of printable wall art, emphasizing the benefits of buying such items. They highlight the ability to select one's own frames and customize the content and size of the artwork, which is particularly appealing for personalizing a nursery. The speaker also expresses a desire to support other small businesses and parents who run these shops, as they often resonate with the target audience's needs. The conversation touches on the value of customizable options and the importance of offering various sizes to customers, allowing them to choose how and where they display the art.

Mindmap

Keywords

💡Printable Wall Art

Printable wall art refers to digital designs or images that customers can purchase and print themselves. In the context of the video, the speaker discusses their personal experience of buying printable wall art for decorating a nursery, highlighting the appeal of being able to choose one's own frames and customize the size of the artwork.

💡Etsy

Etsy is an online marketplace that focuses on handmade or vintage items and craft supplies. It is mentioned in the video as a platform where people buy and sell printable wall art, emphasizing the support for individual creators and the unique products they offer.

💡Customization

Customization is the process of tailoring products or services to meet individual preferences. The video discusses the appeal of customizable wall art, allowing customers to select the size and frames that suit their personal taste and space requirements.

💡Supporting Small Businesses

Supporting small businesses is the act of purchasing goods or services from smaller, independent companies rather than large corporations. The video emphasizes the importance of supporting small businesses and individual creators, such as those found on Etsy, who often resonate with their customers' values and needs.

💡Nursery

A nursery is a room in a house specifically designed for the care and accommodation of a child or children. In the video, the speaker mentions buying printable wall art to decorate a nursery, indicating the personal and intimate nature of the space and the desire for personalized decor.

💡Educational Printables

Educational printables are materials that are both informative and engaging, often used in a learning context for children. The video mentions the popularity of such items on Etsy, suggesting that they are not only decorative but also serve a functional purpose in a child's environment.

💡Target Audience

The target audience refers to the specific group of people a product or service is intended to reach or appeal to. The video discusses how sellers on Etsy often identify with their target audience, creating products that meet the needs and preferences of their potential customers.

💡Niche

A niche is a specialized segment of the market that a business targets. The video suggests that sellers often choose a niche they resonate with, which helps in creating products that cater to a specific audience's interests and preferences.

💡Profitability

Profitability refers to the ability of a business to generate income that exceeds its expenses, resulting in a profit. The video addresses the common question of whether selling printables on Etsy is profitable, with the speaker sharing their personal success and the reasons behind the appeal of such products.

💡Pessimists

Pessimists are individuals who tend to have a negative outlook or expect the worst outcome. In the video, the term is used to describe people who doubt the viability of selling printable wall art online, questioning whether it's a worthwhile endeavor.

💡Multiple Sizes

Offering multiple sizes refers to providing customers with a range of dimensions for a product. The video suggests that offering wall art in various sizes allows customers to choose the one that best fits their space and preferences, enhancing the appeal of the product.

Highlights

People do buy printable wall art on Etsy, contrary to some doubts.

Printables can be profitable, contrary to some pessimists' views.

Buyers of printable wall art value the ability to customize frames and sizes.

Supporting other small businesses and parents who run these shops is a motivation for some buyers.

Sellers often resonate with their target audience, being parents themselves.

Offering multiple sizes within each piece allows customers to customize how and where to display the art.

Giving customers options on how to use the wall art is important.

The feeling of supporting other jobs is a reason why people shop on Etsy.

Buyers enjoy the ability to choose their own frames for printables.

Printable wall art allows for personalization beyond just printing it yourself.

The speaker bought 4 pieces of printable wall art for their nursery from a specific shop.

The speaker loves supporting other parents who have created these stores.

Printable wall art can be more than just a cheaper alternative to framed art.

The speaker's first sale proved that printable art can be successful.

Seeing customers' photos of their framed art is rewarding for the speaker.

The size of the wall art is an important factor for buyers.

Offering a range of sizes can enhance the value of the art.

The ability to customize the art to fit different display spaces is a key selling point.