Pro-Tips: Animation in Adobe Express with Andrew Hochradel

Adobe Live
15 Jun 202327:30

TLDRAndrew Hochradel, host of Pro-Tips, demonstrates how to create engaging animations in Adobe Express. He guides viewers through the process of making animated social media assets for a merch line, showcasing the software's drag-and-drop interface and integration with Photoshop and Illustrator. Hochradel explains how to separate subjects from backgrounds, apply textures, and animate text and objects. He also covers adding audio, including voiceovers and music, to enhance the final product. The tutorial emphasizes Adobe Express's capabilities for quick and creative content creation, suitable for various social media formats.

Takeaways

  • 🎬 The video is a tutorial on animation in Adobe Express by Andrew Hochradel, focusing on creating social media graphics.
  • 🎧 Andrew emphasizes the importance of audio in animations and demonstrates how to work with audio in Adobe Express.
  • 🚀 Andrew showcases a project he's excited about, involving a merch line with Southwest, to demonstrate Adobe Express's capabilities.
  • 📸 He explains how to use Photoshop to remove backgrounds and refine details in images, which are then used in animations.
  • 🌟 Adobe Express allows for drag-and-drop functionality, making it easy to incorporate photos into animations without uploading.
  • 🔍 The 'remove background' feature is used to separate subjects from their backgrounds, with the option to restore missed parts.
  • 🎨 Andrew demonstrates adding texture to the background by using shapes and effects like crumpled paper to give a gritty look.
  • ✍️ Text animation is created by adding text, choosing fonts, and animating it to move and add a shadow effect for dimension.
  • 🔄 Andrew shares a hack for adding a shadow to objects that don't support shadow effects natively in Adobe Express.
  • 🎥 He also covers how to import images from Photoshop into Adobe Express and animate them, showcasing the software's integration.
  • ⏱ Andrew shows how to adjust the timing of animations and layering of different elements to create a cohesive animation sequence.
  • 🎶 The video concludes with adding voiceover and music to the animation, adjusting audio levels, and resizing the final product for different social media formats.

Q & A

  • Who is the host of the 'Pro-Tips: Animation in Adobe Express' tutorial?

    -The host of the tutorial is Andrew Hawk, Rattle.

  • What is the main focus of the tutorial by Andrew Hawk?

    -The main focus of the tutorial is to demonstrate how to create animations in Adobe Express for social media assets.

  • What project is Andrew working on with Southwest mentioned in the script?

    -Andrew is working on a merch line project with Southwest, which he is excited about.

  • How does Andrew demonstrate the power of Adobe Express for animation?

    -Andrew demonstrates the power of Adobe Express by showing a final promo animation he created using Adobe Express, Photoshop, and Illustrator.

  • What feature of Adobe Express does Andrew use to separate the subject from the background?

    -Andrew uses the 'remove background' feature in Adobe Express to separate the subject from the background.

  • How does Andrew check the edges of the subject after using the 'remove background' feature?

    -Andrew checks the edges by placing an image behind the subject and going around to make sure the edges are good.

  • What tool does Andrew use to refine the edges of the subject after the initial background removal?

    -Andrew uses the 'erase' tool to refine the edges of the subject after the initial background removal.

  • How does Andrew add texture to the background in Adobe Express?

    -Andrew adds texture to the background by using elements, shapes, and applying effects like crumpled paper noise.

  • What is the process Andrew follows to animate text in Adobe Express?

    -Andrew animates text by adding text, choosing a font, adjusting the spacing and size, and then using the animation panel to apply effects and set the timing for the animation.

  • How does Andrew integrate Photoshop with Adobe Express to work on the cooler image?

    -Andrew integrates Photoshop with Adobe Express by opening the image in Photoshop, using the object selection tool to select the cooler, and then copying and pasting it into Adobe Express.

  • What animation effect does Andrew apply to the cooler in the composition?

    -Andrew applies a 'drift up' animation effect to the cooler in the composition.

  • How does Andrew adjust the timing of different elements in the animation?

    -Andrew adjusts the timing of different elements by using the 'show layer timing' feature in Adobe Express, where he can edit the animation of each layer.

  • How does Andrew add audio elements like voiceover and music to the animation?

    -Andrew adds audio elements by using the media section in Adobe Express, where he can record a voiceover and add music by searching for specific types of audio tracks.

  • What is the final step Andrew takes to ensure the animation fits different social media formats?

    -The final step Andrew takes is to use the 'resize' feature in Adobe Express to adjust the animation to fit different social media formats like Instagram story and post sizes.

Outlines

00:00

🎬 Introduction to Adobe Express Animation Tutorial

Andrew Hawk, also known as Rattle, introduces himself as the host for a session on animation in Adobe Express. He mentions that the session will involve working with audio and creating social graphics. Andrew demonstrates the use of Adobe Express beta for creating animated social media assets, starting with a scratch document and using a photo to show the software's capabilities. He also discusses a project with Southwest and guides viewers on how to separate subjects from backgrounds using the remove background feature.

05:02

🎨 Customizing Backgrounds and Adding Textures

The tutorial moves on to customizing the background by pulling a color into it and adding texture. Andrew uses elements and shapes to create a rectangle, fills it with gray, and applies a noise effect to simulate a crumpled paper texture. He then demonstrates animating text with the word 'landing gear' using various font options and adjusts the text's appearance to match the design's theme. Andrew also shares a trick for creating shadows on objects by duplicating layers and applying effects such as duotone and blur.

10:03

🖼️ Integrating Photoshop and Adobe Express for Advanced Editing

Andrew shows the seamless integration between Adobe Photoshop and Adobe Express. He opens an image in Photoshop, uses the object selection tool to isolate an object, and then copies and pastes it into Adobe Express. After removing the background, he animates the object to drift up and adds a 'blobbing' effect to create a floating motion. The paragraph also covers adjusting the timing of animations and layering effects to achieve a desired outcome.

15:04

🎤 Adding Voiceover and Music to the Animation

In this part, Andrew records a voiceover for the animation and discusses the process of integrating it with the existing animation. He also adds music to the project, searching for a suitable track that fits the theme. Andrew adjusts the volume levels of the music and voiceover to ensure they complement each other. He also addresses a viewer's question about the program, confirming that it is Adobe Express beta and providing the URL for access.

20:06

📏 Resizing and Adjusting the Animation for Different Social Media Formats

Andrew demonstrates resizing the animation for different social media formats, such as an Instagram post. He resizes the canvas, adjusts the elements within it, and ensures that everything fits well within the new dimensions. He also shows how to adjust individual elements, like moving the cooler to a better position and resizing the text to fit the composition. The summary ends with Andrew thanking viewers for joining and hinting at future tutorials.

Mindmap

Keywords

💡Adobe Express

Adobe Express is a video creation and editing software that allows users to produce social media content, animations, and graphics. In the video, it is the primary tool used by the host, Andrew Hochradel, to demonstrate how to create animated social media assets. It is showcased as a powerful and user-friendly platform that integrates with other Adobe products like Photoshop and Illustrator.

💡Animation

Animation refers to the process of creating a moving sequence of images that give the illusion of motion. In the context of the video, Andrew uses animation in Adobe Express to bring still images to life for social media, creating engaging content that can be used for promotional purposes.

💡Social Media Assets

Social media assets are visual or multimedia content pieces created specifically for sharing on social media platforms. The video focuses on creating these assets using Adobe Express, emphasizing their importance in marketing and engagement strategies for brands and individuals.

💡Remove Background

The 'Remove Background' feature in Adobe Express is a tool that automatically detects and removes the background of an image, isolating the subject. Andrew demonstrates this feature to separate a model from her background in a photo, which is a common technique used to create clean and focused social media graphics.

💡Timeline

The timeline in video editing software, including Adobe Express, is a sequence where the various elements of a video, such as images, animations, and audio, are arranged and edited. Andrew uses the timeline to sequence the animations and effects, creating a cohesive and professional final product.

💡Text Effects

Text effects are visual styles or animations applied to text to enhance its appearance and make it more engaging. In the video, Andrew adds text to the animation and explores different text effects, such as changing the font, size, and adding a shadow, to fit the theme of the social media asset he is creating.

💡Duotone

Duotone is a visual effect that uses two colors to create a monochromatic gradient on an image. Andrew applies a duotone effect to create a shadow for an object in the animation, which adds depth and a sense of dimension to the final video.

💡Voiceover

A voiceover is a recording where a voice is added to a video, typically to provide narration, explain a concept, or add emotional context. In the video, Andrew records a voiceover to add a spoken element to the animation, enhancing the overall message and appeal of the social media asset.

💡Music

Music in the context of video production refers to the background score or soundtrack that accompanies the visuals. Andrew adds music to the animation to create a more immersive and entertaining experience for the viewer, carefully selecting a track that complements the theme of the video.

💡Resize

Resizing in video editing or graphic design involves adjusting the dimensions of a video or image to fit specific platform requirements or display settings. Andrew demonstrates resizing the final animation to accommodate different social media post formats, such as an Instagram square post, showcasing the versatility of Adobe Express.

💡Integration

Integration in software terms refers to the ability of different programs to work together seamlessly. The video highlights the integration between Adobe Express and other Adobe products like Photoshop and Illustrator, allowing users to easily transfer assets and work across these platforms.

Highlights

Andrew Hochradel discusses animation in Adobe Express, showcasing how to create cool social graphics.

The integration of audio with animation is emphasized for creating engaging social media content.

Adobe Express beta (new.express.adobe.com) is open for everyone to try out new features.

A step-by-step guide on how to use the remove background feature in Adobe Express is provided.

The power of Photoshop for detailed image editing is demonstrated within Adobe Express.

Andrew shares a technique to add texture to the background of a social media post.

The use of blending modes and adjustments to achieve a gritty look for visual content is explained.

Animating text with various effects and suggesting suitable fonts based on the image is showcased.

A creative hack for adding a shadow effect to objects in animations is revealed.

The ability to duplicate layers and align them perfectly for shadow effects is highlighted.

Andrew demonstrates how to animate objects to create a sense of depth and motion.

The seamless integration between Adobe Express and other Adobe products like Photoshop is featured.

A method for pasting elements from Photoshop directly into Adobe Express is shown.

The process of fine-tuning animation timing for different layers in a composition is explained.

Adding voiceover and music to animations to enhance storytelling is demonstrated.

The ease of resizing and adapting animations for different social media formats is discussed.

The current limitations of the Adobe Express beta version are acknowledged, with the promise of future feature additions.

The session ends with a live preview of the final animation, showcasing the power and ease of Adobe Express.