Canva webinar: How to make stunning real estate ads and images!

Dan Wood
24 Jul 201767:51

TLDRThe video script introduces Canva, a versatile design tool suitable for real estate agents to create marketing materials. It highlights Canva's ease of use, with features like drag-and-drop editing, access to free and premium images, and the ability to resize designs for different platforms. The speaker demonstrates how to create various marketing pieces such as business cards, flyers, postcards, and social media posts, emphasizing the tool's potential to enhance visual marketing efforts without the need for professional design skills.


  • 🚀 Canva is a versatile design tool with a mobile app and desktop version, useful for real estate marketing materials.
  • 🎨 It offers a drag-and-drop editor for creating visually appealing content, ideal for agents who aren't professional designers.
  • 🆓 Canva has a free version with basic features, and a paid version at $13/month offering additional benefits like resizing and access to premium images.
  • 🖼️ The platform provides templates for various real estate marketing materials like business cards, flyers, postcards, and social media posts.
  • 🔄 Canva's 'Magic Resize' feature allows users to quickly adjust the size of their designs for different platforms, a key advantage of the paid version.
  • 📸 Users can upload their own images or source free images from the web, like from Pixabay or paid services like Stock Unlimited.
  • 📈 Canva is useful for creating content that captures attention on social media platforms, with features like filters and contrast adjustments.
  • 📝 The script provides a step-by-step guide on how to use Canva for real estate marketing, including editing templates and adding personal branding elements.
  • 💡 Real estate agents can leverage Canva to create consistent branding across all marketing materials by using the same fonts, colors, and logos.
  • 📅 The speaker mentions an upcoming Canva package tailored for real estate agents, which will include various ready-to-use templates with customizable options.
  • 🔗 The video ends with a call to action for viewers to subscribe for more content and to reach out for personalized assistance or inquiries.

Q & A

  • What is Canva and how does it benefit real estate agents?

    -Canva is a mobile app and desktop tool that functions as a drag-and-drop editor, allowing users to create advertising and marketing materials. It is particularly beneficial for real estate agents as it simplifies the process of designing visual content for various platforms like Facebook, Instagram, blogs, and email marketing, even for those who may not have design skills.

  • What are the key features of Canva's free version?

    -The free version of Canva offers a wide range of templates, the ability to upload personal images and logos, text editing options, and access to some stock photos. It is a powerful tool for creating marketing materials, business cards, postcards, and social media posts without the need for professional design skills.

  • How much does Canva's premium version cost and what additional benefits does it provide?

    -The premium version of Canva, as of the video, costs $13.95 per month. It provides benefits such as the ability to magically resize designs for different platforms, access to millions of photos for $1 each, and a library of 300,000 images for use in designs.

  • What are some alternative sources for free images that Canva users can utilize?

    -Users can source free images from websites like Pixabay and Stock Unlimited. Pixabay offers over a million free stock photos and images that can be used for various designs. Stock Unlimited, while not free, provides a three-year license for a fee of $169, allowing users to download as many images as they want within that period.

  • How can real estate agents use Canva to create content for their social media platforms?

    -Real estate agents can use Canva to create visually appealing content by selecting from a variety of templates specifically designed for platforms like Facebook and Instagram. They can customize these templates with their own images, branding, and text to create engaging posts, ads, and promotional materials that attract potential clients and increase visibility.

  • What is the purpose of the 'magic resize' feature in Canva's premium version?

    -The 'magic resize' feature allows users to automatically adjust the size and layout of their designs to fit different platforms and specifications without losing quality or proportion. This is particularly useful for creating content for multiple social media platforms or advertising spaces with different dimensions.

  • How can real estate agents use Canva to create business cards and other marketing materials?

    -Real estate agents can use Canva's pre-made templates for business cards, flyers, postcards, and other marketing materials. They can customize these templates by adding their personal logo, contact information, and property images to create professional and branded marketing pieces that help promote their services and listings.

  • What are some tips for selecting images and designing content in Canva?

    -When selecting images and designing content in Canva, it's important to use high-quality, relevant images that represent the area or property being marketed. Additionally, using consistent branding elements like logos and color schemes can help create a cohesive and professional look across all marketing materials.

  • How can Canva be used to create a testimonial template for real estate agents?

    -Canva can be used to create a testimonial template by selecting a suitable design, adding a testimonial quote, and customizing it with the agent's branding, contact information, and a relevant image or logo. This template can then be printed and displayed in the office or shared digitally on social media platforms to showcase positive client feedback.

  • What is the main advantage of using Canva for real estate marketing materials?

    -The main advantage of using Canva for real estate marketing materials is that it simplifies the design process, allowing agents to quickly and easily create professional-looking content without the need for advanced design skills. This saves time, reduces costs, and enables agents to produce a variety of marketing materials to enhance their online and print presence.

  • How does Canva ensure compliance with real estate regulations like RICO?

    -Canva ensures compliance with real estate regulations by providing customizable templates that can be adjusted to meet specific regulatory requirements, such as RICO. Users can review and modify the templates as needed to include necessary information and disclaimers to adhere to the rules set by regulatory bodies.



🚀 Introduction to Canva for Real Estate Marketing

The speaker introduces Canva, a versatile design tool suitable for real estate agents. Highlighting its capabilities, the speaker explains that Canva offers a user-friendly platform for creating marketing materials across various digital platforms. The speaker expresses gratitude to the sponsor, NextEra Law Group, and sets the stage for a detailed walkthrough of Canva's features and benefits, especially for real estate marketing purposes.


📱 Canva's Features and Real Estate Application

The speaker delves into Canva's features, demonstrating how real estate agents can utilize the tool to create visually appealing content for social media and email marketing. The speaker emphasizes the ease of use, with drag-and-drop functionality, and the availability of templates that cater specifically to real estate needs. The speaker also touches on Canva's pricing, highlighting the free version's capabilities and the additional benefits of the premium version, such as access to more images and the ability to resize designs for different platforms.


🎨 Customizing Business Cards and Flyers with Canva

The speaker provides a practical guide on using Canva to create customized business cards and flyers for real estate. By searching for specific real estate-related designs, the speaker shows how to edit templates, upload personal logos, and adjust text and images to fit individual branding. The speaker also mentions the option to access a library of free images and premium images for a fee, and the convenience of using Canva's drag-and-drop editor to make professional marketing materials without design expertise.


🖼️ Enhancing Visual Appeal with Filters and Elements

The speaker discusses enhancing the visual appeal of real estate marketing materials using Canva's filters and elements. By adjusting contrast and applying filters, the speaker demonstrates how to make photos pop and capture attention on social media. The speaker also explores Canva's elements feature, showing how to add shapes, icons, and frames to create more dynamic and engaging content. The focus is on making marketing materials stand out and appear more professional.


📬 Postcard Marketing and Designing with Canva

The speaker shifts focus to postcard marketing, showcasing how Canva can be used to design eye-catching real estate postcards. The speaker emphasizes the flexibility of Canva's templates, which can be adapted for various purposes such as Facebook, Instagram, blogs, and websites. The speaker also highlights the importance of consistent branding and the ability to make changes to templates to suit personal preferences and marketing goals.


🏠 Creating Listing Promotions with Canva

The speaker illustrates the process of creating promotional materials for property listings using Canva. By showing how to incorporate high-quality images, customize text, and add branding elements, the speaker demonstrates how to effectively promote listings through various marketing materials. The speaker also discusses the use of call-to-action phrases to encourage potential clients to reach out, and the importance of consistent and appealing design for building a strong real estate brand.


💬 Utilizing Free Image Resources and Canva's Paid Options

The speaker addresses the use of free image resources like Pixabay and paid services like Stock Unlimited, alongside Canva's own image library. The speaker explains how to find and use free images, as well as the benefits of subscribing to Stock Unlimited for access to a wider variety of high-quality images. The speaker emphasizes the importance of having rights to use images and the value of investing in professional-looking visuals for marketing efforts.


📰 Designing Feature Sheets and Thank-You Cards

The speaker demonstrates the creation of feature sheets and thank-you cards using Canva. The feature sheets are designed to provide detailed information about properties in an attractive format, while the thank-you cards are intended for sending personalized messages to clients. The speaker emphasizes the importance of these materials in maintaining client relationships and promoting the real estate business.


🎁 Canva Package Deal for Real Estate Agents

The speaker announces an upcoming bundle deal where a variety of Canva templates will be customized with the user's personal and business information. The package aims to streamline the marketing process for real estate agents by providing ready-to-use designs for various purposes, such as social media posts, flyers, and thank-you cards. The speaker also mentions the inclusion of designs suitable for printing services like Vistaprint.


📅 Creating a Newsletter for Real Estate Agents

The speaker explains how to create a newsletter using Canva, formatted for double-sided printing on an 8.5x11 sheet. The speaker guides through the process of setting up a custom尺寸 and adding content, emphasizing the flexibility of Canva for different design needs, including compliance with real estate marketing regulations like RICO. The speaker also suggests making a copy of the design for online posting in addition to printing.


🙏 Conclusion and Future Canva Package Availability

The speaker concludes the session by encouraging real estate agents to use Canva to enhance their marketing efforts. The speaker provides contact information for further inquiries and announces the upcoming availability of a Canva package tailored for real estate agents. The speaker also mentions an upcoming webinar on time management and lead follow-up, inviting participants to stay tuned for details.




Canva is an online graphic design tool that allows users to create various types of visual content, such as advertisements, social media posts, and business cards, using templates and a drag-and-drop editor. In the video, Canva is presented as a powerful and user-friendly tool that can significantly aid real estate agents in their marketing efforts by simplifying the design process and making professional-looking materials accessible to those who may not have design skills.

💡Drag-and-Drop Editor

A drag-and-drop editor is a type of user interface that allows users to move items visually within a program, typically without needing to use a keyboard or mouse. In the context of the video, Canva's drag-and-drop editor is highlighted as a key feature that makes the design process intuitive and easy for users, even those without prior design experience.

💡Real Estate Marketing

Real estate marketing refers to the strategies and tactics used by real estate agents to promote their services and properties they are selling or renting. The video emphasizes the importance of visual content in real estate marketing and how Canva can assist agents in creating compelling and professional marketing materials to attract clients and enhance their online presence.


Templates in the context of graphic design are pre-made layouts that users can customize to create their own designs. The video showcases Canva's extensive library of templates tailored for various real estate marketing needs, such as business cards, flyers, and social media posts, which can save time and effort for real estate agents by providing a starting point for their designs.

💡Free and Paid Version

The video discusses the two versions of Canva - the free version and the paid version, highlighting the differences in features and pricing. The free version offers basic design capabilities, while the paid version, which costs $13 a month, provides additional features such as the ability to resize designs for different platforms and access to a larger library of images and elements.

💡Image Sources

Image sources refer to the places where one can obtain images for use in designs. In the video, the presenter mentions various sources for free and paid images, including Canva's own library, Pixabay for free stock photos, and Stock Unlimited for a broader selection of high-quality images.

💡Design Elements

Design elements are the individual components, such as text, images, shapes, and icons, that are used to create a visual design. The video explains how Canva provides a variety of design elements that users can incorporate into their projects, enhancing the visual appeal and effectiveness of their marketing materials.

💡Social Media Optimization

Social media optimization involves tailoring content to perform well on social media platforms. This includes optimizing images, videos, and text to engage users and fit the specifications of different social media channels. The video emphasizes the importance of creating visually appealing content that is optimized for social media, such as using the correct dimensions for Instagram posts and Facebook ads.


A call-to-action (CTA) is a prompt designed to encourage读者 to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a real estate agent. In the video, CTAs are used in marketing materials to encourage potential clients to engage with the real estate agent, for example, by texting a specific word to a phone number to receive more information about a property.


Branding refers to the process of creating a unique name and image for a product or service in the minds of consumers. In the video, the importance of consistent branding is emphasized, with the presenter advising on how to incorporate logos, specific color schemes, and other branding elements into Canva designs to maintain a professional and recognizable identity across all marketing materials.


Canva is a versatile tool for creating marketing materials, perfect for real estate agents who need to constantly create visual content for various platforms.

The platform offers a drag-and-drop editor that simplifies the design process, making it accessible even for those without professional design skills.

Canva provides numerous templates specifically tailored for real estate needs, such as business cards, flyers, postcards, and social media posts.

The free version of Canva is sufficient for most users, but the paid version offers additional features like magical resizing and access to a larger image library.

Real estate agents can leverage Canva to create targeted marketing materials for different scenarios, such as 'We're Hiring' ads or 'Just Listed' postcards.

Canva allows users to upload their own images and logos, making the content personalized and professional.

The platform offers a wide selection of fonts and editing tools, enabling users to customize their designs to match their brand identity.

Canva's elements and shapes library provides additional design options, including icons and charts, to enhance visual appeal.

Users can find free images from websites like Pixabay or invest in stock photo services like Stock Unlimited for high-quality visuals.

Canva's 'Magic Resize' feature is a significant advantage for users who need to optimize their designs for multiple platforms quickly.

The platform's integration with print services like Vistaprint streamlines the process of creating physical marketing materials.

Canva's template library is regularly updated to stay current with design trends and platform requirements, ensuring content remains engaging and effective.

The upcoming Canva package for real estate agents will include a variety of ready-to-use templates customized with personal and company information.

Agents can use Canva to create thank-you cards, appreciation notes, and other personalized materials to foster relationships with clients.

Canva's design tools and templates can help real estate agents save time and improve the visual impact of their marketing efforts.