Redesigning Your Logos! (Most Common Mistakes) 🔥 Ep8

Will Paterson
6 Jun 202313:35

TLDRIn this video, the creator shares a detailed process of redesigning a logo for a climate app named Climber. The redesign focuses on modernizing the logo by removing generic eco-friendly elements and incorporating a minimalist, futuristic approach. The creator emphasizes the importance of the 'K' letter in the logo, transforming it into a unique and memorable icon. The video also highlights the use of mood boards and clear space techniques, and the final design is showcased in various mock-ups, demonstrating its adaptability and relevance in different contexts.


  • 🔄 The speaker redesigned a logo for a fictional app called 'climber now climate' aimed at regulating carbon footprint using AI and other technologies.
  • 🎨 The current logo was seen as generic with overused elements like leaves, and the speaker aimed to modernize it with a more minimalist approach.
  • 🌿 The 'K' in the logo was seen as an interesting element resembling a butterfly, caterpillar, and an upside-down eye, and the speaker decided to work on it using the same format but from a different perspective.
  • 💡 The redesign process started with mind mapping and mood boarding to establish connections and ideas related to the product and its industry.
  • 🚀 The speaker chose vibrant neon green as the color for the logo to make it pop and stand out, instead of the traditional natural green often used by ecological companies.
  • ✍️ Sketching was the next step, where the speaker played with different ideas, including a dynamic logo with the 'K' as the main icon and incorporating elements of the crescent moon and outer space.
  • 📐 The speaker experimented with creating a modular design using squares and a polygon to form the 'K', signifying sharpness and uncontrollable carbon emissions.
  • 👁️ The final logo design featured a sans-serif typeface, a unique and simple 'K', and a radial pattern as an additional visual element representing emissions and protection.
  • 🖼️ The speaker emphasized the importance of the logo working well in different contexts and perspectives, including 3D, and provided mock-ups to showcase its versatility.
  • 📈 Brand guidelines were mentioned as a crucial part of the identity creation process, helping clients understand their brand's unique standing and differentiation in the market.

Q & A

  • What is the main purpose of the video?

    -The main purpose of the video is to demonstrate the process of redesigning a logo for a fictional app called 'climber now climate', which helps regulate carbon footprint using AI and other technologies.

  • What is the issue with the current logo according to the speaker?

    -The issue with the current logo is that it is too generic, with the use of leaves being a common element in eco-friendly logos, and the 'K' in the logo resembling a half butterfly, caterpillar, and an upside-down eye, which may not effectively convey the brand's modern approach to technology.

  • How does the speaker approach the logo redesign process?

    -The speaker approaches the logo redesign process by first identifying problems with the current logo, then mind mapping and creating a mood board to generate ideas and connections related to the product. This is followed by sketching and refining the design, choosing appropriate colors, and finally, creating a brand identity around the logo.

  • What elements does the speaker suggest removing from the logo to make it look more professional?

    -The speaker suggests removing the curves from the logo to make it cleaner and more professional. This is because minimal and non-offensive designs are often associated with modernity and a sense of moving into the future.

  • What is the significance of the 'K' in the redesigned logo?

    -In the redesigned logo, the 'K' is used as the main icon, representing a dynamic logo where the icon works by itself and within the word mark. The 'K' is also intended to signify something sharp, dangerous, and uncontrollable, symbolizing carbon emissions.

  • How does the speaker ensure the logo works well in different perspectives and contexts?

    -The speaker ensures the logo works well in different perspectives by testing it in 3D using Illustrator, refining the kerning, and creating various mock-ups in Photoshop. The speaker also shows the logo in the context of a brand identity, using a brand guidelines template in Figma to demonstrate how the logo can be used in real-life applications.

  • What is the role of the radial pattern or 'barrier' in the redesigned logo?

    -The radial pattern or 'barrier' in the redesigned logo represents the idea of creating a barrier to stop emissions from harming the planet. It is used as a visual element that can be repeated over a brand identity, symbolizing protection and the reduction of carbon emissions.

  • How does the speaker choose the colors for the redesigned logo?

    -The speaker chooses a vibrant neon green for the logo, which stands out and 'pops' more than a natural green, often used by ecological companies. The speaker also opts for dark shades, not pure black, for the rest of the logo to create contrast and enhance the visibility of the green color.

  • What is the significance of the clear space in logo design?

    -Clear space in logo design is important to ensure that the logo is placed correctly and is not interfered with by other design elements. It acts like a force field around the logo, maintaining the integrity of the design and preventing other elements from encroaching on the logo's space.

  • How does the speaker engage with the audience and offer further assistance?

    -The speaker engages with the audience by inviting them to subscribe to the channel for more insights into logo design and offers assistance through a subreddit and Discord server where they can submit their logos for a potential redesign feature.

  • What is the final outcome of the logo redesign process?

    -The final outcome of the logo redesign process is a modern, minimal, and unique logo that represents the brand's focus on technology and environmental protection. The logo features a dynamic 'K' as the main icon, a vibrant neon green color, and a radial pattern symbolizing barriers to emissions.



🎨 Logo Redesign Process Introduction

The speaker, Mewal Patterson, introduces the video's purpose: to showcase the redesign of the Climber app's logo, an application that uses AI to help regulate carbon footprint. He emphasizes the importance of improving or giving a fresh take on existing logos and invites viewers to subscribe for free content. The speaker identifies the problems with the current logo, such as its generic use of eco-friendly leaf elements and the lack of representation of AI and AR technology. He advocates for a modern, minimalist approach to logo design, drawing parallels with successful companies like Open AI and emphasizing the need for a clean, professional look.


🤔 Conceptualization and Initial Sketches

Mewal Patterson discusses his initial approach to the Climber logo redesign. He starts by identifying the core concept of the app, which is to mitigate carbon footprint, and uses mind mapping and mood boarding to generate ideas. He references the current climate emergency and the involvement of technology as key factors in the design process. Mewal then shares his thought process behind choosing vibrant neon green as the primary color and discusses the importance of creating a memorable and recognizable logo. He moves on to sketch initial ideas, considering the K letter as the main icon and exploring various concepts, including a crescent moon and an abstract K shape, before settling on a polygonal K design.


🔧 Refinement and Finalization

In this section, Mewal Patterson describes the refinement process of the Climber logo. He focuses on the typeface, choosing a clean, Sans-serif style that complements the K icon. Mewal also discusses the creation of a secondary visual element that could be used across the brand identity. He experiments with different icon designs and eventually decides on a radial pattern of polygons symbolizing emissions reduction. Mewal emphasizes the importance of clear space in logo design, using guides and shapes to ensure proper placement and distribution of design elements. He concludes by showing how the logo could be presented in 3D and different mock-ups, and he invites viewers to submit their logos for potential redesign.



💡Logo Design

Logo Design refers to the process of creating a unique and recognizable symbol or typography that represents a brand or company. In the video, the speaker is redesigning a logo for an app called 'climber now climate', aiming to improve its visual appeal and make it more modern and minimalistic. The redesign process involves sketching, mind mapping, and using design software to create a final product that is both aesthetically pleasing and representative of the brand's values.

💡Carbon Footprint

Carbon footprint refers to the total amount of greenhouse gases, such as carbon dioxide, emitted into the atmosphere due to human activities. In the context of the video, the 'climber now climate' app is designed to help users regulate their carbon footprint using AI and other technologies. The speaker's redesign of the logo aims to reflect the app's mission of promoting environmental sustainability and addressing climate change.

💡AI (Artificial Intelligence)

Artificial Intelligence, or AI, refers to the development of computer systems that can perform tasks typically requiring human intelligence, such as learning, problem-solving, and decision-making. In the video, the speaker notes that the 'climber now climate' app uses AI to assist users in managing their carbon footprint, highlighting the modern and technological aspect of the app that should be reflected in the logo design.

💡Mind Mapping

Mind mapping is a visual technique used for organizing information and generating ideas. It involves creating a diagram that starts with a central concept and branches out into related ideas or themes. In the video, the speaker uses mind mapping to brainstorm and connect ideas related to the 'climber now climate' app, which helps in generating creative concepts for the logo redesign.

💡Mood Board

A mood board is a collection of images, text, and other materials that represent the visual and emotional aspects of a particular theme or concept. It is used in design to help convey the desired 'feel' or 'vibe' of a project. In the video, the speaker creates a mood board to help establish the aesthetic direction for the logo redesign, focusing on a modern and minimalist look that aligns with the app's use of AI technology.


Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It involves choosing typefaces, font sizes, and layout to enhance the overall design. In the video, the speaker focuses on typography as a crucial element of the logo redesign, selecting a sans-serif typeface to achieve a clean and minimalist look.

💡Brand Identity

Brand identity refers to the visual and perceptual aspects of a brand, including its logo, colors, fonts, and other design elements that create a unique and recognizable image. It is how a brand presents itself to the public and what it wants to be recognized for. In the video, the speaker's redesign of the logo is part of a larger effort to develop and enhance the brand identity for the 'climber now climate' app, ensuring that the logo aligns with the brand's values and message.

💡Design Software

Design software refers to computer programs used for creating and editing visual content, such as logos, graphics, and other design elements. Programs like Adobe Illustrator, Photoshop, and Figma are commonly used by designers to produce professional-quality work. In the video, the speaker uses various design software tools to sketch, refine, and finalize the logo design, demonstrating the importance of these tools in the design process.

💡Clear Space

Clear space, in design, refers to the area surrounding a logo or design element that is kept free from other visual elements to ensure that the logo stands out and is not visually cluttered. It acts as a buffer zone that helps maintain the logo's visibility and recognizability. In the video, the speaker emphasizes the importance of clear space in logo design, using it to position the logo and its elements effectively within the composition.


Rebranding is the process of changing the branding elements of an existing brand, such as its logo, name, or overall image, to better align with its current identity or target market. In the video, the speaker is essentially rebranding the 'climber now climate' app by redesigning its logo to give it a fresh, modern look that reflects the app's use of AI technology and its focus on environmental sustainability.


The speaker introduces a redesign of a logo for a climate app that uses AI and other technologies.

The current logo has become too generic with overused leaf elements.

The redesign aims to incorporate a modern approach relevant to AI and AR technology.

The K in the logo is likened to a butterfly, caterpillar, and an upside-down eye, indicating a visual identity.

The redesign process starts with mind mapping and mood boarding to establish connections and ideas.

The speaker chooses vibrant neon green as the color for the logo to make it pop.

The sketching process involves dynamic logos with the K as the main icon.

A breakthrough idea involves simplifying the K and using it to create bars of a cake.

The design process includes creating a modular concept with a focus on the K and additional visual elements.

The typeface chosen for the logo is a clean, minimal sans serif.

The speaker uses an app called Miller Node for mood boarding and image collection.

The logo is tested in 3D to give the client a new perspective.

Brand guidelines are created to help clients understand their brand's identity.

The redesign submission process is explained, encouraging participation on the subreddit and Discord.

The speaker emphasizes the importance of showing the logo in context and how it works within the brand identity.

The final logo design is a combination of the K icon and a radial pattern representing emissions and protection.

The redesign focuses on making the logo simple, clean, and unique for high recognizability.