Vivid Vision - Storytelling, AI & Much More | Studio Tour #4 by Chaos

Arch Viz Artist
9 Aug 202317:51

TLDRIn this studio tour, Thomas and Casper, co-founders of the architectural visualization studio Baby Division, provide an insightful look into their company Vivid Vision. Founded by two architecture students six years ago, Vivid Vision has grown into a thriving company of 22 individuals. They emphasize a unique approach where every team member is responsible for projects from start to finish, fostering a sense of ownership and learning. The studio is known for its storytelling, greenery focus, and atmospheric approach to visualizations. They discuss their process, which includes white clay renderings, art direction, and post-production, allowing clients to have control while maintaining artistic freedom. Vivid Vision also explores the use of AI in their workflow, particularly for greenery and adjustments, to enhance efficiency and quality. The company's commitment to versatility is evident in their range of services from still images to VR tours and animations. They utilize a standard pipeline with 3ds Max, Corona, and post-production tools like Photoshop and After Effects. The tour concludes with a discussion on the importance of analyzing projects and fostering a fun work environment, highlighting Vivid Vision's dedication to artistic growth and creative collaboration.

Takeaways

  • 🎉 Vivid Vision is an architectural visualization studio founded by two architecture students and has grown to a team of 22 talented individuals.
  • 🏢 The company started in a small rented room and has now moved to a renovated historic building in Poland, reflecting their success and commitment to their craft.
  • 👥 The studio maintains a horizontal structure with three partners and 19 employees, emphasizing responsibility for projects from start to finish.
  • 🌿 Storytelling, greenery, and atmospheric approach are the three key qualities that define Vivid Vision's work, with a focus on community and ecological aspects.
  • 🏆 They have a successful track record in architectural competitions, which helped shape their style and approach to visualization.
  • 📈 The studio's workflow involves five stages, from initial white clay renderings to final images, with a focus on client choice and artistic license.
  • 🎨 Vivid Vision does not pursue photorealism but uses atmospheric perspective and composition to highlight the strengths of architectural concepts.
  • 💡 The studio uses AI solutions, such as Topaz and stable diffusion, to optimize rendering times and make adjustments to renders, enhancing efficiency.
  • 🔧 They employ a standard pipeline with 3ds Max and Corona for rendering, along with custom scripts and presets to streamline the creation process.
  • 🌐 Vivid Vision provides a range of visual content, including still images, VR tours, and animations, adapting to the needs of real estate agencies and developers.
  • 📚 The studio emphasizes the importance of post-production and the use of Photoshop and After Effects to finalize animations and enhance visual storytelling.
  • 🤝 Communication and collaboration with clients are key, with the studio encouraging clients to consider different views and artistic options for their projects.

Q & A

  • Who are the co-founders of Vivid Vision and what is their profession?

    -Thomas and Casper are the co-founders of Vivid Vision, and they are architectural visualization professionals.

  • How did Vivid Vision start and how has it grown since its inception?

    -Vivid Vision was founded by two architecture students who began their journey in a rented 16 square meter room. It has grown into a company of 22 talented individuals and moved to a historic building in Poland.

  • What is unique about Vivid Vision's company structure?

    -Vivid Vision has a horizontal structure where everyone is responsible for the project from start to finish, which is uncommon as the company grows in size.

  • What are the three key qualities or trademarks of Vivid Vision's work?

    -The three key qualities of Vivid Vision's work are storytelling, the importance of greenery, and an atmospheric approach to visualizations.

  • How does Vivid Vision approach architectural competitions?

    -Vivid Vision focuses on architecture but also considers community aspects, ecology, and the activities between buildings, as these are often the deciding factors in architectural competitions.

  • What does Vivid Vision consider when building a great story for their visualizations?

    -To build a great story, Vivid Vision considers coherence, the time of day, the occasion, and the activities that could happen in the visualized space.

  • Why does Vivid Vision not pursue photorealism in their work?

    -Vivid Vision does not pursue photorealism because it allows them to highlight the strengths of architectural concepts, especially in underdeveloped competition projects, and to focus on composition and readability.

  • What is the typical process that Vivid Vision follows for their projects?

    -The process includes five stages: initial white clay renderings, art direction, full resolution image creation with post-production, client feedback, and delivering the final image.

  • How does Vivid Vision use AI in their workflow?

    -Vivid Vision uses AI for upscaling frames, denoising, and making adjustments to renders. They also use it for generating images quickly when time is limited.

  • What software does Vivid Vision use for their 3D rendering and animation?

    -Vivid Vision uses 3ds Max with Corona as a rendering engine, Forest Pack for greenery, and various add-ons and scripts for rendering management. They also use Photoshop and After Effects for post-production.

  • How does Vivid Vision ensure efficiency and speed in their workflow?

    -They use presets for common elements, custom scripts for rendering management, and AI solutions to speed up tasks like upscaling and denoising. They also focus on delivering high-quality final images to reduce client comments and revisions.

  • What additional services does Vivid Vision offer besides still images?

    -Apart from still images, Vivid Vision offers VR tours, colored floor plans, 3D rendered floor plans, apartment selectors, and animations for marketing purposes.

Outlines

00:00

🎬 Studio Introduction and Growth

Thomas and Casper, co-founders of Baby Division, an architectural visualization studio, invite viewers on a tour of their studio. Vivid Vision, the company behind Baby Division, was founded by two architecture students and has grown from a small rented room to a successful company with 22 employees. The studio is located in a renovated historic building in Poland and has a horizontal structure with three partners and 19 employees. They emphasize a comprehensive responsibility for projects, allowing employees to learn various skills and enjoy their work. Their work initially focused on architectural competitions in Poland, which helped shape their style and approach, characterized by storytelling, greenery, and an atmospheric approach to visualizations.

05:02

🌿 Greenery and Architectural Visualization

The studio's work often involves landscape architects, focusing on greenery, which has become a trademark of their projects. They discuss the evolution of their techniques, moving from 3D to more post-production and AI for creating greenery. Their process involves five stages, from initial white clay renderings to final images, with a focus on client choice and artistic freedom. They also provide a variety of visual content for real estate agencies, including VR tours, floor plans, and animations, with a growing demand for animations in marketing.

10:03

🛠️ Software and Workflow Efficiency

The studio uses a standard pipeline with 3ds Max and Corona as the rendering engine, supplemented by various add-ons and scripts for efficient rendering management. They also use project management tools and custom scripts to streamline their workflow. The studio emphasizes the importance of workflow efficiency and the use of presets to speed up the process without compromising creativity. They also discuss the role of AI in their industry, using it as a tool to enhance their work, such as with Topaz for upscaling and denoising frames, and stable diffusion for adjustments and generating certain types of images.

15:06

📈 AI and Creative Workflow

The studio has integrated AI solutions into their workflow, using tools like stable diffusion for adjusting images and generating natural elements. They find AI particularly useful for quick adjustments and client feedback. The studio also holds monthly meetings to discuss and analyze their work, fostering a sense of community and continuous improvement. They maintain a fun and creative environment, encouraging artistic growth and a balance between work and enjoyment.

Mindmap

Keywords

💡Architectural Visualization Studio

An architectural visualization studio is a creative space where artists and designers use computer graphics to produce 3D models, animations, and visual representations of architectural designs. In the video, Vivid Vision is described as an architectural visualization studio that started in a small rented room and has grown into a company with 22 talented individuals. They specialize in creating images for architectural competitions and real estate projects, emphasizing storytelling and atmospheric perspectives.

💡Storytelling

Storytelling in the context of architectural visualization refers to the art of creating a narrative or a scenario that gives life to the architectural design. It's about imagining how people will interact with the space and conveying that through images. The video mentions that storytelling is one of Vivid Vision's trademarks, as it helps to build a coherent and strong visual narrative that stands out, such as showing community activities or the use of recycled materials.

💡Greenery

Greenery refers to the incorporation of plants and natural elements into architectural designs, which is increasingly valued for its ecological and aesthetic benefits. The video highlights the importance of greenery in Vivid Vision's work, noting that clients often approach them for projects that emphasize green spaces. The studio's approach to greenery has evolved to include the use of AI for more efficient and realistic representations.

💡Atmospheric Approach

An atmospheric approach in architectural visualization involves creating images that evoke a certain mood or feeling rather than focusing solely on photorealism. The video describes how Vivid Vision prefers this approach, which allows them to highlight the strengths of a concept and sometimes hide underdeveloped parts of a project. This approach is also used to create a more engaging and memorable visual experience.

💡Architectural Competitions

Architectural competitions are events where architects and designers submit proposals for new buildings or spaces, often judged by city authorities or industry professionals. In the video, it's mentioned that Vivid Vision has done many successful images for architectural competitions in Poland, which has been a main factor in their growth and has shaped their approach and style.

💡Composition

In the context of visual arts, composition refers to the arrangement of visual elements within a work of art. The video emphasizes the importance of composition in architectural visualization, stating that a good readable composition is crucial. Vivid Vision uses techniques like thumbnail checks and atmospheric perspective to ensure their images are well-composed and convey the intended story effectively.

💡Photorealism

Photorealism is a style of art where images are created to closely resemble photographs. The video script mentions that Vivid Vision does not pursue photorealism, instead opting for a more atmospheric and storytelling approach. This choice allows them to focus on the narrative and emotional aspects of their visualizations rather than just creating images that look like real photographs.

💡AI Solutions

AI solutions refer to the use of artificial intelligence in various aspects of the creative process. The video discusses how Vivid Vision is increasingly using AI, particularly with software like Topaz, for tasks such as upscaling images, denoising frames, and generating greenery. This helps to improve efficiency and allows the team to focus more on the creative aspects of their work.

💡3D Artist

A 3D artist is a professional who creates three-dimensional models, animations, and visual effects using specialized software. In the video, the role of a 3D artist at Vivid Vision is discussed, emphasizing the importance of artistic license and the ability to provide clients with a range of options and creative input, which can influence the final outcome of a project.

💡Workflow

Workflow in the context of architectural visualization refers to the sequence of steps taken to complete a project from the initial concept to the final render. The video outlines Vivid Vision's workflow, which includes stages like white clay renderings, art direction, full resolution imaging, post-production, and final delivery. The workflow is designed to be efficient and to give clients a sense of control while also allowing the studio's artists creative freedom.

💡Client Communication

Client communication is the process of interacting with clients to understand their needs, provide feedback, and manage expectations throughout a project. The video script highlights the importance of communication in ensuring that the client's vision is met while also advocating for artistic choices that enhance the project. It suggests that 3D artists should be proactive in offering their professional opinions and testing different views to achieve the best results.

Highlights

Vivid Vision was founded by two architecture students and has grown into a company of 22 talented individuals.

The company moved to a historic building in Poland after starting in a 16 square meter room.

Vivid Vision has a horizontal structure with three partners and 19 employees, emphasizing responsibility for projects from start to finish.

The studio's trademark qualities include storytelling, the importance of greenery, and an atmospheric approach to visualizations.

They focus on architectural competitions, which has been a significant factor in their growth and style development.

Vivid Vision's process involves five stages, from initial white clay renderings to final image delivery.

The studio uses a combination of 3D and post-production techniques, including AI for greenery and atmospheric effects.

They prioritize coherent storytelling in their images, considering factors like time of day and crowd dynamics.

Vivid Vision is not pursuing photorealism, instead focusing on composition and atmospheric perspective.

The studio has found success using simplified color schemes and focusing on the strengths of architectural concepts.

They have a strong focus on greenery in their projects, often with architecture making up only a small portion of the image.

Vivid Vision's workflow is highly efficient, utilizing AI solutions for tasks like upscaling and denoising.

The studio uses a standard pipeline with 3ds Max and Corona, along with custom scripts and presets to speed up the process.

They have a monthly 'Image of the Month' competition within the office to foster a sense of fun and encourage feedback.

Vivid Vision also provides a variety of visual content beyond still images, including VR tours and animations.

The studio emphasizes the importance of client communication and artistic license in the creative process.

AI is viewed as a tool for the industry, with the potential to change workflows and enhance the quality of visual output.

Vivid Vision has successfully integrated AI into their workflow, particularly for adjustments and post-production.

The studio's environment fosters artistic growth and a strong sense of community among its employees.