This Brand NEW Etsy Shop Made $27,000 Last Month With These Cases (AI Side Hustle)

Jason Lee
2 Mar 202421:47

TLDRThe video script discusses the lucrative potential of selling phone cases on Etsy, debunking the myth of high competition in the market. It highlights the success of a new store, Summer Legacy, which earns nearly $27,000 a month with simple, trending designs. The key strategy involves utilizing AI to create unique, appealing designs and leveraging print-on-demand services like Gelato for hassle-free production and shipping. The video also emphasizes the importance of personalization to boost sales and the potential of driving traffic through platforms like TikTok, suggesting ways to diversify income sources and protect your business from relying solely on Etsy.


  • ๐Ÿš€ A new Etsy store selling phone cases has reached $10,000 a month in sales within six months with only three listings.
  • ๐Ÿ’ก Success in selling competitive products like phone cases is not about inventing new products, but adding trending designs to proven items.
  • ๐ŸŽจ The strategy involves using AI to create unique designs that are better than the competition's, without copying them directly.
  • ๐Ÿค– Utilizing AI tools like Midjourney for design creation can yield high-quality, personalized phone case designs.
  • ๐Ÿ“ˆ The video provides a detailed breakdown of how to calculate potential profits from selling phone cases, emphasizing a high-profit margin.
  • ๐ŸŒ Gelato is recommended as a print-on-demand provider due to its global printing partners, which can lead to lower shipping costs and faster delivery times.
  • ๐Ÿ” The script guides on how to conduct product research using tools like Everb to analyze the best-selling products and calculate potential earnings.
  • ๐Ÿ›๏ธ Personalization is suggested as a way to increase profits and stand out from competitors, with no additional cost to the seller.
  • ๐Ÿ“น Creating mockups for listings is advised to make products more attractive, and Gelato offers this feature to its users.
  • ๐Ÿš€ The video encourages diversifying income sources by building a website and driving traffic organically, with TikTok being a recommended platform for promotion.
  • ๐ŸŽ The importance of leveraging holidays like Mother's Day for specific product promotions is highlighted for potential increased sales.

Q & A

  • How much revenue is the new Etsy store generating with phone cases?

    -The new Etsy store is generating $10,000 a month from selling phone cases.

  • How long has the Etsy store with the scrapbook collage design been operating?

    -The Etsy store with the scrapbook collage design has been operating for about a month.

  • What is the approximate monthly revenue from the Etsy store's best-selling phone case?

    -The best-selling phone case from the Etsy store is making approximately $6,700 a month.

  • What is the significance of the listing age in product research?

    -The listing age is significant in product research as it indicates the potential of a product to generate sales even if it's newly created, showing that it's possible to break into the market without needing a large number of listings or reviews.

  • What is the recommended profit margin for print-on-demand products?

    -The recommended profit margin for print-on-demand products is at least 30%, which allows room for running discounts and ads, or setting up one's own website.

  • How does the gelato printing service work?

    -Gelato is a print-on-demand service where the product is only printed and made when an order comes in, eliminating the need to store inventory. Gelato has printing partners in over 32 countries, allowing for local, cost-effective, and faster shipping.

  • What is the role of AI in creating designs for phone cases?

    -AI is used to generate designs for phone cases by providing it with prompts or reference images. This allows for the creation of unique and trending designs without the need for manual graphic design skills.

  • How can personalization options increase profits for phone cases?

    -Offering personalization options for phone cases can increase profits by an extra 25% to 35% without increasing any costs, as it appeals to Etsy's customer base that often seeks personalized products.

  • What is the benefit of using mockups for product listings?

    -Using mockups for product listings enhances the visual appeal of the products, making them stand out from competitors who do not use mockups. It creates a more professional and attractive presentation of the product.

  • How can one drive traffic to their print-on-demand store?

    -One can drive traffic to their store by creating short-form videos, particularly on platforms like TikTok, showcasing the products. This strategy can attract organic traffic and potential customers interested in purchasing.

  • What is the average conversion rate for e-commerce?

    -The average conversion rate for e-commerce is 2.5%. However, for the purpose of the strategy discussed in the script, a more conservative estimate of 1% or even 0.5% was used for calculations.



๐Ÿš€ Success in Competitive Markets: The Power of Phone Cases

This paragraph discusses the success of a new Etsy store that has managed to generate $10,000 a month selling phone cases, despite the market being considered highly competitive. The store achieved this in just six months with only three listings. The speaker aims to debunk the myth that selling common products like phone cases and t-shirts is too competitive by highlighting the success of another store, Summer Legacy, which started a month ago and is already making nearly $27,000 a month. The key to success is not creating a new product, but selling a product that is proven to sell and adding a trending design to it. The speaker also mentions a strategy of using AI to enhance designs and setting up automations to handle printing and shipping, making the process as passive as possible.


๐Ÿ“ˆ Profitability and Product Research in Print-on-Demand

In this paragraph, the focus is on the profitability of selling phone cases using print-on-demand services like Gelato. The speaker calculates the potential profit margins by considering the cost of the phone case, shipping, and the selling price. They mention a 74% profit margin by selling the phone case at $39, without including the shipping cost. The speaker also emphasizes the benefits of Gelato's global printing partners, which allow for lower shipping costs and faster delivery times, leading to better customer reviews. The paragraph also discusses the importance of offering unique designs and the potential to offer personalized phone cases to increase profits and stand out from competitors.


๐ŸŽจ AI-Powered Design Creation for Phone Cases

The speaker delves into the process of creating unique designs for phone cases using AI tools like MidJourney. They explain how to generate designs by providing reference images and using prompts to guide the AI in creating specific styles. The paragraph covers two design styles: a 3D-looking pattern and a scrapbook-style collage. The speaker demonstrates how to upscale and edit the generated images, including replacing elements and adding personalization. They also discuss the use of mockups for product listings to enhance the product's appearance and differentiate from competitors.


๐ŸŒ Expanding Sales Channels and Building Personal Traffic

This paragraph explores strategies for expanding sales beyond Etsy by building personal traffic through websites and social media platforms like TikTok. The speaker suggests using AI website builders for creating e-commerce sites and highlights the importance of diversifying income sources. They introduce a platform called Store, which offers discounts on various tools needed for running a business. The speaker also discusses the effectiveness of short, faceless videos on TikTok for driving organic traffic and generating sales without relying on paid advertising.


๐Ÿ’ก Maximizing Profits with Minimal Investment

The speaker concludes by emphasizing the potential profits from selling phone cases, even with a conservative estimate of sales conversion rates. They suggest investing in sample cases to create multiple videos, which can be used to drive traffic and generate sales on both Etsy and personal websites. The speaker reiterates the benefits of diversifying income sources and using minimal investment to create additional revenue streams. They also tease the idea of exploring another trending product for an upcoming Mother's Day video, encouraging viewers to watch the next video for more information.



๐Ÿ’กEtsy store

An Etsy store is an online shop set up on the Etsy platform, which is a global marketplace for unique and creative goods, including phone cases. In the video, the speaker discusses the success of a new Etsy store that has managed to generate significant revenue by selling phone cases, challenging the common belief that such products are too competitive to be profitable.

๐Ÿ’กCompetitive products

Competitive products refer to items that are sold by a large number of sellers in the market, making it difficult for individual sellers to stand out or gain a significant market share. The video aims to debunk the myth that selling common items like phone cases and t-shirts is too competitive by providing examples of successful stores.

๐Ÿ’กTrending design

A trending design is a visual or aesthetic pattern that is currently popular or fashionable among consumers. In the context of the video, adding a trending design to a product that is already proven to sell well is a strategy for differentiating one's products from the competition and attracting customer interest.


Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the video, AI is used to create unique and improved designs for phone cases, giving sellers an edge in a competitive market.


Automation refers to the use of technology to perform tasks without human intervention. In the context of the video, setting up automations means that the seller can manage the printing and shipping process of the products without having to handle these tasks manually, making the business operation more efficient and passive.

๐Ÿ’กProfit margin

Profit margin is a financial metric that represents the percentage of revenue that exceeds the cost of goods sold. It indicates how much profit a business makes on each dollar of sales. In the video, the speaker emphasizes the importance of maintaining a healthy profit margin, even when selling competitive products.

๐Ÿ’กPrint on demand

Print on demand is a business model where products are manufactured and printed only when an order is received, eliminating the need for businesses to hold inventory. This model is particularly suitable for custom and personalized products, such as phone cases, as it reduces the upfront costs and risks associated with traditional inventory-based sales.


Personalization refers to the process of customizing products or services to meet individual customer preferences or needs. In the context of the video, adding personalization options to phone cases is a strategy to increase sales and differentiate products from competitors, as Etsy customers often seek unique, personalized items.


Mockups are visual representations or templates that display how a product will look in a real-world setting or on different platforms. In the video, mockups are used to showcase the phone case designs in a more appealing and realistic manner, which can enhance the attractiveness of the product listings and potentially increase sales.


Traffic refers to the flow of visitors or potential customers to a website or online platform. In the context of the video, driving traffic is crucial for generating sales and building a customer base. The video discusses strategies for driving traffic to the seller's website or Etsy store through organic means, such as creating engaging content on platforms like TikTok.


A new Etsy store is making $10,000 a month selling phone cases with only three listings, proving that success is possible even in competitive markets.

The store 'Summer Legacy' started just a month ago and is already earning almost $27,000 a month with competitive phone cases.

The secret to success is not inventing a new product, but selling a product that is already proven to sell and adding a trending design to it.

The strategy is to use AI to create better designs and set up automations for a passive income stream without handling printing or shipping.

The store 'Summer Legacy' has sold 700 units with an average price of $39, achieving $27,000 in revenue in one month.

Even though the product was created a month ago, it's already making $6,700 a month, showing that a large number of listings or reviews are not necessary to break into the market.

The listing title 'scrapbook phone case' with only three keywords is successful, indicating that over-optimization is not required.

Calculating the profit from phone cases shows a potential 74% profit margin, which is well above the desired 30% for print-on-demand products.

Gelato is recommended as a print-on-demand provider due to its global printing partners, reducing shipping costs and delivery times.

Using AI with Mid Journey, designs can be created in the style of reference images without the need for complex prompts.

Personalization options can increase profits by 25% to 35% without additional costs, making products more attractive and unique.

Creating a website and driving traffic through platforms like TikTok can diversify income sources and reduce reliance on a single platform like Etsy.

Etsy is a platform of choice due to its free setup and integration with tools like Gelato, but building a website and driving organic traffic is also recommended.

Using AI website builders like Hostinger or Wix simplifies the process of building an e-commerce website without coding experience. store offers discounts on various tools needed for running a successful print-on-demand shop, providing additional savings.

Short form videos on TikTok can drive significant traffic and sales without the need for advertising, as shown by videos with millions of views.

Investing in sample cases for creating content can lead to substantial profits, as demonstrated by the potential earnings from a single video.