Klavis Developer Talk And New Modules (Tweakers Plus 1U, Compair) | Superbooth 24

SYNTH ANATOMY
8 Jul 202421:35

TLDRIn this Superbooth 24 interview, Eric from Clavis discusses the Belgian modular synthesizer community and his company's unique approach to hybrid design. Clavis focuses on creating innovative modules with long-term value, such as the Granity filter and the Twin Waves oscillator, which offer niche solutions to musicians. Eric also shares insights into the development process, emphasizing the importance of customer feedback and the challenges of the growing modular market.

Takeaways

  • ๐Ÿ˜€ Eric from Clavis is a developer from Belgium with a background in music and electronics-related businesses.
  • ๐ŸŒ Clavis is based in Belgium, a country known for having a strong community in the Eurorack market, with the highest density of manufacturers per capita.
  • ๐Ÿ’ก Eric's philosophy for Clavis is to create unique, hybrid modules that combine digital control with analog sound generation.
  • ๐Ÿ” Clavis focuses on niche products that offer something different from the traditional Eurorack modules, aiming for long-term value rather than short-term trends.
  • ๐ŸŽ›๏ธ Twin Waves is Clavis' best-selling product, a dual oscillator with many sound generation possibilities, and it's available in both standard and 1U sizes.
  • ๐Ÿ› ๏ธ The development of Clavis modules, like the innovative Granity filter, can take several years to perfect, reflecting the company's commitment to quality.
  • ๐Ÿ“ˆ Clavis is expanding its product range with new modules, including a 1U version of the Tweakers and a dual comparator voltage comparator.
  • ๐Ÿ”„ The Eurorack market is growing and becoming more diverse, with new brands and modules constantly emerging.
  • ๐Ÿ”ง Clavis values feedback from users and the community, which influences the development and refinement of their modules.
  • ๐Ÿญ All Clavis products are manufactured in Europe, emphasizing quality and local production.
  • ๐Ÿ”‘ The name 'Clavis' was chosen for its unique availability online and its connection to the concept of a keyboard in Latin languages.

Q & A

  • What is the main business focus of Clavis?

    -Clavis' main business is in the US, followed by Germany, and they are known for their innovative Eurorack modules.

  • How does Eric describe the Belgian community in the music and electronics industry?

    -Eric describes the Belgian community as strong, with a high concentration of manufacturers per capita, making it a hotspot for music and electronics.

  • What is the background of Eric before founding Clavis?

    -Eric has a diverse background, having worked in music shops, recording studios, and electronics companies, including the distribution and manufacturing of semiconductors.

  • What inspired Eric to start Clavis?

    -Eric was inspired to start Clavis after seeing the evolution of the Eurorack market and identifying a niche for hybrid designs that combine digital control with analog sound.

  • What is the philosophy behind Clavis' product design?

    -Clavis focuses on creating products that are unique and different, offering something new and innovative in the market, without necessarily following traditional synthesizer designs.

  • What is special about Clavis' Twin Waves module?

    -The Twin Waves module is unique as it is a dual oscillator LF4 with many different sound generation possibilities, all within a compact 8 HP size.

  • How does Clavis approach the development of new modules?

    -Clavis develops new modules by considering long-term value and usefulness, aiming to create designs that will be relevant and valuable over time, rather than just following trends.

  • What is the current state of the Eurorack market according to Eric?

    -Eric sees the Eurorack market as vast and growing, with a wide offering and new brands emerging frequently, making it challenging even for shops and media to keep up.

  • What is Clavis' approach to customer feedback?

    -Clavis values customer feedback and uses it to refine and improve their products, as seen with the development of the Twin Waves Mac 2 version and other modules.

  • What is the Granity module, and how does it differ from traditional filters?

    -The Granity module is a granular filter, a concept that does not exist in traditional filter designs. It manipulates bits of sound slices, reassembling them according to mathematical rules without digitizing the sound itself.

  • What are some of the upcoming modules from Clavis?

    -Clavis has a few upcoming modules, including a 1U version of the Tweakers and a new dual comparator voltage comparator module, which offers versatile functionality for various musical applications.

Outlines

00:00

๐ŸŒ Introduction to Clavis and the Belgian Music Tech Community

The video script introduces Eric from Clavis, a Belgian developer with a background in both music and electronics. Eric discusses the strong community of music technology manufacturers in Belgium, which is notable for having the highest number of manufacturers per inhabitant in Europe. The conversation highlights the company's focus on hybrid designs that combine analog circuits with digital control, emphasizing the unique approach of Clavis in the market.

05:00

๐Ÿ› ๏ธ Clavis' Philosophy and the Evolution of Eurorack Modules

This paragraph delves into the philosophy behind Clavis' product development, emphasizing the importance of creating unique and niche products within the Eurorack community. Eric talks about the iterative design process, taking customer feedback into account, and the challenges of standing out in a crowded market. The discussion also touches on the growth of the Eurorack market and the shift towards more specialized modules as users look to expand their systems.

10:04

๐Ÿ” Trends in Eurorack and the Development Process

The conversation shifts to the broader trends in the Eurorack market, with a focus on the increasing integration of digital technology. Eric discusses the benefits of digital processing in module design and the enduring appeal of analog components. He also shares insights into the development timeline of innovative modules like the Granity filter, which took several years to refine, and the importance of long-term value in design.

15:05

๐Ÿ“ฆ New Clavis Modules and Adapting to Market Demands

Eric introduces new Clavis modules, including a one-unit version of the Tweakers and a versatile dual comparator voltage comparator. He discusses the process of adapting to market demands, such as the shift to black faceplates for the module range, and the challenges of manufacturing in Europe. The paragraph also touches on the decision-making process for new product development and the importance of community feedback.

20:09

๐Ÿญ The Future of Clavis and Commitment to European Manufacturing

In the final paragraph, Eric outlines the future direction of Clavis, ruling out the possibility of creating a full-sized synthesizer due to the complexity and resource requirements. Instead, he highlights the company's focus on continuing to innovate within the Eurorack space and the commitment to manufacturing all products within Europe. The conversation concludes with a discussion about the origin of the Clavis name and a call to support the Belgian music tech community.

Mindmap

Keywords

๐Ÿ’กKlaavis Developer

Klaavis Developer refers to Eric, the person being interviewed in the video, who is a developer from Belgium and the founder of Klaavis, a company that creates innovative synthesizer modules. Eric's background in music and electronics is integral to Klaavis' approach to module design, as discussed throughout the video.

๐Ÿ’กSuperbooth 24

Superbooth 24 is the event where the interview takes place. It is a gathering for the synthesizer and modular community, where developers, manufacturers, and enthusiasts come together to showcase and discuss new products and technologies. The video script mentions Superbooth 24 as the setting for the conversation with Eric from Klaavis.

๐Ÿ’กTweakers Plus 1U

Tweakers Plus 1U is a new module developed by Klaavis, which is a compact, 1U-sized version of their existing module. The '1U' refers to the height of the module, which is a standard measurement in modular synthesizers. The script mentions this as a new addition to Klaavis' product line, showing their responsiveness to market demands.

๐Ÿ’กCompair

Compair seems to be a module or concept that is not fully explained in the script, but it is implied to be a part of Klaavis' new offerings. The term might be a product name or a feature related to the modules discussed in the video.

๐Ÿ’กHybrid Design

Hybrid Design in the context of this video refers to the combination of digital and analog technologies in synthesizer module design. Eric from Klaavis explains that while many companies are moving towards digital control of analog circuits, Klaavis' approach is to maintain an analog signal path while using digital control for more nuanced manipulation of sound, as exemplified by their Granity module.

๐Ÿ’กGranity

Granity is a specific module developed by Klaavis that represents their philosophy of hybrid design. It is described as having a full analog path with digital control, allowing for the manipulation of sound slices without digitizing the sound itself. This innovative approach is highlighted as a key differentiator for Klaavis in the modular synthesizer market.

๐Ÿ’กTwin Waves

Twin Waves is a product by Klaavis, mentioned as their bestseller in the script. It is a dual oscillator module with unique sound generation capabilities, occupying only 8HP, which is a measure of space on a modular synthesizer's rack. The Twin Waves exemplifies Klaavis' commitment to creating niche products that offer something different from standard offerings.

๐Ÿ’กUR Market

UR Market, or the Eurorack market, refers to the community and industry surrounding Eurorack modular synthesizers. The script discusses the growth and trends within this market, including the increasing number of developers and the shift towards digital technologies. Eric also touches on the challenges of standing out in a crowded market with unique and long-lasting designs.

๐Ÿ’กModular Synthesizer

A Modular Synthesizer is the broader category of instruments that Klaavis operates within. It is a type of electronic musical instrument that consists of individual modules that can be interconnected in various ways to create a wide range of sounds and effects. The script discusses various aspects of modular synthesizer design and the community that surrounds it.

๐Ÿ’กInnovation

Innovation is a central theme in the video, as Eric discusses Klaavis' approach to creating new and unique modules that offer novel sound manipulation capabilities. The script emphasizes the importance of innovation in the modular synthesizer market, where many companies are competing for the attention of users looking for fresh and distinctive products.

Highlights

Klaavis Developer Talk and New Modules at Superbooth 24.

Eric from Klavis discusses the company's Belgian roots and its strong presence in the US and Germany.

Belgium's strong community in the music industry, with the highest manufacturer per inhabitant ratio for Europe.

Eric's background in music and electronics businesses, leading to the establishment of Klavis.

The philosophy of Klavis to create unique, niche products in the modular synthesizer market.

The importance of hybrid design in Klavis products, combining digital control with analog sound paths.

Klavis's approach to product development, focusing on long-term value and utility.

The evolution of the modular synthesizer market, with a growing number of developers worldwide.

The challenge of standing out in a crowded market with unique and innovative designs.

The development process of Klavis's innovative Granit module, taking several years to refine.

Feedback from users and the community plays a crucial role in Klavis's product evolution.

Klavis's commitment to manufacturing within Europe, emphasizing quality and local production.

Introduction of new Klavis modules, including the Tweakers Plus 1U and a dual comparator voltage comparator.

The Tweakers Plus 1U's compact size and its significance in the modular synthesizer community.

The versatility of the new dual comparator module, offering various configurations for creative sound design.

Klavis's future plans focusing on expanding their modular synthesizer range rather than creating larger instruments.

The story behind the name 'Klavis', derived from Latin and French words for keyboard.

Supporting the Belgian music community by choosing Klavis modules for their innovative designs.