The Future of Web Design: Using AI Art and ChatGPT to Create Insane Websites

Jesse Showalter
10 May 202311:03

TLDRIn this video, the process of creating a fully functional and visually stunning website using artificial intelligence is explored. The journey begins with the use of a tool like Midjourney, a Discord server, to generate artwork and concepts based on text prompts. The content creation then moves to a no-code platform, Webflow, for building the website structure. Finally, Chat GPT is employed to craft the website's content. The video demonstrates how AI can be harnessed to design custom artwork, responsive layouts, and compelling content, resulting in a professional and ready-to-launch website. The workflow showcases the synergy between AI tools and human creativity, offering a glimpse into the future of web design.


  • ๐ŸŽจ Use AI tools like Midjourney to generate artwork and concepts for your website design.
  • ๐Ÿ’ก Start by defining the type of website you want to create, such as a luxury skincare site for women.
  • ๐Ÿ“ Input text-based prompts into Midjourney with keywords that describe your vision, including themes, colors, and styles.
  • โณ Wait for Midjourney to process and generate multiple design options for you to choose from.
  • ๐Ÿ”„ Iterate on your prompt to refine the AI-generated designs until you find a layout you're satisfied with.
  • ๐Ÿ–ผ๏ธ Download the chosen layout and use a design tool like Photoshop to extract the necessary assets.
  • ๐ŸŒ Ensure your header image and other elements are full-width and responsive for different device sizes.
  • ๐ŸŽจ Apply colors and adjust the layout in a no-code tool like Webflow to match your AI-generated design.
  • ๐Ÿ“ Use Chat GPT to generate content for your website, including headlines, body copy, and brand name suggestions.
  • ๐Ÿ”— Align and adjust the typography, images, and buttons in Webflow to create a cohesive and professional look.
  • ๐Ÿ”„ Preview your website to check the responsiveness and overall appearance across different devices.
  • ๐Ÿš€ With custom artwork, responsive design, and AI-generated content, you can launch a professional-looking website using these tools.

Q & A

  • What is the main focus of the video?

    -The video focuses on building a fully functional and visually appealing website using artificial intelligence, specifically with AI-generated artwork and content creation.

  • Which tool is used to create the artwork and concepts for the website?

    -Midjourney, a tool within a Discord server, is used to create the artwork and concepts for the website based on text-based prompts.

  • How does the speaker decide on the type of website to create?

    -The speaker decides to create a women's luxury skincare website by using keywords and concepts related to web design, AI, UI, luxury, organic, and specific colors like modern and peach.

  • What no-code tool is used to build the website?

    -Webflow is used as the no-code tool to build the website, allowing for a visual and intuitive interface to construct the site.

  • How is the content for the website written?

    -The content for the website is written using Chat GPT, which generates multiple variations of headlines and body copy based on the user's prompt.

  • What is the process of evolving the prompt in midjourney?

    -The process involves adding or removing keywords, refining the concept, and iterating until a desired direction is achieved, which then serves as the foundation for the website.

  • How does the speaker extract assets from the generated artwork?

    -The speaker downloads the generated artwork, opens it in Photoshop, and uses tools like the slice tool to extract specific assets needed for the website.

  • What is the purpose of using a hex value for the light peach color?

    -The hex value for the light peach color is used to set the background color of the website, ensuring consistency with the original artwork's color scheme.

  • How does the speaker adjust the layout for a full-width header image?

    -The speaker adjusts the padding of the section containing the header image, moves the image out of the section, and ensures it spans the full width of the viewport.

  • What is the significance of using Chat GPT for generating brand names?

    -Chat GPT is used to generate brand names to provide creative and thematic options that align with the luxury skincare brand's identity, such as incorporating the French word for light to evoke a sense of radiance and luxury.

  • How does the speaker ensure the website is responsive and looks good on all device sizes?

    -The speaker uses Webflow's responsive design features to adjust the layout and elements of the website, ensuring it adapts well to different screen sizes and maintains its visual appeal.



๐ŸŒ Building an AI-Generated Website

The video begins with an introduction to creating a fully functional and visually appealing website using artificial intelligence. The process involves using a tool like midjourney, a Discord server, to generate artwork and concepts based on text prompts. The presenter specifies their goal to create a women's luxury skincare website and uses keywords such as 'web design,' 'AI,' 'UI,' 'luxury,' 'organic,' 'modern,' and 'peach' to guide the AI. The AI generates various layouts and product designs, which are then refined through iterative prompts. The selected design is downloaded and opened in Photoshop to extract necessary assets for building the website.


๐ŸŽจ Designing with AI and Photoshop

The presenter details the process of refining the chosen AI-generated design in Photoshop. They focus on extracting specific design elements like typography, layout, and color schemes. Using the slice tool, they prepare the images and templates for the website. Attention is given to adjusting the header image to span the full width and to align and position elements according to the design. The presenter then moves on to Webflow, a no-code tool, to start building the website, uploading assets, and applying the chosen color scheme and typography. They also discuss responsive design, ensuring the website adapts well to different device sizes.


๐Ÿ“ Adding Content with Chat GPT

After setting up the visual aspects of the website, the focus shifts to content creation. The presenter uses Chat GPT to generate content for the website. They request a headline and body copy for a luxury skincare brand's homepage, asking for three variations of each to choose from. The presenter selects preferred options and integrates them into the website. Additionally, they request brand name suggestions for the company, choosing 'Lumair Luxe' for its evocative sense of radiance and luxury. The presenter finalizes the website's design by adjusting button styles and ensuring consistency across all elements. The video concludes with a review of the completed, responsive website, ready for launch.

๐Ÿš€ Launching with AI Tools

The video concludes with a summary of the workflow for launching a website using AI tools such as midjourney for art, Chat GPT for content, and no-code platforms like Webflow. The presenter emphasizes the efficiency and creativity these tools offer, allowing for the creation of professional, responsive websites. They encourage viewers to subscribe for more content on design, no-code tools, and AI, and to explore the links provided in the video description. The presenter also invites questions and feedback in the comments section and wishes the viewers a great week filled with creative endeavors.



๐Ÿ’กArtificial Intelligence (AI)

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is used to generate a website's artwork, concepts, and content, showcasing how AI can enhance the web design process by automating creative tasks.


Midjourney is a tool mentioned in the video that operates within a Discord server, allowing users to input text-based prompts to generate artwork and concepts. It is used in the video to create the initial design and layout for the luxury skincare website, demonstrating the use of AI for visual design elements.


Webflow is a no-code website building tool that enables users to design, build, and launch responsive websites visually. In the video, Webflow is used to assemble the website, pulling in assets generated by AI and arranging them into a functional website layout.

๐Ÿ’กChat GPT

Chat GPT is an AI language model capable of generating human-like text based on given prompts. In the video, it is utilized to write the content for the website, including headlines and body copy, highlighting AI's ability to assist in content creation.

๐Ÿ’กLuxury Skincare Website

A luxury skincare website is the project's end goal in the video. It represents a high-end online platform that sells premium skincare products. The video demonstrates how AI tools can be used to create a visually appealing and professional-looking website for a luxury brand.

๐Ÿ’กText-based Prompts

Text-based prompts are the input given to AI tools to guide the generation of content. In the video, the user provides a text prompt to Midjourney to initiate the creation of artwork and concepts for the website, showing how a simple text description can be the starting point for AI-generated design.

๐Ÿ’กResponsive Design

Responsive design is a web design approach that ensures websites look and function well on different devices and screen sizes. The video emphasizes the importance of creating a responsive website using AI-generated assets, ensuring that the final product is accessible and visually consistent across various platforms.

๐Ÿ’กNo-code Tools

No-code tools are software applications that allow users to create applications or websites without writing code. Webflow, as mentioned in the video, is a no-code tool that simplifies the process of building a website, making it more accessible to non-technical users and enabling faster development with AI-generated content.

๐Ÿ’กBrand Name

A brand name is the term or name used publicly to identify a company, product, or service. In the video, Chat GPT is used to generate options for the luxury skincare brand's name, emphasizing the role of AI in even the strategic aspects of brand development.

๐Ÿ’กHex Value

A hex value, short for hexadecimal value, is a way of representing color in web design through a six-digit code. In the video, the user extracts the hex value of a color from the AI-generated artwork and applies it to the website's background, demonstrating attention to detail in design and the technical implementation of colors.

๐Ÿ’กContent Creation

Content creation refers to the process of generating textual, visual, or multimedia material for use in digital platforms. Chat GPT is showcased in the video for creating the website's content, including headlines and body copy, illustrating how AI can streamline and enhance the content creation process.


The video demonstrates the process of building an AI-generated website using tools like midjourney for artwork and Webflow for no-code development.

AI is utilized to create artwork and concepts for a women's luxury skincare website through text-based prompts in a Discord server.

Keywords such as 'web design', 'AI', 'UI', 'luxury', 'organic', 'modern', and 'peach' are used to generate initial design concepts.

The AI tool midjourney generates various layout options, including product displays, based on the provided prompts.

The process involves refining the prompt and regenerating designs until a satisfactory layout is achieved.

Photoshop is used to extract and prepare assets from the generated AI artwork for use in the website builder.

Webflow is used to build the website, leveraging its no-code interface to arrange and style the extracted assets.

The video shows how to adjust the header image to span the full width of the website layout.

Chat GPT is employed to generate content for the website, including headlines and body copy, presented in table form for easy selection.

The content creation process with Chat GPT includes requesting variations and choosing the most appealing options for the website.

Brand name suggestions for the company are also generated using Chat GPT, emphasizing creativity and ease of use.

The chosen brand name 'Lumair Luxe' is incorporated into the website design, reflecting a sense of radiance and luxury.

Custom typography and imagery are adjusted to fit the website's aesthetic, ensuring a cohesive and professional look.

Responsive design principles are followed to ensure the website functions well across all device sizes.

The final website is described as being ready to launch, with great content and a new brand name, all facilitated by AI tools.

The video concludes by encouraging viewers to use AI to extend their creative capabilities in web design and other areas.

Links to the tools used are provided in the video description for viewers who wish to apply these techniques themselves.

The presenter invites questions and engagement from the audience, promoting a community of learners and creators.