This NEW Ai Threatens To Make Designers "Go Away" (Is It That Bad?)
TLDRThe video discusses a new AI tool called Cole, developed by Microsoft, which combines Meta's Llama and ChatGPT-4. Cole generates graphic design projects from text prompts, creating images and text. Unlike other AI tools, Cole allows users to edit specific elements like fonts and text within the image. While this tool may seem threatening to graphic designers, the video argues that skilled designers will still be in demand for higher-tier projects. It highlights the growing graphic design industry and emphasizes that designers can thrive by leveraging their skills and exploring entrepreneurial opportunities.
Takeaways
- 😲 There's a new AI called Cole developed by Microsoft, combining Meta's LLaMA and ChatGPT-4 technologies.
- 💡 Cole allows users to type in a graphic design idea, and it generates the image and text.
- 📝 Historically, AI has struggled with text, but Cole aims to improve by consolidating SVG elements into one image layer.
- 🎨 Cole lets users edit specific visual elements, such as changing a grocery bag from photorealistic to cartoon style.
- 🤔 Designers might find this development worrying as it potentially replaces some design jobs.
- 🔧 Cole is still a framework and not a finished product, aiming for scalable and high-quality graphic design generation with minimal user effort.
- 📊 Researchers tested Cole on 200 projects, claiming it excels at creating covers, headers, and posters compared to other AI tools.
- 💻 The generated designs lack personality and a designer's touch, requiring users to actively change fonts and placements.
- 📈 Despite AI advancements, the demand for graphic design careers is still high, with the industry growing by 4.2% in 2022.
- 🚀 Designers with strong skills can still thrive, and there are many ways to leverage design skills for different revenue streams.
Q & A
What is the new AI tool developed by Microsoft called?
-The new AI tool developed by Microsoft is called Cole.
What unique feature does Cole offer for graphic design projects?
-Cole allows users to type in a graphic design project idea and generate both the image and the text, with the ability to edit specific elements like text and fonts directly.
How does Cole differ from other AI tools like MidJourney?
-Unlike MidJourney, where users have to regenerate images if they're not satisfied, Cole allows users to click on text to change it and type in new prompts for different visual elements individually.
What is a major concern about AI tools like Cole according to the transcript?
-A major concern is that AI tools like Cole could potentially replace graphic designers, impacting their jobs.
What type of images was Cole trained on?
-Cole was trained on 100,000 high-quality graphic design images from the internet.
What are some of the design projects Cole was tested on?
-Cole was tested on 200 different graphic design projects, including advertisements, event promotions, and marketing materials.
What do critics say about the quality of designs generated by Cole?
-Critics say that the designs generated by Cole look like cookie-cutter renditions from Canva, lacking personality and a designer's touch.
What is the general opinion of the narrator about the future of graphic designers despite the rise of AI tools?
-The narrator believes that despite the rise of AI tools, there are still many opportunities for skilled graphic designers to carve out a successful career.
How has the graphic design industry been performing recently according to the transcript?
-The graphic design industry grew by 4.2% in 2022 in the UK and is likely growing in 2023 as well.
What is one strategy suggested for graphic designers to succeed in the current market?
-One strategy suggested is to become more entrepreneurial, using graphic design skills to create different revenue streams and build a following and community.
Outlines
🤖 Introducing Cole: AI-Powered Graphic Design
Microsoft's new AI tool, Cole, developed by a team of 12, combines Meta's Llama and ChatGPT-4 to create graphic design projects. Users can input ideas, and the AI generates images and text, addressing AI's past struggles with text alignment and typography. Cole's unique approach consolidates SVG elements and uses a background modeler trained on 100,000 high-quality images. Unlike other AI tools, Cole allows direct editing of text and fonts, providing more control over the design elements.
💼 The Future of Graphic Design with AI
Cole is not a finished product but a framework for future development. Aiming for minimal user effort and high-quality typography, it promises flexible editing. The developers tested Cole on 200 projects, claiming superior results in covers, headers, and posters compared to competitors. While Cole lacks a personal touch, it could widen the gap between low-tier and high-tier clients. Businesses might use Cole but still need designers for expertise. Despite AI advances, strong design skills remain valuable, with many designers thriving in the current market.
📈 Graphic Design Industry Trends and Opportunities
Despite fears about AI, interest in graphic design careers is at an all-time high, according to Google Trends. The industry grew by 4.2% in 2022 in the UK and is expected to continue growing. Successful designers like Joseph and Ceso demonstrate the potential for significant earnings and multiple revenue streams. Modern designers benefit from entrepreneurial approaches, leveraging their skills in various ways. Building a following and community can open new opportunities, proving that fundamental design skills remain crucial in today's market.
Mindmap
Keywords
💡AI
💡Cole
💡SVG elements
💡Typography
💡Graphic design
💡Meta's LLaMA
💡GPT-4
💡MidJourney
💡Entrepreneur
💡Google Trends
Highlights
A new AI called Cole, developed by Microsoft, combines Meta's Llama and ChatGPT-4 to generate graphic designs from user prompts.
Cole can generate not only images but also text, addressing past issues with AI's text capabilities.
The AI consolidates all SVG elements into one unified image layer, then extracts and describes the background layer in text.
Cole was trained on 100,000 high-quality graphic design images, raising potential concerns about the use of copyrighted material.
Unlike other AI tools, Cole allows users to edit specific elements like text and fonts directly within the generated image.
The AI has been tested on 200 different graphic design projects, excelling in creating covers, headers, and posters.
Despite its capabilities, Cole's generated designs often lack personality and the unique touch of a human designer.
Users still need to make active decisions about font choices and element placements, roles typically performed by skilled designers.
Cole might widen the gap between low-tier and high-tier graphic design clients, impacting designers working on lower-budget projects.
Businesses may use Cole for some design aspects but still hire designers for more refined and controlled outputs.
Graphic design as a career remains strong, with increasing interest and growth in the industry despite AI advancements.
In the UK, the graphic design industry grew by 4.2% in 2022, indicating a robust market for skilled designers.
Successful designers today often combine graphic design skills with entrepreneurial ventures and multiple revenue streams.
Building a following and community can open new opportunities for graphic designers in the current market.
Despite AI advancements, fundamental design skills remain crucial for carving out a successful career in the industry.