I used ChatGPT to design a logo! (shocking results)

Abi Connick
21 Feb 202306:57

TLDRIn this video, a designer explores the impact of AI on their profession by using ChatGPT to assist in creating a logo for 'The Adventure Co', an outdoor travel company. The AI suggests fonts and design elements, leading to a logo that balances modernity with a natural, responsive design. The video also highlights the need for versatility in logo design, resulting in an additional icon-based variation. The process raises questions about the future role of human designers in the age of AI.


  • 🤖 The integration of AI in design raises questions about the future role of human designers.
  • 🚀 AI, like ChatGPT, can provide creative direction and guide design decisions such as fonts, colors, and responsiveness.
  • 🌲 The business 'Adventure Co' offers immersive outdoor travel experiences targeting Millennials and Gen Z.
  • 🎨 A logo design should be modern, use natural colors, and be adaptable for various applications.
  • 🔍 Analyzing competitors' styles can inform and influence the design process.
  • 🖌️ Combining different fonts, such as a brush script and a rugged display font, can create a unique logo.
  • 🔄 Addressing layout and hierarchy issues in design is crucial for balance and readability.
  • 🌐 Ensuring logo versatility for different mediums is a key requirement from the brief.
  • 🏞️ Icon design, such as a hiking boot or binoculars, should represent the brand's essence and be exciting.
  • 🎨 Experimentation with colors is encouraged, and testing on mock-ups can help finalize the design.

Q & A

  • What is the main purpose of using ChatGPT in the design process described in the script?

    -The main purpose is to provide creative direction and guide design decisions such as fonts, colors, and overall aesthetic, in order to design a logo for a brand called 'The Adventure Co'.

  • What is the target audience for 'The Adventure Co'?

    -The target audience consists of outdoor enthusiasts, particularly Millennials and Gen Z.

  • What were the key characteristics of the logo design brief for 'The Adventure Co'?

    -The logo should be modern, have natural colors, and be responsive (adaptable for use on different mediums).

  • How did the designer use ChatGPT to expedite the design process?

    -The designer utilized ChatGPT to quickly generate suggestions for fonts and to guide the overall design process, which typically would take much longer.

  • What type of fonts did ChatGPT suggest for the logo design?

    -ChatGPT suggested a brush script, a cursive font, a sans-serif font, and a display font with a rugged feel.

  • How did the designer address the issue of the long business name in the logo?

    -The designer broke up the name by moving 'Adventure' and 'Co' to different lines and adjusting their sizes to create a better hierarchy and visual balance.

  • What was the final decision for the logo type in the design?

    -The final decision was to use a combination of a brush script and a rugged display font, with 'Adventure' in the brush script and 'Co' in a sans-serif font.

  • How did the designer ensure the logo was versatile and adaptable?

    -The designer created a second logo variation with an icon (binoculars) and a tagline, ensuring it could be used on different mediums and still represent the brand effectively.

  • What were the two final icon options for the logo, and which one was chosen?

    -The two final options were a hiking boot and binoculars, with the binoculars being chosen for their association with discovery and excitement.

  • What was the process for selecting the color palette for the logo?

    -ChatGPT provided a list of suggestions, and the designer experimented with these colors, using mock-ups from Inverter Elements to find the right fit for the brand.

  • What was the final outcome of the logo design process?

    -The final outcome was a logo featuring the name 'The Adventure Co' with 'Adventure' in a brush script font and 'Co' in a sans-serif font, combined with binoculars as an icon, and a color palette that matched the brand's natural and outdoor theme.



🤔 The Future of Graphic Design with AI

The first paragraph introduces the challenge faced by graphic designers in the era of AI, questioning their relevance. The speaker embarks on a project to design a brand for 'The Adventure Co', an outdoor travel company targeting Millennials and Gen Z. The task involves creating a modern, natural-toned logo with responsive design elements. The speaker highlights the efficiency of using AI, like chat GPT, in the design process, from understanding the brief to making critical design decisions such as font and color selection. The speaker also discusses the importance of understanding the competition's style and creating a mood board. The paragraph ends with the speaker about to start the actual design work in Adobe Illustrator.


🎨 Designing the Adventure Co Logo

In this paragraph, the speaker dives into the process of designing the logo for 'The Adventure Co'. After receiving font suggestions from chat GPT, the speaker experiments with different fonts to find the perfect fit for the brand's rural aesthetic. The speaker discusses layout issues, the importance of hierarchy in design, and how to make the business name stand out. The paragraph details the process of adjusting the logo type, creating a balanced look, and addressing design problems that arise. The speaker then moves on to creating variations of the logo and deciding on an icon that represents the brand well. The speaker also discusses the need for the design to be adaptable for various uses, ultimately choosing binoculars as the icon and creating a second logo variation with an arch representing a sunrise. The paragraph concludes with the speaker adding color to the design and testing the logo on mock-ups from Inverter Elements, resulting in the final logo for 'The Adventure Co'.




Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the context of the video, AI is used to assist in the design process, providing creative direction and guidance on design decisions such as fonts, colors, and layout. The video explores the potential of AI in the field of graphic design and questions whether it could replace human designers.

💡Logo Design

Logo design is the process of creating a visual symbol or icon that represents a company, organization, product, or service. It is a critical aspect of branding and helps to establish a memorable identity in the market. In the video, the main task is to design a logo for 'The Adventure Co', an outdoor travel company. The design process involves choosing the right fonts, colors, and图形元素 to create a modern and responsive logo that resonates with the target audience of outdoor enthusiasts.

💡Creative Direction

Creative direction refers to the overall vision, concept, and look that is communicated through a project, often guiding the work of designers and other creative professionals. In the video, Chat GPT provides creative direction by suggesting design elements such as font styles, color palettes, and图形元素 that align with the brand's identity and target audience. This guidance helps to shape the final logo design, ensuring it is both aesthetically pleasing and effective in conveying the brand's message.


Fonts are the specific design of typefaces, including the style, weight, and size of the letters. They play a crucial role in graphic design as they can significantly impact the readability, tone, and overall look of a design. In the video, the designer considers various font options suggested by Chat GPT, such as brush script, cursive, and Sans-serif fonts, to find the perfect fit for 'The Adventure Co' logo. The choice of font contributes to the logo's modern and natural feel, as well as its responsiveness and appeal to the target audience.


Colors are an essential aspect of design, used to evoke emotions, create visual contrast, and enhance the overall aesthetic of a project. In logo design, colors need to be carefully selected to represent the brand's identity and appeal to its target audience. The video discusses the importance of choosing natural colors for 'The Adventure Co' logo, reflecting the brand's focus on outdoor travel experiences. The colors also need to be versatile for use across different mediums, as emphasized in the brief provided by Chat GPT.

💡Responsive Design

Responsive design refers to the practice of designing graphics, websites, or other digital content to be easily viewed and interacted with on various devices and screen sizes. In the context of the video, the logo design for 'The Adventure Co' needs to be responsive, meaning it should look good and be recognizable on different platforms, from business cards to websites. This requirement ensures the logo's adaptability and effectiveness in establishing a strong brand presence across all mediums.

💡Target Audience

The target audience refers to the specific group of people that a product, service, or in this case, a logo design, is intended to appeal to. Understanding the target audience helps designers make informed decisions about the visual elements and messaging that will resonate with them. In the video, the target audience for 'The Adventure Co' is identified as outdoor enthusiasts, particularly Millennials and Gen Z. This insight influences the design choices, such as the use of natural colors and modern, rugged fonts, to create a logo that appeals to this demographic.

💡Mood Board

A mood board is a visual representation that communicates a concept or idea, often used in the early stages of the design process to gather inspiration and define the project's direction. In the video, the designer creates a mood board based on the recommendations provided by Chat GPT, which includes elements like font suggestions and color schemes. The mood board helps to establish a cohesive design theme for the logo, reflecting the brand's identity and the preferences of its target audience.


An icon is a small graphic representation, symbol, or sign that conveys meaning or represents an idea, often used in logo design to create a memorable visual identity. In the video, the designer is tasked with creating an icon for 'The Adventure Co' logo that is versatile and adaptable for various uses. After considering several options like a hiking boot and binoculars, the designer chooses binoculars to symbolize the idea of discovery and adventure, which aligns with the brand's focus on outdoor travel experiences.


A tagline is a brief phrase that encapsulates the essence of a brand or product, often used in marketing and advertising to communicate its unique selling proposition. In the video, the tagline 'Explore the Great Outdoors' is incorporated into the logo design to reinforce the brand's message and connect with the target audience's interest in outdoor adventures. The tagline adds a layer of meaning to the logo, making it more impactful and memorable.


AI's impact on the future of designers is explored through a unique experiment.

ChatGPT is used to provide creative direction in designing a brand logo.

The brand 'Adventure Co' is introduced, focusing on immersive outdoor travel experiences.

Target audience includes outdoor enthusiasts, particularly Millennials and Gen Z.

The logo design process is expedited with AI's suggestions on fonts and colors.

A mood board is created based on ChatGPT's recommendations.

A combination of a brush script and rugged display font is considered for the logo.

The logo layout is adjusted to accommodate the business's long name.

Hierarchy and balance issues in the logo design are addressed.

ChatGPT suggests a variety of icons, with binoculars being chosen for its association with discovery.

A second logo variation is created with an arch representing a sunrise.

The tagline 'Explore the Great Outdoors' is integrated into the logo design.

Color selection is guided by ChatGPT, with a focus on experimentation.

Mock-ups are used to test the logo design in a real-world context.

The final logo for Adventure Co is revealed, showcasing the capabilities of AI in design.