WHY I SWITCHED TO ADOBE EXPRESS (from CANVA)

Rob Balasabas
31 Oct 202209:14

TLDRIn this video, Rob balasavis shares his reasons for switching from Canva to Adobe Express for all his graphic design needs. He highlights five key factors that influenced his decision: the vast selection of over 20,000 licensed fonts available through Adobe Fonts, access to a diverse library of stock images via Adobe Stock, the integration with Adobe's Creative Cloud suite of tools, the convenience of the Adobe Express content scheduler for social media posts, and the multi-page feature that simplifies the process of repurposing designs for various platforms. Additionally, he mentions the supportive Adobe Express community as a valuable resource. Rob is an Adobe Express Ambassador and encourages viewers to try the platform, providing a link in the description for free account setup.

Takeaways

  • 📝 Adobe Express offers a free account setup with no credit card required, providing access to a wide range of graphic design templates.
  • 🔍 Adobe Fonts gives users access to over 20,000 licensed fonts, which is a significant advantage for branding and design consistency.
  • 🧑‍🎨 AI technology within Adobe Express assists in pairing fonts effectively, enhancing the design process.
  • 📸 Adobe Stock provides users with a vast library of royalty-free images, videos, music, and vector art, ensuring legal and diverse representation in designs.
  • 💼 As part of the Creative Cloud suite, Adobe Express integrates with other Adobe tools like Photoshop and Illustrator, offering a comprehensive design solution.
  • ⏰ The Adobe Express content scheduler allows users to design and schedule social media posts across various platforms directly from the platform.
  • 📑 Multi-page feature in Adobe Express simplifies the process of repurposing designs for different social media dimensions and formats.
  • 🤝 Adobe Express has an active community, the Adobe Express Insiders Facebook group, which provides a space for users to share, learn, and get inspired.
  • 🌐 The platform's integration with social media platforms enables users to manage their content creation and scheduling all in one place.
  • 📈 Adobe Express is continually updated with new features and templates, ensuring users have access to the latest design trends.
  • 🌟 Being an Adobe Express Ambassador provides additional insights and support for users, enhancing the overall experience with the platform.

Q & A

  • Why did Rob balasavis switch from Canva to Adobe Express for his graphic design needs?

    -Rob switched to Adobe Express due to several reasons including access to over 20,000 licensed fonts through Adobe Fonts, the ability to use Adobe Stock for diverse and licensed images, integration with the Creative Cloud suite of tools, a content scheduler for social media posts, and the multi-page feature for easy repurposing of designs across different platforms.

  • What is the significance of having access to Adobe Fonts when creating graphics?

    -Access to Adobe Fonts, which includes over 20,000 licensed fonts, is significant because fonts have a huge impact on branding and the overall look of graphics. It allows for a wide variety of font choices and also includes AI assistance for pairing fonts that work well together.

  • How does Adobe Stock benefit users of Adobe Express?

    -Adobe Stock provides users with a library of stock images, videos, music, vector art, and royalty-free templates that can be used for designs. It ensures that all images used are licensed and royalty-free, eliminating the risk of copyright infringement.

  • What is the Creative Cloud and how does it integrate with Adobe Express?

    -The Creative Cloud is Adobe's suite of tools for creative design needs, including Photoshop, Illustrator, Acrobat Pro, Premiere Pro, and more. Adobe Express is part of this suite, allowing users to access multiple tools simultaneously, enhancing their graphic design capabilities.

  • What is the Adobe Express content scheduler and how does it streamline the social media posting process?

    -The Adobe Express content scheduler is a feature that allows users to design graphics and social posts within Adobe Express and then connect their account to social media platforms like Instagram, Facebook, Twitter, and LinkedIn to schedule these posts directly from the platform.

  • What is the multi-page feature in Adobe Express and how does it help with repurposing designs?

    -The multi-page feature in Adobe Express allows users to create a design and then easily duplicate and resize it for different social media platforms and post formats. This streamlines the process of repurposing a single design for various uses.

  • What is the Adobe Express insiders Facebook group and how does it benefit the community?

    -The Adobe Express insiders Facebook group is a private community of nearly 100,000 members where creatives using Adobe Express can learn from each other, share inspiration, and discuss designs. It fosters a supportive environment for users to grow and improve their skills.

  • Why is the diversity of Adobe Stock images important?

    -The diversity of Adobe Stock images is important as it provides a good representation of the world, featuring people from various backgrounds and ethnicities. This diversity ensures that designers can find images that resonate with a wide range of audiences.

  • How does being an Adobe Express Ambassador benefit Rob balasavis and the community?

    -As an Adobe Express Ambassador, Rob is part of a fantastic community that allows him to share his experiences and insights with others. It also gives him the opportunity to help others with their questions and create useful content for his channel.

  • What are the potential risks of using unlicensed or non-royalty-free images in designs?

    -Using unlicensed or non-royalty-free images in designs can lead to copyright infringement, which may result in legal issues and financial penalties. It's crucial to use licensed images to avoid these risks.

  • How does the integration of Adobe Express with other Adobe tools enhance the design process?

    -The integration allows designers to seamlessly transition between different Adobe tools, such as Photoshop or Illustrator, to create more complex and professional designs. It also enables a more efficient workflow by allowing the use of assets and designs across multiple platforms.

  • What is the process for setting up an Adobe Express account?

    -Setting up an Adobe Express account is straightforward. Users can sign up for free without requiring a credit card. Once signed up, they can start creating various types of graphics using the platform's templates and features.

Outlines

00:00

🎨 Switching to Adobe Express for Graphic Design

Rob balasavis introduces his transition from Canva to Adobe Express for all his graphic design needs. He emphasizes the importance of choosing the right tool and encourages viewers to try Adobe Express, offering a link in the description for account setup. Rob is an Adobe Express Ambassador and appreciates the community aspect of being part of their program. He shares his screen to discuss the reasons for his switch, highlighting Adobe Express as a versatile platform for creating various types of graphics, and mentioning a boot camp for further learning opportunities.

05:04

📚 Key Features of Adobe Express

The video continues with five main reasons why Rob made the switch to Adobe Express. The first reason is the extensive font library, Adobe Fonts, which provides over 20,000 licensed fonts that can be used for branding and design without additional costs. The second reason is access to Adobe Stock, a vast library of royalty-free images, videos, music, and templates that ensure the legality and diversity of the content used in designs. The third reason is Adobe Express's integration with the Creative Cloud suite, allowing users to access multiple creative tools in one platform. The fourth feature is the Adobe Express content scheduler, which facilitates the design and scheduling of social media posts across various platforms directly from Adobe Express. Lastly, the multi-page feature simplifies the process of reusing and resizing designs for different social media formats. Rob also mentions the supportive Adobe Express community, the Adobe Express insiders Facebook group, as a valuable resource for users.

Mindmap

Keywords

💡Adobe Express

Adobe Express is a graphic design software platform developed by Adobe Inc. It allows users to create a variety of visual content such as logos, banners, social media posts, and more. In the video, the speaker, Rob balasavis, discusses his reasons for switching from Canva to Adobe Express for all his graphic design needs, highlighting its integration with Adobe's suite of tools and its diverse features.

💡Canva

Canva is an online design and branding tool that offers a wide range of templates for creating social media graphics, presentations, posters, and other visual content. In the context of the video, Canva is mentioned as the previous tool the speaker used before making the switch to Adobe Express.

💡Fonts

Fonts refer to different types and styles of text used in graphic design. They play a crucial role in branding and the visual appeal of graphics. The video emphasizes the importance of fonts, particularly for YouTube thumbnails, and how Adobe Fonts provides over 20,000 licensed fonts to enhance design work.

💡Adobe Fonts

Adobe Fonts is a service that gives users access to thousands of fonts for use in their design projects. It is mentioned in the video as one of the reasons for switching to Adobe Express, as it offers a vast library of fonts that can be used without additional cost.

💡Adobe Stock

Adobe Stock is a library of stock images, videos, and other media that can be licensed for use in creative projects. The video discusses the benefits of having access to Adobe Stock through an Adobe Express account, ensuring that all images used are properly licensed and royalty-free.

💡Creative Cloud

Creative Cloud is a suite of software and services by Adobe that caters to a range of creative needs, including photo editing, video production, and graphic design. The video mentions Adobe Express as part of the Creative Cloud, which means users have access to multiple Adobe tools for a comprehensive design experience.

💡Content Scheduler

The Content Scheduler is a feature in Adobe Express that allows users to schedule the posting of their designs on various social media platforms directly from the Adobe Express platform. This tool streamlines the process of posting content, making it more efficient and organized.

💡Multi-page

The Multi-page feature in Adobe Express enables users to create multiple versions of a design for different platforms, all within the same project. This is particularly useful for repurposing a single design into various sizes and formats for different social media posts, as discussed in the video.

💡Community

The Adobe Express community, specifically the Adobe Express Insiders Facebook group, is a platform where users can connect, share ideas, and learn from each other. The video highlights the value of being part of this community, which fosters creativity and provides support for Adobe Express users.

💡Branding

Branding involves creating a unique name, symbol, or design that identifies and differentiates a product or service from others. In the context of the video, the importance of fonts in branding is discussed, as they significantly impact the look and feel of a brand's graphics.

💡Artificial Intelligence (AI)

AI, as mentioned in the video, is used within Adobe Express to assist users in pairing fonts that work well together in their designs. This feature leverages AI technology to enhance the design process by suggesting complementary font combinations.

Highlights

Rob balasavis shares his reasons for switching from Canva to Adobe Express for all his graphic design needs.

Adobe Express offers a free account setup with no credit card required, providing access to a wide range of graphic design tools.

Adobe Fonts gives users access to over 20,000 licensed fonts, enhancing branding and design aesthetics.

Adobe Stock provides a library of royalty-free images, videos, music, and more, ensuring legal and diverse representation in designs.

Adobe Express is part of the Creative Cloud suite, offering integration with other Adobe tools for comprehensive design solutions.

The Content Scheduler feature in Adobe Express allows users to design and schedule social posts across various platforms directly from the app.

The multi-page feature in Adobe Express simplifies the process of repurposing designs for different social media dimensions.

Adobe Express has a strong community with nearly 100,000 members in their Adobe Express Insiders Facebook group for shared learning and inspiration.

Rob is an Adobe Express Ambassador and part of a fantastic community, which influenced his switch from Canva.

Adobe Express provides AI assistance for pairing fonts together, enhancing the design process with intelligent suggestions.

The platform offers templates for various types of graphics, including flyers, logos, banners, social posts, and stories.

Adobe Express has a boot camp for users to learn and improve their graphic design skills.

The platform allows for the creation of designs in the cloud or on mobile apps, offering flexibility and convenience.

Users can resize designs for various social media platforms like Instagram, Pinterest, YouTube, LinkedIn, and more with ease.

Adobe Express provides a one-stop solution for graphic design, scheduling, and social media management.

The platform is user-friendly and suitable for a wide range of design needs, from YouTube thumbnails to social media posts.

Rob encourages viewers to set up an account with Adobe Express to explore its features and determine if it's the right tool for them.

The video includes a link in the description for viewers to try Adobe Express, supporting the channel.