redesigning famous logos

Picsart
6 May 202410:24

TLDRIn this engaging video from the Pixart YouTube channel, hosts Olivia and Mati embark on a creative challenge to redesign famous brand logos using only Pixar tools. The brands selected for the redesign include Amazon, Ryanair, Air Chamberlain Coffee, and Pixart itself. The rules are straightforward: each must use at least one Pixar tool and have until Tuesday to finalize their designs. The audience will vote for the winner on Pixart's official Instagram. The judging criteria will focus on creativity and originality. Olivia and Mati discuss the cultural significance of each brand and how they incorporated elements like Mexican tiles for 818 Tequila and the iconic font for Ryanair. They also share their design processes, from initial sketches to final products, offering insights into their creative thought process. The video concludes with a call to action for viewers to vote on their favorite logos and follow Pixart for more content.

Takeaways

  • ๐ŸŽจ Olivia and Mati are redesigning famous brand logos using Pixar tools for a challenge on their YouTube channel.
  • ๐Ÿ“… They have until Tuesday to conceptualize and edit their final versions of the logos.
  • ๐Ÿ“Š The judging criteria will be based on creativity and originality, and the winner will be decided by followers on Pixar's official Instagram.
  • ๐ŸŒŸ Olivia wants to incorporate Mexican culture into the 818 tequila logo, inspired by Mexican tiles.
  • ๐Ÿšซ Mati struggles with redesigning the Ryion A logo, but decides to use a neon style with lime hints to match the tequila theme.
  • ๐Ÿ˜† Both Olivia and Mati find the Amazon logo challenging due to its iconic status, but they aim to maintain its recognizable color palette and font.
  • ๐Ÿ–Œ๏ธ For Chamberlain Coffee, they both admire the current branding and decide to focus on the mascots in their redesigns.
  • ๐ŸŽญ Mati takes a more mature and elevated approach to the Chamberlain Coffee logo, aiming for a clean look with the coffee and text.
  • ๐Ÿง‘โ€๐ŸŽจ Olivia plays with the idea of making the 'I' in Pixart a paintbrush and the 'A' a palette to emphasize the art aspect.
  • ๐Ÿ“ˆ They both agree that the Pixart colors are iconic and should remain unchanged in their redesigns.
  • ๐Ÿ† The final logos are reviewed, and they express their favorites, inviting viewers to vote on Instagram stories for the best redesign.

Q & A

  • What is the main challenge presented by Olivia and Mati in the video?

    -The main challenge is to redesign famous brand logos entirely using Pixar tools.

  • Which brands are mentioned to be featured in the video?

    -The brands featured are Amazon, Ryan Air, Chamberlain Coffee, 818 Tequila, and Pixar itself.

  • What is the time frame given for Olivia and Mati to conceptualize and edit their final versions of the logo?

    -They have until Tuesday to complete their designs.

  • How will the winner of the logo redesign challenge be decided?

    -The winner will be decided by the audience through voting on Pixar's official Instagram in IG stories.

  • What is the judging criteria for the logo redesign challenge?

    -The judging criteria will be purely based on creativity and originality.

  • What cultural element does Mati consider incorporating into the 818 Tequila logo?

    -Mati considers incorporating Mexican culture, specifically Mexican tiles, into the 818 Tequila logo.

  • What is the inspiration behind the color scheme chosen for the 818 Tequila logo?

    -The color scheme is inspired by the terracotta Brown and toasted yellow tones, with an overline in black, taking cues from Mexican tiles.

  • What marketing perspective does Olivia consider when redesigning the Ryan Air logo?

    -Olivia considers a neon color scheme and lime hints to match the limes of tequila, aiming for a fun and fitting logo for the brand.

  • What is the significance of the font used in the original Ryan logo?

    -The original Ryan logo uses the Pixar default font, Aravo Black, which is a humorous reference to the SNL sketch about the Papyrus font used for the film Avatar.

  • How does Olivia approach the redesign of the Amazon logo?

    -Olivia decides to keep the same color palette and font, making minor adjustments like removing the 'm' and the arrow, and adding lines to imply fast delivery.

  • What is the creative idea behind the Chamberlain Coffee logo redesign?

    -The creative idea involves tracing over the original logo using the colors of the mascots and adding them around the text for a big poster logo effect.

  • How does Mati envision the Pixar logo to be redesigned?

    -Mati envisions the 'I' to be a paintbrush and the 'A' to be a palette, keeping the iconic colors of Pixar and rearranging the letters.

Outlines

00:00

๐ŸŽจ Logo Redesign Challenge with Pixar Tools

In this video, Olivia and Mati from the Pixart YouTube channel are taking on a new challenge: redesigning famous brand logos using Pixar tools. The brands selected for the redesign are Amazon, Ryan Air, Chamberlain coffee, 818, and of course, Pixart. The rules are simple: each must use at least one Pixar tool and have until Tuesday to finalize their designs. The audience will vote for the winner on Pixart's official Instagram through IG stories. The judging criteria will focus on creativity and originality. The video also includes a humorous moment where Olivia admits to not knowing much about 818 tequila and shares her research findings, leading to a Mexican tile-inspired design. There's also a playful jab at the Ryan Air logo being similar to the Pixar default font, Aravo Black.

05:02

๐Ÿš€ Creative Process and Final Designs

The second paragraph details the creative process and final designs for each brand logo redesign. For Amazon, the iconic logo is reimagined with a fast delivery implication using shapes tools and a male icon. The Amazon River inspires a rumored-based design for Amazon, with watercolor themes. Chamberlain coffee's logo is redrawn to highlight the mascots and given a big poster logo feel. Emma's brand is approached with a mature and elevated design, incorporating a heart-shaped text concept. The Pixart logo is creatively modified to include a camera icon and a palette, emphasizing the art aspect. The video concludes with the hosts reviewing their designs, expressing their favorites, and inviting viewers to vote on Instagram stories. They also humorously suggest starting a marketing firm based on their experience.

10:04

๐Ÿ“… Schedule and Voting Reminder

The final paragraph serves as a reminder for viewers about the schedule of new video uploads on the Pixart YouTube channel, which is every Monday. It also encourages viewers to participate in the voting process for the logo redesign challenge and hints at a possible tie in the voting results. The hosts express their enjoyment of the challenge and sign off with a friendly 'bye bye,' accompanied by background music.

Mindmap

Keywords

๐Ÿ’กredesigning

Redesigning refers to the process of reimagining and recreating the design of something, in this case, famous logos. It involves a creative approach to update or improve the original design while maintaining its essence. In the video, the hosts are engaging in a challenge to redesign logos using Pixar tools, which is central to the theme of innovation and creativity.

๐Ÿ’กPixart tools

Pixart tools are creative software applications used for graphic design and digital art. They allow users to manipulate images, create designs from scratch, and edit existing visuals. In the context of the video, the hosts use these tools to redesign famous brand logos, emphasizing the role of technology in the creative process.

๐Ÿ’กbrand logos

A brand logo is a graphic mark, emblem, or symbol used by companies and organizations to aid and promote instant public recognition. In the video, the hosts are tasked with redesigning logos for brands like Amazon, Ryan Air, Chamberlain Coffee, and Pixart. The logos are a critical element of the video as they represent the subject of the redesign challenge.

๐Ÿ’กcreativity

Creativity is the use of imagination or original ideas to create something. It is a key aspect of the video's theme as the hosts are challenged to come up with new and original designs for well-known logos. The term is repeatedly emphasized in the script, highlighting the importance of thinking outside the box.

๐Ÿ’กoriginality

Originality refers to the quality of being novel or innovative. It is one of the judging criteria mentioned in the video for the logo redesign challenge. Originality is crucial as it ensures that the redesigned logos stand out and bring a fresh perspective to the brands they represent.

๐Ÿ’กMexican culture

Mexican culture is the collective cultural heritage of the Mexican people. In the video, one of the hosts decides to incorporate elements of Mexican culture, specifically Mexican tiles, into the redesign of the 818 Tequila logo. This decision reflects an appreciation for cultural aesthetics and their influence on design.

๐Ÿ’กAI image generation

AI image generation is a technology that uses artificial intelligence to create images based on textual prompts or other inputs. In the video, one of the hosts uses AI image generation to create a mock image of a truck with limes and a tequila bottle to help visualize the new logo design for 818 Tequila. This showcases the use of AI in the design process.

๐Ÿ’กmarketing perspective

A marketing perspective involves considering how a product or brand is positioned and perceived in the market. One of the hosts mentions thinking from a marketing perspective when redesigning the logo for 818 Tequila. This indicates that the redesign process takes into account not just aesthetics but also the brand's market strategy.

๐Ÿ’กiconic logo

An iconic logo is a design that has become widely recognized and associated with a particular brand. The Amazon logo is referred to as iconic in the video, highlighting the challenge of redesigning something that is already deeply ingrained in public consciousness. The term underscores the significance of the original design and the need to respect its impact while innovating.

๐Ÿ’กfast delivery

Fast delivery refers to the swift distribution of goods or services to customers. In the context of the Amazon logo redesign, one of the hosts implies fast delivery through the use of lines in the design, symbolizing the company's commitment to quick and efficient service. This element ties into the brand's promise and customer expectations.

๐Ÿ’กvoting

Voting is the process of making a choice between different options, often used in contests or decision-making. The video concludes with an invitation for viewers to vote on their favorite logos via Pixart's Instagram story. Voting is a way to engage the audience and make them part of the decision-making process, adding an interactive element to the video.

Highlights

Olivia and Mati from the Pixart YouTube channel are redesigning famous brand logos using Pixar tools.

The brands to be redesigned include Amazon, Ryanair, Air Chamberlain coffee, 818, and Pixart.

The challenge rules require using at least one Pixar tool and conceptualizing the logos until Tuesday.

The audience will decide the winner through voting on Pixart's official Instagram stories.

Judging criteria are based purely on creativity and originality.

For 818 tequila, Olivia plans to incorporate Mexican tile aesthetics and use colors like cobalt blue, terracotta brown, and toasted yellow.

Mati uses an AI image generator to envision a truck with limes and a tequila bottle for 818 tequila's marketing perspective.

The original Ryanair logo uses the Aravo Black font, which is also the Pixar default font.

Mati's Ryan Air logo concept involves a playful take with angel wings and the phrase 'Ryan Air'.

Olivia's Amazon logo redesign retains the iconic color palette and font but introduces new elements to imply fast delivery.

For Chamberlain coffee, Mati focuses on the brand's mascots and uses a pencil-like brush to trace them around the logo text.

Olivia's approach to Chamberlain coffee involves a mature, elevated design with the brand name inside a circle, resembling a coffee cup.

The Pixart logo redesign by Mati includes a creative twist where the 'I' is a paintbrush and the 'A' is a palette.

Olivia's Pixart logo concept replaces a dot on the eye with a camera and fills the 'A' with a Lana Del Rey inspired design.

The final logos are reviewed, and both Olivia and Mati express their excitement and nervousness about the audience's feedback.

The video encourages viewers to vote for their favorite logos on Pixart's Instagram story and to follow the channel for updates.

Olivia and Mati suggest the idea of starting a marketing firm based on the success of their logo redesign challenge.

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