How to Rank #1 with Claude & Perplexity AI SEO (FREE SEO TOOLS)

Julian Goldie SEO
10 Jul 202422:53

TLDRIn this tutorial, the hosts demonstrate how to achieve top search engine rankings using Claude and Perplexity AI for SEO with free tools. They create content live, discussing strategies such as utilizing writing modes, tailoring prompts for readability, and incorporating semantic keywords. The video also compares the effectiveness of Claude and Perplexity, offering insights into AI-generated content quality and optimization, concluding with a workflow for content creation and quality control.

Takeaways

  • 🔍 Claude and Perplexity AI SEO are tools that can help rank content #1 using free SEO tools.
  • 🆓 Perplexity offers 5 free Pro searches per day, which is beneficial for those on a budget.
  • ✍️ Writing mode in Perplexity is preferred for content creation as it's less professional and more natural.
  • 🎙️ Using tonality prompts, like mimicking a well-spoken podcast host, can improve AI content quality.
  • 🔑 Including semantically relevant keywords can enhance content SEO and potentially rank for related terms.
  • 🌐 Perplexity can research the internet to provide up-to-date information for content creation.
  • 📝 Specifying the source context and desired user action is crucial for targeted content creation.
  • 🤖 AI-generated content often requires formatting and editing to improve readability and flow.
  • 📉 Perplexity's output may not always be accurate or up-to-date, necessitating fact-checking.
  • 📈 Claude's content output is often more engaging and human-like compared to Perplexity.
  • 📝 The importance of prompt prioritization in AI tools to ensure all requirements are met in the output.

Q & A

  • What is the main topic of the video discussed in the transcript?

    -The main topic of the video is how to rank number one using Claude and Perplexity AI SEO with the help of free SEO tools.

  • What is the significance of using Claude and Perplexity AI for SEO content creation?

    -Claude and Perplexity AI are significant for SEO content creation as they can generate content based on given prompts and can potentially help in ranking higher in search engine results.

  • How many free Pro searches does Perplexity offer per day?

    -Perplexity offers five free Pro searches per day, which is beneficial for those on a budget.

  • What is the importance of breaking down content into easy-to-read paragraphs when using AI for content creation?

    -Breaking down content into easy-to-read paragraphs is important because it enhances readability and user engagement, which are crucial for effective SEO.

  • Can you provide an example of a prompt used for creating content with an AI tool?

    -An example prompt is asking the AI to write in the tonality of a specific person known for clear communication, such as 'writing the tonality of Alex Horoi'.

  • What is an LSI keyword and why is it important for content ranking?

    -LSI stands for Latent Semantic Indexing. It refers to secondary relevant keywords that are included in the content to help search engines understand the context better and improve the content's ranking.

  • How can Perplexity AI assist with research before content creation?

    -Perplexity AI can research the internet to provide source context and prioritize the knowledge, which can then be used to create well-informed content.

  • What is the role of 'source context' in content creation using AI tools?

    -Source context helps define the purpose or the desired action for the reader at the end of the article, such as making contact or clicking an affiliate link.

  • Why is it important to specify the scope of the article when using AI for content creation?

    -Specifying the scope of the article ensures that the content is tailored to meet specific goals, such as ranking for certain keywords or driving specific actions from the readers.

  • How does Claude compare to Perplexity AI in terms of content output quality based on the transcript?

    -According to the transcript, Claude seems to provide better content output quality compared to Perplexity AI, offering more sentient and engaging content.

  • What is the final verdict on the effectiveness of Perplexity AI and Claude for SEO content creation as per the video?

    -The video suggests that while both tools have their merits, Claude outperforms Perplexity AI in terms of content quality and adherence to the provided prompts.

Outlines

00:00

🤖 Leveraging AI for SEO Content Creation

The video introduces a tutorial on achieving top search engine rankings using Claude and Perplexity AI SEO with free SEO tools. The host discusses the capabilities of Perplexity AI for generating content and its free Pro searches, emphasizing the importance of structuring content for readability and testing different AI prompts for varied tonalities. The focus is on creating engaging and keyword-rich content, with a mention of the potential for AI to include secondary keywords and prioritize source context in the content creation process.

05:01

📝 Crafting SEO-Friendly Content with AI Assistance

The script continues with a demonstration of using Perplexity AI to create content, specifically an article about the best SEO speakers. The host explains the process of using prompts to guide the AI in generating content, including the importance of including keywords and source context. The discussion also touches on the limitations of AI when given too many instructions and the need for human oversight to refine the content for better readability and comprehensiveness.

10:01

📉 Comparing AI Content Tools: Perplexity vs. Claude

This section of the script presents a comparison between Perplexity and Claude, two AI content creation tools. The host expresses disappointment with the initial output from Perplexity, noting the need for significant editing and the lack of depth in the content. On the other hand, Claude is praised for its more sentient and engaging content, better adherence to prompts, and inclusion of elements like FAQs. The host emphasizes the importance of prioritizing prompts when using AI tools to avoid confusion and improve output quality.

15:02

🔍 Fact-Checking and Personalizing AI-Generated Content

The script delves into the importance of fact-checking AI-generated content and customizing it to fit the business's needs. The host shares experiences with Perplexity's inaccuracies and suggests using LinkedIn profiles for accurate bios. Claude is highlighted for its ability to create personalized content, with examples of how it incorporates specific information about SEO specialists and speakers. The host also discusses the workflow for using Claude effectively, including the use of prompts and knowledge insertion.

20:04

🚀 Final Thoughts on AI for SEO and Content Creation

The video concludes with a summary of the workflow for using AI tools like Claude and Perplexity for SEO and content creation. The host emphasizes the importance of quality control and personalization in the content creation process. The video promises to provide the prompts and templates used in the tutorial for free, and invites viewers to access a free SEO course for further training. The host offers a free one-on-one strategy session to tailor the discussed strategies to individual businesses.

Mindmap

Keywords

💡Claude

Claude is an AI content creation tool mentioned in the video that assists in generating SEO-optimized content. It is used to compare the effectiveness of different AI tools in creating engaging and search engine friendly articles. For instance, the script discusses Claude's ability to produce content that feels more sentient and follows the given prompts more accurately.

💡Perplexity

Perplexity refers to an AI SEO tool that the video script evaluates for its effectiveness in content creation. It is compared with Claude, and the script provides insights into its performance, such as its ability to generate content that may require more editing and back-and-forth interaction to achieve the desired results.

💡SEO (Search Engine Optimization)

SEO is the process of improving a website's visibility in search engine results, which is the central theme of the video. The script discusses various AI tools' capabilities to enhance SEO through content creation, emphasizing the importance of keyword inclusion and semantic relevance in ranking high on search engines.

💡Content Creation

Content creation is the act of producing written or multimedia material for online platforms. The video script focuses on using AI tools for content creation, specifically for SEO purposes, and discusses the process of generating articles with Claude and Perplexity AI.

💡Keywords

In the context of the video, keywords are specific words or phrases that are strategically included in content to attract search engine traffic. The script mentions the importance of including primary and secondary keywords, such as 'best running shoes' and 'most comfortable running shoes,' to improve SEO.

💡Pro Searches

Pro Searches is a feature of Perplexity that allows users to perform advanced searches for SEO purposes. The script mentions that Perplexity offers five free Pro Searches per day, which is a useful feature for those on a budget.

💡Writing Mode

Writing Mode is a feature within the AI tools discussed that helps in creating content. The script refers to Writing Mode as a way to generate content that is less professional and more engaging, which is preferable for certain types of content creation.

💡Semantically Relevant Keywords

Semantically relevant keywords, also known as LSI (Latent Semantic Indexing) keywords, are words or phrases related to the main keyword and are used to enhance the content's context for search engines. The script talks about the AI's ability to include such keywords in the content for better SEO.

💡Source Context

Source context refers to the specific purpose or goal of a piece of content, such as driving traffic to a contact form or promoting a product. The script discusses the importance of defining source context to guide the AI in creating content that aligns with the intended action from readers.

💡AI Hallucination

AI hallucination is a term used in the script to describe when an AI tool generates content that is factually incorrect or does not make sense. It is a common issue when too many prompts are given to AI, leading to confusion and incorrect information in the output.

💡Quality Control

Quality control in the context of the video refers to the process of reviewing and refining AI-generated content to ensure accuracy and relevance. The script emphasizes the importance of this step to avoid misinformation and to create high-quality SEO content.

Highlights

Learn how to rank number one using Claude and Perplexity AI SEO with free tools.

Discover how to utilize Claude and Blexi for SEO content creation.

Perplexity AI offers five free Pro searches per day for budget-conscious users.

Writing mode in Perplexity is recommended for creating more approachable content.

Use AI to mimic the tonality of well-spoken individuals like Alex Horoi for content creation.

Incorporate semantically relevant keywords for better SEO ranking.

Perplexity AI can research the internet to provide up-to-date information for content creation.

Specify the source context to tailor the content's call-to-action.

Perplexity's traffic ranks high with branded search and blog posts.

Create an article about the best SEO speakers using specific prompts and keywords.

Feeding the AI with information can guide it to avoid recommending outdated SEO speakers.

Claude's output is compared to Perplexity, showcasing differences in content quality.

Claude's content is rated higher, with a more engaging and human-like tone.

Content created by AI may require editing for better readability and expansion.

The importance of prioritizing prompts when using AI to avoid confusion and improve output.

Claude's default settings outperform Perplexity's Pro version in content creation.

Fact-checking AI-generated content is crucial due to potential inaccuracies.

A personalized workflow for using Claude and Perplexity AI for SEO content creation.

Free SEO course access and personalized strategy sessions are offered for further learning.