AI-Powered Merch: Transform Your Business in 2023 | Curtis Blackmore DSH #563

Digital Social Hour Podcast
22 Jul 202425:10

TLDRIn this episode, Curtis Blackmore discusses his journey from a clothing brand to a print-on-demand platform, 'My Designs', which automates order fulfillment and product listing for creators. He also shares his experiences with AI, generative AI models, and his vision for the future of e-commerce and print-on-demand.

Takeaways

  • 🚀 Generative AI models, particularly around image and video generation, are rapidly advancing and transforming various industries.
  • 🏀 Curtis Blackmore and the host met through basketball and have since developed a friendship and business relationship.
  • 📈 Curtis's business, My Designs, is a print-on-demand platform that automates order fulfillment and product listing creation for creators.
  • 🌐 My Designs plans to expand to additional marketplaces like TikTok shops, streamlining the process for creators to sell their designs.
  • 📦 The print-on-demand model eliminates the need for inventory, allowing businesses to scale quickly without the financial burden of unsold stock.
  • 🤖 Curtis is leveraging AI to automate product listing creation, using tools like GPT-4 and vision AI to generate optimized titles, descriptions, and tags.
  • 🎨 Generative AI, such as MidJourney and Stable Diffusion, is being integrated into My Designs to allow creators to generate designs and product listings from text prompts.
  • 🔍 Curtis is developing a generative AI marketplace where products are created in real-time based on customer searches, revolutionizing the e-commerce experience.
  • 🌍 Curtis's background includes a diverse range of experiences, from running a clothing brand to building automation software and private game servers.
  • 🌱 Curtis emphasizes the importance of taking breaks and traveling to maintain creativity and productivity, drawing from his personal experiences in Europe.

Q & A

  • What is the main topic of the video 'AI-Powered Merch: Transform Your Business in 2023'?

    -The main topic of the video is the impact of AI on the merchandising business, specifically how AI is transforming the process of creating and selling merchandise in 2023.

  • What is Curtis Blackmore's business, and how does it relate to AI?

    -Curtis Blackmore's business is a merch pod company that uses AI to automate various processes such as order fulfillment, bulk product publishing, and generating mockups and listing data for high-quality product listings.

  • How did Curtis Blackmore's previous experience with CAP Athletics lead to his current business model?

    -Curtis Blackmore's experience with CAP Athletics, where he dealt with inventory issues, led him to explore print-on-demand, which in turn led to the creation of his current business, a platform that automates the process of turning designs into merchandise without holding inventory.

  • What is the significance of the print-on-demand model in Curtis Blackmore's business?

    -The print-on-demand model is significant because it allows creators to offer a wide range of products without the need to hold inventory, reducing financial risk and allowing for greater scalability.

  • How does Curtis Blackmore's company plan to expand its marketplace presence?

    -The company plans to expand its marketplace presence by integrating with additional platforms such as TikTok shops and other marketplaces beyond Etsy, Shopify, and Amazon.

  • What role does AI play in Curtis Blackmore's product listing process?

    -AI plays a crucial role by enabling the bulk creation of optimized product listings, including titles, descriptions, and tags, tailored for different platforms in just a few seconds.

  • What is the future vision Curtis Blackmore has for his company's use of AI?

    -Curtis Blackmore envisions a future where creators can simply voice an idea into the app, and the AI will generate multiple design variations, which can then be selected and published directly to the marketplace.

  • What is the generative AI marketplace that Curtis Blackmore is developing?

    -The generative AI marketplace is a tool that will allow users to search for products that don't exist yet, and the AI will create them, complete with mockups and print files, for the user to purchase and have delivered.

  • How did Curtis Blackmore's personal background influence his approach to business and technology?

    -Curtis Blackmore's background, including growing up in a polygamous community and his early experiences with entrepreneurship and technology, instilled in him a strong work ethic and an innovative mindset that he applies to his business endeavors.

  • What is the significance of Curtis Blackmore's past in the context of his business journey?

    -Curtis Blackmore's past, with experiences ranging from running a World of Warcraft private server to working in the corporate world, has equipped him with a diverse skill set and a drive to innovate, which is evident in his current AI-powered merchandising business.

  • How does Curtis Blackmore's company handle the challenge of marketplace saturation with AI-generated designs?

    -The company is developing a generative AI marketplace that can create and offer products in near real-time based on customer searches, ensuring a constant stream of unique and relevant offerings.

Outlines

00:00

🚀 AI and Business Growth

The speaker discusses the rapid advancements in AI, particularly with GPT 3.5 and generative AI models, and how they are transforming various industries. He emphasizes the importance of embracing AI in business, mentioning his own experiences with starting a merchandising company called 'My Designs'. This company operates as a print-on-demand platform, automating order fulfillment and product listing creation for creators. The speaker also mentions his journey from a clothing brand to print-on-demand, highlighting the benefits of not holding inventory and the ability to scale quickly. He further discusses the integration of AI in his business, such as using GPT 4 for writing product listings and leveraging generative AI for graphic design, ultimately aiming to allow users to voice their design ideas and have them generated automatically.

05:02

🌐 Language Learning and E-Commerce Innovation

This paragraph introduces a sponsored segment promoting Babel, a language learning app that offers quick lessons crafted by language experts. The speaker shares his personal experience with Babel, noting how it helped him communicate with his fiancée's family. He also discusses the effectiveness of Babel compared to traditional language learning methods, citing studies from Yale and Michigan State University. A special offer for listeners is mentioned, encouraging them to take advantage of a limited-time discount. The speaker then transitions back to discussing the future of e-commerce, particularly print-on-demand, and reveals an upcoming generative AI marketplace that will create products in real-time based on customer searches, powered by print automation.

10:02

🏠 From Polygamous Community to Entrepreneurship

The speaker shares his background, growing up in a polygamous community in northern Arizona, where his father had three wives and he had 36 siblings. He describes the community as disciplined and community-oriented, but also acknowledges the challenges and heartache that eventually led to its fragmentation. The speaker's father was an entrepreneur, owning various businesses in the community, which influenced the speaker's own entrepreneurial spirit. He recounts his early ventures, such as selling items on the side of the road and eventually working in his father's hardware store, which sparked his interest in computers and the internet. This early exposure to technology and entrepreneurship laid the foundation for his later business endeavors.

15:02

🎮 Gaming and the Foundations of Tech Skills

The speaker reflects on his experiences with video games, particularly World of Warcraft and its private servers, which taught him valuable skills such as social interaction, teamwork, and typing speed. He also mentions his involvement in creating a World of Warcraft private server, which led to significant success and financial gains. The speaker emphasizes that despite the common perception of video games as a waste of time, he believes they can provide important life skills. He also discusses his brief experience with other games like Final Fantasy and his appreciation for their storytelling.

20:02

✈️ Travel, Personal Growth, and Business Insights

The speaker recounts his decision to quit his corporate job and backpack through Europe for a month, inspired by books like Tim Ferris's 'The 4-Hour Workweek'. He describes his journey through various European cities, highlighting the cultural differences and personal growth he experienced. He also mentions his appreciation for Eastern Europe, particularly Serbia, where he has a team of software engineers. The speaker reflects on the importance of breaking routines and the benefits of solo travel. He also discusses his meeting with a young Serbian developer through World of Warcraft, who later became his CTO at 'My Designs'.

25:03

🏀 Basketball, Family, and Future Aspirations

The speaker talks about his love for basketball and how it provides a mental break from his intense work schedule as an entrepreneur. He shares his recent injury experience, breaking a rib during a semi-final game, and his recovery process. The speaker also discusses his athletic background, including his time playing basketball in high school and his brief stint in track and field. He expresses his excitement about continuing to build his business, 'My Designs', and his aspirations for his family, including his plans to have more children.

👋 Closing Remarks

In the final paragraph, the speaker thanks the audience for watching and hints at future content, promising to see them in the next video. He provides a brief overview of where viewers can find him, suggesting they visit his website for more information.

Mindmap

Keywords

💡AI-Powered Merch

AI-Powered Merch refers to the integration of artificial intelligence into the merchandise design and selling process. In the context of the video, Curtis Blackmore discusses how AI is revolutionizing the merchandising industry by automating tasks such as product design, listing creation, and inventory management. This allows for a more efficient and streamlined approach to selling merchandise, particularly in the print-on-demand sector.

💡Generative AI models

Generative AI models are a type of artificial intelligence that can generate new content based on existing data. In the video, Curtis mentions the impact of these models on image and video generation, highlighting how they are rapidly advancing and becoming a significant part of the content creation process in various industries, including merchandising.

💡Print on demand

Print on demand is a business model where products are manufactured and printed as orders are received, reducing the need for inventory and associated costs. The video discusses how Curtis Blackmore's company, My Designs, operates on this model, allowing creators to turn their designs into merchandise without the upfront costs and risks associated with traditional inventory-based models.

💡Etsy

Etsy is an e-commerce platform focused on handmade or vintage items and craft supplies. In the script, it is mentioned as one of the marketplaces where creators can sell their merchandise created through the My Designs platform, leveraging the print on demand model to reach a wider audience.

💡Order fulfillment

Order fulfillment in the context of the video refers to the process of preparing and delivering orders to customers. My Designs automates this process, making it easier for creators to manage their online stores by handling the production and shipping of products once an order is placed.

💡Bulk publish

Bulk publish is the ability to upload and list multiple products at once. Curtis Blackmore explains that My Designs excels in this area by allowing creators to easily publish their products in bulk to various marketplaces, which saves time and increases efficiency.

💡Mockups

Mockups in the video refer to the digital representations of how the final product will look with the applied designs. My Designs automates the generation of these mockups, which are essential for creating high-quality product listings that attract customers.

💡Keyword research

Keyword research is the process of identifying the words and phrases that potential customers are using when searching for products online. In the context of the video, Curtis discusses how his previous tool for Merch by Amazon utilized keyword research to help creators optimize their product listings for better search visibility and sales.

💡Automation software

Automation software refers to tools or systems that perform tasks automatically without the need for human intervention. Curtis Blackmore shares his journey of building automation software for various aspects of the merchandising business, from design scaling to publishing, culminating in the creation of My Designs.

💡Voice command

Voice command is a feature that allows users to control devices or applications using spoken language. In the future vision shared by Curtis, My Designs will integrate voice command functionality, enabling users to create and publish products simply by describing their ideas out loud, showcasing the potential of AI to simplify the design and selling process.

💡Generative AI Marketplace

A Generative AI Marketplace, as discussed in the video, is a platform that uses AI to create products in real-time based on customer searches. If a product does not exist, the AI can generate it, including all necessary files for printing, providing a seamless experience for customers and a new avenue for creators to monetize their ideas.

Highlights

AI advancements are moving faster than anticipated, with GPT 3.5 marking a significant acceleration in generative AI capabilities.

Business owners should embrace AI to stay competitive, despite common fears and hesitations.

Curtis Blackmore's journey from basketball to business, highlighting the importance of networking and personal connections.

My Designs is a print-on-demand platform that simplifies the process for creators to turn their designs into merchandise.

The platform automates order fulfillment and product listing creation, including titles, descriptions, and tags.

Curtis's experience with CAP Athletics led to the adoption of print-on-demand, eliminating the need for inventory holding.

The benefits of print-on-demand include global fulfillment networks and reduced financial risk due to inventory.

AI is utilized in My Designs to generate product listings in bulk, streamlining the process for creators.

Generative AI models like Mid Journey and Stable Diffusion are integrated into My Designs for automated design generation.

By the end of the year, My Designs aims to allow users to create and publish products with voice commands.

The future of e-commerce involves AI marketplaces that can create products in real-time based on customer demand.

Curtis's personal background, including growing up in a polygamous community and its impact on his life and business perspective.

The importance of taking breaks and traveling to maintain creativity and prevent burnout in the entrepreneurial journey.

Curtis's experience with micro-dosing mushrooms and its reported benefits on productivity and creativity.

The value of sports, particularly basketball, in fostering teamwork, discipline, and social skills that translate to business success.

Curtis's vision for My Designs includes a capital raise to further expand the business and its offerings.

The significance of work-life balance, as Curtis aims to grow his family alongside his business endeavors.