I Collaborated With AI (Chat GPT) To Design A Logo

Mohamed Achraf
15 Feb 202318:15

TLDRIn this video, the creator collaborates with AI, specifically Chat GPT, to design a logo. They discuss the potential of AI in the field of logo design, showcasing how it can streamline the design process and generate innovative ideas. The creator uses Chat GPT to practice logo design, receiving tips, business name suggestions, and a detailed logo design brief. They then sketch, refine, and vectorize the designs, ultimately creating a final logo for a hypothetical company named Greenlee. The video highlights the benefits of AI in enhancing creativity and efficiency in design work.


  • 🤖 The potential of AI in logo design can improve workflow and generate innovative ideas.
  • 🚀 Utilizing AI tools like Chat GPT can streamline various tasks, including logo design.
  • 💡 AI can provide tips for practicing logo design and offer suggestions for business names.
  • 📝 AI chatbots can generate creative combination names for businesses across different industries.
  • 🎨 AI can act as a logo design client, providing detailed design briefs and specifications.
  • 🌟 AI can suggest logo design ideas that align with a company's goals and values.
  • ✍️ AI can assist in sketching and refining logo concepts, enhancing the design process.
  • 🖌️ The importance of the sketching phase in visual exploration and identifying strong design concepts.
  • 🔄 The process of vectorizing sketches and adjusting design elements for balance and visual appeal.
  • 🎨 AI can recommend color palettes and fonts, enhancing the final logo design.
  • 📈 The impact of AI on practicing and honing logo design skills, inspiring designers to explore AI tools.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is the collaboration between a human and AI (specifically Chat GPT) in designing a logo and how AI can be utilized in the field of logo design to enhance workflow and generate innovative ideas.

  • What are some capabilities of Chat GPT?

    -Chat GPT has a multitude of capabilities including answering questions, solving mathematical equations, composing scripts, translating languages, making recommendations, and writing code.

  • How does the video demonstrate the use of Chat GPT in logo design?

    -The video demonstrates the use of Chat GPT in logo design by having the AI suggest business names, act as a client providing a logo design brief, and offer logo design ideas that align with the brief.

  • What was the chosen business name and industry after the AI's suggestions?

    -The chosen business name was Greenlee, for an environmental services and foodie catering business.

  • What are some of the logo design tips provided by Chat GPT?

    -Chat GPT provided four excellent tips for practicing logo design, although the specific tips are not mentioned in the transcript.

  • How did the designer refine the initial logo concepts?

    -The designer refined the initial logo concepts by sketching them, selecting the strongest concepts, adding detail, and then vectorizing them using graphic design software.

  • What was the process for vectorizing the logo in the sketch phase?

    -The process for vectorizing the logo involved tracing the sketch with the pen tool, adjusting curves and shapes, and using various graphic design techniques such as expanding and Pathfinder operations to finalize the design.

  • How did Chat GPT assist in the selection of colors and fonts for the logo?

    -Chat GPT suggested a color palette and four fonts for the Greenlee logo. It also provided hex color codes for the designer to apply to the logo concepts.

  • What was the final outcome of the logo design process?

    -The final outcome was two logo concepts for Greenlee, with applied colors and fonts as suggested by Chat GPT.

  • What was the purpose of the video in relation to Chat GPT?

    -The purpose of the video was to showcase the potential of Chat GPT in assisting with logo design and to inspire viewers to use the AI technology to practice and improve their design skills.

  • How did the video address concerns about AI taking over jobs?

    -The video acknowledged concerns about AI taking over jobs and potentially threatening humanity, but it also emphasized the importance of recognizing the benefits that AI can bring to our lives and work.



🤖 Introduction to AI in Logo Design

This paragraph introduces the topic of artificial intelligence's role in logo design. It acknowledges the concerns about AI replacing jobs and its potential threat to humanity but emphasizes the numerous benefits AI can bring to our lives and work. The video focuses on exploring how AI, specifically the AI-powered chatbot Chat GPT developed by OpenAI, can be utilized to enhance the workflow and foster innovative ideas in logo design. The speaker shares their experience using Chat GPT, highlighting its capabilities such as answering questions, solving mathematical equations, composing scripts, and more. The process of getting started with Chat GPT is briefly outlined, and examples of how it can be used in logo design are provided, including its ability to suggest business names and act as a client for logo design practice.


🎨 Developing Logo Design Concepts with AI

In this paragraph, the speaker delves into the process of generating logo design concepts with the help of AI. They discuss the initial ideas provided by Chat GPT, which include a stylized abstract tree and a logo featuring an interconnected 'G' symbolizing sustainability and environmental focus. The speaker then moves on to describe the sketching phase, emphasizing its importance in visually exploring concepts and selecting the strongest ones. The process of refining these sketches and vectorizing them is detailed, with a focus on adjusting shapes, lines, and composition to create polished designs. The paragraph concludes with the speaker selecting three AI-generated ideas to further develop and refine.


🖌️ Refining and Vectorizing Logo Sketches

This paragraph focuses on the technical aspects of refining and vectorizing the chosen logo sketches. The speaker outlines the steps taken to transform the sketches into digital designs using vector graphics software. They explain how they traced the sketches with the pen tool, adjusted curves and shapes, and used various tools like the Eraser and Shape Builder to finalize the designs. The speaker also discusses the importance of balance and visual appeal in the design process, making adjustments to the logo to ensure it is harmonious and represents the brand's values effectively. The paragraph provides a detailed account of the vectorization process, including the use of color and the addition of final touches to the logo design.


🎨 Finalizing the Logo Design with AI Assistance

The final paragraph discusses the completion of the logo design process with the assistance of AI. The speaker describes how they used Chat GPT to suggest color palettes and fonts for the logo, incorporating the AI's recommendations into the final design. They detail the steps taken to apply the chosen colors and fonts, and the adjustments made to ensure the design is balanced and effectively communicates the brand's message. The speaker concludes by sharing the final logo concepts and reflecting on the benefits of using AI in the logo design process. They encourage viewers to experiment with Chat GPT for their own logo design practice and invite them to subscribe for more content.



💡Artificial Intelligence

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the video, AI is discussed primarily in the context of its potential to enhance the creative processes in logo design. The creator explores how AI, specifically through tools like ChatGPT, can help designers generate innovative ideas and streamline their workflow, showcasing the positive applications of AI beyond the often-discussed concerns of job displacement and ethical issues.

💡Logo Design

Logo design is the process of creating a unique symbol or graphic that represents a company or brand. The video focuses on using AI to innovate in this field, demonstrating how ChatGPT can assist in generating logo concepts, business names, and even provide design feedback, thereby improving the creative output and efficiency of designers.


ChatGPT is an AI-powered chatbot developed by OpenAI, based on the Generative Pre-trained Transformer model. It's capable of various tasks such as answering questions, composing scripts, and creating logos. In the video, ChatGPT is used as a collaborative tool for practicing logo design, showing its utility in creative industries by interacting as both a client and a creative assistant.

💡Creative Goals

Creative goals refer to the objectives that guide the output of creative tasks like logo design. In the video, the AI helps the designer achieve creative goals by providing structured guidance and ideas that align with the business's branding needs, such as sustainability for the 'Greenlee' company.


Vectorizing in graphic design is the process of converting raster images (composed of pixels) into vector graphics (composed of paths), which can be resized without losing quality. The video details how sketches of logos are refined and vectorized using graphic design software, demonstrating a key step in professional logo creation.


Sketching is the act of drawing rough designs to explore different ideas visually. It is an essential part of the logo design process shown in the video, where initial concepts from ChatGPT are sketched out to identify and refine the most promising designs for the Greenlee company.

💡Design Brief

A design brief is a document containing the essential information about a design project, which guides the creative work. In the video, ChatGPT generates a detailed design brief for the fictional Greenlee company, covering aspects like company objectives, target audience, and design preferences, which helps in crafting a logo that fits the company's identity.


Sustainability in the context of the video relates to environmental responsibility and creating designs that reflect such values. The Greenlee company, as crafted by ChatGPT, aims to offer sustainable solutions, which is also a theme reflected in the logo designs, emphasizing green practices and ecological awareness.

💡Feedback Loop

A feedback loop in design refers to the iterative process of receiving feedback and refining a product accordingly. The video illustrates a feedback loop where ChatGPT provides suggestions and critiques on logo designs, allowing the designer to improve and finalize the logos based on AI-generated insights.

💡Target Audience

The target audience is the specific group of people a design or product is aimed at. In the video, the target audience for the Greenlee logo is businesses and individuals interested in sustainable solutions. Understanding the target audience helps tailor the logo design to appeal directly to their preferences and values.


Exploring the use of AI in logo design

Using Chat GPT as a tool for designers

Chat GPT's capabilities in various fields including logo design

Starting a conversation with Chat GPT and understanding its functions

Generating business names with AI

Chat GPT as a logo design client for a hypothetical company

Creating a detailed logo design brief with AI

AI's role as an art director providing logo design ideas

Sketching phase and transforming AI ideas into visual concepts

Refining and vectorizing sketches for the final logo design

Addressing balance issues in the logo design

AI's assistance in suggesting color palettes and fonts

Applying AI-generated color codes and fonts to the logo

The final logo design and the practical application of AI in the creative process

Inspiring viewers to use Chat GPT for enhancing logo design skills

The potential of AI to streamline and innovate in the daily lives of individuals