Why Modern Art Is So Expensive | So Expensive

Business Insider
30 Nov 201906:13

TLDRModern art's high prices are explored, highlighting the shift from skillful representation to conceptual and challenging works post-1870. The advent of photography changed artists' focus, leading to movements like abstract impressionism. Despite public controversy, record prices persist, driven by rarity and demand. The value of art is ultimately determined by what people are willing to pay, reflecting the complex interplay between artistic expression, market trends, and investment views.

Takeaways

  • ๐ŸŽจ Modern art, a term covering a broad period from 1870 to 1970, often conjures images of abstract and minimalist works.
  • ๐Ÿ’ธ Despite their seemingly simple appearance, modern artworks can command millions in the market due to various factors.
  • ๐Ÿ“ธ The advent of photography played a pivotal role in the shift of art from focusing on technical skill to conceptual expression.
  • ๐Ÿค” Art has become more conceptual and challenging, a change that has not been universally accepted by the public.
  • ๐Ÿšซ There is a significant portion of the population that does not consider modern or contemporary works as 'art'.
  • ๐Ÿ–Œ๏ธ For artists, seemingly straightforward pieces are often the result of a lifetime's work and a complex creative journey.
  • โšซ๏ธ Kazimir Malevich's 'Black Square' is an example of a work that was revolutionary at the time and represented years of artistic development.
  • ๐Ÿ’ฐ The value of art is not just in its creation but also in its posthumous recognition and market demand.
  • ๐Ÿ“ˆ The rarity of true masterpieces and their presence mainly in museums contribute to the increasing prices in the art market.
  • ๐Ÿ’ผ Art, once seen as a form of expression, is now often viewed as an investment by the wealthy and companies.
  • ๐ŸŽญ Regardless of market trends, modern and contemporary art continues to hold a significant place in culture and society.

Q & A

  • Why is modern art considered expensive?

    -Modern art is considered expensive due to its historical significance, rarity, and the conceptual depth it represents. It often encapsulates a lifetime's work and a long journey of simplification and development, making it a valuable piece of cultural and artistic history.

  • What time period does modern art cover?

    -Modern art covers a wide range of time from around 1870 to 1970, marking a significant shift in artistic expression and style.

  • How did the invention of photography influence modern art?

    -The invention of photography led to a decline in the importance of artistic skill in creating realistic representations, as cameras could perform this task more efficiently. This pushed artists to explore more conceptual and challenging forms of expression, leading to the birth of movements like abstract impressionism and minimalism.

  • What is the public's perception of modern art?

    -The public's perception of modern art is divided. A 2016 study showed that a significant portion of the British public does not consider certain modern art pieces to be art at all, reflecting the controversy and divisiveness that modern art has maintained over the years.

  • What is the significance of Kazimir Malevich's 'Black Square'?

    -Kazimir Malevich's 'Black Square' is a revolutionary symbol in the history of modern art. It represents 20 years of simplification and development in artistic expression. When exhibited, it was placed in a position traditionally reserved for orthodox religious icons, challenging the conventional norms of art.

  • Why do modern art pieces often fetch high prices after the artist's death?

    -Modern art pieces often fetch high prices after the artist's death because their work becomes rare and unique, with many significant pieces already housed in museums. The demand for these masterpieces increases as they are seen as valuable cultural artifacts and investments.

  • How is the value of modern art determined?

    -The value of modern art is determined by what people are willing to pay for it. It is influenced by factors such as the artist's reputation, the historical significance of the work, its rarity, and the current market trends and tastes.

  • How has the art market changed over time?

    -The art market has evolved to treat art as an asset for financial gain, with extreme wealth inequality leading to an increase in the number of millionaires willing to invest in high-priced art pieces. However, for many artists, creating art remains a labor of love and not solely a means for financial profit.

  • What are the challenges faced by artists in the modern art scene?

    -Artists in the modern art scene face challenges such as the need to stand out in a competitive market, building a network to gain exposure, and managing the financial costs associated with producing art. Despite these challenges, many artists continue to create out of passion and a desire for self-expression and enrichment.

  • How do artists view the commodification of art?

    -Artists have varied views on the commodification of art. While some may feel that it detracts from the intrinsic value of their work, others may see it as a necessary aspect of the art world that allows them to reach a wider audience and gain recognition for their creations.

  • What factors contribute to the increasing prices of modern art?

    -The increasing prices of modern art can be attributed to factors such as the rarity and uniqueness of the masterpieces, the increasing demand from wealthy collectors, and the perception of art as a stable and profitable investment in times of economic uncertainty.

Outlines

00:00

๐ŸŽจ The Value and Controversy of Modern Art

This paragraph delves into the often-exorbitant prices of modern art, exploring the reasons behind their high value and the public's perception of these works. It discusses the evolution of art from the 1870s to the 1970s, highlighting the shift from traditional representation to more conceptual and challenging forms. The narrative touches on the impact of photography on the art world, the conceptual nature of modern art, and the public's divided opinion on what constitutes as art. It also addresses the frustration and cynicism surrounding the high prices of seemingly simple pieces, emphasizing that for artists, these works represent a lifetime of development and thought. The story of Kazimir Malevich's 'Black Square' serves as an example of the profound meaning and historical significance behind a seemingly simple piece of art. The paragraph concludes by discussing the posthumous value of art, the difficulty of pricing, and the increasing trend of viewing art as an investment rather than an expression of creativity and passion.

05:01

๐Ÿ‘ฉโ€๐ŸŽจ The Struggles and Passions of the Artist

This paragraph focuses on the personal experiences and motivations of artists in the modern and contemporary art scene. It highlights the genuine pleasure and enrichment that art brings to those who engage with it, as well as the challenges faced by artists, particularly in competitive environments like London. The narrative shares the perspective of an abstract painter who emphasizes the consuming passion and dedication required to create art, acknowledging the financial and networking aspects of being an artist. The paragraph underscores that despite market trends and economic considerations, the majority of artists approach their work as a labor of love, driven by the desire to express themselves and connect with others through their art. It concludes by reaffirming the enduring popularity of modern and contemporary art, suggesting that regardless of market shifts, the human connection to art remains strong.

Mindmap

Keywords

๐Ÿ’กModern art

Modern art refers to artistic works produced between approximately 1870 and 1970, encompassing a wide range of styles and movements including abstract impressionism and minimalism. The video discusses how these seemingly simple works can command high prices due to their historical significance and the conceptual shift in art from mere representation to a focus on ideas and emotions. For instance, the 'Black Square' by Kazimir Malevich was not just a simple painting but a revolutionary symbol of its time, challenging traditional notions of art.

๐Ÿ’กExpense

Expense in the context of the video refers to the high cost associated with modern art pieces. It is noted that these works, which may appear simple or basic, can be worth millions of dollars. This is due to various factors such as the historical context, the artist's reputation, and the rarity of the piece. The video highlights that while the public may find these prices controversial, the art market continues to set record prices, indicating a demand for these works.

๐Ÿ’กConceptual art

Conceptual art is an art movement that prioritizes the concept or idea behind a work of art over its finished appearance. In the video, it is mentioned that modern art became more conceptual, focusing on challenging and thought-provoking ideas rather than traditional aesthetics or skillful representation. This shift is exemplified by the 'Black Square' which, while visually simple, represents a significant conceptual breakthrough in the history of art.

๐Ÿ’กPhotography

Photography is the art or practice of capturing images with a camera. In the video, it is noted that the invention of photography impacted the art world, as it took over the role of realistic representation, leading artists to explore new forms of expression. This technological development contributed to the rise of modern art, as artists sought to create works that could not be replicated by a camera, focusing on emotion, concept, and abstraction.

๐Ÿ’กMinimalism

Minimalism is an art movement characterized by simplicity and the reduction of elements to a bare minimum. The video discusses how modern art often features minimalist works, such as completely white canvases, which may seem basic but are actually the result of a deliberate process of simplification. These works challenge the viewer to look beyond the surface and consider the deeper meaning or concept behind the art.

๐Ÿ’กArt market

The art market is the global trade in paintings, sculptures, and other artistic works. The video explains that the value of modern art is determined by what people are willing to pay, and this market often sees high prices for significant modern works. The art market is influenced by factors such as rarity, the artist's reputation, and the historical importance of a piece. It is also noted that art is increasingly seen as an investment, with some individuals viewing it purely as a commodity.

๐Ÿ’กInvestment

In the context of the video, investment refers to the purchase of art with the expectation of financial gain. As extreme wealth inequality increases, there are more millionaires willing to invest in expensive art pieces. Art is seen as an asset that can appreciate in value over time, and this perception has contributed to the high prices of modern art. However, the video also emphasizes that for many artists, creating art is a labor of love rather than a purely financial endeavor.

๐Ÿ’กControversial

The term 'controversial' in the video describes the public's divided opinion on modern art. Many people do not consider these seemingly simple and expensive works to be art at all. The video highlights that even over a century after its creation, modern art remains divisive, with a significant portion of the public questioning its value and legitimacy.

๐Ÿ’กArtistic journey

The artistic journey refers to the personal development and evolution of an artist's work over time. In the video, it is emphasized that a seemingly simple modern art piece is often the culmination of an artist's long journey of exploration and experimentation. For example, the 'Black Square' by Malevich did not emerge from nowhere but was the result of 20 years of simplification and development in his artistic practice.

๐Ÿ’กCultural significance

Cultural significance refers to the importance or value that a work of art has within a particular society or culture. The video discusses how modern art pieces, despite their simplicity, can hold deep cultural significance due to their historical context and the ideas they represent. The 'Black Square,' for instance, was a symbol of revolution and a challenge to the established norms of art at the time of its creation.

๐Ÿ’กAesthetics

Aesthetics is a branch of philosophy that deals with the nature of beauty and taste. In the context of the video, it is mentioned that art is no longer solely about beauty. Modern art has moved away from traditional aesthetics, focusing instead on conceptual and emotional depth. The video suggests that the public's perception of art is often tied to traditional aesthetics, which can lead to confusion and dismissal of modern art pieces that do not fit these expectations.

Highlights

Modern art is expensive, with seemingly basic works costing millions.

Modern art covers a wide field from around 1870 to 1970.

The invention of photography changed the purpose of art, as photography could replace the skill of representation.

Art became more conceptual and challenging, moving away from just beauty.

A 2016 study showed that a significant portion of the British public does not consider modern art as art.

Modern art's high prices often lead to public controversy and disbelief.

Artists' lifetime works can result in seemingly simple modern art pieces.

Kazimir Malevich's 'Black Square' was a revolutionary symbol and a result of 20 years of simplification.

Artists may not intend to make a profit, but their works can fetch high prices after their death.

The demand for important modern works is increasing, driving up prices.

Setting a price for art is challenging and often depends on what people are willing to pay.

Art is seen as an easy investment by many, despite its ever-increasing prices.

Art is still a labor of love for most artists, who may not make much money from it.

Despite art being viewed as a commodity by some, there are those who engage with it for genuine pleasure and enrichment.

Market trends and prices may change, but the popularity of modern and contemporary art is here to stay.