9 Reasons To Try The NEW Adobe Express (Beta)

Terry Lee White
12 Jun 202315:49

TLDRAdobe Express Beta is an innovative tool offering nine compelling features for designers and non-designers alike. It features a completely redesigned interface with a wide range of social media sizes and formats, customizable templates, and the ability to import native content from PDFs, Photoshop, and Illustrator files. The new text-to-image feature utilizes AI to generate images from text prompts, enhancing visual content creation. Users can also access their Creative Cloud libraries and brands, apply them to their designs, and benefit from an improved resizing experience that automatically adjusts content for various social media platforms. Animation capabilities have been expanded to allow for movement on every element, and the video editor provides individual scene control. Real-time collaboration is supported, and a new 'Animate from Audio' feature brings characters to life by syncing them with voice recordings. All these features are available for free, making Adobe Express Beta an enticing choice for creatives seeking a versatile design platform.

Takeaways

  • 🎨 **Redesigned Interface**: Adobe Express has a completely redesigned interface and engine for better usability and navigation.
  • 📏 **Custom Sizes and Templates**: Users can create from scratch or choose from thousands of templates in various social media sizes and formats.
  • 📄 **Import Native Content**: The ability to start with your own PDF, Photoshop, or Illustrator files, maintaining all layers for direct editing.
  • 🤖 **Generative AI**: Introduction of text-to-image feature powered by Adobe's Firefly AI for creating custom graphics.
  • 🌟 **Creative Cloud Integration**: Access to all files from Creative Cloud, including libraries and brands, for seamless content creation.
  • 📐 **New Resize Experience**: A simplified resizing tool that automatically adjusts content to fit various social media formats.
  • 🎭 **Advanced Animations**: Animation capabilities for every element on the page, not just text, with individual controls for timing and effects.
  • 🎬 **Video Editing**: The addition of video editing features, including the ability to add scenes, adjust lengths, and rearrange order.
  • 🎵 **Audio Integration**: Option to add audio tracks to videos and use the new 'animate from audio' feature for character lip-syncing.
  • 🤝 **Real-time Collaboration**: The feature to invite others to work on a project in real-time, enhancing teamwork and efficiency.
  • 🆓 **Free to Use**: Adobe Express is available for free, allowing users to access all its features without any cost.

Q & A

  • What is the first reason mentioned for trying the new Adobe Express Beta?

    -The first reason is that the interface and engine have been completely redesigned and rebuilt from scratch, allowing users to easily navigate through various categories and access popular social media sizes and formats.

  • How does Adobe Express Beta allow users to create custom sizes for their designs?

    -Adobe Express Beta allows users to start with their own custom sizes, and also provides the ability to import native content such as PDFs, Photoshop files with layers, and Illustrator files with layers.

  • What is the new feature in Adobe Express Beta that uses AI to generate images based on text prompts?

    -The new feature is called 'text to image', which utilizes Adobe's Firefly engine to generate images based on user-provided text prompts.

  • How does Adobe Express Beta help users manage their design assets?

    -Adobe Express Beta allows users to access all their files from Creative Cloud, including their brands and libraries. Users can convert any library into a brand and apply that brand to their content for consistency.

  • What is the new resizing experience in Adobe Express Beta?

    -The new resizing experience allows users to select multiple social media formats and sizes they need, and Adobe Express Beta will generate all the required versions in the correct sizes without manual adjustments.

  • How has animation creation improved in Adobe Express Beta?

    -In Adobe Express Beta, users can now animate every single element on the page, not just text or images. They can set different animations for each element and control the timing using a timeline.

  • What is the new feature in Adobe Express Beta that allows users to add video content to their designs?

    -Adobe Express Beta now includes a video editor that lets users add video scenes to their designs. They can upload their own videos, use stock videos from Adobe Stock, and even add audio tracks.

  • What is the 'real-time collaboration' feature in Adobe Express Beta?

    -Real-time collaboration allows multiple users to work on a design simultaneously. This feature is useful for teams working on the same project, as they can make changes and see updates in real time.

  • How does the 'animate from audio' feature in Adobe Express Beta work?

    -The 'animate from audio' feature allows users to select a character and either record a voice or upload an audio file. The character will then lip-sync and animate according to the audio, creating a dynamic talking character.

  • What is the ninth reason mentioned for trying Adobe Express Beta?

    -The ninth reason is that Adobe Express Beta is available for free. Users can sign up with their Adobe ID and start using the platform without any cost.

  • How can users access Adobe Express Beta?

    -Users can access Adobe Express Beta by visiting adobe.com/express, clicking on the free beta, and logging in with their Adobe ID.

Outlines

00:00

🎨 Interface Redesign and Template Flexibility

The video introduces the Adobe Express beta with a completely redesigned interface and engine. Users can now select from various categories and social media sizes or formats. The platform allows for creating content from scratch or using thousands of templates, catering to both designers and non-designers. Custom sizes are supported, and a new feature enables users to start with their own PDF, Photoshop, or Illustrator files, maintaining all layers. The presenter demonstrates importing a PSD file and making minor adjustments, showcasing the ease of editing and customizing within Express.

05:02

🌐 Generative AI and Creative Cloud Integration

The video highlights the integration of generative AI, specifically the 'text to image' feature using Adobe's Firefly engine. Users can generate various graphic styles or effects based on their prompts. Additionally, the video showcases the ability to access and utilize files from Creative Cloud, including personal libraries and brands. Brands can be applied to content, automatically adjusting text, logos, colors, and fonts according to the user's predefined brand settings. The new resizing feature is also introduced, allowing users to create multiple versions of their content in various social media sizes with a single action.

10:03

📈 Advanced Animation and Video Editing Capabilities

The presenter discusses the new animation features in Adobe Express, which allow for animating each individual element on a page, not just text. The timeline feature enables users to control the timing of each animation. The video editor is also improved, with each scene acting as an individual timeline, allowing for the addition of new scenes and customization of content sequence. The video also introduces the ability to add video and audio to projects, as well as the option to search Adobe Stock for free video content. Real-time collaboration is another new feature, enabling multiple users to work on a project simultaneously.

15:04

🎉 Final Touches and Accessibility

The video concludes with the addition of text effects, such as disco balls and flashing lights, using features from Adobe Firefly. The presenter also demonstrates how to add video scenes, rearrange the order of scenes, and animate elements within those scenes. The 'animate from audio' quick action is introduced, which allows characters to lip-sync to recorded audio. The video emphasizes the final product's readiness for sharing or downloading and the availability of a scheduling feature. Lastly, the presenter reminds viewers that Adobe Express is available for free, inviting them to try out the new features.

Mindmap

Keywords

💡Adobe Express

Adobe Express is a design tool developed by Adobe Inc. that allows users to create social media graphics, web pages, and short videos. In the video, it is highlighted as a newly redesigned platform with a variety of features that cater to both designers and non-designers. It is central to the video's theme, showcasing its capabilities in creating and editing visual content.

💡Interface and Engine

The interface and engine of Adobe Express have been completely redesigned and rebuilt from scratch. This refers to the user interface (UI) and the underlying software engine that powers the application. In the context of the video, it means that users can now navigate through various categories and features more intuitively, which is crucial for the ease of creating and editing designs.

💡Social Media Sizes and Formats

Social media sizes and formats refer to the specific dimensions and types of images or videos that are optimized for different social media platforms. Adobe Express offers these ready-to-go options, which is significant for users looking to create content tailored for various social media channels without needing to know the exact specifications themselves.

💡Templates

Templates in Adobe Express are pre-designed layouts that users can choose from to create their content. They are a key concept in the video as they allow non-designers to utilize professionally designed layouts, making the design process more accessible and efficient. The script mentions browsing through thousands of templates to use as a starting point for design.

💡Custom Sizes

Custom sizes in the context of Adobe Express allow users to create designs with specific dimensions that are not part of the standard sizes provided by the application. This feature is important for users who need designs for unique or non-standard applications, providing flexibility and control over the final output.

💡Native Content

Native content refers to the original files created in other Adobe applications such as Photoshop or Illustrator. The video emphasizes the ability to import native Photoshop and Illustrator files with all their layers intact into Adobe Express. This feature is significant as it allows for a seamless transition of complex designs from creation to editing within the Express platform.

💡Generative AI

Generative AI is a type of artificial intelligence that can create new content based on existing data. In Adobe Express, it is used to generate images from textual descriptions, as demonstrated by the 'text-to-image' feature using Adobe's Firefly engine. This represents a significant technological advancement, allowing users to create unique visuals without the need for pre-existing images.

💡Brands and Libraries

Brands and libraries in Adobe Express refer to the collection of design elements such as logos, colors, fonts, and graphics that are specific to a user's brand identity. The video discusses how these can be applied to designs within Express, ensuring consistency and professionalism in the final output. Users can create a brand from their Creative Cloud libraries and apply it to their content for a cohesive look.

💡Resize Experience

The resize experience in Adobe Express is a feature that allows users to quickly adapt their designs to different sizes for various social media platforms. The video highlights the new resize experience as a significant improvement, making it easier for users to create content for multiple platforms without manually adjusting sizes each time.

💡Animations

Animations in Adobe Express refer to the ability to add movement and effects to elements within a design. The script discusses the enhanced animation capabilities, where users can now animate each individual element on a page, not just text or a single image. This feature is important for creating dynamic and engaging content, especially for social media posts and videos.

💡Real-time Collaboration

Real-time collaboration in Adobe Express allows multiple users to work on a design project simultaneously. This feature is mentioned as a significant addition, as it enables teams to work together in real-time, improving efficiency and allowing for immediate feedback and adjustments to the design.

💡Animate from Audio

Animate from Audio is a feature in Adobe Express that uses character animation to lip-sync and bring to life audio recordings. The video script describes this as a new quick action that allows users to select a character and then record or upload an audio file to create animated videos. This feature is particularly useful for creating engaging video content with character animations that match the audio.

💡Free Beta

The Free Beta refers to the opportunity for users to try out the new features of Adobe Express at no cost. The video ends with an invitation to users to experience the platform for free by signing up for the beta version. This is significant as it lowers the barrier to entry for new users and allows them to explore the capabilities of Adobe Express without financial commitment.

Highlights

The interface and engine of Adobe Express has been completely redesigned and rebuilt from scratch.

Categories and social media sizes are easily accessible at the top for various design needs.

Users can create from scratch or choose from thousands of templates.

Custom sizes are supported for personalized design projects.

Import your own PDF, Photoshop, or Illustrator files as templates.

Edit and customize designs directly within Adobe Express, even if they originated from Photoshop.

Utilize generative AI with the text-to-image feature in Adobe Express.

Create custom graphics with descriptions and styles using Adobe's Firefly engine.

Access all files from Creative Cloud, Brands, and libraries in Adobe Express.

Apply brands to content for consistent design elements across projects.

The new resize experience allows for easy creation of multiple social media sizes.

Automatically adjust content to fit new sizes with the duplicate and resize feature.

Create animations for every element on the page, not just text or images.

Control individual element animations with the timeline feature.

Add video and audio to projects with access to Adobe Stock for additional content.

Real-time collaboration allows multiple users to work on a project simultaneously.

Animate characters from audio with the new 'animate from audio' quick action.

Adobe Express is available for free during the beta testing phase.