I Tricked the Internet with an AI Influencer

30 Apr 202315:16

TLDRThe video documents the journey of creating an AI influencer named April Isabella, from concept to various social media platforms. The creator uses AI tools to generate images, write bios, and even craft responses to Instagram DMs. Despite the AI's limitations, April garners followers and engagement, highlighting the potential and challenges of AI in social media influencer culture.


  • 🎭 The story revolves around the creation of a fake AI influencer named Michaela, who was initially presented as a robot but is later revealed to be a 3D model and voice actor.
  • 🤖 The creator aims to make a real AI influencer, different from Michaela, by using various AI tools and platforms to generate content and interact with followers.
  • 📸 The first step in creating the AI influencer involves using AI to generate images and writing a bio for the Instagram profile of the influencer, April Isabella.
  • 🌐 Chatbot technology is utilized to write responses to Instagram DMs, making the AI influencer seem more legitimate and interactive.
  • 🎵 The AI influencer's content includes photos and videos related to her supposed hobbies and interests, all generated by AI tools.
  • 💬 The AI influencer's social media posts receive engagement, albeit from bots, showing that AI-generated content can mimic real influencer activity.
  • 🎥 An attempt is made to branch out to YouTube by creating drama videos fully generated by AI, but the channel does not see significant success.
  • 🔄 TikTok is explored as another platform for the AI influencer, with several videos created following trends, but the account only gains a few followers.
  • 🎶 In the end, the creator tries to generate a song for the AI influencer using a website that creates music based on a provided picture, aiming for a more authentic AI-generated product.
  • 🚀 The overall experiment highlights the potential and limitations of AI in creating and managing a virtual influencer across various social media platforms.

Q & A

  • Who is the main character of the video?

    -The main character of the video is Michaela, an AI influencer created by Trevor and Sarah.

  • What was the purpose behind creating Michaela?

    -Michaela was created as a marketing gimmick to sell products and collaborate with brands like Calvin Klein, Prada, and Samsung.

  • What was the creator's goal for the 30-day challenge?

    -The creator's goal for the 30-day challenge was to make an influencer that is run entirely by artificial intelligence.

  • How did the creator start April Isabella's Instagram profile?

    -The creator started April Isabella's Instagram profile by using chat gbt to write her bio and Mid Journey V5 to generate photos that matched the quirky, white girl aesthetic.

  • What kind of content did April's Instagram posts feature?

    -April's Instagram posts featured content related to her supposed hobbies, such as making candles, stargazing, volunteering with animals, collecting vinyl, and playing games.

  • How did the creator handle responses to April's Instagram DMs?

    -The creator used chat gbt to write responses to Instagram DMs, making it seem like April was a real person interacting with her followers.

  • What was the creator's experience with a brand manager on Instagram?

    -The creator had a conversation with a brand manager who seemed interested in collaborating, but it turned out to be a scam attempt to steal personal information.

  • Why did the creator decide to try YouTube for April's next platform?

    -The creator decided to try YouTube because they thought it would be a good platform for fully AI-generated content, specifically drama videos.

  • What was the outcome of April's YouTube channel?

    -April's YouTube channel did not see much success, with only a single comment and a small number of subscribers after several video uploads.

  • What did the creator learn from the social media platforms' experiment?

    -The creator learned that people tend to focus on the content and opinions rather than questioning the authenticity of AI-generated profiles, and that YouTube might not be the best platform for AI-generated influencer content.



🎬 Introduction to the AI Influencer Challenge

The video script introduces the concept of creating an AI influencer, highlighting the story of Michaela, a fictional character designed to look like an AI robot. The creator, Trevor McFry, and his team attempted to pass off Michaela as an AI with full self-awareness. However, the video reveals that Michaela is merely a 3D model and voice actor, used as a marketing gimmick. The video then sets a challenge to create a new AI influencer, April Isabella, using various online tools and platforms to generate content and gain followers. The first steps involve using AI to create images, write bios, and engage with social media users, aiming to make April a viral sensation.


🛡️ The Importance of Virtual Private Networks

The paragraph discusses the significance of using a virtual private network (VPN) to protect personal information while online. It compares not using a VPN to leaving a child unsupervised in a playground, emphasizing the risks of exposing personal data to potential hackers. The script mentions Private Internet Access as a recommended VPN service, highlighting its features such as hiding IP addresses, encrypting internet connections, and maintaining a no-logs policy. The video also humorously mentions the ability to access geo-restricted content on streaming services, promoting the VPN service with a sponsored link for a discounted rate.


🎥 The Struggle of AI Content Creation

The video details the creator's attempts to branch out April Isabella's online presence beyond Instagram, venturing into YouTube and TikTok. The creator discusses the challenges of generating engaging content, such as drama videos, and the process of using AI tools for scriptwriting, voiceovers, and animations. Despite efforts to follow trends and create content that resonates with the target audience, the YouTube channel fails to gain traction. Similarly, attempts at TikTok videos also yield limited success, with only a few videos getting views and followers. The creator reflects on the lessons learned from the experience and the public's reaction to AI-generated content.


🎶 AI-Generated Music for Influencer Persona

In the final part of the script, the creator decides to have AI generate music for April Isabella, following in the footsteps of the fictional AI influencer, Michaela. The creator uses a website that generates songs based on images, providing a picture of Michaela as input. The video humorously describes the AI-generated song process and the resulting song, which is met with applause and positive reactions. The creator acknowledges the limitations and challenges of AI in creating music, suggesting that human creativity and collaboration are still essential in the music industry.



💡AI Influencer

An AI Influencer refers to a virtual character or persona that is created and operated using artificial intelligence technologies. In the context of the video, the creator aims to develop an influencer entirely run by AI, challenging the conventional notion of influencers as real people. The AI influencer, named April Isabella, is designed to mimic human behavior and interaction on social media platforms to explore the possibilities and ethical considerations of AI in the realm of influencer culture.


Michaela is a fictional character introduced in the video as an example of an AI influencer who was created in 2016. Despite being a 3D model and voiced by an actor, she was marketed as an AI robot to sell products and gain followers. The character of Michaela serves as a starting point for the creator's experiment in developing a new AI influencer.

💡Artificial Intelligence (AI)

Artificial Intelligence, or AI, refers to the development of computer systems that can perform tasks typically requiring human intelligence, such as speech recognition, decision-making, and language translation. In the video, AI is central to the creation and operation of the influencer character, April Isabella, enabling her to interact with users and generate content autonomously.

💡Marketing Gimmick

A marketing gimmick is a promotional strategy that relies on an eye-catching or unique idea to attract consumers' attention and drive sales. In the context of the video, Michaela was created as a marketing gimmick to sell products by presenting her as an AI robot, even though she was not an actual AI entity.

💡Social Media

Social media refers to web-based applications that allow people to create and share content or participate in social networking. In the video, social media platforms like Instagram, YouTube, and TikTok are the battlegrounds where the AI influencer April Isabella attempts to gain followers and interact with the online community.

💡3D Model

A 3D model is a digital representation of a three-dimensional object or character, often used in video games, movies, and virtual environments. In the video, Michaela is described as a 3D model, which means she is a virtual character created using computer graphics software to appear as a realistic person.

💡Voice Actor

A voice actor is a person who provides voices for characters in various forms of media, such as animated films, video games, and commercials. In the context of the video, the term refers to the individual who lends their voice to the AI influencer, giving the virtual character the ability to speak and interact with others.


A chatbot is an AI program designed to simulate conversation with human users, especially over the internet. In the video, the creator uses a chatbot named 'chat gbt' to generate responses for the AI influencer April Isabella on Instagram, demonstrating the use of AI in automating social media interaction.

💡Influencer Culture

Influencer culture refers to the social and cultural phenomenon where individuals, known as influencers, have the power to affect the opinions and behaviors of their followers, primarily through social media platforms. The video explores this concept by creating an AI influencer and examining the reactions and interactions of real users with this virtual entity.

💡Virtual Private Network (VPN)

A Virtual Private Network, or VPN, is a service that creates a secure and encrypted connection over the internet, allowing users to protect their online privacy and access content from anywhere in the world. In the video, the creator humorously mentions the use of a VPN to safeguard personal information while engaging in online activities, highlighting the importance of internet security.

💡Content Generation

Content generation refers to the process of creating and distributing various forms of content, such as text, images, videos, and audio, to communicate with an audience. In the video, the creator uses AI tools to generate content for the AI influencer, including images, scripts, and responses, to simulate a real person's online presence.


Michaela, a fake influencer created in 2016, is used as a marketing gimmick.

The creator aims to make an AI influencer that is entirely run by artificial intelligence.

April Isabella is introduced as the AI influencer, generated using Mid Journey V5.

April's Instagram profile is created with a bio written by chat gbt, focusing on quirky interests.

AI-generated photos are posted on April's Instagram, aligning with her bio's hobbies.

Chat gbt is used to respond to Instagram DMs, making the AI influencer seem legitimate.

A sponsor is interested in April, but it's revealed to be a scam attempt.

Private Internet Access VPN is promoted for safeguarding personal information online.

April's Instagram account is tested for authenticity among real influencers.

YouTube is attempted as a platform for April, focusing on drama videos.

A fully AI-generated video process is outlined, from script to upload.

April's YouTube channel struggles, leading to a shift in content strategy.

TikTok is attempted, but with little success in terms of followers and views.

The challenge concludes with an AI-generated song, following Michaela's example.

The AI influencer experiment shows the potential and limitations of AI in social media.

The project demonstrates the use of various AI tools for content creation and interaction.

The public's reaction to AI-generated content is mixed, with some engagement despite its artificial nature.