How to make Facebook Ad style videos for FREE! LUMEN5 Tutorial

IconicBecker
8 Jun 201708:09

TLDRThis tutorial demonstrates how to create Facebook ad-style videos for free using Lumen5. It guides viewers through the process of signing up, selecting text from articles, choosing relevant images, adding music, and branding. The result is a professional-looking video ready for social media.

Takeaways

  • 🎥 Lumen5 is a free tool for creating Facebook Ad style videos.
  • 💻 Visit lumen5.com to sign up and start creating videos from scratch.
  • 🔗 Lumen5 can pull text and images from an article using a URL.
  • 🤖 AI algorithms help in selecting the most relevant content for the video.
  • 📝 Choose impactful sentences for each slide to keep the video concise.
  • 🖼️ Customize the video with relevant images found within Lumen5.
  • 🎵 Add royalty-free music to enhance the video's appeal.
  • 🔵 Adjust the highlight color to match your branding or theme.
  • 🏷️ Include a logo for branding and a professional touch.
  • ⏱️ The video rendering process may take some time, depending on the tool's load.
  • 📈 The final video can be uploaded directly to Facebook or downloaded for other uses.

Q & A

  • What is the primary reason companies like Huffington Post and The Insider use Facebook Ad style videos?

    -Facebook Ad style videos are used because they are easy to read, informative, quick, and overall great, which confirms way better than any other type of video ad.

  • What is the name of the website where you can create these types of videos for free?

    -The website is called Lumen5, and it allows you to create videos for free by signing up.

  • How does Lumen5 help with content creation if you don't have all your content written?

    -Lumen5 uses AI algorithms to pull out text and images from an article when you copy and paste a link into the platform.

  • What is the recommended character limit for each slide in the video created with Lumen5?

    -The recommended character limit for each slide is up to 120 characters to keep the videos short and sweet.

  • How does Lumen5 assist in selecting the most important parts of the sentence for the slides?

    -Lumen5 highlights what it considers the most important parts of the sentence in the slides.

  • What feature does Lumen5 offer to help with text summarization?

    -Lumen5 has a smart text summarization tool that picks out what it thinks are the best parts of the text, although the script mentions the tool is still in beta.

  • How does Lumen5 assist in finding relevant images for the video?

    -Lumen5 finds relevant images for the video that users can drag and drop into their project.

  • What type of music can be added to the video in Lumen5?

    -Lumen5 offers 100% free, copyright-free music that users can add to their videos.

  • How can you add a personal touch to the video with branding?

    -You can add a personal touch by placing your company's logo in the top right corner of the video, which also appears clean and professional at the end of the video.

  • What is the process for changing the highlight color in the video created with Lumen5?

    -The highlight color can be easily changed in the video by selecting a different color from the options provided in Lumen5.

  • What is the typical time frame for rendering a video in Lumen5?

    -The rendering time can vary, but the longest wait mentioned in the script was about 20 minutes, although the tool may show different times due to being in beta.

Outlines

00:00

🎥 Creating Engaging Video Ads with Lumen5

The speaker introduces the process of creating engaging video ads similar to those seen on Facebook, using a tool called Lumen5. They guide the audience through the sign-up process, explaining that the platform is free to use. The main feature highlighted is the AI algorithm that extracts text and images from an article when a link is pasted into the tool. The speaker demonstrates how to select key sentences for each slide, emphasizing the importance of brevity and impact. They also showcase the tool's ability to automatically find relevant images and customize the video with music and branding elements, such as a logo. The summary concludes with the speaker's experience of the rendering process and the final product's quality.

05:01

🛠️ Customizing and Finalizing Video Ads

In this paragraph, the speaker continues the tutorial by discussing customization options available in Lumen5, such as changing the highlight color to match a brand's identity. They mention the ease of previewing the video before publishing and address the variability in rendering times due to the tool being in beta. The speaker shares their personal experience with the rendering process, noting that it typically takes around 20 minutes. They also mention additional features like changing the text to quotes and using video backgrounds. The summary ends with the speaker uploading the completed video to Facebook and expressing excitement for the audience to start creating their own videos, with a promise to share more about consultation methods and sales techniques in upcoming videos.

Mindmap

Keywords

💡Facebook Ad

A 'Facebook Ad' refers to a promotional advertisement displayed on the Facebook platform. In the video's context, it is used to describe a type of video content that is effective for grabbing attention and conveying information quickly. The video script mentions that these ads are 'easy to read, informative, quick, and overall great,' highlighting their effectiveness in comparison to other video ad formats.

💡Lumen5

Lumen5 is a free online video creation tool that is featured in the video script. It is used to create videos by utilizing AI algorithms to pull text and images from articles, making the process of creating informative video content simple and efficient. The script demonstrates how to use Lumen5 to create a video from scratch, emphasizing its ease of use and the quality of the output.

💡AI Algorithms

AI Algorithms, or Artificial Intelligence Algorithms, are computational processes that simulate human intelligence to perform tasks such as data analysis, decision-making, and content creation. In the video script, AI algorithms are used by Lumen5 to automatically extract relevant text and images from articles, which is a key feature of the tool that simplifies the video creation process.

💡Content Creation

Content creation refers to the process of producing various forms of media, such as articles, videos, and graphics, for distribution. The video script focuses on content creation in the form of video production using Lumen5. It shows how easy it is to create content that is both visually appealing and informative by leveraging the tool's features.

💡Video Dashboard

A 'Video Dashboard' is an interface within a video creation tool that allows users to manage and organize their video projects. In the script, after signing up for Lumen5, users are directed to the video dashboard where they can start creating new videos or manage existing ones, showcasing the user-friendly aspect of the platform.

💡Smart Text Summarization

Smart Text Summarization is a feature within Lumen5 that uses AI to identify and extract the most important parts of the text. The script mentions this feature as a tool within Lumen5 that helps in creating concise and impactful video content by automatically highlighting key sentences from the article.

💡Character Limit

The 'Character Limit' refers to the maximum number of characters allowed in a specific field or section of content. In the context of the video script, Lumen5 has a character limit of 120 for the text on each slide, which is mentioned to emphasize the need for brevity and clarity in video content.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. In the video, branding is discussed in relation to adding a company logo to the video, which helps in creating a professional look and reinforces the identity of the content creator.

💡Music Selection

Music Selection is the process of choosing appropriate background music for a video to enhance the mood and engagement of the content. The script describes how Lumen5 offers a selection of free, copyright-free music that users can add to their videos to match the tone and style they are aiming for.

💡Rendering

Rendering in the context of video production refers to the process of generating the final video output from the edited content. The script explains that after creating the video in Lumen5, users need to render the video, which may take some time, but results in a polished and ready-to-share video.

💡Video Backgrounds

Video Backgrounds are visual elements that appear behind the main content in a video, adding depth and context. The script mentions the option to use video backgrounds in Lumen5, which can make the final video more dynamic and engaging, as demonstrated by the rolling video background in the example.

Highlights

Facebook Ad style videos are effective due to their readability, informativeness, and quick nature.

Lumen5 is a free tool to create videos similar to Facebook Ads.

You can sign up for Lumen5 at lumen5.com and start creating videos from scratch.

Lumen5 uses AI algorithms to pull relevant text and images from articles.

Select key sentences to be featured on each slide of the video.

Lumen5 has a smart text summarization tool to help pick the best content.

Ensure each video slide is concise, with no more than 120 characters.

Lumen5 automatically finds and suggests relevant images for your video.

Customize the video with your choice of non-copyrighted music.

Add your logo for branding, which will appear in the video's outro.

Change the highlight color to match your brand or preferences.

Lumen5 allows you to preview your video before publishing.

Rendering times may vary, but typically it takes around 20 minutes.

Once rendered, the video is ready to be uploaded to Facebook.

Lumen5 is a powerful tool for creating engaging video content quickly.

The video tutorial demonstrates the entire process from start to finish.

The presenter plans to share more about consultation methods and sales techniques in upcoming videos.

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