Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

Adobe Video & Motion
15 Apr 202403:19

TLDRAdobe is introducing groundbreaking features to Premiere Pro, powered by their new Adobe Firefly video model. This technology will revolutionize video editing by enabling users to add or replace objects in footage using simple text prompts. The object addition feature allows for the creation of new elements like diamonds, while object removal uses AI-based smart masking for precise deletion of unwanted objects. Additionally, the generative extend function intelligently adds frames to extend shots. Adobe is also committed to transparency with content credentials, ensuring users know when AI has been used in media creation. Early research collaborations with Open AI, Runway, and others are paving the way for editors to have the flexibility to choose the best generative AI models for their projects. Premiere Pro's integration of these AI-powered tools promises to supercharge the editing process, offering more control and creativity to editors.

Takeaways

  • 🚀 Adobe is introducing advanced editing tools in Premiere Pro with the help of generative AI technology.
  • 🔍 The new Adobe Firefly video model allows editors to find and replace objects within a shot using text prompts.
  • 💎 Object addition feature can create objects like diamonds, showcasing the creative potential of the Firefly model.
  • ✂️ AI-based smart masking enables quick and precise object removal, such as distracting elements or copyrighted logos.
  • 🔄 Premiere Pro's non-destructive editing ensures the original footage can always be restored.
  • 📐 The generative extend feature intelligently adds frames to extend footage as needed.
  • 🔍 Content credentials will be integrated into Premiere Pro to indicate AI's involvement in media creation transparently.
  • 🤝 Adobe is collaborating with third-party generative AI models like OpenAI and Runway AI to offer editors more choices.
  • 🌟 Early research explorations with models such as OpenAI's Sora and Runway AI's video model are being showcased within Premiere Pro.
  • 📈 Adobe is committed to continuous innovation, aiming to bring these AI-powered editing workflows to Premiere Pro later this year.
  • 📋 The use of content credentials will ensure transparency regarding the use of AI and the specific models used in media creation.

Q & A

  • What is the main purpose of using Adobe Firefly in Premiere Pro?

    -Adobe Firefly is utilized in Premiere Pro to provide advanced and precise editing tools that transform the way editors work. It allows for object addition, removal, and generative extension of footage using AI.

  • How does the object addition feature in Premiere Pro work?

    -The object addition feature allows users to add or change objects in footage with text prompts. It's powered by Adobe's Firefly video model, enabling the creation of objects like the example of diamonds in the transcript.

  • What is the benefit of AI-based smart masking in object removal?

    -AI-based smart masking simplifies the process of selecting and removing objects across multiple frames, making it quick and precise without the need for manual frame-by-frame editing.

  • How does the generative extend feature help with short clips?

    -The generative extend feature intelligently adds frames to extend short clips, allowing editors to hold on a shot or character for an extra beat, ensuring they have the exact media needed.

  • What is the significance of content credentials in Premiere Pro?

    -Content credentials ensure transparency in the use of AI within the creation of media. It informs users whether AI was used and which model was involved, promoting trust and ethical use of AI in editing.

  • What are some third-party generative AI models mentioned for potential integration with Premiere Pro?

    -The transcript mentions models from OpenAI, such as Sora, and Runway AI's video model, which could be integrated into Premiere Pro to offer editors more choices and flexibility in their editing workflows.

  • How does the use of third-party models benefit editors in Premiere Pro?

    -Third-party models provide editors with a variety of options to choose from, allowing them to select the model that best suits their specific footage and project requirements.

  • What does Adobe's commitment to transparency mean for users of Premiere Pro?

    -Adobe's commitment to transparency means that users will be clearly informed about the use of AI in the editing process. This includes knowing when AI has been used and which specific model was applied.

  • What is the current status of the Adobe Firefly video model?

    -As of the information provided in the transcript, the Adobe Firefly video model is in development and is expected to be integrated into Premiere Pro later in the year.

  • What are some of the revolutionary features coming to Premiere Pro?

    -The revolutionary features coming to Premiere Pro include object addition and removal, as well as generative extend, all powered by the new Adobe Firefly video model.

  • How does the non-destructive editing in Premiere Pro benefit the editing process?

    -Non-destructive editing ensures that all changes made to the original footage are reversible. This means editors can always revert to the original clip without losing any of the original content.

  • What does the integration of content credentials in Premiere Pro mean for the future of video editing?

    -The integration of content credentials signifies a move towards an open and transparent editing environment. It allows for better tracking and understanding of the creative process, especially when AI is involved in the editing workflow.

Outlines

00:00

🚀 Adobe Firefly: Advanced Video Editing with AI

Adobe is introducing groundbreaking features to Premiere Pro, powered by their new Adobe Firefly video model. This AI-driven technology will revolutionize video editing by enabling editors to add or replace objects within a shot using text prompts. The script showcases the ability to create objects like diamonds and remove unwanted elements such as utility boxes with AI-based smart masking. Additionally, the generative extend feature intelligently adds frames to extend footage, ensuring seamless continuity. Adobe is also committed to transparency with content credentials, informing users when AI is used in media creation. The company is exploring collaborations with other generative AI models like Pika, Open AI's Sora, and Runway AI to provide editors with a variety of tools to choose from, tailored to their specific editing needs.

Mindmap

Keywords

💡Generative AI

Generative AI refers to a type of artificial intelligence that can create new content, such as images, videos, or text, that is similar to content created by humans. In the context of the video, Adobe is using generative AI to enhance the capabilities of Premiere Pro, allowing for advanced editing tools that can add or remove objects from video footage. This technology is transformative for video editing, enabling editors to achieve results that were previously difficult or time-consuming.

💡Adobe Firefly

Adobe Firefly is a new video model developed by Adobe that is powered by AI. It is designed to work within Premiere Pro to provide advanced editing features. The model is capable of generating or modifying video content based on text prompts, making it a powerful tool for video editors. It is mentioned in the video as being in development and is central to the new features being introduced to Premiere Pro.

💡Object Addition

Object addition is a feature in video editing that allows users to insert new objects or elements into a video scene. In the video, Adobe's Firefly video model is used to facilitate object addition, where editors can add or change objects in footage with a simple text prompt, making the process more intuitive and less time-consuming. For example, the video mentions the creation of diamonds, which were generated by the Firefly video model.

💡Object Removal

Object removal is the process of taking an unwanted object or element out of a video scene. The video script discusses how Adobe's Firefly video model enables AI-based smart masking for object removal, making it quick and precise. This feature is particularly useful for removing distracting elements, such as a utility box in the video example, or for removing copyrighted material like brand logos.

💡Non-Destructive Edits

Non-destructive editing is an approach in video editing where the original footage remains unaltered, and changes are made on a separate layer or through effects that can be easily reversed. In the context of the video, Premiere Pro's non-destructive edits mean that editors can always revert to the original footage, ensuring that the integrity of the original content is maintained while allowing for creative experimentation.

💡Generative Extend

Generative extend is a feature that allows video editors to lengthen a video clip by intelligently adding frames to extend the duration of the footage. This is particularly useful when an editor wants to hold on a shot or character for an extra moment. The video mentions that Generative extend uses the Firefly video model to achieve this, seamlessly extending the media to meet the editor's needs.

💡Content Credentials

Content credentials are a set of metadata that provide information about the creation and source of a piece of media, including whether AI was used in its creation and which model was used. The video discusses Adobe's commitment to transparency through the use of content credentials in Premiere Pro. This ensures that users are always aware of the origins of the media they are working with, which is especially important when AI-generated content is involved.

💡Third-Party Generative AI Models

Third-party generative AI models refer to AI models developed by entities other than Adobe that can be integrated into Premiere Pro. The video script mentions early research and explorations with models from companies like Open AI and Runway AI, which could potentially be used within Premiere Pro to enhance the editing process. These models offer different capabilities and options for editors, providing them with a choice to select the best model for their specific project.

💡Sora Model

The Sora model is an AI model developed by Open AI that is mentioned in the video as being in early research. It is capable of generating B-roll footage for any scene through simple text prompts, providing editors with variations to choose from. This model represents the potential for generative AI to enhance the creative process in video editing by offering additional content options.

💡Runway AI

Runway AI is a company that is mentioned in the video as being involved in early research with Adobe. Their video model is used as an example of how third-party generative AI models could be integrated into Premiere Pro. The script specifically mentions Runway AI's model being used to power the Generative extend feature, demonstrating the potential for seamless collaboration between Adobe and other AI developers.

💡Premiere Pro

Premiere Pro is a professional video editing software developed by Adobe. It is the central subject of the video, with the script discussing how Adobe is enhancing its capabilities with the integration of generative AI and new features powered by Adobe Firefly. Premiere Pro is presented as being supercharged by AI, offering editors more advanced and precise editing tools to create high-quality content.

Highlights

Adobe is introducing advanced editing tools in Premiere Pro powered by generative AI technology.

The new Adobe Firefly video model will transform the way editors work.

Object addition feature allows adding or changing objects in footage using text prompts.

Diamonds in the example were created by the Firefly video model, showcasing its capabilities.

AI-based smart masking enables quick and precise object removal across frames.

Premiere Pro's non-destructive edits allow users to revert to the original footage at any time.

Generative extend feature intelligently adds frames to extend footage as needed.

Transparent use of content credentials is a commitment for upcoming Premiere Pro features.

Third-party generative AI models like Pika and Open AI's Sora model will be integrated into Premiere Pro.

Editors will have the choice to use the best model for their footage with the integration of various AI models.

Runway AI's video model can generate a new video clip and add it to the timeline with ease.

Content credentials will ensure transparency on whether AI was used in the creation of media.

Adobe Premiere Pro will be supercharged by AI, offering revolutionary features for video editing.

Early research explorations with Open AI, Runway, and others aim to enhance video editing workflows.

The ability to add, remove, or extend objects and footage with AI is a significant advancement in video editing.

Adobe Premiere Pro's integration with Adobe Firefly video model is set to launch later this year.

The new features aim to provide editors with more freedom and precision in their work.

The development of these AI-powered tools signifies a major shift in the video editing industry.