(NEW) Motion Avatar + (Update) Url to Ads
TLDRIn this webinar, the hosts introduce exciting updates on the Hayen platform, including the launch of Motion Avatars and enhancements to the URL to Ads feature. They demonstrate how Motion Avatars can be used to create personalized, multilingual content, showcasing its potential for businesses and marketing. The presenters also highlight a new McDonald's campaign using AI for personalized messages and discuss the unlimited creative possibilities of the technology, inviting users to explore and provide feedback for continuous improvement.
Takeaways
- π The webinar introduces a new upgrade for motion Avatars and updates for the URL to ads product.
- π David, a marketing expert with over a decade of experience, joins the webinar to present new tools and share insights.
- π The audience is global, with participants from Germany, China, Canada, the US, and more.
- π’ A customer used haen to translate a speech by the president of Argentina from Spanish to English, demonstrating the platform's capabilities.
- π McDonald's is using AI to create personalized messages in native languages for their new Grandma McFlurry campaign.
- π¬ David shows a demo of how McDonald's campaign allows users to record videos that are translated and sent to loved ones in their native language.
- π€ The motion Avatar feature on haen allows users to create a digital twin of themselves that can speak multiple languages.
- π₯ Tips for recording a motion Avatar include good lighting, a static face, and avoiding directional gestures.
- π The motion Avatar can be used in various scenarios, such as walking, sitting, or even driving, and can be integrated into professional setups.
- π The URL to ads tool allows users to create marketing content by inputting a URL, which generates a video with product information and a script.
- π‘ The webinar suggests potential improvements and features, such as a more interactive editor for video creation and showcasing user-generated content.
Q & A
What is the main topic of the webinar?
-The main topic of the webinar is the introduction of the new Motion Avatar upgrade and updates for the URL to Ads product.
Who is presenting the webinar along with the host?
-David, a colleague with over a decade of experience in startup marketing, is presenting alongside the host.
What is special about the Motion Avatar feature?
-The Motion Avatar feature allows users to create a digital twin of themselves that can speak multiple languages and is now available for everyone.
How does the Motion Avatar technology work?
-Motion Avatar technology works by using a 2-minute input training video to generate a user's avatar that can create visual storytelling in various languages.
What is the URL to Ads product and how is it updated?
-The URL to Ads product allows users to create ads by inputting a URL, and it has been updated to integrate with the new Motion Avatar feature for more dynamic content creation.
What is the significance of the customer who translated the Argentine president's speech using haen?
-The significance is that it demonstrates the capability of haen's AI to translate speeches into different languages while maintaining the speaker's voice and mannerisms.
How does McDonald's new campaign for Grandma McFlurry utilize AI technology?
-McDonald's new campaign uses AI to create personalized messages in the recipient's native tongue, allowing users to send translated videos to their grandmothers.
What is the purpose of the five free credits offered at the end of the webinar?
-The five free credits are offered so that participants can try out the Motion Avatar feature for themselves.
What are some tips for recording a Motion Avatar training video?
-Tips include ensuring good lighting, having a clean background, keeping the mouth in frame, looking straight to the camera, pausing between sentences, and avoiding directional gestures.
How can the Motion Avatar be used for business purposes?
-Businesses can use the Motion Avatar for various purposes such as creating informational videos, greetings, and personalized content in multiple languages.
What is the potential future update for the Motion Avatar feature?
-A potential future update includes the ability to create Motion Avatars with a background, allowing for more versatile applications such as integrating the avatar into different environments.
Outlines
ποΈ Webinar Introduction and Guest Speaker
The script opens with a warm welcome to a weekly webinar hosted by Hayen, featuring a guest speaker, David. The host expresses excitement about new updates and a product launch, the motion Avatar, which is now available to everyone. David introduces himself, sharing his experience in startup marketing and hints at presenting new tools. The host also mentions a global audience and a special offer of five free credits at the end of the webinar.
π£οΈ Showcase of AI Translation and Emotional Marketing
In this paragraph, the focus is on the capabilities of AI translation, demonstrated by a customer who translated an Argentine president's speech into English using Hayen. The translation preserved the speaker's voice and mannerisms, showcasing the AI's remarkable ability. Additionally, a McDonald's marketing campaign is highlighted, where AI is used to translate heartfelt messages into a grandmother's native tongue, creating an emotional connection and a unique user experience.
π€ Launch of Motion Avatar and User Instructions
The host introduces the new motion Avatar feature on Hayen, explaining how it allows users to create a digital twin that can speak multiple languages. Detailed instructions are provided for recording a training video to train the AI, emphasizing good lighting, background, and clear enunciation. Tips for creating a natural and effective avatar are shared, including maintaining eye contact and avoiding gestures that might confuse the AI.
π₯ Behind the Scenes of Motion Avatar Creation
This section delves into the process of creating a motion Avatar, discussing the technology's ability to mimic the user's voice and movements. The host shares a personal recording experience and provides additional tips, such as matching body movements to voice tempo and considering the final content when creating the avatar. There's also mention of future updates that will allow for more dynamic background integration and post-production editing.
π Discussing the Versatility and Potential of Motion Avatars
The host and David discuss the wide-ranging applications of motion Avatars, from business use cases to personal messaging. They explore the potential for creativity, mentioning the possibility of recording in various environments like cars or while cycling. The conversation also touches on the integration of third-party voice services like 11 Labs to enhance the avatar's voice quality.
π Integrating Motion Avatars with URL to Ads
The script shifts to the integration of motion Avatars with URL to ads, a new feature for creating marketing content. David demonstrates how to use the feature with a URL, showing how the system pulls media and information to generate a video script. The tool's ability to handle non-e-commerce URLs and incorporate user-provided videos is highlighted, emphasizing its flexibility for diverse marketing needs.
π¨ Customizing and Enhancing Video Content
This paragraph discusses the customization options available for video content, including editing scripts, choosing avatars, and selecting music. The host emphasizes the importance of video in the output quality and the option to use personal avatars for a more authentic representation. The potential for batch video creation with various avatars and templates is also mentioned.
π Feedback and Future Improvements
The host opens the floor for feedback, inviting users to share their experiences and suggestions for improving the platform. There's a discussion about potential new features, such as a more granular video editor and the possibility of integrating effects into the AI. The importance of community feedback in driving product development is underscored.
π Final Demonstration and Closing Remarks
The host and David conclude the webinar with a final demonstration of the video creation process, showcasing the improved templates and customization options. They highlight the ability to create videos with personal avatars for various purposes, not just e-commerce. The host also mentions additional features like streaming avatars and partnerships with Canva and Adobe Express, before ending with an offer of five free credits for participants.
Mindmap
Keywords
π‘Motion Avatar
π‘Webinar
π‘URL to Ads
π‘AI Translation
π‘McDonald's Campaign
π‘Digital Twin
π‘Gesture
π‘Lip Sync
π‘Emotion AI
π‘UGC Content
π‘Personalization
Highlights
Introduction of a new upgrade for motion Avatars and updates for URL to ads product.
Announcement of the global availability of motion Avatars for everyone.
David, a marketing expert with over a decade of experience, joins the webinar.
Presentation of a user-created motion Avatar translating a speech from Spanish to English.
Showcasing the capabilities of the AI in matching speech, hand gestures, and emotion.
Introduction of McDonald's new marketing campaign using AI to translate messages into native languages.
Demonstration of how to create personalized video messages for loved ones using AI translation.
Discussion on the potential of AI to enhance customer experience and create viral marketing moments.
Explanation of how to use the new motion Avatar feature on the haen platform.
Tips and tricks for recording a training video to create a high-quality motion Avatar.
Introduction of the URL to ads feature and its application in creating marketing content.
Live demonstration of generating an advertisement video using the URL to ads feature.
Customization options available for the new URL to ads tool, including language and accent selection.
Discussion on the importance of using video in marketing content for better engagement.
Showcasing the variety of avatars and templates available for creating professional videos.
The ability to use personal avatars in the URL to ads feature for a more personalized marketing approach.
Invitation for the audience to share their URLs for a live demo of the URL to ads tool.
Final thoughts and a look ahead to the next webinar focusing on haen 101.