Why 99% of Faceless Channels fail (YOUTUBER EXPLAINS)

InVideo For Content Creators
12 Dec 202308:42

TLDRThe video explains why 99% of faceless YouTube channels fail and how to be part of the 1% that succeed. The speaker, who has grown over 20 faceless channels since 2017, emphasizes the misconception that it's an easy way to get rich quick. Success requires significant effort or investment, understanding YouTube’s algorithms, and consistent quality content. The speaker suggests initially creating videos yourself to learn the platform, and then gradually outsourcing. They also highlight the importance of affiliate marketing for revenue over relying solely on AdSense.

Takeaways

  • 😀 The speaker has experience with faceless YouTube channels since 2017, having grown over 20 channels with varying success.
  • 😮 Many faceless channels fail because people believe they are a quick and easy way to make money online, which is a misconception.
  • 🤔 The expectation of immediate success with minimal effort is unrealistic, and success requires significant time and work or financial investment.
  • 💰 Growing a faceless YouTube channel is as challenging as growing a personal channel, with the same algorithmic challenges faced by all.
  • 🚫 Outsourcing everything from the start without understanding the platform can be costly and is not recommended.
  • 📈 Doing the video creation process yourself initially can help you learn the YouTube algorithm and analytics, which are crucial for success.
  • 🔑 Understanding YouTube analytics is key to knowing what works for your audience and how to improve your content for better performance.
  • 💼 Outsourcing should be approached gradually, starting with some aspects of video production while mastering others yourself.
  • 📊 High-quality videos are essential for viewership, subscribers, growth, and monetization on YouTube.
  • 🤑 Beyond AdSense, affiliate marketing can be a significant source of income for YouTube channels, especially for faceless ones.
  • 🔄 Setting realistic expectations and understanding the various ways to monetize are critical to avoid being part of the 99% of failed channels.

Q & A

  • Why do 99% of faceless YouTube channels fail?

    -99% of faceless YouTube channels fail because people often come into it with the misconception that it's an easy way to get rich quick. They underestimate the amount of work and investment required and don't understand how YouTube works.

  • What is a faceless YouTube channel?

    -A faceless YouTube channel is a channel where the content is created without showing the creator's face in the videos.

  • How long did it take the YouTuber to become profitable with their first faceless YouTube channel?

    -It took the YouTuber 8 months to become profitable with their first faceless YouTube channel.

  • What are the two choices for making a faceless YouTube channel successful?

    -The two choices are: putting a lot of work and time into doing every part of the video-making process yourself, or spending a lot of money outsourcing each component of the video-making process.

  • Why is outsourcing everything from day one not recommended?

    -Outsourcing everything from day one is not recommended because it can be very costly and it prevents you from understanding the YouTube platform and how it works.

  • What are the YouTube requirements for monetization?

    -To be eligible for monetization, a YouTube channel needs 1,000 subscribers and 4,000 watch hours or 10 million short views.

  • How much can it cost to outsource the creation of 30 to 50 videos?

    -Outsourcing the creation of 30 to 50 videos can cost anywhere from $3,000 to $7,500.

  • What is the best way to start a faceless YouTube channel according to the YouTuber?

    -The best way to start a faceless YouTube channel is to do everything yourself initially. This helps you learn the YouTube algorithm and make better decisions on video ideas, titles, thumbnail design, and editing feedback.

  • Why is understanding YouTube analytics important?

    -Understanding YouTube analytics is important because it provides insights into who is watching your content, what titles and thumbnails work, and what other videos your audience is watching. This knowledge helps in making informed decisions to get more views and grow the channel.

  • How can a faceless YouTube channel make money from the first video?

    -A faceless YouTube channel can make money from the first video through affiliate marketing, where they promote products or services and earn a commission from sales made through their unique affiliate links.

Outlines

00:00

🔍 Why Most Faceless YouTube Channels Fail and How to Succeed

In this video, the creator explains why 99% of faceless YouTube channels fail and how to be part of the successful 1%. The speaker shares their experience since starting faceless channels in 2017, noting the success of some channels and the failure of others. They emphasize that faceless channels are often misconceived as easy ways to get rich quickly, leading to disappointment. Instead, these channels require as much effort as those with visible YouTubers. Success hinges on either investing significant time or money. The speaker recounts their journey to monetization, underscoring the importance of realistic expectations and the hard work involved.

05:02

🎯 The Challenges of Outsourcing and Importance of Understanding YouTube

Most faceless YouTube channels fail due to early outsourcing without understanding YouTube. To monetize, a channel needs 1,000 subscribers and 4,000 watch hours or 10 million short views, which requires significant effort and investment. Outsourcing everything from the start can be costly, around $1,000 to $1,500 for 10 videos, and achieving monetization often requires 30 to 50 videos. Doing everything yourself initially helps in understanding the YouTube algorithm, video ideas, titles, thumbnails, and editing. This knowledge is crucial for making informed decisions and understanding YouTube analytics, which can significantly improve a channel's chances of success.

💰 The Best Way to Outsource and Automate Your Channel

To produce high-quality videos, which are essential for success, it's advised to outsource selectively. Initially, you can handle scriptwriting and thumbnail creation while hiring a video editor and voiceover artist. AI tools can also assist in video creation, allowing for customization. Gradually automating the process is recommended to ensure profitability. The ultimate goal is to make money, and throwing money without earning it back is ineffective. Understanding how to make money on YouTube beyond AdSense, such as through affiliate marketing, is vital. Faceless channels can start making money from the first video by incorporating affiliate links to products or services aligned with their content.

Mindmap

Keywords

💡Faceless YouTube Channels

Faceless YouTube channels are channels where the creator does not appear in the videos. Instead, the content is presented through voiceovers, animations, or other visuals. In the video, the creator emphasizes that faceless YouTube channels are often mistakenly seen as an easy way to get rich quick, which leads to their high failure rate.

💡Outsourcing

Outsourcing involves hiring external freelancers or agencies to handle various tasks such as script writing, voiceover, video editing, and thumbnail design. The video explains that many people fail because they try to outsource everything from the beginning without understanding how YouTube works, leading to high upfront costs and poor-quality content.

💡YouTube Algorithm

The YouTube algorithm is the system that determines which videos are recommended and ranked higher in search results. The video stresses the importance of understanding the algorithm to succeed on YouTube, as it impacts visibility and monetization. The creator mentions that it took MrBeast four years to get his first 1,000 subscribers due to the algorithm.

💡Monetization

Monetization is the process of earning revenue from YouTube videos. To monetize a channel, creators need 1,000 subscribers and 4,000 watch hours, or 10 million short views. The video explains that many faceless channels fail because creators underestimate the effort needed to reach these thresholds and become profitable.

💡AdSense

AdSense is Google's program that allows YouTube creators to earn money through ads displayed on their videos. The video discusses how many creators rely solely on AdSense for revenue, which is not sufficient. The creator recommends diversifying income streams through affiliate marketing and other methods.

💡Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission for sales made through unique affiliate links. The video highlights this as a way to start making money from the first video, using examples like tech reviews to illustrate how creators can earn more through affiliate marketing than AdSense.

💡YouTube Analytics

YouTube Analytics provides creators with data on their channel's performance, including viewer demographics, watch time, and engagement. The video emphasizes that understanding analytics is crucial for making informed decisions about content, titles, and thumbnails, which can significantly impact a channel's growth and success.

💡High-Quality Videos

High-quality videos are essential for attracting and retaining viewers. The video advises against producing low-quality content, as it will not attract subscribers or generate revenue. Investing time or money into creating well-produced videos is necessary for success on YouTube.

💡Expectation Management

Expectation management involves setting realistic goals and understanding the effort required to achieve success. The video stresses that creators need to manage their expectations, recognizing that faceless YouTube channels require significant time and effort to become profitable and that immediate success is unlikely.

💡DIY Approach

The DIY (Do It Yourself) approach involves handling all aspects of video production independently. The video suggests starting with a DIY approach to learn the intricacies of YouTube, which helps in making better decisions when outsourcing later. This approach is presented as a cost-effective way to gain a deep understanding of the platform.

Highlights

Most faceless YouTube channels fail because people think it's an easy way to get rich quick.

Faceless YouTube channels need to be treated like any other big business to be successful.

You have two choices: put in a lot of work yourself or spend a lot of money outsourcing.

Growing a faceless YouTube channel takes just as much effort as growing a channel with your face in it.

It took the creator almost 20 videos and $800 before seeing their first dollar from YouTube.

Expect it to take at least 6 to 8 months to make any money from a faceless YouTube channel.

Outsourcing everything from day one without understanding YouTube is a common mistake.

To monetize on YouTube, you need 1,000 subscribers and 4,000 watch hours or 10 million short views.

Outsourcing every aspect of video creation can cost $100 to $150 per video.

It's best to do everything yourself initially to learn the YouTube algorithm and analytics.

Understanding YouTube analytics is crucial for making better decisions on video ideas, titles, and thumbnails.

Once you understand YouTube, you can start outsourcing gradually.

High-quality videos are essential for growth and monetization.

Using AI tools like InVideo AI can help automate parts of the video creation process.

Relying solely on AdSense for income is a mistake; affiliate marketing is a valuable alternative.

Affiliate marketing involves promoting products or services and earning a commission on sales through unique links.

Setting realistic expectations and understanding how to make money outside of AdSense is crucial for success.

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