Personalized Video by HeyGen is Here!

HeyGen
20 Feb 202404:20

TLDRBriana introduces HeyGen's new personalized video feature, highlighting its benefits for sales outreach, customer engagement, and internal communication. Users can automate videos with personalized information and create projects through HeyGen's labs, importing contacts and customizing content for each viewer.

Takeaways

  • 🎉 HeyGen has launched a new product: Personalized Video.
  • 📈 Use cases that benefit include sales outreach, customer engagement, and internal communication.
  • 📹 Personalized Video can be used for specific messaging, like addressing prospects by name or following up with webinar attendees.
  • 🚀 To get started, sign into HeyGen, go to 'Labs', and find the Personalized Video feature.
  • 🔍 The product automates videos with personalized information such as first names, companies, and product interests.
  • 📚 There is a demo project available to see how the videos are set up and what they look like.
  • 📝 Creating a project involves picking a video template, importing contacts, and defining variables for personalization.
  • 🎥 Record or upload a video as the base for personalization, ensuring it's engaging for the first contact and will be for others.
  • 🔑 Security and compliance require recording a video consent to verify identity.
  • ✂️ Edit scripts with variables to make the video relevant to each contact and include a personalized landing page and call to action.
  • 📡 Videos can be delivered via email, integrated with other CRM or marketing tools through Zapier, or customized via API.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is the introduction of the HeyGen personalized video product, which is now available for everyone.

  • What are the use cases where HeyGen personalized video can be most beneficial?

    -HeyGen personalized video can be most beneficial in sales outreach, customer engagement, personalized communication from CEOs, VPs greeting business partners, and webinar hosting for follow-up with attendees.

  • How can you get started with HeyGen personalized video?

    -To get started with HeyGen personalized video, sign in to HeyGen, go to the labs section, and find the personalized video product.

  • What is the purpose of the 'labs' section in HeyGen?

    -The 'labs' section in HeyGen is where users can access new and experimental features, such as the personalized video product.

  • What kind of information can be automated and personalized in the videos?

    -Information such as first names, companies, the product they checked out last time, and other relevant contact details can be automated and personalized in the videos.

  • How does HeyGen support importing contacts for personalized video projects?

    -HeyGen supports importing contacts through automatic workflows from Typeform, Zapier, or API input, or by uploading an existing CSV or Excel file.

  • What are the steps to create a personalized video project in HeyGen?

    -To create a personalized video project in HeyGen, click the 'new project' button, pick a video template, import contacts, specify the information to personalize (variables), record or upload a video, edit scripts with variables, provide a landing page, and connect with Calendly for meetings.

  • What is the role of Calendly in the HeyGen personalized video process?

    -Calendly is used to connect with contacts and book meetings, enhancing the effectiveness of the personalized video communication.

  • How can the personalized videos be delivered to the contacts?

    -Personalized videos can be delivered through HeyGen's email delivery system, which works natively with video previews, variables, and landing pages. Alternatively, results can be exported via Zapier or API for integration with other CRM or marketing tools.

  • What is the significance of recording a video consent in HeyGen?

    -Recording a video consent is important for security and compliance purposes, ensuring that the user's identity is verified before personalizing and delivering videos.

  • How can users provide feedback or suggestions for HeyGen personalized video?

    -Users can provide feedback or suggestions by clicking the feedback button within the HeyGen platform.

Outlines

00:00

🎉 Introduction to Personalized Video Product

Briana introduces a new product from haen, the personalized video feature, which is now available for everyone. She outlines the video's use cases that will benefit the most, such as sales outreach, customer engagement, and internal communication. The video will guide viewers on how to set up a project quickly, highlighting the product's ability to automate video messaging with personalized information like names and company details. Briana also mentions the potential for increased efficiency in various business scenarios.

Mindmap

Keywords

💡Personalized Video

A 'Personalized Video' refers to a video that is tailored to the specific needs or interests of the viewer. In the context of the video, it is a product by HeyGen that allows businesses to automate video messaging with personalized information such as names and context, making it highly relevant to the recipient. For example, the script mentions how personalized videos can be used for sales outreach by addressing prospects by their names with specific solutions.

💡Use Cases

Use cases are specific scenarios or situations where a product or service can be applied. The video script outlines several use cases for HeyGen's personalized video product, including sales outreach, customer engagement for abandoned shopping carts, service quotes, and more. It illustrates how different businesses can leverage personalized videos to enhance their communication strategies.

💡Sales Outreach

Sales Outreach is the process of initiating contact with potential customers to generate interest in a product or service. The script highlights how personalized videos can be particularly effective in sales outreach by allowing sales representatives to message prospects with personalized content, potentially leading to more meetings being booked.

💡Customer Engagement

Customer Engagement refers to the strategies used by businesses to interact with customers and build a relationship that encourages loyalty and repeat business. The video discusses how personalized videos can address various customer engagement scenarios, such as following up on abandoned shopping carts or providing service quotes, by delivering a one-to-one communication experience.

💡Automation

Automation is the use of technology to perform tasks with minimal human intervention. In the video, HeyGen's product specializes in automating the creation of personalized videos, which can include personalized information for each contact. This allows for efficient and scalable video messaging campaigns.

💡Variables

In the context of the video, variables are placeholders for personalized information that will be dynamically inserted into the video for each recipient. The script explains that users can define variables such as names, companies, or products that the contact is interested in, which will then be used to create a personalized video for each individual.

💡Templates

Templates in this video script refer to pre-designed video formats that users can choose from to create their personalized videos. The script mentions that users can select a template that best fits their needs, such as highlighting a first name or using a company's website as the video background.

💡Workflow

A workflow is a sequence of steps taken to complete a process or project. The video describes two types of workflows for creating personalized videos: an automatic workflow that triggers a new video for each new contact, and a one-time campaign by uploading a CSV or Excel file. This helps users to streamline the process of creating and sending out personalized videos.

💡API

API stands for Application Programming Interface, which is a set of rules and protocols that allows different software applications to communicate with each other. The script mentions that users can use the API for custom integration with HeyGen's personalized video product, enabling seamless data exchange and automation.

💡Compliance

Compliance refers to the adherence to rules, regulations, standards, or a code of conduct. In the context of the video, it is mentioned that for security and compliance purposes, users need to record a video consent to verify their identity, ensuring that the video messaging is conducted in a legally permissible manner.

💡CRM

CRM stands for Customer Relationship Management, which is a system used to manage a company's interactions with current and potential customers. The video script mentions that the results of personalized video campaigns can be exported via Zapier to connect with any CRM or marketing tools that a business might use, facilitating the integration of video campaigns with broader customer management strategies.

Highlights

HeyGen introduces its latest product, the personalized video feature, available to everyone.

Personalized videos can be particularly beneficial for sales outreach and customer engagement.

Use cases include booking meetings, addressing abandoned shopping carts, and providing service quotes or options.

Personalized communication can also be used for internal and external business communications.

To get started, sign into HeyGen and navigate to the 'labs' section to find the personalized video feature.

The product automates videos with personalized information such as names and company details.

A demo project is available to see how videos are set up and what they look like.

Creating a project involves selecting a video template that is most relevant to your contacts.

Templates can highlight first names or use websites as backgrounds, with more options coming soon.

Import contacts for personalization through automatic workflows or by uploading a CSV/Excel file.

Specify the information to be personalized, such as names, companies, roles, or products of interest.

Record or upload a video in HeyGen, ensuring it is engaging and personalized for each contact.

Edit scripts with variables to make the video content relevant to each contact.

Provide a landing page with personalized information and a call to action.

Connect with Calendly to facilitate more meetings and enhance the booking process.

Deliver videos with landing pages and links to desired channels using HeyGen's email delivery or through Zapier and API.

Explore additional features and capabilities by visiting HeyGen Labs and trying out the personalized video feature.

Feedback is encouraged to improve and adapt the product to user needs.

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