How to differentiate AI-generated images and videos from real ones

CBS News
3 Jul 202307:06

TLDRThe video script discusses the challenges of discerning真δΌͺ in the era of AI and politics, highlighting the prevalence of deepfake technology. Expert Lindsey Gorman offers insights on identifying manipulated content by examining audio-visual synchronization, mechanical movements, and contextual clues. The script emphasizes the importance of media literacy and the potential risks to democracy when trust in information is undermined.


  • πŸ” The increasing difficulty in differentiating between real and fake political content due to advancements in artificial intelligence.
  • πŸŽ₯ The importance of scrutinizing the synchronization between audio and visual elements in videos to identify deep fakes.
  • πŸ‘€ Observing unnatural movements or mechanical shakes in a video can be a sign of manipulation.
  • πŸ—£οΈ The absence of blinking and limited facial expressions can indicate a deep fake video.
  • πŸ”Ž Relying on context and source verification to determine the authenticity of political images and videos.
  • 🌐 The use of AI-generated images often have a hyper-realistic sheen, which can be a giveaway of their inauthenticity.
  • πŸ’­ The concept of 'liar's dividend', where the spread of doubt and misinformation benefits those who seek to create discord in the information space.
  • 🚨 The potential market impact of fake images, as exemplified by the fake Pentagon image causing a sell-off.
  • 🦟 The presence of extra limbs or other anomalies in images as a clear sign of manipulation.
  • 🌟 The role of media in clearly labeling manipulated content and the importance of media literacy techniques.
  • πŸ”’ The need for new standards and technologies, such as digital watermarks, to authenticate and verify the reality of digital content.

Q & A

  • What is the main challenge presented by the convergence of artificial intelligence and politics?

    -The main challenge is that it becomes increasingly difficult for voters to differentiate between real and fake information, especially in political images and videos.

  • Who is Lindsey Gorman and what role does she play in the transcript?

    -Lindsey Gorman is a technology expert with the German Marshall Fund. She helps discern between fact and fiction in political images and videos, providing insights on how to spot deep fakes and manipulated content.

  • What is a deep fake video and how can one tell if a video is a deep fake?

    -A deep fake video is a manipulated video where someone's likeness, face, and voice are combined to make it seem like they're saying or doing something they didn't. One can tell if a video is a deep fake by looking for inconsistencies between the audio and the person's mouth movements, mechanical head shaking, blurred eyes, and overall hyper-realistic sheen.

  • What are some indicators that the video of Hillary Clinton endorsing Ron DeSantis is fake?

    -The video is a deep fake because the synchronization between Hillary Clinton's mouth and the audio is off, her head shakes in a mechanical way, her eyes are slightly blurred out, and the overall image has a hyper-realistic sheen.

  • Why is the video of President Biden that appears to be a deep fake actually real?

    -The video of President Biden is real because it was a speech he gave to the National Association of Black Law Enforcement Officers, and despite its washed-out look and lack of blinking, it was published by the White House and the DNC's social media account, providing a reliable context and source.

  • What is the term 'liar's dividend' and how does it relate to the difficulty in discerning real from fake information?

    -The 'liar's dividend' refers to the advantage a liar can take in an information environment where it's hard to tell what's real and what's not. A liar can deny the authenticity of an image or audio, claiming it's fake, making it difficult to prove the truth and giving them an advantage, especially for autocrats and those who spread doubt and discord.

  • How did the fake image of the Pentagon with smoke affect the market?

    -The fake image of the Pentagon with smoke caused a market sell-off, demonstrating the significant impact that manipulated images can have on financial markets and public perception.

  • What are some tips for identifying fake photos, as illustrated by the photos of Trump being arrested?

    -Fake photos can often be identified by extra limbs, inconsistent lighting, blurred faces in the background, and a general sense that something looks slightly off. Context is also crucial; for example, knowing that Trump has at least three legs in the photo is a clear giveaway that it's fake.

  • What implications does the widespread skepticism due to fake content have on democracy and society?

    -While skepticism can encourage people to check sources and use media literacy techniques, it also has dangerous implications for democracy and society as it becomes unrealistic to check every piece of content. This highlights the importance of new standards and the role of media in clearly labeling manipulated content.

  • What role do technologies like digital watermarks play in combating the spread of fake content?

    -Technologies such as digital watermarks can help verify the authenticity of content by providing a traceable and verifiable source. They play a crucial role in establishing trust and ensuring the veracity of digital media.

  • Why is it important for the media to label manipulated content?

    -It is important for the media to label manipulated content to help the public distinguish between what is real and what is fake. This contributes to a more informed and discerning audience, which is essential for maintaining a healthy democracy and preventing the spread of misinformation.



πŸŽ₯ Deepfake Detection: Distinguishing Fact from Fiction

This paragraph discusses the challenges posed by the blending of artificial intelligence and politics, making it difficult for the public to discern authenticity in political images and videos. It features Lindsey Gorman, a technology expert from the German Marshall Fund, who provides insights on identifying deepfakes. The conversation revolves around analyzing a manipulated video of Hillary Clinton seemingly endorsing Ron DeSantis for the 2024 presidency and other examples, highlighting the importance of scrutinizing the synchronization between audio and visual elements, as well as looking for inconsistencies in facial movements and expressions. The discussion emphasizes the broader implications of deepfakes on trust in information and the potential for misuse by those seeking to sow doubt and discord in society.


πŸ” Media Literacy and the Role of Context in Truth Verification

The second paragraph delves into the impact of media literacy on society's ability to differentiate between real and fake news. It explores the consequences of widespread skepticism, which, while beneficial for encouraging fact-checking, can also undermine trust in genuine information. The conversation touches on the crucial role of the media in clearly labeling manipulated content and the need for new standards to ensure trustworthiness. Additionally, it mentions the potential of technologies like digital watermarks to authenticate the veracity of media content, emphasizing the importance of context in discerning the truth.




Deepfake refers to the use of artificial intelligence, particularly deep learning techniques, to create manipulated audio or video content where a person's image or voice is altered to appear as if they are saying or doing something they did not. In the video, this term is used to describe fake videos of Hillary Clinton endorsing Ron DeSantis and President Biden's speech, which are created by juxtaposing audio with manipulated visuals.

πŸ’‘Media Literacy

Media literacy is the ability to access, analyze, evaluate, and create media in various forms. It involves understanding the techniques used in media production and the critical thinking skills required to discern credible sources from misleading ones. In the context of the video, media literacy techniques are emphasized as essential tools for identifying manipulated content such as deepfakes.


Disinformation is the deliberate spread of false information to deceive or mislead recipients. It is a form of information warfare often used to manipulate public opinion or achieve specific goals. The video discusses the risks of disinformation in the context of political images and the potential for it to undermine trust in genuine information.


Synchronization refers to the process of aligning audio with corresponding video footage, ensuring that the movements of the mouth and other actions match the sounds being played. In the context of the video, it is a critical aspect to look for when identifying deepfakes, as improper synchronization can be a telltale sign of manipulation.


Context refers to the circumstances or background information that helps to understand the meaning of content. In the video, context is crucial for determining the authenticity of media, as it provides the necessary information to evaluate the plausibility and source of the content.

πŸ’‘Digital Watermarks

Digital watermarks are embedded codes or markers that can be included in digital media files to identify the source, ownership, or authenticity of the content. They serve as a verification tool to help distinguish original and legitimate content from counterfeit or manipulated versions.

πŸ’‘Liar's Dividend

The term 'liar's dividend' refers to the advantage gained by those who spread false information in an environment where it is difficult to distinguish between truth and falsehood. This concept is used in the video to describe how the proliferation of fake news and manipulated media can be exploited by those seeking to create doubt and discord in society.

πŸ’‘Hyperrealistic Sheen

Hyperrealistic sheen refers to an unnaturally polished or glossy appearance that can sometimes be detected in AI-generated images or videos. This sheen can be a visual cue indicating that the content has been manipulated or is not authentic.

πŸ’‘Source Verification

Source verification is the process of checking the credibility and authenticity of the source from which information or media content is obtained. It is a critical step in ensuring the reliability of the information and preventing the spread of misinformation.

πŸ’‘Information Environment

The information environment refers to the ecosystem in which information is created, shared, and consumed. It includes various platforms, channels, and formats through which people access news, entertainment, and other types of content. The video highlights the challenges of navigating this environment when it comes to discerning truth in the age of deepfakes and manipulated media.


The convergence of artificial intelligence and politics makes it difficult to differentiate between real and fake in political images.

Lindsey Gorman, a technology expert with the German Marshall Fund, provides insights on discerning fact from fiction in political media.

A deep fake video of Hillary Clinton appears to endorse Ron DeSantis for president, showcasing the realistic yet manipulated nature of AI-generated content.

Analyzing the synchronization between audio and visual cues is crucial in identifying manipulated images.

Mechanical movements and blurred features in images or videos can be a sign of AI manipulation.

President Biden's speech, initially thought to be a deep fake, was actually real and sourced from the White House and DNC's social media.

The lack of blinking in a video can indicate it's fake, but in Biden's case, it was real, demonstrating the complexity of discerning authenticity.

A liar's dividend refers to the advantage taken by those who exploit the confusion between real and fake information for their benefit.

The image of the Pentagon with smoke, causing a market sell-off, is identified as fake due to its hyper-realistic sheen and discrepancies in architecture.

Fake images of Trump being arrested capture the imagination but are easily debunked with context and attention to detail.

The importance of context is highlighted in identifying the authenticity of images, such as Trump's extra limbs in a photo indicating manipulation.

The role of media in labeling manipulated content is crucial to prevent the spread of misinformation.

Technologies like digital watermarks can help in verifying the authenticity of digital content.

The default position in the face of AI-generated content should be skepticism, prompting further investigation and fact-checking.

While skepticism and media literacy are important, the need for trust in information is essential for the health of democracy and society.

New standards for media and technology are necessary to navigate the challenges posed by AI-generated content.