Adobe Firefly Masterclass: Get into Gen AI with Howard Pinsky

Adobe Live
10 Aug 202357:20

TLDRIn the Firefly Masterclass, Howard Pinsky, Adobe's senior design evangelist, guides viewers through the capabilities of Adobe Firefly, a generative AI model. He discusses its various tools, including text to image, generative fill, text effects, and generative recolor, highlighting their potential applications in design. Pinsky demonstrates how to use these tools to create images, manipulate photos, and even transform videos. He emphasizes the user-friendly nature of Firefly and its potential to revolutionize creative workflows. The session also covers the integration of these tools in Adobe Express and Photoshop, showcasing the technology's ability to enhance images and create content efficiently.


  • ๐ŸŽจ Howard Pinsky introduces Adobe Firefly, a generative AI model with various creative tools for designers and artists.
  • ๐ŸŒ Firefly is accessible at, offering features like text to image, generative fill, text effects, and generative recolor.
  • ๐Ÿ” Text to image functionality is useful for creating custom patterns and textures, even though it's still in beta and not yet ready for commercial use.
  • ๐Ÿ–ผ๏ธ Generative fill is a powerful tool that can remove or add elements to an image, with the ability to understand and maintain the context of the image.
  • ๐ŸŽญ Text effects allow users to generate stylized text over an image, offering various styles and customization options.
  • ๐Ÿ–Œ๏ธ Generative recolor lets users change the color palette of vector images while maintaining their vector qualities, useful for adapting designs to different color schemes.
  • ๐Ÿ“ˆ The technology behind Firefly is continuously improving, offering higher definition and more realistic results over time.
  • ๐Ÿ“ธ A practical application of generative fill is the ability to remove unwanted objects or people from photos, providing several options for the user to choose from.
  • ๐ŸŽจ An advanced technique discussed was converting photos into paintings using a combination of selections and generative fill with specific style inputs.
  • ๐Ÿ“น Firefly's generative capabilities extend to video editing, allowing users to crop or extend static videos for different social media formats.
  • ๐Ÿ“ Howard emphasizes the importance of proofreading and considering the context when using generative models to avoid mismatches in the final output.

Q & A

  • What is the Adobe Firefly Masterclass about?

    -The Adobe Firefly Masterclass is a session where Howard Pinsky, a senior design evangelist at Adobe, provides an in-depth exploration of Adobe Firefly, which is Adobe's generative AI model. The class includes demonstrations and discussions about various tools within Firefly, such as text to image, generative fill, text effects, and generative recolor.

  • What is Howard Pinsky's background in relation to the places mentioned?

    -Howard Pinsky was born in Toronto, where he lived for about 21 years, before moving to Florida for approximately five or six years. He mentions these places as he has spent a significant amount of time in both locations.

  • What is the current status of Adobe Firefly?

    -As of the time of the masterclass, Adobe Firefly is still in beta. Some of its tools have been released to the public, but they are still being trained, tweaked, and improved upon.

  • What are some of the tools and features available in Adobe Firefly?

    -Adobe Firefly offers a range of tools including text to image, generative fill, text effects, generative recolor, and hints at features like 3D to image, extend image, text to vector, text to pattern, text to brush, and sketch to image.

  • How can users experiment with Adobe Firefly?

    -Users can experiment with Adobe Firefly by visiting, where they can try out many of the available tools. It's noted that while in beta, the images generated cannot be used for commercial purposes.

  • What is generative fill, and how does it differ from content-aware fill in Photoshop?

    -Generative fill is a feature that allows users to remove or add objects within an image intelligently. It differs from content-aware fill in that generative fill has a deeper understanding of the entire image context and can recreate areas with more accuracy, considering elements like lighting, perspective, and surrounding objects.

  • What is the process of using generative recolor in Adobe Illustrator?

    -To use generative recolor in Adobe Illustrator, one must select a vector image or SVG, go to the 'Edit' menu, choose 'Edit Colors', and then 'Generative Recolor'. Users can then input a color palette description or select a preset style to recolor the vector image.

  • What is the purpose of the generative expand feature in Photoshop?

    -The generative expand feature in Photoshop is used to extend the edges of an image in an intelligent way. It analyzes the existing content and generates new, contextually relevant content to fill in the expanded areas.

  • Can Adobe Firefly be used for commercial purposes during its beta phase?

    -No, during the beta phase, the images and tools generated by Adobe Firefly cannot be used for commercial purposes. Users are allowed to experiment with the tools, but commercial use is prohibited until the product officially launches out of beta.

  • What is the difference between generative fill and content-aware fill in terms of intelligence and results?

    -Generative fill is more intelligent than content-aware fill. While content-aware fill looks at the pixels surrounding the selection and tries to fill it based on that information, generative fill understands the entire image context, including objects, lighting, and perspective, to create a more seamless and accurate fill.

  • What is the potential use of generative fill in real-world scenarios?

    -Generative fill can be used in various real-world scenarios such as removing unwanted objects or people from a photo, changing the content within an image without affecting the overall scene, or even transforming an old photo into a painting style while retaining its original elements.

  • How can generative fill be used to enhance or modify stock images?

    -Generative fill can be used to remove or add specific elements in a stock image. For instance, if an image has unwanted objects or lacks elements that are desired, generative fill can intelligently replace or add items such as ketchup in place of an unwanted substance, or extend a video frame to fit a specific aspect ratio.



๐Ÿ˜€ Introduction to Firefly Master Class

Howard Pinsky, a senior design evangelist at Adobe, welcomes the audience to the Firefly Master Class. He discusses the generative AI model, Firefly, and its various tools, some still in beta. Howard shares his personal background, having lived in Toronto and Florida, and invites viewers to explore Firefly at He also mentions upcoming features and tools, such as text to image, generative fill, and generative recolor.


๐ŸŽจ Customizing Text to Image with Firefly

The paragraph delves into the text to image feature of Firefly, allowing users to generate images from textual descriptions. Howard demonstrates how to create a marble texture with blue accents and discusses the technology's limitations and potential for improvement. He also shows how to adjust style, movement, theme, material, color, tone, and lighting to refine the generative process, and provides examples of creating whimsical images like a knitted tiger and a gourmet cheeseburger in a photorealistic style.


๐Ÿ–ผ๏ธ Advanced Image Generation with Firefly

Howard explores more advanced uses of Firefly's generative models, focusing on refining and controlling the positioning of generated images. He discusses the ability to generate detailed scenes, such as a cheeseburger in a dimly lit restaurant, and the option to switch to widescreen format. He also introduces generative fill, which allows users to remove unwanted elements from an image and replace them with something else, like changing pickles to fries in a burger image.


๐ŸŒŸ Exploring Text Effects and Generative Recolor

The speaker showcases the text effects feature in Firefly, which applies various styles to text. He also discusses generative recolor, a tool that allows users to change the color palette of vector images. Howard demonstrates how to use these features with SVG files in Illustrator and mentions the availability of free vectors on Adobe Stock for users to experiment with.


๐Ÿ“ˆ Adobe Express and Creative Cloud Integration

Howard introduces the new beta version of Adobe Express and its integration with the Creative Cloud app. He explains how users can utilize text to image and text effects within the Express workflows, such as creating social media posts. He also demonstrates how to change backgrounds and other elements within an image using Adobe Express.


๐Ÿงฉ Photoshop Beta and Generative Fill

The paragraph focuses on the generative fill feature in the Photoshop beta, which allows for the removal or replacement of objects in images. Howard explains the process of using the object selection tool and generative fill to remove unwanted elements from a photo and replace them with something else. He also compares generative fill with content-aware fill and shows how generative fill can intelligently recreate the background and maintain consistency within an image.


๐Ÿ–Œ๏ธ Creative Applications of Generative Fill

Howard demonstrates the creative potential of generative fill in Photoshop, showing how it can be used to change the content of an image, such as turning a bowl of fruit into a bowl of ice cream or replacing a cup of coffee with a bowl of fruit. He also discusses the technology's ability to understand and adapt to the context of an image, even when faced with complex scenarios like blurring backgrounds.


๐Ÿ“ธ Removing Unwanted Elements from Photos

The speaker illustrates how generative fill can be used to remove unwanted people or objects from a photo, such as removing tourists from a vacation photo or modifying an old photo to look retouched. He also touches on the ethical considerations when using this technology, especially when it comes to including or excluding individuals in a photo.


๐ŸŽจ Converting Photos to Paintings with Generative Fill

Howard provides a pro tip on converting photos into paintings using generative fill. He explains a technique involving creating a new channel in Photoshop and using a selection to generate a painting effect, which retains some of the original image's pixels. The process results in several options for different painting styles, such as oil or watercolor.


๐Ÿ“น Extending and Modifying Videos with Photoshop

The final paragraph covers the ability to extend and crop videos using Photoshop. Howard demonstrates how to take a stationary video and expand it for platforms like Instagram Reels. He emphasizes that the video must be stationary and that generative fill can be used to generate the surrounding areas of the video, resulting in an extended clip suitable for social media.


๐ŸŽ‰ Conclusion and Upcoming Content

Howard concludes the Firefly Master Class session, thanking the audience for tuning in. He encourages viewers to explore and provide feedback on the Firefly tools and hints at more content to come.



๐Ÿ’กAdobe Firefly

Adobe Firefly is a generative AI model developed by Adobe. It is a suite of creative tools that utilize artificial intelligence to assist in tasks such as image and pattern generation, text effects, and color adjustments. In the video, Howard Pinsky explores various features of Adobe Firefly, demonstrating how it can be used to create images from text descriptions, apply text effects, and recolor vector images.

๐Ÿ’กGenerative AI

Generative AI refers to the branch of artificial intelligence that involves the creation of new content, such as images, music, or text, that is not simply replicating existing content but is novel and original. In the context of the video, Howard discusses Adobe Firefly's generative AI capabilities, which allow users to generate images and patterns based on textual prompts.

๐Ÿ’กText to Image

Text to Image is a feature within Adobe Firefly that transforms textual descriptions into visual images. This technology is crucial for powering other tools and is demonstrated in the video with examples like generating a marble texture or creating a knitted tiger. It illustrates the potential of generative models to understand and visualize complex language inputs.

๐Ÿ’กGenerative Fill

Generative Fill is a tool within Adobe's suite that allows users to remove or add objects within an image by using AI to fill in the selected area in a way that is contextually appropriate to the rest of the image. Howard shows how this tool can be used to remove unwanted elements like pickles from a photo or to extend an image's canvas.

๐Ÿ’กText Effects

Text Effects in the video refer to the application of various styles or patterns to text in a design. Howard demonstrates how to use Adobe Firefly to apply different effects to text, such as making the text appear as if it's made of popcorn or covered in moss, adding a creative flair to typography.

๐Ÿ’กGenerative Recolor

Generative Recolor is a feature that enables users to change the color scheme of an image or vector artwork based on a prompt. This tool is showcased as being useful for quickly adapting designs to different color themes, and Howard uses it to recolor an SVG image with pastel tones.

๐Ÿ’กArtificial Intelligence (AI)

While Howard mentions his dislike for the overuse of the term AI, it is a key concept in the video as it underpins the functionality of Adobe Firefly's tools. AI, in this context, refers to the machine learning models that enable the creation and manipulation of media based on user input, which is central to the capabilities demonstrated in the masterclass.

๐Ÿ’กAdobe Photoshop

Adobe Photoshop is a widely used image editing software that is also mentioned in the video. Howard discusses the integration of generative AI tools within Photoshop, such as generative fill, which allows for more efficient and intelligent editing compared to traditional methods.

๐Ÿ’กAdobe Illustrator

Adobe Illustrator is a vector graphics editing software that is highlighted in the video for its compatibility with generative recolor in Adobe Firefly. The tool allows users to take vector images and recolor them using AI-generated palettes, providing a streamlined process for graphic design.

๐Ÿ’กAdobe Express

Adobe Express is a design tool for creating social media graphics, web assets, and video edits. In the video, Howard shows how Adobe Express incorporates text-to-image capabilities, allowing users to quickly generate backgrounds or other design elements within their workflow.

๐Ÿ’กContent-Aware Fill

Content-Aware Fill is a feature in Photoshop that attempts to fill in selected areas of an image with content that matches the surrounding pixels. Howard contrasts this with generative fill, noting that generative fill offers more intelligent and context-aware results, understanding the entire image to produce more realistic edits.


Howard Pinsky, a senior design evangelist at Adobe, introduces the Firefly Masterclass focusing on generative AI models.

Firefly is Adobe's generative AI model with various tools available for public use, despite being in beta.

The potential of generative AI to create personalized and innovative designs is emphasized.

Text-to-image capabilities of Firefly are showcased, highlighting its ability to generate images from textual descriptions.

The importance of targeted keywords in generating specific styles and materials within the text-to-image tool is discussed.

Generative fill technology is demonstrated, showing how it can intelligently fill areas in an image with relevant content.

The difference between generative fill and content-aware fill in Photoshop is explained, with a focus on the superior intelligence of generative fill.

Photoshop's neural filters, including the photo restoration neurofilter, are shown to enhance and restore old photos.

Generative expand is introduced as a new feature for extending images with AI-generated content that matches the original style.

A pro tip for converting photos into paintings using generative fill is shared, demonstrating a more advanced technique.

The ability to extend stationary videos using generative fill is shown, allowing for content to be adapted for different platforms.

The potential of generative AI to revolutionize the creative process in design and photography is highlighted.

The session ends with a call to action for participants to explore and provide feedback on Firefly's tools.

Howard Pinsky shares his excitement about the future possibilities of generative AI in creative applications.

The importance of user-friendly interfaces in generative AI tools is underscored, allowing for a wide range of users to utilize these technologies.

The ongoing development and improvement of generative AI models are discussed, with a focus on their potential to enhance user creativity.

The integration of generative AI tools within Adobe's Creative Cloud ecosystem is explored, showing seamless workflows between different applications.