Adobe Express Beta is INSANE! (25 New Features) @philpallen @AdobeExpress

Phil Pallen
8 Jun 202314:09

TLDRAdobe Express Beta has been launched with over 25 new features, making it a powerful tool for content creation, especially for non-designers. Phil Palin, an Adobe Express Ambassador, showcases the new interface, project types, and the speed of the platform. He highlights the ability to create from templates or scratch, the robust resize feature for different platforms, and the integration of video creation within the same project. The editor's new capabilities with mixed media, including drag-and-drop functionality and animation, are also discussed. Additionally, the video covers the generative AI features from Adobe Firefly, allowing users to generate images from text descriptions and apply styles or textures to text. Real-time collaboration, the updated brand kits, and the ability to import and enhance PDF, Photoshop, and Illustrator files are other features explored. Finally, the content scheduler has been refreshed for easy social media sharing. The video encourages viewers to try Adobe Express Beta for themselves.

Takeaways

  • 🎉 Adobe Express Beta has launched with over 25 new features aimed at enhancing content creation.
  • 🚀 The new interface is more beautiful and user-friendly, allowing users to choose the type of project they want to create.
  • 🔍 The home page is dynamic and offers a keyword search that provides better results for finding specific types of content.
  • ⚡ Adobe Express Beta is significantly faster, improving the design process from scratch or using templates.
  • 🔄 The resize feature has been enhanced, allowing users to create different sizes for various platforms within the same project.
  • 📹 Users can now create videos within the same project, integrating with static images and offering a robust set of video editing tools.
  • 🎨 Express now supports mixed media editing, with templates for TikTok and Instagram Reels, and a new drag-and-drop editor.
  • 🌟 The generative AI features from Adobe Firefly are integrated into Adobe Express, allowing users to generate images from text descriptions and apply styles or textures to text.
  • 👥 Real-time collaboration is possible, with the ability to invite others to work on the same project and comment on specific elements.
  • 📦 Brand kits have been redesigned with more detailed views and the ability to host graphic files within a brand.
  • 📅 The content scheduler has been refreshed for easier use, allowing users to schedule posts across various social media platforms.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is the introduction of Adobe Express Beta with over 25 new features.

  • Who is the presenter of the video?

    -The presenter of the video is Phil Palin, a brand strategist and Adobe Express Ambassador.

  • What is new about the interface of Adobe Express Beta?

    -The new interface of Adobe Express Beta is beautifully designed and allows users to choose the type of project they want to create, with a dynamic homepage that changes based on user selection.

  • How has the speed of Adobe Express Beta improved from previous versions?

    -The speed of Adobe Express Beta has improved significantly, allowing for faster design creation from scratch or through the use of templates.

  • What is the significance of the 'resize feature' in Adobe Express Beta?

    -The 'resize feature' allows users to create multiple assets for different platforms within the same project. For example, a user can design a flyer and also create a square post for Instagram from the same project.

  • How does Adobe Express Beta handle video content?

    -Adobe Express Beta has an advanced mixed media drag and drop editor that allows users to handle video content, including the ability to add animations to still images and combine multiple video clips, static images, and audio on a timeline.

  • What are the new generative AI features integrated into Adobe Express?

    -The new generative AI features in Adobe Express include 'text to image', where users can generate images from detailed text descriptions, and 'text effects', which allows users to apply styles or textures to actual text.

  • What is the new collaboration feature in Adobe Express Beta?

    -The new collaboration feature allows multiple users to work on the same project in real-time, either by inviting collaborators via email or by sharing a link. It also includes a live cursor display and a commenting system for feedback.

  • How have brand kits in Adobe Express been updated?

    -Brand kits in Adobe Express now include more detailed branding elements such as logos, colors, fonts, and graphic elements. They are also accessible across multiple Adobe apps through libraries.

  • What new file types can be imported and enhanced in Adobe Express Beta?

    -Adobe Express Beta can now import and enhance PDF files, as well as import files from other Adobe applications like Photoshop and Illustrator. These files become linked assets that can be accessed in other Adobe apps.

  • How has the content scheduler in Adobe Express been refreshed?

    -The content scheduler has been updated with a new interface that allows users to easily schedule or publish posts on various social media platforms, set dates and times, and customize captions and emojis.

  • What is the current status of Adobe Express?

    -Adobe Express is currently in open Beta, which means it is available for users to try out the new features.

Outlines

00:00

🚀 Introduction to Adobe Express Beta and New Features

Phil Palin, a brand strategist and Adobe Express Ambassador, introduces the new Adobe Express beta with over 25 features. He highlights the new interface, dynamic home page, and the ability to start projects from various file types like PDF, Photoshop, and Illustrator. The video showcases the expanded range of project types available and the speed of the new beta version. It also emphasizes the improved keyword search functionality and the robust resizing feature that allows for designing assets for multiple platforms within the same project.

05:04

🎨 Exploring Adobe Express Beta's Design Capabilities

The video delves into the design process within Adobe Express beta, showcasing the option to create from scratch or use templates. It demonstrates the new drag and drop editor, the ability to animate static images, and the integration of video content creation within the same project. The feature set is expanded with options for cropping, adjusting volume, speed, opacity, coloring effects, and animations. The paragraph also introduces the generative AI features from Adobe Firefly, allowing users to generate images from text descriptions and apply styles or textures to text.

10:07

🤝 Real-time Collaboration and Brand Kit Enhancements

The script explains the new real-time collaboration feature in Adobe Express, which allows multiple users to work on the same project simultaneously. It also covers the updated brand kits with more detailed branding elements and the introduction of libraries that sync across Adobe apps. The video further discusses the new recommended fonts feature, the ability to import and enhance PDF files, Photoshop, and Illustrator files, and the refreshed content scheduler for social media sharing.

Mindmap

Keywords

💡Adobe Express Beta

Adobe Express Beta is a new version of the Adobe Express platform that is currently in open beta testing. It is highlighted as having over 25 new features that enhance the user experience, particularly for non-designers. The platform is used to create standout content, and the beta version is said to be faster and more robust, offering a wide range of project types and improved design capabilities.

💡All-in-one editor

The all-in-one editor is a feature of Adobe Express Beta that allows users to create and edit various types of content within a single interface. It is mentioned as being faster and offering a dynamic home page that adapts to the user's project choices. This editor is central to the video's theme of streamlined content creation.

💡Dynamic home page

The dynamic home page is a new interface feature in Adobe Express Beta that changes based on the type of project a user wants to create. It provides a visually appealing and interactive starting point for users to select their project types, which can include innovative options like desktop wallpapers or online newsletters.

💡Resize feature

The resize feature in Adobe Express Beta allows users to adjust the size of their designs to fit various platforms and formats. This is particularly useful for creating content that needs to be shared across different social media channels, like Instagram, which may require specific aspect ratios.

💡Video creation

The ability to create videos within the same project as static images is a new feature in Adobe Express Beta. Users can add video assets, such as footage from Adobe Stock, and combine them with static images to create multimedia content. This feature expands the platform's capabilities beyond just static design.

💡Drag and drop editor

The drag and drop editor is a user interface element in Adobe Express Beta that allows users to easily add, move, and adjust elements within their designs. It is part of the new video content handling capabilities and is mentioned as being particularly exciting for its ease of use and flexibility.

💡Generative AI features

Generative AI features, integrated from Adobe Firefly, are a set of innovative tools in Adobe Express Beta that enable users to generate images from text descriptions and apply styles or textures to text. These features leverage artificial intelligence to assist in the creative process, offering multiple results and customization options.

💡Collaboration

Adobe Express Beta introduces real-time collaboration, allowing multiple users to work on the same project simultaneously. This feature is significant as it enables teams to collaborate more effectively, with the ability to see each other's cursors and make changes in real time, as well as leave comments for feedback.

💡Brand Kits

Brand Kits in Adobe Express are a set of tools and resources that help users maintain consistency across their branding materials. The new redesign and capabilities of Brand Kits in the beta version allow for more detailed brand management, including logos, colors, fonts, and graphic elements, which can be shared and used across different Adobe applications.

💡Libraries

Libraries in Adobe Express Beta refer to a feature that allows users to access and organize their assets across multiple Adobe applications. This cross-app functionality is a significant update as it streamlines the workflow for users, making it easier to manage and reuse elements in various projects.

💡Content Scheduler

The Content Scheduler is a feature in Adobe Express Beta that allows users to plan and schedule the posting of their content on social media platforms. The refreshed interface of the scheduler is praised for its ease of use, enabling users to set dates and times for posts, choose channels, and add captions or emojis.

Highlights

Adobe Express Beta has been released with over 25 new features.

A new, beautifully designed interface on the home page allows users to choose the type of project they want to create.

The platform is now faster, making the design process quicker and more efficient.

A robust resize feature allows for designing assets for different platforms, such as Instagram, within the same project.

Users can now create videos within the same project, adding assets like video footage from Adobe Stock.

Express now offers a mixed media drag-and-drop editor, including templates for TikTok and Instagram reels.

A new timeline feature allows for easy editing and animation of both video and static images.

The ability to add custom timing for individual elements within a project has been introduced.

Integration of Adobe Firefly brings generative AI features, enabling text to image generation and text effects.

Real-time collaboration is now possible, allowing multiple users to work on the same project simultaneously.

Brand kits have been redesigned with more detailed views and the ability to host graphic files within a brand.

Libraries are now accessible across multiple Adobe apps, not just Adobe Express.

Express can now import and enhance PDF files, as well as Photoshop and Illustrator files for Creative Cloud members.

Linked assets allow for changes in one Adobe application to reflect across other applications.

The content scheduler has been refreshed for easier social media sharing and posting.

Users can now schedule posts for Facebook, Instagram, Twitter, Pinterest, and LinkedIn directly from Express.

Adobe Express is currently in open Beta, offering users the chance to try out the new features.

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