Using AI To Make Ads (Midjourney Review)

Lucas Keeler
24 Apr 202406:39

TLDRThis video provides an in-depth guide on utilizing the AI platform Midjourney to create compelling ad visuals for clients. The host explains that Midjourney excels at converting text prompts into hyper-realistic images, which are particularly effective for advertising. The video walks viewers through the process of using Midjourney, starting from the subscription on their website to creating and upscaling images within Discord. The host shares their experience using AI-generated images for ad creatives, highlighting the superior performance of images depicting cooked meat over raw in the context of meat industry advertisements. The video also includes examples of successful ads that leveraged Midjourney's AI technology, emphasizing the importance of a cooked presentation for better ad performance. The host concludes by encouraging viewers to experiment with Midjourney for their advertising needs, regardless of whether they have existing product photos or not.

Takeaways

  • 🚀 Midjourney is a platform that transforms text into highly realistic photos, which are particularly effective for use in advertisements.
  • 💻 To access Midjourney, visit their website at Midjourney.com and subscribe for a monthly fee, which is quite affordable for frequent use.
  • 📸 Midjourney operates through Discord, where users can create images by entering prompts in designated channels.
  • 📈 The speaker has successfully used Midjourney to create ad creatives that have performed well for their clients.
  • 🍔 For the meat industry client, the speaker prompts Midjourney to create an image of Wagyu hamburgers cooking on a grill, aiming for a mouth-watering appeal.
  • 📷 The speaker specifies the camera model (Sony a73) to replicate in the photo, allowing for customization to match desired aesthetics.
  • 🔍 Midjourney's AI technology continues to improve, providing high-quality images that can be used directly in ads after a simple upscaling process.
  • 📊 Upscaling the images through Midjourney's 'upscale creative' feature enhances the resolution and reduces graininess, making the images suitable for advertising use.
  • 🍳 The speaker notes that showing meat cooking on a grill in ads tends to perform better than displaying raw meat, enhancing the viewer's desire to purchase the product.
  • 📝 The script includes examples of successful ads created with Midjourney, emphasizing the effectiveness of AI-generated images in marketing campaigns.
  • 📈 The speaker advises against using raw meat in meat brand advertisements based on their experience, recommending instead the depiction of cooked or grilling meat for better results.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is about using AI, specifically a platform called Midjourney, to create ad creatives for clients.

  • What is Midjourney and how does it help in ad creation?

    -Midjourney is a platform that turns text into photos. It is used to create realistic images for advertisements, which can be particularly effective for marketing purposes.

  • How much does it cost to use Midjourney?

    -The cost to use Midjourney is either $9 or $10 a month, which is considered affordable, especially for those who plan to use it frequently.

  • Where are the photos created using Midjourney?

    -The photos are created within Discord, using one of the platform's side channels.

  • What was the client's industry mentioned in the video?

    -The client's industry mentioned in the video is the meat industry.

  • How does the speaker prompt Midjourney to create a specific image?

    -The speaker provides a simple prompt, such as 'Wagu hamburgers cooking on a grill outside,' and includes additional details like the desired camera model and a request for a hyper-realistic image.

  • Why does the speaker prefer using images of cooked meat in ads rather than raw meat?

    -The speaker has found that using images of meat cooking on a grill or already cooked performs better in ads than using raw meat, as it gives a more appetizing and mouth-watering vibe, enhancing the viewer's desire to purchase the product.

  • What is the process for enhancing the images created by Midjourney?

    -After selecting the desired images, the speaker uses the 'upscale creative' feature, which adds more pixels to the image, enhancing its quality and making it less grainy and more suitable for use in ads.

  • What are the recommended platforms for further editing the images after they have been enhanced?

    -The recommended platforms for further editing the images are Canva and Photoshop, which are both very good for image editing.

  • What is the speaker's advice for those considering using AI images for their ads?

    -The speaker advises going for it, as AI images, specifically those created with Midjourney, have performed well for their clients. They also suggest testing it for oneself and not to use raw meat in meat brand advertisements.

  • How does the speaker describe the performance of AI-generated ads in comparison to traditional product photos?

    -The speaker indicates that AI-generated ads have performed well, and in some cases, better than traditional product photos, especially when the product is not of high quality or easily replicable within Midjourney.

  • What is the potential next step the speaker might take with Midjourney?

    -The speaker suggests that they might explore adding their own products and images into Midjourney to create product photo shoots, and if they advance in this, they will create another video about it.

Outlines

00:00

📈 Utilizing Midjourney for Ad Creation

The first paragraph discusses the use of Midjourney, an AI platform for converting text into photos, in the process of creating advertisements for clients. The speaker explains that Midjourney is an effective tool for generating realistic images suitable for ad creatives and provides a walkthrough of the subscription process and the platform's interface. They also share their experience of using AI-generated images in ads, which have performed well. The speaker provides a step-by-step guide on creating an image of 'wagyu hamburgers cooking on a grill' using specific camera settings and the 'hyper-realistic' option. They discuss the importance of selecting the right images for ads and enhancing them using the 'upscale creative' feature to improve image quality and avoid a grainy or artificial appearance. The paragraph concludes with the speaker's enthusiasm for the platform and its potential for creating compelling ad content.

05:02

📊 Insights on Meat Industry Advertising with AI

The second paragraph delves into the speaker's experience with advertising for the meat industry using AI-generated images. They discuss the performance of ads featuring raw versus cooked meat, noting that images of meat cooking on a grill tend to perform better. The speaker shares examples of successful ads that used AI-generated images, emphasizing the effectiveness of showing the cooking process to create a mouth-watering appeal. They also touch upon the importance of testing different approaches and learning from the results. The paragraph concludes with the speaker's recommendation for using Midjourney or similar platforms for creating ad creatives and an invitation to subscribe for more content on the topic.

Mindmap

Keywords

💡Midjourney

Midjourney is a platform that specializes in converting text descriptions into photorealistic images. It is used in the video to create ad creatives for clients. The term 'Midjourney' is central to the video's theme as it represents the AI technology that the speaker uses to generate images for advertising purposes. The speaker discusses the process of using Midjourney, from purchasing the service to creating and enhancing images for ads.

💡AI (Artificial Intelligence)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is used to describe the technology that powers Midjourney, enabling it to create realistic images from textual prompts. The video emphasizes the effectiveness of AI-generated images in the field of advertising.

💡Ad Creatives

Ad creatives are the visual and textual content used in advertising campaigns. They are a key component in attracting attention and conveying the message of an advertisement. In the video, the speaker uses Midjourney to create ad creatives for a client in the meat industry, demonstrating how AI-generated images can be effectively used in advertising.

💡Discord

Discord is a communication platform that allows users to communicate via text, voice conversations, and video calls. In the video, the speaker mentions that after purchasing Midjourney, users will be making their photos inside Discord, indicating that the platform is used as an interface for creating images with Midjourney.

💡Wagu Hamburgers

Wagu Hamburgers refers to a specific type of high-quality hamburger made from Wagyu beef, known for its rich marbling and flavor. In the video, the speaker uses 'Wagu Hamburgers' as an example of a prompt given to Midjourney to create an image. The image is then intended to be used as an ad creative for a client in the meat industry.

💡Upscale Creative

Upscale Creative is a term used in the video to describe a process where an AI-generated image is enhanced to add more pixels and improve its quality. This is done to reduce graininess and pixelation, making the image more suitable for use in high-resolution advertising materials. The speaker demonstrates the use of the 'Upscale Creative' feature to improve the ad images created with Midjourney.

💡Meat Industry

The Meat Industry refers to the sector of the economy that involves the processing, preservation, and packaging of meat. In the video, the speaker's client is in the meat industry, and the speaker discusses creating ad creatives that appeal to the audience's desire for cooked and appetizing meat products.

💡Pixelation

Pixelation refers to the appearance of digital images when they are magnified to the point where the individual pixels that make up the image become visible. In the context of the video, the speaker discusses the issue of pixelation in AI-generated images and how the 'Upscale Creative' feature of Midjourney can help to reduce it, resulting in clearer and more realistic images for advertising.

💡Canva

Canva is an online graphic design platform used to create visual content such as social media graphics, posters, and advertisements. The speaker recommends Canva as one of the platforms for editing and finalizing the AI-generated images for use in ads, suggesting its user-friendly nature and suitability for graphic design tasks.

💡Photoshop

Photoshop is a professional image editing software developed by Adobe Inc. It is widely used for manipulating and enhancing digital images. In the video, Photoshop is mentioned as another recommended platform for editing the AI-generated images, indicating its advanced features and common use in the graphic design and advertising industries.

💡Advertising Performance

Advertising Performance refers to the effectiveness of an advertisement in achieving its intended goals, such as increasing brand awareness or driving sales. The video discusses the performance of ads that use AI-generated images, with the speaker sharing insights on what types of images (e.g., cooked meat versus raw meat) have performed well in their advertising campaigns.

Highlights

The video discusses the use of AI, specifically Midjourney, to create ads for clients.

Midjourney is a platform that turns text into photos, which can be used for realistic ad creatives.

The platform is considered one of the best for converting text to photos and is affordable at around $9-10 a month.

Users can create images through Midjourney directly within Discord, using specific commands.

The presenter demonstrates creating an ad for a client in the meat industry using Midjourney.

Midjourney has been used previously to create ad creatives that performed well.

The presenter prompts Midjourney to create a photo of Wagyu hamburgers cooking on a grill.

The use of a specific camera model, Sony a73, is mentioned to replicate the desired photo style.

The initial images created by Midjourney are deemed good enough for ad use.

The 'upscale creative' feature is used to enhance the image quality by adding more pixels.

The enhanced images are less grainy and more realistic, making them suitable for ad campaigns.

The presenter recommends using Canva or Photoshop for further image editing if needed.

Cooked meat on a grill is preferred over raw meat for ad creatives as it performs better in advertising.

An example of a successful ad using AI photos is shown, emphasizing the appeal of cooked meat.

Another effective ad featured a customer testimonial with sausages cooking, highlighting the importance of showing cooking process.

The presenter advises against using raw meat in meat brand advertisements based on performance data.

Midjourney's capability to create realistic ad creatives is praised for its effectiveness in ad campaigns.

The video concludes with the presenter's recommendation of Midjourney for creating ad creatives and a call to subscribe for more content.